Harald Oberhofer

What are the three categories of ABM? In this interview with Finn Thormeier from Project 33, Markus Ståhlberg, our CEO & Co-founder, takes you through 1:1, 1:few and 1:many ABM approaches and what each entails. 📺 See the full podcast episode here: https://lnkd.in/deuwRqDf

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Ready to transform your marketing with AI? Join our live webinar with Johann Bayerl for a deep dive into using AI to make a real impact in your marketing strategy. 🔗 Register here for free: https://hubs.la/Q02WXlKk0 Here’s what’s in store: • Stay ahead of the curve – Discover the role AI will play in marketing teams over the coming year and the crucial moves to make now. • Proven strategies and tools – Learn how to seamlessly integrate AI into your marketing toolkit for powerful results. • Your questions, answered – Engage directly with Johann in a live Q&A and walk away with valuable, hands-on tips. Let’s unleash the true potential of AI in marketing together! #MarketingInnovation #AIinMarketing #FutureofMarketing #RaySono

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We are back with our latest interview https://lnkd.in/djqsgpTR with Thomas Peham, Storyblok where he talks about the upcoming concept "Headless CMS", role of AI evolving in CMS, and future of CMS platforms. #interview #contentmanagement #contentmanagementsystem #artificialintelligence #martech #martechedge #contentwriting #contentgovernance #compliance #security

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CTAs are game changers in #SMS communication and are globally accepted for engaging customers.🚀 Using #CTAs in #SMSMarketing prompts recipients to engage with messages, leading to increased interaction and conversion rates. Clear calls-to-action guide recipients on desired actions, facilitating immediate responses and measurable results for marketers. CTAs also enhance the customer experience by providing valuable information and fostering positive brand relationships, ultimately driving engagement, lead generation, and increased sales. Explore the Variety of CTAs Used in SMS Marketing! Swipe Through the Slides Below and Discover the Different CTA Buttons for Your Customer Engagement.📱✨ #SMS #EngageWithCTAs #CustomerEngagement #CTAInnovation #SMSMarketingSuccess #CTA #CTAEffectiveness #SMSMarketing #SMSService #SMSCTAStrategy #CustomerCommunication #SMSAPI #SMSGateway #D7Networks

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Using GA4 vs. Plausible for answering questions like: - How many purchasers signed up for our newsletter too? - Did Instagram visitors visit the pages we wanted them to? - How many people who visited the blog also started a trial? etc. In GA4: Get ready to juggle GTM events, complex UI settings, Free Form reports, sometimes even the Looker Studio. And still get incomplete data due to declined cookie banners. In Plausible: Pick what to track in Settings, use the provided code snippet and tag actions you want to track (if applicable). Then, just use filters on the dashboard. Easy. 💡

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📧 What do you think about newsletters? Do they deliver the desired #marketing results – or are they outdated? Well, in our latest blog post, we reveal why e-newsletters are still an outstanding addition to any #B2B marketing toolkit. Discover how to organize your data, design effective templates, and harness analytics to maximize your lead generation efforts. 📩 Elevate your #EmailMarketing game with our expert tips and see how you can achieve a $36 return on every dollar spent. 👉 Read more here: https://lnkd.in/ddxMKBNY #B2BMarketing #LeadGeneration #DigitalMarketing #MarketingStrategy #Newsletters #BlackholeMedia

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Is #GDPR your secret weapon? Marketers, ditch the dread! Our latest article reveals how GDPR can actually boost your marketing efforts. Discover how compliance translates to stronger relationships, improved data quality, and a more targeted approach. Stop struggling and start winning. Read Shama Hyder's article now. #marketing #martech #dataprivacy https://lnkd.in/eC-MAKTX

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With growing no.of #marketing touches across channels, increased no. of decision makers/influencers in deal cycles, it is becoming more important to have a comprehensive follow-up strategy across SDRs/BDRs and sales teams https://buff.ly/3mvOj2u #MarketingOps #MarketingAnalytics

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With growing no.of #marketing touches across channels, increased no. of decision makers/influencers in deal cycles, it is becoming more important to have a comprehensive follow-up strategy across SDRs/BDRs and sales teams https://buff.ly/3mvOj2u #MarketingOps #MarketingAnalytics

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🎯Not just effective, but also efficient = LinkedIn Advertising. 👨‍💼LinkedIn Advertising offers onesome of the best potentials among B2B digital marketing channels, especially if your Ideal Customer Profiles (ICPs) are present there. 💰Despite often higher click prices, when you account for attribution and cost per result, LinkedIn proves to be one of the most cost-efficient platforms due to the high quality of its audience. You might pay 10x more per click compared to Meta's platforms, but you'll require only 1% of the traffic given there's less irrelevant traffic. 🔧However, the platform is merely a tool. Without the right strategies, you could waste a lot of money or end up with impressive graphs that don't contribute to your bottom line. Discover our 5 example of LinkedIn Marketing strategies for B2B 👇  https://lnkd.in/grBxzfG5 #LinkedInAdvertising #LinkedinStrategies #B2BMarketing #LinkedinAds #DigitalMarketing #Marketing #Aboad

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Discover the impact of the Digital Markets Act (DMA) on SEO, how Google's response is changing search results via the new “Comparison Sites” SERP feature, and how to measure the effects. https://bit.ly/4biwqh4 #DMA #DigitalMarketsAct #SEOnews

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Personalized content is crucial for precision engagement in ABM. Tailoring your social media campaigns to the specific needs of your target accounts can drive higher engagement and better results. Use targeted ads to promote relevant content directly to your key accounts. Tools like Terminus Ad Experiences can help amplify your reach and ensure your message hits the mark. Ready to elevate your ABM strategy with tailored social media tactics? Start today and see the difference. 👉 Dive deeper: https://bit.ly/4bQrMXN #ABM #Personalization #Marketing

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Both search term length and pre-purchase actions are increasing, according to Google. During the Google Marketing Live Keynote for 2024, Philipp Schindler shared that “in the last six months, Google searches with five or more words grew 1.5x as faster than shorter queries.” Google Think recently shared an article stating “60% of consumers are taking six or more actions before deciding to buy a brand or product that's new to them” explaining that in APAC markets, 49% of consumers “say they’re doing more research on purchases”. These trends could be a part of what's driving the increased specificity (and therefore average length) of search queries that Google is noticing. As consumers spend more time researching, their queries get more detailed therefore increasing the search query length. Our question: Will we see this trend fuelled by the rise of AI powered Search Answer Engines like Perplexity?

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📣Marketers using #GenAI often start with campaign and #content development. But the potential of gen AI goes much further, to use cases such as: 🔍 Product discovery 🎯 Hyper-personalization 📈 Media optimization 📊 Insights synthesis ⚙️ Marketing backend automation And more This new blog post by Sahar Dolev - Blitental, VP Marketing at Iguazio (Acquired by McKinsey), dives deep into these use cases, with examples and demos, while also providing a staged approach 🔁 for rolling out gen AI for marketing use cases. This is a must-read for any organization prioritizing their #marketing efforts. Just like with previous technological revolutions, some marketers will stay behind. https://lnkd.in/dxs-viid

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