Daniel Schalla

Agility is crucial for tennis players! Quick direction changes, fast reactions, and the ability to reach difficult shots can make all the difference on the court. Agility training not only enhances performance but also reduces the risk of injury. Check out this awesome Instagram post from our user in California, showcasing their agility training with Sportreact. Let's continue to support each other in our journey to greatness! 🔴Change of direction/acceleration can happen in multiple angles and how well and quick the feet position matters in the plays like this one. 🎾We can disect the footwork and train this in all the angles and directions, which we did, but in the end, the cognitive piece has to be introduced for the transfer to really happen. 🔺️In this drill using sportreact the athlete uses lateral movement to pass the gates that trigger one of the 2 side pods, but at any point after deactivation, one of the forward pods can light up, which the athlete should pay attention to and sprint forward. The way I can create this is through "if then" option inside the app, which offers a lot of variability for reactive stimulus. The drill is set up so we can get different angles of movement we are training, and it can be furtger progressed to more complex and regressed if needed, in multitude of ways.

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🎾 For the real court rebels, it’s not just about playing—it’s about playing differently. Topspin strings are engineered in Germany with 30 years of expertise, designed for those who want to break the mold. Our high-performance tennis strings give you the edge to control the game with precision. Are you ready to join the revolution? 🔥 #Topspin #CourtRebels #TennisStringMastery”

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AGE IS JUST A NUMBER!...The latest 'Team XND Hyrox Training camp' was unique, the average age of the athlets was 55+, each and every one of them is super competitive, fit, healthy and storming into later life with a purpose. We are not exclusive, we do have a raft of younger athletes who could not join us this time, mainly down to child care or work commitments. You can watch us in action here: https://lnkd.in/ecaxnMS6 Most of the team are heading to Nice in June, not to stroll up and down the 'Promenade des Anglais' eating ice creams, but to smash it up at the ‘Hyrox World Championships’, now widely known as the ‘The World Series of Fitness Racing’. None of the elder statesmen and women in the team are sloping off into old age gracefully, our talk was more on heart rate monitors, personal bests, sled push technique and supplements, rather than comfy arm chairs, slippers and retirement homes. DID YOU KNOW: The average life expectancy is now 79, with most of us expecting to live to 80 or 90 or beyond. DID YOU KNOW: Two thirds of all the people who have lived past 65 in the entire 'History of the World' are alive today, there are a billion people Worldwide over 60. What is going unnoticed is a whole new era or cohort of people in their ‘third age’ who are unlike their Grandparents before them, with a new longevity they have an entirely new span of life emerging, with freedom from work, raising a family, with a maturity and desire for a new purpose. They are re-inventing themselves and working out who they could be in the rest of their lives. Maturity is no longer just a stage of winding down and waiting for the inevitable to happen, we cannot deny old age is a natural physiological process which we cannot prevent, but it is not just how do you increase your ‘Lifespan’ but what does your ‘Healthspan’ look like? At Xendurance we believe in 'Living long and Staying Strong'. Do you want to be part of TEAM XND from Sept’24 and into 2025? You better like RAGING 😤 We support athletes of ALL ages (not just older ones 😀) who are into Fitness Racing, CrossFit, Triathlon, Cycling, Running…our products are designed for sports people across all ages and disciplines. Leave me a message and we will check you out.

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🏃‍♂️🏃‍♀️ Nike Running Event: Pegasus 41 Pre-Launch 🏃‍♂️🏃‍♀️ Together with my colleague Tina Metzler I planned, organized and executed an holistic Running Event that took place on the 26th of May 2024 during the Sport2000 Running trade fair. The goal was to bring back some Nike energy into the running market! ⚡ And with over 70 attendees (Partner's buyers as well as partner's store staff) the event was a huge success! 🔥 We centered the event all around the new Pegasus 41, that officially launched one week after our event on the 5th of June 2024. We pre-launched and seeded everybody with a whole running outfit, including the new Pegasus 41. 👕👟 So our event participants were the first to experience the new & revolutionized version of the well beloved shoe franchise. 🥇 Together with the agency JXZ GmbH we created a "Pegasus Museum" where we showcased the Pegasus Heritage from the first to the most recent Pegasus model and all the changes in technologies that happened in the last fourty years. 📈 Afterwards we gave in depth product education sessions. Tina Metzler covered Nike Running apparel, where as I was the speaker for the Nike Running footwear part. 🎤👟 As a little surprise we invited the Nike track & field athlete Lisa Mayer to our event. In a panel talk she shared some interesting insights in her training and her current Olympia prep. Afterwards she hosted a running workout session where all the event attendees could test out the new Pegasus 41. 💬🏃‍♂️🏃‍♀️ We aimed for a holistic approach, so we closed the event with a yoga session. 🧘‍♀️ And of course catering was provided the whole day 😉🥗🥙🍗 In the evening Tina & myself hosted the community run with all trade fair participants. We planned the running route including three sprint, jump & toss challenges along the way and organized prizes for the winning team. 🥇 All in all it was a very successfull event and the feedback was amazing! Starting from "Hey how about we organize an event in three months time?" to the outcome you can see in the video was quite an exciting and super time & energy consuming phase. But seeing the final results you worked so hard for in the last couple of months is always worth it and makes me fill with joy. I learned a lot along the way - planning and organizing bigger events, collaborating with differend kind of stakeholders, speaking in front of big audiences and most importantly: connecting and communicating with people 🙌 Thanks for everybody that contributed to the event and made it an awesome experience! ❤️ Looking forward to the next big project 😉💪🔥 Video credits: Philipp Roszykiewicz 🎥

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Happy Birthday adidas /// DANKE for 26+ out of 75   26 years and counting with this great brand. Starting at Global BU Soccer in 1997 (yes, that's what it was called at the time) fast forward to Central Europe today. Roles in Global, EMEA, Central and Europe. Working at locations Herzo, Amsterdam and Portland. Visiting lovely places, seeing great events and meeting inspirational people. What stood out was certainly my first World Cup (France 98) when Zizou headed the Tricolore to become World Champs in /// (by the way, one of my favorite jerseys). Followed by the amazing all around success of World Cup 2006. But also standing at the starting line of the Berlin Marathon every year watching thousands of runners go by, seeing FC Bayern win the UCL title in Milan in 2001, cheering Britta Steffen on in Bejing 2008 winning her second gold in ///, just to name a few, still gives me goosebumps. And as a personal feat I vividly remember the goal I scored during Herbert Hainer's farewell match (hence the picture). But it is not about the big events, the great locations and the famous names (that we have the honor to work with now and then); after all it is the people, our people that make the brand, that build the brand and who make it so worthwhile to work for adidas. So many inspirational moments, good conversations, creative sessions, sports activities, pain, laughter and joy, failures and successes - all lived, enjoyed, mastered, suffered or cherished together. That's what I want to say DANKE for (hence the picture - really). To the next 75. Let's keep building the future and an even bigger legacy for this great brand.   #75adiversary #26outof75 #europe #centraleurope #bestplacetowork see less

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⚽️[Sports Biz News]🇩🇪 WIESENHOF partners with the German Women's National Soccer Team 👏 WIESENHOF has become the new partner of the German Women's National Soccer Team. The contract lasts until the summer of 2027, with the brand featured on the stadium's advertising boards during home games.  Dr. Ingo Stryck, PHW Group’s Marketing Director, expressed excitement about the partnership, highlighting the commitment to promoting a balanced diet with high-quality animal and plant-based protein products. "We are delighted with this new partnership with the DFB-Frauen. The team’s dedication on the field and the support team’s efforts off the field to develop women’s football is inspiring. As a food manufacturer, we aim to contribute to a nutritionally optimal diet with our products. This partnership will strengthen our presence in the sports world and leverage the rising popularity of women's football to promote balanced nutrition," he said.  Dr. Holger Blask, CEO of DFB GmbH & Co.KG, emphasized WIESENHOF's established role in sports sponsorship and their clear sustainability strategy. "We are thrilled to welcome WIESENHOF as a partner. They stand for high-quality poultry and plant-based alternative products and follow a clear sustainability strategy. We look forward to our collaboration over the next three years," he stated.  This partnership aims to boost brand recognition and engagement with fans through various promotions, including ticket giveaways for home games. The synergy between sports and nutrition, both emotionally significant topics in our society, will be maximized to enhance the brand value of both WIESENHOF and the DFB-Frauen.  From a CSR and ESG marketing perspective, this partnership underscores WIESENHOF’s commitment to corporate social responsibility and sustainability. By offering high-quality animal and plant-based protein products, WIESENHOF promotes a healthy diet and environmentally friendly practices. Supporting women's soccer also contributes to gender equality and broadens the positive societal impact.  Overall, the WIESENHOF and DFB-Frauen partnership exemplifies a successful model in sports marketing and CSR/ESG efforts, providing a reference point for other companies. The collaboration not only boosts WIESENHOF’s brand value but also earns trust and empathy from customers and stakeholders, supporting long-term growth and sustainable development.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #womenssoccer #germansoccer #sustainability #partnership #healthynutrition

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Excellent to see how Hudl is supporting teams with Hudl Insight. A powerful tool that can combine multiple data sources together to maximise efficiency of work flows in human performance, team performance, and scouting & recrutiment. #sportsanalysis #data #football #scouting #performanceanalysis #sportscience

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Are Bundesliga Clubs Getting It Wrong? Most people are missing something deeper. What These Transfers Really Tell Us: Strategic Targeting ↳ RB Leipzig bets on Openda’s potential. ↳ FC Bayern München boosts depth with Dier and Olise. Value Optimization ↳ FC Bayern München gets Dier at a smart price. ↳ Borussia Dortmund invests wisely in Brunner’s youth. Financial Flexibility ↳ RB Leipzig’s add-ons for Openda reward performance. ↳ Olise’s deal includes structured add-ons for Bayern. Youth Focus ↳ Borussia Dortmund Dortmund continues to nurture young talent. ↳ Bundesliga clubs mix experience with promising youth. But here’s the catch: Are these moves truly setting up success? Or just playing it safe? Is safe really the best strategy in this fierce market? Share your thoughts and let’s debate ↓

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For us at Prime Time fitness GmbH strength is physically the most important training our members should do. But many members lack motivation. We are happy that in avg 32% of all members checking in use our electronic resistance machines. They are the most efficient investment because they are less than 10% of our training surface. Since we switched to EGYM | DACH the usage went up 50%. The programms are extremely motivating and versatile. Methods like training periodization the machine does automatically. There is still quite some variance in usage comparing our clubs. The older, more mature clubs are „behind“. We need to convince through facts. For example the InBody Deutschland Body Composition Analyzer is integrated into the EGYM ecosystem to measure physical improvements. #strengthtraining #innovation #healthclub #motivation #trainingresults

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Sleep, wonderful sleep! How do athletes benefit from getting enough zzzzzzzzz's? For the first time, the International Olympic Committee (IOC) has highlighted sleep as a crucial factor in athletic performance and mental health. Nine to ten hours of continuous sleep enhances muscle memory, ensuring sport-specific techniques stick better. More sleep also improves reaction times, coordination, and split-second decision-making. 🏊 😴 🥇 #Sleep #SweetDreams #HighPerformance

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𝟓𝟎+ 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐊𝐞𝐲 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 Over the past few years, I’ve had the privilege of sitting down with over 50 remarkable individuals in the sports sector—entrepreneurs, CEOs, and innovators who are shaping the future of the industry. Here are some of the most important takeaways I’ve gathered from these discussions: 𝟏. 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐊𝐞𝐲: Many leaders emphasize that the ability to pivot quickly and embrace change is crucial in a rapidly evolving sports landscape. Whether it's leveraging new technology or shifting business models, the most successful ventures are those willing to adapt. 𝟐. 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐃𝐫𝐢𝐯𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Building strong, authentic relationships within the industry has been a recurring theme. From securing sponsorship deals to developing long-term partnerships, many of the top executives credit their success to the networks they’ve cultivated. 𝟑. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐍𝐨𝐧-𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐛𝐥𝐞: In an era where data is king, most leaders highlight the importance of data analytics in shaping business strategies. Whether it's evaluating player performance or understanding fan engagement, data plays a pivotal role in decision-making. 𝟒. 𝐏𝐚𝐬𝐬𝐢𝐨𝐧 𝐅𝐮𝐞𝐥𝐬 𝐋𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲: Nearly every interviewee echoed the sentiment that passion for sports drives their long-term success. That energy not only helps them navigate challenges but also inspires their teams to push boundaries. 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞𝐬𝐞 𝟓𝟎+ 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬, 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐢𝐬 𝐜𝐥𝐞𝐚𝐫: 𝐭𝐡𝐞 𝐬𝐩𝐨𝐫𝐭𝐬 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐬 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫, 𝐚𝐧𝐝 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐬𝐮𝐜𝐜𝐞𝐞𝐝 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐰𝐡𝐨 𝐞𝐦𝐛𝐫𝐚𝐜𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐯𝐚𝐥𝐮𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬, 𝐚𝐧𝐝 𝐬𝐭𝐚𝐲 𝐝𝐞𝐞𝐩𝐥𝐲 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐤. 𝐓𝐡𝐞𝐬𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐬𝐡𝐚𝐩𝐞 𝐦𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐚𝐭 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐒𝐩𝐨𝐫𝐭𝐬 𝐚𝐬 𝐰𝐞 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐭𝐡𝐢𝐬 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐬𝐞𝐜𝐭𝐨𝐫. #sports #sportsbiz #sportsmarketing #sportsbusiness #sportsmoney #sportstech #sportsindustry #sportsmangement #constantsports

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Borussia VfL 1900 Mönchengladbach GmbH is yet another global football brand that decided to extend their Asian presence with newly deployed Japan X Channel 🇯🇵🎉 🇯🇵 Japan isn’t just another dot on the globe for the Fohlen — it’s a crucial part of their worldwide strategy and systematical expansion of the brand. With Ko Itakura and Shio Fukuda proudly representing the club, Borussia’s fanbase in Japan has been flourishing 🌸, making this the perfect moment to launch a dedicated channel where Japanese fans can catch all the latest news 🗞️ Such localization allows to get closer to the fanbase and build more direct and immersive relationship. This move is part of Borussia’s broader strategy to deepen ties with football fans across Asia - the most fast-growing football market in the world🌏. And they’re not alone! European clubs have been eyeing Asia for years as a key growth market. Take FC Barcelona Barcelona, for example. They opened their first office in Hong Kong in 2013 🏢, and since then, they’ve engaged millions of fans through digital platforms, even launching special content just for Asia. Not to be outdone, Manchester United United has a staggering 325 million fans across Asia—nearly half of their global fanbase! 🇬🇧🔴 They’ve been touring the continent regularly, playing friendly matches in cities like Bangkok, Shanghai, and Singapore. Borussia has already made significant inroads in Asia. Since 2018, the club has been making waves in another leaders of football fandom leaders - China 🇨🇳, establishing a subsidiary and opening two academies in the football-frenzied cities of Guangzhou and Shanghai. Building on this success, Borussia has also spread its wings to Southeast Asia, launching academies in Singapore 🇸🇬 and Indonesia 🇮🇩. These academies aren’t just about training—they’re about building a community of future stars and die-hard fans in one of the world’s most passionate football regions! ⚽✨

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At MOVES we believe that sport performance training should always start by creating movement quality before going to explosive, speed, endurance, ... Training. For us movement quality is based on 4 pillars. 3D mobility, 3D stability, 3D strength and coordination. These 4 pillars all influence each other and need to be good to have great quality movement. 🔥 If you want to learn more about our sport performance model, or you want to try it yourself? Send a DM 📲 #MOVES #movesmarter #movebetter #sportperformance #functionaltraining #3dmovement #personaltrainer #grayinstitute #aalter #movement #movementquality

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As rowers, we understand the importance of length through the water. And that’s why athletes at the highest level of the sport trust Shimano. The innovative pivot design of our Virtual Pivot Foot Stretcher allows unrestricted ankle mobility, enabling you to compress deeper and transfer maximum power to the boat. More comfort at the front end allows a more efficient blade placement at the catch and a reduction in blade slip as you initiate the drive. Say goodbye to traditional footboards. Embrace a seamless connection with the boat. Engineered for more comfort and efficiency, these shoes ensure a fit that optimizes your rowing experience. This is especially true during the critical first 10% of the leg drive. Don't settle for equipment that doesn't "fit" quite right. Elevate your rowing with an individual ownership solution and experience the difference precision footwear can make. + Like this post + Comment below with the most unforgettable competition you've raced in Shimano footwear.

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🚨 New Scratch! 🚨 HYROX has set a new standard for fitness racing, combining running with functional exercises in a format that appeals to both casual participants and elite athletes. Their events now attract up to 16,000 participants in 50+ cities around the world. I had the pleasure of sitting down with Moritz Fuerste , co-founder of Hyrox and Olympic gold medalist, to break down the "Community-Driven Growth Playbook" he's used to build this global fitness phenomenon. We discussed: ✅ 1 - Market Gaps: How they spotted an opportunity in the fitness industry for a measurable, repeatable sport that didn’t exist before ✅ 2 - Organic Growth: Leveraging community building and partnerships with local gyms instead of paid advertising ✅ 3 - Event-Centric Marketing: Using live events to demonstrate the product and create buzz ✅ 4 - Balancing Mass Appeal and Elite Competition: Crafting messaging that resonates with both casual participants and professional athletes Full episode via the links below👇. Thanks for coming on the show, Moritz! 🎧 Listen on Spotify: https://lnkd.in/dj35cxDp 🎧 Listen on Apple Podcasts: https://lnkd.in/drU3tsy9 📺 Watch on YouTube: https://lnkd.in/dtHhisaN #hyrox #marketing #podcast #cmo #sports

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