Basti Schütz

🌍With sustainability still a growing topic in the streaming space, #ECOMode for the Bitmovin Player helps to make video streaming more green! 🌱 In collaboration with the Athena team from the Universität Klagenfurt, the Bitmovin Player's ECO-mode enables your team and viewers with: 🔋 Energy Insights: Understand your streaming's energy use over time. 💡 One-Click Eco-Friendly Choices: Optimize energy use with a single click, choosing between low energy consumption or high quality. 📺 User-Friendly UI: Climate-friendly options integrated directly into your player, simplifying green choices. You can also see how ECO-mode has also been successfully deployed within TVNZ's platform with Accedo.tv, showcasing our commitment to eco-conscious streaming. Enable your viewers with climate-friendly streaming! Check out more on ECO-mode here: https://okt.to/wD4J9v #EcoFriendly #GreenStreaming #Playback #EnergyEfficiency #ClimateChange #GreenTechnology #SustainableTechnologies #SustainableStreaming

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A Women's Bundesliga match reaches as many ad impressions as a 2nd Bundesliga men's game. Wait, what? 🎯 Season Finale On Monday, the Google Pixel Women's Bundesliga will conclude its season with Matchday 22. Two games will be broadcast not only live on Magenta Sport and Dazn but also on free TV: TSG Hoffenheim vs. FC Bayern München (ARD) VfL Wolfsburg vs. SGS Essen (Sport 1) 📺 Reach I took a look at the projected reach of both games in our GIPEDO Campaign Manager. For ad impressions, these numbers are in the upper 7-digit range. A look back: In recent months, various brands have booked perimeter advertising through GIPEDO in the Women's Bundesliga. Here are the reach numbers for selected brand campaigns of the top 3 matches on our platform that were broadcast live on Sport1 (free) and Magenta Sport/Dazn (paid): SV Werder Bremen vs. Eintracht Frankfurt: 7.86 million ad impressions SGS Essen vs. VfL Wolfsburg: 7.74 million ad impressions FC Nürnberg vs. Bayer 04 Leverkusen: 7.19 million ad impressions ➡ In all three games, the CPM was under 1 EUR! 💡 Perimeter advertising in Women's Bundesliga free TV matches achieves similar performance KPI’s as men's Bundesliga games at lower investments. In addition to the reach in live TV, exciting game scenes also increase the chance of appearing in highlight clips. This creates additional reach on TV as well as on YouTube, Instagram, and TikTok. The clubs themselves significantly increase reach through their social channels. For the free TV games on the upcoming Pentecost Monday, this means an advertising potential of millions of ad impressions. I'm particularly curious to see what reach the top game Hoffenheim vs. Bayern on ARD will generate. 💰 Undervalued Advertising Platform Women's football is not only attractive in terms of gameplay. Advertisers can build high reach cost-effectively in a short amount of time. Philipp Westermeyer and Roland Eisenbrand, isn’t this exactly the type of left-field advertising platform in sports you mentioned in your State of the German Internet keynote at #OMR24? An exciting keynote where the advertising power of sports was highlighted. Women's football fits right in: high reach at low costs among a young and affluent target group. What other hidden champions in sports do you know?

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🤯 Think interest in #ImmersiveExperiences is waning? Think again! The ecosystem is thriving like never before! 🌟 The XR Creator Con #Hackathon in #Berlin brought together 130+ XR developers to build innovative concepts for Mixed Reality. Developers created mind-blowing prototypes and experiences in several categories, including three #enterprise-sponsored tracks 🚀 Here are a few examples of the amazing solutions built during the hackathon: 🎵 CUPRA Sonic VRoom: An immersive audio-reactive experience that transforms a car into an interactive symphony in mixed reality. 👗 SEE-THROUGH Fashion MR for Zalando: A mesmerising mixed reality fashion show that allows users to see garments in 3D, try them on virtually, and purchase them directly from the app. 📸 Catographer: An interactive fashion experience for PUMA Group that allows users to style their avatar, freeze it in space and time, and snap photos, with the ability to share and merge pics with friends. Mixed Reality is unlocking new app categories! 🔓 And there are so many more amazing solutions teams created - check it out! Brilliant work 🕶️ Winston Esposito, 🕶️ Dinesh Punni & team for pulling off this event! A big thanks to our enterprise partners Zalando, PUMA Group, CUPRA and their teams & experts for supporting the XR developer ecosystem in Central Europe - including Giuseppe Fiordispina, Melanie Rupp, Tobias Baumann, Brian Kim, Kaylee Kupiec Ivan Dashkov and many more! 🙏 #XR #ImmersiveExperiences #MetaQuest

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Excited to speak with Jan Hiesserich of Aleph Alpha at the #TechRecruitingSummit at #WeAreDevelopersWorldCongress2024 about the topic “At the Levers of Power: Responsibility of Developers and Journalists in the Age of AI”. Calibrating the usage of AI is in progress in many political and economic settings. We will take a look at two professions that deeply shape where and how AI seeps into society and affects people's everyday life: developers and journalists. Both have the privilege to determine where people and how will encounter AI in everyday life in the upcoming years. By doing that, both professions also profoundly shape what is perceived to be acceptable and where an ethical line is drawn in society. What responsibility does each profession have regarding the transformation into an AI-culture? Where does it start and end for the individual person just trying to do their job? ✨ Who will join our Fireside Chat? Meet us Friday, 11-11.30 AM (Yellow Stage)! Rudi Bauer Sead Ahmetovic Gero Hesse Dr. Tobias Zimmermann Robindro Ullah Steffen Bosse Chris Lunday Lisa Dittrich Dr. Annika von Mutius Mina Saidze

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When people ask me how Web3 is re-defining ownership, I often do not go straight to topics like real-world asset tokenization - I leave that to my colleague Dr. Matthias Reiser 😉. I go for something with which many have ample experience: gaming.   NFT games are at the forefront of a true transformation in gaming and ownership.   Creating and playing an NFT game in a digital economy will bridge virtual and real worlds by adding a layer of ‘real-life’ NFTs, thus stimulating and rewarding player engagement.   What’s more, the decentralized character of Web3 games, powered by blockchain technology and NFTs, ensures that in-game items and characters are not controlled by a central authority but distributed across the blockchain.   With every transaction and ownership transfer being recorded on the blockchain, manipulation or fraud within the ecosystem will become negligible.  Talking about ecosystems, NFTs provide interoperability to Web3 games, allowing players to use their digital assets across different gaming platforms. And so the fusion of NFTs and gaming will allow players to engage with blockchain-powered technology, thus becoming architects of a decentralized gaming ecosystem while increasing their ability to earn.   Yet no matter what the application, it’s important to note that data for NFT images are not stored on the blockchain; rather, they are often web links that can very easily be deleted. The implications of this are that if web links are indeed erased, proof of ownership is impossible to prove, placing NFT security as a key concern for industry.   If you want to have deep conversations about Web3 gaming, security, and blockchain, join me at Proof of Talk in Paris, 10-11 June. https://lnkd.in/eVHmwkne    #PoT24 #ProofOfTalk #Web3 #gaming #NFT 

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SMBs – How #AI can be a real game-changer   Small and Medium sized Businesses are often hidden champions in their field and a huge engine of the German economy. #Digitalization is a turning point for them. They must adapt their structures and processes to the new reality. #ArtificialIntelligence is a game changer. It breaks former limits of human pace and efficiency. The LOBECO #SMB consultants frequently discuss with CEOs of various German SMB companies how to implement AI. Here are some key insights: 🌟   ➡Managing directors are often interested in using AI but are hesitant due to lack of expertise and data protection concerns.   ➡SMBs need flexible AI solutions tailored to their unique processes. AI should empower employees, not replace them. The SMB in DACH has a great opportunity to increase productivity and stay ahead of the competition by adopting AI. Currently, only a fraction of companies are using #GenerativeAI 💡 Lesson learned: Using the radical optimization chances of AI for business implementation and #DigitalTransformation – now! Check out for our AI Hands-on Workshops, AI License and AI Hackathons: https://www.lobeco.de/ai/ #LOBECOpower

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🤖 Why is Profitable AI so difficult for companies in Germany and elsewhere? 🤖 Join me on June 6th for a guest talk with AI Services @ HPI | Hasso Plattner Institute and D3M Labs Guest Talk | June 06, 2024 | Potsdam & online | 6:00 p.m. to 8:00 p.m. Germany faces challenges in making AI projects profitable. There are too many lighthouse projects that never get beyond proof of concept phase. According to the Statistisches Bundesamt (Destatis)only 12% of companies in Germany with more than 10 employees used AI in 2023. 📊Despite its strong production base, efficient logistics, and excellent education, German companies struggle to turn AI investments into success. 💡What can German industry do better? Business-orientation, data readiness, MLOps and scale are some stumbling blocks that will be discussed. Follow D3M Labs to join the conversation. https://lnkd.in/eXb8xG6s

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Payouts to German Artists Quadrupled 📈 In the course of our All Music Friday convention today, we published new local payout data for the German market: 💰 More than 1000 German artists have received more than 50,000 euros in royalties from Spotify alone in 2023. This means that the number of German artists who have reached this level in terms of royalties from Spotify has more than quadrupled since 2017. 💰 The total share of German creatives in the royalty pot was also published: German artists earned more than 409 million euros in royalties from Spotify alone in 2023 - more than four times the amount achieved in 2017. 🔝 We also reported details on the importance of the domestic repertoire in the platform's day-to-day business: German artists were responsible for 73 percent of the tracks that were represented in the daily top 50 lists in Germany last year. 🔎 In addition, almost 9000 German artists and their songs were added to editorial playlists on Spotify and listeners discovered German acts for the first time on Spotify more than 6.7 billion times. https://lnkd.in/dh6WW2Sd

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⚽ During EURO 2024 GmbH, here’s a relevant use case showcasing T-Systems' excellence! 🏆 ⚽ Check out how 1. 1. FC Köln, one of the world's top 20 sports clubs, is revolutionizing its digital presence with the help of #AWS and #TSystems. This case study showcases their journey to provide a seamless and dynamic user experience for over 114,000 fans, even during the busiest times like ticket sales and match days. 🚀 Discover how they achieved dynamic #resourceScaling for high performance and cost efficiency, implemented robust #security measures with AWS best practices, and adopted agile management and continuous deployment. 🌟 Dive into the full article to see how this #digitalTransformation sets new standards for #fanEngagement. 👉 Read the full article: https://lnkd.in/d92RSMUK 📩 Let’s connect and explore how these #innovations can benefit your business! 💬💼

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🌍 Expansion Alert: FINALLY - Meta #Horizon #Worlds now in #Germany and more! 🎉 Many have inquired, and the day has finally arrived! Another day, another announcement. Meta Horizon Worlds v168 is rolling out, bringing our immersive virtual reality platform to even more corners of the globe, including a small-scaled launch in Germany - for now! Here's what's new and exciting: 🌐 #Global #Reach: Starting this week, Meta Horizon Worlds is expanding to all Meta Quest markets, now including Germany, making it easier for people worldwide to connect in innovative and engaging ways. 🌟 #Accessible: The platform is now open to everyone aged 13+ (14+ in South Korea and Spain), across various devices including headsets, mobile devices, and the web. 🔒 #Safety #Features: With updated protections, safety defaults, and parental supervision tools available in supported languages, we ensure a secure environment for all users. 🌍 #Localisation: We're committed to enhancing user experience by expanding localisation efforts, making the platform more accessible and user-friendly globally. 🚀 Whether you're in Germany or anywhere else, get ready to explore, create, and connect in ways you never imagined possible. More details to be shared soon. Send me your favorite Horizon Worlds (and even your own world creations) and we meet there! #MetaHorizonWorlds #VirtualReality #TechNews #Innovation #GermanyLaunch #GlobalExpansion

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Exactly.ai will have an exclusive pop-up exhibition on the upper floor of the iconic Café Moskau in Berlin. This exhibition will run during the The Marketplace Conference happening next Tuesday. Exactly will launch a marketplace for artists where they can publish their ai models trained on their artwork and rent it out for brands. We truly believe that ai can work for both sides and there is a way for artists to benefit from the technology and generate more income leveraging their unique styles. To celebrate the launch of exactly.ai’s model marketplace we are giving our users the opportunity to showcase their work at iconic Café Moskau. This building is striking example of modernist architecture, its floor-to-ceiling windows offer an ideal space to showcase art work. There is not a more ideal venue to usher in the latest development in the empowerment of artists with AI. Thanks to Speedinvest Katharine Spooner and Maximilian Wilhelm for the opportunity to run a pop-up exhibition and promote artists from Exactly.ai community. Several hours left before the end of the open call. If you are an artist: train an ai on your artwork, publish it on exactly, get promoted and generate revenue each time brands use your style for their products. https://lnkd.in/ey6vvsXf

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Are tech giants going to leave you behind with AI? These AI headlines show the challenges and opportunities ahead. #AI #news 🤝 Apple and Meta Join Forces on AI Apple and Meta are working together on AI. Startups and SMEs should watch for partnership or competition opportunities. 🏦 German Bank Launches AI-Powered ETF Baader Bank has launched Europe’s first AI-enhanced ETF for stock selection. SMEs in finance should explore how AI can boost their investment strategies. ⛪️ Pope Weighs in on AI Benefits and Risks Pope Francis sees AI's benefits and risks. Startups must consider the ethical implications as they develop AI solutions. To thrive, entrepreneurs must stay informed about AI. Share your thoughts and AI experiences in the comments. How is your startup using AI?

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Nice feature in Netzwoche, the most-read Swiss ICT magazine, about our latest LatticeFlow AI Audio release, the only product that can analyze Audio AI applications, including voice deepfake detectors. And here's why it matters: "We are bringing Latticeflow AI Audio to market now with the upcoming elections in the USA in mind." Voice deepfakes are currently the most common type of fake content and offer great potential for election manipulation. In Slovakia, for example, fraudsters published fake audio tracks of a journalist interview with the leader of the liberal party last year. This led to the party narrowly losing the election. "In India and the USA, we are also seeing an increase in deepfakes in elections. And Russia is also increasingly trying to use them to influence the European elections". Thank you, Lia Perbo, for the interview and nice write-up! Full article in the comments 👇 ETH AI Center Department of Computer Science (D-INFK), ETH Zürich Sandra Herkle

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🔘 It takes just ONE click to vote! I’m excited to share my talk, AI’s Secret Superpower: How It Sells Before You Even Know You’re Buying, at the upcoming E-Commerce Berlin Expo—and with your help, it could hit the main stage! (Smart tactics, Organizers !!) In this session, I’ll reveal how AI has evolved from a support hero to a revenue-driving genius—seamlessly boosting conversions, personalizing customer experiences, and saving abandoned carts. If you're curious about the future of e-commerce and how AI is quietly shaping it, cast your vote with one click and be part of this conversation ➡️ https://hubs.li/Q02RNRHz0

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#AI#Innovation 🚀 Our O2O roadshow just wrapped up, and the energy is electric! ⚡ We hit #Munich, #Berlin, #Cologne, and #Hamburg, connecting with 130+ valued customers and diving deep into why #O2O is the future of retail. 📈 Did you know ->O2O customers buy 2.9x more often and have 2.3x higher average value compared to single channel buyers? It's about building #loyalty, driving #profitability, and creating seamless #experiences. 🤝 We were thrilled to present the premiere of the Google Omnichannel DeepDive Study (GOFS 2024) with Judith Büchl and the IFH led by @Dr. Kai Hudetz. We explored how to drive immersive brand experiences and store visits with Google Maps, and shared first insights from our Retail Media Study. 💡 Enormous value add thanks to our product crew @cathi tindal Nicole Beach Thomas Haselbeck A huge thank you to our incredible O2O expert Judith Büchl who made this series happen and Carolin Huebner, and to all our external partners and my co-speakers for sharing their knowledge. Together, we're shaping the future of retail. 🙌 Key takeaways: 1. O2O drives profitability and customer loyalty. 2. Google Maps is a powerful tool for immersive brand experiences. 3. Retail Media is a growing opportunity for retailers. Next steps: Explore the Google Omnichannel DeepDive Study (GOFS 2024) for more insights. Consider how you can leverage Google Maps and Retail Media to drive growth. Stay tuned for future O2O events and resources. #O2O #AI #RetailInnovation #CustomerExperience #GoogleInnovation

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ℍ𝕆ℙ𝔼 Last week's Open Innovation Conference of the 𝐋Ä𝐍𝐃 was a great reminder to leverage #AI and technological advancements, driving a smarter, more sustainable future through tech-driven strategies. 1. 𝗣𝗮𝗻𝗲𝗹 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻: 𝗢𝗽𝗲𝗻 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗔𝗰𝗿𝗼𝘀𝘀 𝗕𝗼𝗿𝗱𝗲𝗿𝘀 🌍 This exchange between Petra Puechner und Saskia Biskup underscored the essential role of politics in enabling and advancing technological collaboration across borders. #data #entrepreneurship #collaboration 2. 𝗦𝘁𝘂𝗱𝘆 𝗙𝘂𝘁𝘂𝗿𝗲 𝗦𝗰𝗲𝗻𝗮𝗿𝗶𝗼𝘀 2035 🚀 Katharina Hölzle explored future scenarios for 2035, emphasizing #mobility #health #engineering #cyber and #energy. These scenarios provide critical frameworks for proactive strategic planning, preparing us for a variety of potential technological and environmental outcomes. #FutureScenarios2035 3. 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 🤝 'Speed dating' sessions with business leaders sparked insightful exchanges and potential collaborations, demonstrating the practical benefits of our investments in innovation. I learned about many initiatives that help SMEs to get their arms around new technologies - you are not alone! #NetworkingInnovation 4. 𝗘𝘅𝗵𝗶𝗯𝗶𝘁 𝗦𝗽𝗮𝗰𝗲 🎨 The exhibit space buzzed with activity as startups, initiatives and associations displayed their latest innovations and services. These reflected a blend of quiet determination and impactful technological advancement, starkly contrasting the often pessimistic narratives about innovation in Germany prevalent in the media. #TechShowcase 5. 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 🛠️ Workshops offered hands-on experiences, notably one that aligned AI use cases with specific business needs run by KARL Competence center for AI and Learning with Magnus Kandler Sebastian Beiner and Sophia John. Their work takes interested SMEs through a structured process of discovery and creating a value canvas for launching #AIusecases - paid for by tax money till mid next year! The Open Innovation Conference was a beacon of hope, revealing far more ongoing activities and progress than the media often suggests, underscoring that much more is possible and needed. #hope ... 𝘪𝘧 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘢𝘵 𝘵𝘩𝘦 𝘴𝘶𝘳𝘷𝘦𝘺 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘩𝘰𝘵𝘰 𝘣𝘦𝘭𝘰𝘸, 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘧𝘰𝘤𝘶𝘴𝘴𝘪𝘯𝘨 𝘰𝘯 - 𝘵𝘩𝘦 2.9% 𝘰𝘧 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘦𝘴 𝘵𝘩𝘢𝘵 𝘴𝘢𝘪𝘥 "𝘩𝘢𝘷𝘦 𝘯𝘰 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘪𝘯 𝘈𝘐" 𝘰𝘳 - the 40.4% 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘪𝘯𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘵𝘩𝘦𝘮𝘴𝘦𝘭𝘷𝘦𝘴 𝘰𝘳 𝘩𝘢𝘷𝘦 𝘤𝘰𝘯𝘤𝘳𝘦𝘵𝘦 𝘱𝘭𝘢𝘯𝘴 𝘰𝘳 - 𝘵𝘩𝘦 46.7% 𝘸𝘩𝘰 𝘢𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘶𝘴𝘪𝘯𝘨 𝘈𝘐?

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Each one teach one.

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