Axel Hefer

How (un)profitable are German soccer clubs?⚽️🇩🇪 The DFL has released the income statements of all 36 Bundesliga teams for the 22/23 season. Below are the numbers for the teams that played in the 1st division. Key facts: - 16 profitable - 16 lost money - 2 teams broke even (Leverkusen and Wolfsburg) Highest revenues: - Bayern: 812 mio € - Dortmund: 498 mio € - Leipzig: 396 mio € The average profit margin for Bayern is about 4%, comparable to the aerospace and defense industry (5%). The average profit margin across all public markets is 8.5%. If you want to know why Union Berlin and Freiburg have higher profits than Dortmund and Leipzig despite having significantly lower revenues, listen to this week's episode of our Weekly Sports Business Briefing. Follow me (Mark A. H.) for more content on sports business, athlete stories + my entrepreneurial take. Behind the Athletes Podcast Moritz Gessl Pia von Nell

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Well things are spicing up in the German sports market! DAZN are suing the DFL Deutsche Fußball Liga - their current major sports partner in the market, due to actions that they deem to be anti-competitive behaviour. From what I understand (in short): The Bundesliga wanted bank guarantees after DAZN placed the highest bid for the biggest share of live matches in the next rights cycle - beating out it's market competitors in Sky Deutschland GmbH by a reported €300m! DFL then asked for a bank guarantee for the deal in 24 hours following the bid - which wasn't outlined in the tender and DAZN were unable to turnaround in such short time. The DFL is saying that DAZN were behind on existing payments which caused them to put this clause forward. More details in the article but my conclusion is a simple one - having to take your commercial partners to court will rarely end well. https://lnkd.in/eAJU_QXM

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𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗯𝗮𝘀𝗸𝗲𝘁𝗯𝗮𝗹𝗹 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗶𝗻 𝟱 𝘆𝗲𝗮𝗿𝘀? 🏀 In less than 2 months, we learned that: ➡️ On one side, National Basketball Association (NBA) and FIBA were holding "much more serious" talks about growth in Europe as declared by NBA Commissionner Adam Silver in August. ➡️ On the other side, London-based private equity firm BC Partners had entered in exclusive talks to invest in Euroleague Basketball as reported by the Financial Times 10 days ago. Here are a few thoughts to (hopefull) help clarify this unusual situation 👇 𝐅𝐫𝐚𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐛𝐚𝐬𝐤𝐞𝐭𝐛𝐚𝐥𝐥 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 Basketball is a truly global sport with over 1.2 billion fans. Yet it's still highly fragmented in Europe due to the long-lasting conflict between FIBA and Euroleague Basketball who each organize 2 club competitions: 👉 Euroleague Basketball: EuroLeague / EuroCup 👉 FIBA: Basketball Champions League / Europe Cup - both launched in 2016. Studies from SportsInvest Advisory showed that these competitions were underperforming commercially in revenue per fan, and that the EuroLeague structure was misaligned with European media rights pools (e.g., top 5 European markets accounting for c.85% of European sports media rights market, but less than half of EuroLeague teams today). 𝐍𝐁𝐀'𝐬 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐚𝐩𝐩𝐞𝐭𝐢𝐭𝐞 During my consulting years, the NBA was already thinking about their European expansion - options included:   👉 Supporting the growth of Euroleague Basketball through NBA's expertise and capabilities, including the competition having access to the NBA’s Team Marketing & Business Operations (TMBO) arm. 👉 Starting their own basketball league in Europe - a direct competitor to the EuroLeague on a similar model than the Basketball Africa League launched in 2021, which would certainly involve FIBA as well as strategic investors as the NBA did in Africa with Helios Fairfax Partners. The Raine Group, who were hired to evaluate options for European expansion, estimated that the basketball ecosystem in Europe and Middle East could be worth as much as $3 billion in annual revenue.   𝐄𝐮𝐫𝐨𝐥𝐞𝐚𝐠𝐮𝐞'𝐬 𝐩𝐫𝐢𝐯𝐚𝐭𝐞 𝐞𝐪𝐮𝐢𝐭𝐲 𝐫𝐨𝐮𝐭𝐞 It now seems that Euroleague Basketball is keen on reacting as fast and strong as possible by bringing strategic investors onboard. They have been working with LionTree for several months to test the appetite of various investors, including Saudi-based SURJ Sports Investment and General Atlantic. BC Partners could reportedly agree a deal in the coming weeks to acquire a 30% stake in EuroLeague Commercial Assets, which owns EuroLeague and the second-tier EuroCup, at a total €1 billion valuation. Interesting to note that BC Partners already invested through their credit fund in sports agency GSE Worldwide and that they also own United Group B.V. - which is the TV broadcaster of the EuroLeague in the Balkans.

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How fast football goes. 🚀   That's now 2 Champions League wins in a row for Stade Brestois 29 after their historical result vs. FC Red Bull Salzburg yesterday (4-0 away) and an initial win vs. SK Sturm Graz.   With each win equalling €2.1 million income in UEFA's new distribution model, Brest are already ensured to receive at least €4.2 million for this season.   This is:   ➡️ 8.75% of their total budget (estimated at €48 million)   ➡️ 6 months worth of wage bill (estimated at €700k per month)   There are still 6 games left to play in the "league phase".   And it doesn't include potential performance bonuses related to their ranking at the end of this phase and a potential qualification for the playoffs or round of 16.   What's even more impressive is that they managed to achieve this without overinvesting in the squad.   The #1 financial risk post-European qualification is to build a squad designed for Europe and to end up with a massive player wage bill and without a renewed qualification at the end of the season.   Brest's 2024/25 summer transfer window according to Transfermarkt:   ➡️ Transfer income: €6.4 million   ➡️ Transfer spend: €(12.2) million   ➡️ Net transfer balance: €(5.8) million   That included a couple of purchases (Baldé, Doumbia, Ajorque) as well as smart loans such as Sima from Brighton & Hove Albion Football Club and Faivre from AFC Bournemouth.   Knowing that they had shown a +€5.1 million positive transfer balance during the previous season.   Congrats to Grégory Lorenzi and his team for the amazing work. 👏

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𝗥𝗲𝗰𝗼𝗿𝗱 𝗮𝘁𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝗳𝗼𝗿 𝗕𝘂𝗻𝗱𝗲𝘀𝗹𝗶𝗴𝗮 𝟮, 𝗯𝘂𝘁 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗮 𝘁𝘄𝗶𝘀𝘁... Bundesliga 2 kicked off its 50th season last weekend with mostly packed stadiums, highlighted by a sold-out match between Köln and Hamburg. Other stadiums, including those in Berlin (48,591 distributed tickets) and Gelsenkirchen (60,534), also saw high attendance. Consequently, roughly 83 percent of all available tickets were distributed to fans, similar to last season's average. For those who follow my LinkedIn posts, this evidently strong interest in Bundesliga 2 should come as no surprise. The league attracted more fans than France's Ligue 1 last season, and this year, I anticipate ticket managers will distribute over 9 million tickets. This could theoretically position Bundesliga 2 to surpass Italy’s Serie A in attendance, though this remains a long shot. 𝗦𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗮𝗿𝗲 𝗯𝗼𝗼𝗺𝗶𝗻𝗴 A significant portion of these tickets are season passes, which are in high demand. According to Kicker, 13 out of 18 Bundesliga 2 clubs sold more season tickets than last season, while four maintained last season’s numbers. Only Darmstadt saw a decline, though the relegated club still distributed about 13,000 tickets, which translates into the largest percentage considering the club's relatively small capacity. Overall, the 18 clubs issued approximately 294,000 season tickets. Before the first match day, the ticket count was already around 5 million, representing about 51% of the available home (team) capacity. This excludes matchday tickets, which last year accounted for roughly half of all tickets. For context, these 5 million tickets are only slightly fewer than the approximately 5.4 million distributed in the 2014-15 and 2017-18 seasons. 𝗙𝗼𝗿 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀, 𝘀𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗰𝗼𝗺𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗵𝗲𝗳𝘁𝘆 𝗽𝗿𝗶𝗰𝗲 𝘁𝗮𝗴, 𝘁𝗼𝗼 However, the distribution of season tickets presents challenges. Season ticket holders typically miss three to four matches per season and tend to arrive later. Additionally, season tickets come with significant discounts, leading to smaller profit margins. 𝗦𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁 𝘀𝗮𝗹𝗲𝘀 𝗮𝗿𝗲 𝗮𝗻 𝗶𝗺𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗶𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿 𝗼𝗳 𝗱𝗲𝗺𝗮𝗻𝗱 Given these factors, one might question why clubs are issuing so many season tickets, especially if the demand for seats is that high. Perhaps the demand isn't as high as it seems. Survey research suggests that a primary motivation for purchasing a season ticket is not necessarily to attend every match or to receive a discount but to support the team financially and feel involved. Therefore, attendance demand, as indicated by season ticket sales, may be overestimated. Ticket executives likely recognize this and prefer the secure income from season tickets over the potentially higher but less certain margins from matchday tickets. As we'll likely see in the next weeks, this tendency is stronger in Bundesliga, though.

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Interesting to note that 𝐭𝐡𝐞 𝐁𝐮𝐧𝐝𝐞𝐬𝐥𝐢𝐠𝐚 𝐡𝐚𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐭𝐡𝐞𝐢𝐫 𝐝𝐨𝐦𝐞𝐬𝐭𝐢𝐜 𝐦𝐞𝐝𝐢𝐚 𝐫𝐢𝐠𝐡𝐭𝐬 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐛𝐲 +𝟐% 𝐜𝐨𝐦𝐩𝐚𝐫𝐞𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝟐𝟎𝟐𝟓/𝟐𝟔 𝐭𝐨 𝟐𝟎𝟐𝟖/𝟐𝟗 𝐜𝐲𝐜𝐥𝐞.   The DFL Deutsche Fußball Liga announced yesterday that they had surpassed the billion-Euro mark selling their domestic media rights to pay-TV giant Sky Deutschland GmbH and global sports streaming service DAZN, while ProSiebenSat.1 Media SE secured live rights for free TV.   2021/22 to 2024/25: €𝟒.𝟒 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐭𝐨𝐭𝐚𝐥, €𝟏.𝟏 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐩𝐞𝐫 𝐬𝐞𝐚𝐬𝐨𝐧.   2025/26 to 2028/29: €𝟒.𝟒𝟖𝟒 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐭𝐨𝐭𝐚𝐥, €𝟏.𝟏𝟐𝟏 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐩𝐞𝐫 𝐬𝐞𝐚𝐬𝐨𝐧.   The Bundesliga and Bundesliga 2 thus continue to have the second-strongest national media contract among all football leagues.   DFL CEO Marc Lenz said: “𝑇ℎ𝑒 𝑓𝑖𝑛𝑎𝑛𝑐𝑖𝑎𝑙 𝑠𝑒𝑐𝑢𝑟𝑖𝑡𝑦 𝑎𝑐ℎ𝑖𝑒𝑣𝑒𝑑 𝑤𝑖𝑡ℎ 𝑡ℎ𝑖𝑠 𝑟𝑒𝑠𝑢𝑙𝑡 𝑖𝑠 𝑎 𝑘𝑒𝑦 𝑓𝑜𝑢𝑛𝑑𝑎𝑡𝑖𝑜𝑛 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑝𝑜𝑠𝑖𝑡𝑖𝑣𝑒 𝑑𝑒𝑣𝑒𝑙𝑜𝑝𝑚𝑒𝑛𝑡 𝑜𝑓 𝑡ℎ𝑒 𝐵𝑢𝑛𝑑𝑒𝑠𝑙𝑖𝑔𝑎 𝑎𝑛𝑑 𝐵𝑢𝑛𝑑𝑒𝑠𝑙𝑖𝑔𝑎 2. 𝐹𝑟𝑜𝑚 𝑡ℎ𝑖𝑠 𝑝𝑜𝑠𝑖𝑡𝑖𝑜𝑛 𝑜𝑓 𝑠𝑡𝑟𝑒𝑛𝑔𝑡ℎ, 𝑤𝑒 𝑚𝑢𝑠𝑡 𝑡𝑎𝑐𝑘𝑙𝑒 𝑡ℎ𝑒 𝑒𝑐𝑜𝑛𝑜𝑚𝑖𝑐, 𝑠𝑝𝑜𝑟𝑡𝑖𝑛𝑔 𝑎𝑛𝑑 𝑝𝑜𝑙𝑖𝑡𝑖𝑐𝑎𝑙 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒𝑠 - 𝑎𝑛𝑑 𝑐𝑜𝑛𝑡𝑖𝑛𝑢𝑒 𝑡𝑜 𝑑𝑒𝑣𝑒𝑙𝑜𝑝 𝑜𝑢𝑟 𝑙𝑒𝑎𝑔𝑢𝑒𝑠 𝑡𝑜𝑔𝑒𝑡ℎ𝑒𝑟 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 36 𝑐𝑙𝑢𝑏𝑠 𝑎𝑛𝑑 𝑚𝑎𝑘𝑒 𝑡ℎ𝑒𝑚 𝑓𝑖𝑡 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒.”   In my opinion, that's a rather 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 sign in a macro context of flattening domestic media rights in European football, knowing that:   👉 The current deal with Sky and DAZN had seen a decrease from €1.16 billion to €1.1 billion AAV (average annual value).   👉 S&P Global reported in a note from September 2023 that a concern for the league was Comcast's commitment to the German market after almost a year of speculation that Sky Deutschland GmbH could be spun off.   Another positive sign is that they managed to bounce back from this decrease without going the private equity way, with various discussions and sell-side processes held over the past 3 years:   ➡️ 2021: First attempt at selling a 25% stake in the Bundesliga's international media rights - Bridgepoint, CVC and KKR all reportedly in the running.   ➡️ September 2022: Sell-side process led by Nomura and Deutsche Bank on a 20-25% stake in the Bundesliga's media rights (domestic and international).   ➡️ May 2023: Vote against plans to sell a 12.5% stake in the Bundesliga’s media rights business by the 36 clubs. ➡️ December 2023: New discussions about external investment being held for a few months before clubs closed the door again. Yet, the league successfully managed to conduct this tender ✅

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“MORE REVENUE in ticketing”. My speech topic at the CTS EVENTIM Sports GmbH tennis workshop. How we manage to do this successfully at many tennis tournaments is a matter of experience: 🔹 Focus on REVENUE-GENERATING activities The most important thing for us is that we achieve clearly defined, measurable and data-based goals with event organizers. Goal number 1: MORE REVENUE, of course. Who doesn't want that? We are passionate about this topic. And that's why our focus is always on revenue-generating activities. What do we mean by that? 1️⃣ Pricing strategy & dynamic pricing The price structure at the start of the pre-sale is the key. Dynamic pricing is an important component here. We have our own algorithm and clear criteria by which we measure when we are optimally sold out and how we adjust the pricing based on buyer behavior in order to maximize sales. 2️⃣ Campaigns: We know which campaigns work and which don't. We like to transfer the things that work well to different tournaments and test new things constantly. In both cases, the key to success depends on the ability to measure the results. Whether dynamic pricing or campaigns. Nothing is based on feeling. Data-based, measurable. It´s clear: success can be planned! 🔹 Avoid time-consuming tasks and slow processes Our time is limited. That's why we have to set priorities. If we want to focus on revenue-generating activities, we need to organize our daily business as efficiently and quickly as possible. We and the tournament organizers save time by optimizing processes and communication. How do we achieve this? 1️⃣ Clients Ticketing Board All information at a glance. Order free tickets, sponsor tickets, request promotion codes, view sales numbers. With us, every organizer has access to their individual ticketing board via our platform. This saves time for everyone and all steps can be traced afterwards. 2️⃣ Digital ticket for sponsors including explanatory video for sponsors and their guests. How happy sponsors are when they no longer have to download their tickets and coordinate them themselves? How easy can it be if they have their own account from which they can forward their tickets in seconds and keep track of everything? Yes... very easy 😉 We are passionate about what we do! Thanks to Michael Günther and your team for provide the opportunity for further education. 🎾 🙌 #ticketing #tennis #workshop

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𝟓𝟎+ 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐊𝐞𝐲 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 Over the past few years, I’ve had the privilege of sitting down with over 50 remarkable individuals in the sports sector—entrepreneurs, CEOs, and innovators who are shaping the future of the industry. Here are some of the most important takeaways I’ve gathered from these discussions: 𝟏. 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐊𝐞𝐲: Many leaders emphasize that the ability to pivot quickly and embrace change is crucial in a rapidly evolving sports landscape. Whether it's leveraging new technology or shifting business models, the most successful ventures are those willing to adapt. 𝟐. 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐃𝐫𝐢𝐯𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Building strong, authentic relationships within the industry has been a recurring theme. From securing sponsorship deals to developing long-term partnerships, many of the top executives credit their success to the networks they’ve cultivated. 𝟑. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐍𝐨𝐧-𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐛𝐥𝐞: In an era where data is king, most leaders highlight the importance of data analytics in shaping business strategies. Whether it's evaluating player performance or understanding fan engagement, data plays a pivotal role in decision-making. 𝟒. 𝐏𝐚𝐬𝐬𝐢𝐨𝐧 𝐅𝐮𝐞𝐥𝐬 𝐋𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲: Nearly every interviewee echoed the sentiment that passion for sports drives their long-term success. That energy not only helps them navigate challenges but also inspires their teams to push boundaries. 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞𝐬𝐞 𝟓𝟎+ 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬, 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐢𝐬 𝐜𝐥𝐞𝐚𝐫: 𝐭𝐡𝐞 𝐬𝐩𝐨𝐫𝐭𝐬 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐬 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫, 𝐚𝐧𝐝 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐬𝐮𝐜𝐜𝐞𝐞𝐝 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐰𝐡𝐨 𝐞𝐦𝐛𝐫𝐚𝐜𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐯𝐚𝐥𝐮𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬, 𝐚𝐧𝐝 𝐬𝐭𝐚𝐲 𝐝𝐞𝐞𝐩𝐥𝐲 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐤. 𝐓𝐡𝐞𝐬𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐬𝐡𝐚𝐩𝐞 𝐦𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐚𝐭 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐒𝐩𝐨𝐫𝐭𝐬 𝐚𝐬 𝐰𝐞 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐭𝐡𝐢𝐬 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐬𝐞𝐜𝐭𝐨𝐫. #sports #sportsbiz #sportsmarketing #sportsbusiness #sportsmoney #sportstech #sportsindustry #sportsmangement #constantsports

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𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸 𝗯𝗼𝗯𝗯𝗹𝗲𝗵𝗲𝗮𝗱𝘀... Perhaps afraid of public backlash from their core support, German sports executives seem to hardly exploit the potential of non-price sales promotions, such as adding accompanying concerts and fireworks to the matchday experience or introducing matchday giveaways to increase stadium attendance demand. That's certainly different in Major League Baseball (MLB), where team owners use such promotions on average for about every third match. And there's one giveaway that undoubtedly stands out: Bobbleheads. Yes, you've read this right. 𝗕𝗼𝗼𝗯𝗹𝗲𝗵𝗲𝗮𝗱𝘀! I love bobbleheads. I mean, who doesn't? Right? Here are five things you need to know about MLB bobbleheads. 1️⃣ I'm not an expert, but 𝘁𝘄𝗼 𝘀𝘂𝗰𝗵 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 𝗲𝘅𝗶𝘀𝘁: Jeffrey Cisyk and Pascal Courty, from whose empirical results I generously draw here. 2️⃣ According to Jeffrey, MLB teams, on average, 𝘂𝘀𝗲 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗮𝗯𝗼𝘂𝘁 𝗲𝘃𝗲𝗿𝘆 𝘁𝗵𝗶𝗿𝗱 𝗵𝗼𝗺𝗲 𝗺𝗮𝘁𝗰𝗵, and giveaways are relatively common. 3️⃣ You wonder why? Distributing giveaways (e.g., bobbleheads) 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗠𝗟𝗕 𝘀𝘁𝗮𝗱𝗶𝘂𝗺 𝗮𝘁𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲 𝗱𝗲𝗺𝗮𝗻𝗱, on average, by about 10%. 4️⃣ Different strategies exist, and giveaways are not always guaranteed. It's common to distribute giveaways on a 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗲, 𝗳𝗶𝗿𝘀𝘁 𝘀𝗲𝗿𝘃𝗲𝗱 𝗯𝗮𝘀𝗶𝘀 or to fans who bought special tickets. 5️⃣ Intriguingly, with bobbleheads, 𝗺𝗼𝘀𝘁 𝘁𝗲𝗮𝗺𝘀 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 𝗮 𝗹𝗼𝘄-𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (𝗶.𝗲., 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝘀𝘂𝗽𝗽𝗹𝘆), successfully nurturing demand and, thus, making some decent profit. Why's that? While bobbleheads, which are relatively inexpensive, attract new spectators (ticketing income), both new and existing fans might arrive earlier to matches (e.g., concessions income) to grab their figure. What's your perspective on such promotions, Rick J.? Have you ever considered distributing bobbleheads, Daniel Däuper? Would you want one, Mark A. H.?

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B-MVP expands into German-Speaking Countries- DACH with Strategic Partnership with GVI B-MVP a Medical device company, focusing on improving athletes performance, is thrilled to announce its expansion into German-speaking countries with GVI (Gold Ventures Investment ) as international partner and strategic partner in Austria Rea Kamberi Consulting (GmbH) (GVI Austria). and open their local marketing representative office in Vienna, Austria. For more information about B-MVP we invite you to look at the website: www.B-MVP.com   With this collaboration we will establish a strong presence in Austria and throughout the region, enhancing our ability to deliver our innovative solution to the DACH market. B-MVP has a proven solution that enhances athletes explosive power. For example, with a 15 minute treatment, athletes improved their vertical jump by 4% to 10%. The B-MVP solution uses no drugs nor substances and is non-invasive. The treatment causes no pain and has no side effects and it improves the blood flow and improves recovery after stressful training. The global relevant sport market, is estimated at over $20 billion and it is growing each year. B-MVP plans to introduce the innovative solution to therapists in the fields of rehabilitation, orthopedic and geriatric that are valued at least twice the size of the sport market with a simple, safe, and effective treatment protocols. Our goal is to create a strong foothold across German-speaking countries as a basis for expanding into Europe. We plan to offer our special treatments to athletes to ensure they improve their performance and reach peak success during competition. " We are excited about this expansion and the opportunity to partner with GVI, which will help us to partner with the most suitable companies and organizations to realize the significant opportunities within the DACH markets. Together, we are confident that we can lead the sport market by applying innovative, safe and effective treatment at a competitive rates assisting athletes to reach highest achievements in Europe and globally." For more information, please contact: [email protected] #goldventuresinvestment #Starup #Event #Network #Investors #VC #Angels #reaconsulting #Innovation #SmartCity

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On the cusp of the National Basketball Association (NBA) announcing a doubling (or tripling?) of its media rights value on flat (and in some parts declining) ratings, if you are trying to get your head around sports media rights and team valuations and how they can continue to grow at such rates....the discussion at the Qatar Economic Forum is worth a listen (link below). Whilst the underlying factors driving the valuation growth are identifiable and in some cases quantifiable such as the unique live characteristics of sport; scarcity of similar quality IP; the changing media landscape; the introduction of institutional capital... ...the broader consensus was: - Valuations cannot be supported by traditional discounted cashflow analysis - Sport should be thought of as its own Asset Class - it is more like "Art" - It's worth what someone is willing to pay for it. However, almost in the same breath, also discussed was how the transition from old to new media model is still evolving, and that that there will be a valuation re-adjustment coming in the future that needs to be underwritten....so leagues should consider taking "20 cents off the top for the house" to capitalise themselves and not pass as much through to the teams. Does it make sense to think about valuing sport like Art and how much spare paint should you keep in the shed? Gerry Cardinale Brandon Gardner Gregg Lemkau Amanda Staveley Jason Kelly

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Excellent to see how Hudl is supporting teams with Hudl Insight. A powerful tool that can combine multiple data sources together to maximise efficiency of work flows in human performance, team performance, and scouting & recrutiment. #sportsanalysis #data #football #scouting #performanceanalysis #sportscience

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Media rights: NEW The Bundesliga has signed a new agreement to market the rights to the first and second tiers with a US-based agency 'Relevent'. In Germany, under the Bundesliga’s current broadcasting deal, Sky and DAZN currently pay a combined 4.4 billion EUR (£3.83bn) over a 4 year period (until the end of 2024/25 season). The value of overseas media rights is estimated to be in the region of €250m at this time (Source Sports Legal). https://lnkd.in/eg6Z2haZ For details of the Premier League deal, including overseas deal, see: https://lnkd.in/eB5g5p5U. #benmcfadyean #bundesliga #fussball #germany

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My writing...NEW: Spieltach! No media rights deal for the Bundesliga, so what now? A podcast with David Hellier of Bloomberg, and Mark Meehan, financial consultant, and member of the advisory board CHELSEA FC PLC: Episode 69 of the 'Dortmund Fan Club London Podcast' is a look at investments into football clubs. What impact will the members and fans rejection of the DFL Deutsche Fußball Liga's proposed sale of a stake in media rights have on the Bundesliga's 50+1 model of corporate governance? Our guests are David Hellier, a journalist at Bloomberg,.who leads the channels coverage of sport and football business. The second guest is Mark Meehan, a financial consultant, author of the book: 'Blue Tomorrow' on the Ken Bates era at Chelsea FC (1982-2003), and a member of the club's advisory trust. Football clubs are increasingly coming under the control of investment funds, including state-backed funds, and football has long been a desirable cash-generating, if not always profitable, asset. In the 22/23 season, investors increased their stakes in German clubs, including 'Bolt investment holdings' into FC Augsburg, Pacific Media into 1. FC Kaiserslautern, and 777 Partners investment into Hertha Berlin. The stake of fans in the way the clubs are governed, in particular in England, has been reduced significantly in recent years, so what insights can be gained from the German fans lead in forcing a rejection of the TV media rights deal? How is the investment by funds, including venture capital funds and multi-club owners changing the wider football landscape?   In which way does the English club ownership model contrast with the 50+1 model of membership in Germany? Is 50+1 a model for the game? What does the record £6.7bn Premier League media deal with Sky and TNT mean for the competition like the Bundesliga? What has been the Premier League's contrasting financial fortunes with those of Bundesliga clubs been since the pandemic? Plus; What is the fan experience of being a member in a Bundesliga club i.e BVB? Click below: https://lnkd.in/eiRfA4rW #benmcfadyean #borussiadortmund #bundesliga #germany #premierleague #footballfinance #corporategovernance #research #journalism

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“The #Japanese media market is slightly more challenging than many other markets, because of the general economic situation. But in terms of the general football interest, the interest is growing. And #Bundesliga is outperforming the general trend of growth, and we have a great product to offer the market.” Thanks Dan Orlowitz for the interesting conversation. https://lnkd.in/ebdJ6YxR

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𝗪𝗶𝗹𝗹 𝗕𝘂𝗻𝗱𝗲𝘀𝗹𝗶𝗴𝗮 𝟮 𝗿𝗲𝗮𝗰𝗵 𝗮 𝗻𝗲𝘄 𝗮𝗹𝗹-𝘁𝗶𝗺𝗲 𝘀𝗽𝗲𝗰𝘁𝗮𝘁𝗼𝗿 𝗿𝗲𝗰𝗼𝗿𝗱? This Friday, Bundesliga 2 will kick off its 50th season with 1. FC Köln hosting Hamburger SV. For some, this feels like a Bundesliga match, one of many highlights this season, which will feature duels between fan favorites like Fortuna Düsseldorf, Schalke 04, and FC Kaiserslautern. Rumors suggest it might be the best Bundesliga 2 season ever. Again. Whatever that actually means. In terms of stadium attendance demand, this could be true, though, as Bundesliga 2 could surpass last year's spectator record of 8.8 million. This season, the 18 clubs can provide a total of 10.9 million seats, slightly more than last season. If utilization matches last year's level of about 83 percent, a new record is due next year. In fact, clubs could even afford to distribute slightly fewer tickets. However, there is no indication of such a potential decline in attendance demand. On the contrary, many clubs, including Greuther Fürth, Hertha BSC, and FC Magdeburg, have sold more season tickets than last year. Schalke 04 has already sold out all home matches in the first round. Additionally, Fortuna Düsseldorf’s 'Fortuna Für Alle' campaign will offer free tickets for four matches next season. Therefore, it’s likely that we will see a minimum of 9 million tickets distributed next year. Do you agree? Or is Bundesliga 2 overhyped? Let me know in the comments below...

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