Al Wasir Islam

🚨🚨🚨CASE STUDY ALERT 🚨🚨🚨 Here is the Turkey's first approved & published IBQML global case study in a collaboration with Google & LCW.com & SEM 👑 By analyzing GA4 and Adjust data for the past years 2021 to 2023, we developed a Ramadan specified model with Vertex AI (via IBQML) to predict users who would make a purchase during Ramadan and targeted these segments across six different campaigns on Google Ads in a full-funnel strategy. The results are impressive: We increased conversion rates by 53% compared to non-Ramadan predicted audiences in overall and achieved (on Google Ads campaigns) an average 84% conversion increase with 20% lower CPA. I would like to thank and congratulate everyone who contribute to this success 🚀 LC Waikiki | Omer Barbaros Yis & Irem YILMAZ & Buse Betoner Öründü & İrem Öztürk SEM | Berkan Şişman (Special Thanks💪) & Taylan Gök & Orhan Gümülcineli & ilker uğurlu & Efekan Kahraman Google Ads | Burak Vurgun & Alperen Aydoğan & Yiğit Fındık & Melis Erbil & Özlem Geyik Özmen

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Data-driven attribution model for deeper insights into the customer journey for better decision making. #digitalmarketing #googleanalytics4 #attributionmodel

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I bet you can't target Switzerland in Facebook Ads Manager the same way you target other countries, states, and cities! Hack to target Switzerland: Click on "Add Locations in Bulk." Choose the location type "Countries." Enter "Switzerland" (country name). Click on "Match Locations." And you will be able to successfully target Switzerland. #facebookads #switzerland #switzerlandfacebookads #mediabuying #mediaplanning

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Low-budget ABM / demand generation campaigns (without the 50k / year platform) 🔥 In combination with Account Based Marketing to create the most relevant audience to avoid wasting resources and seeing bad funnel performance. ➡ Create an initial list of relevant companies. As an example, I've created a free list of 1,000 websites (company urls) using Hubspot with publicwww.com ➡ Use Clay to import that list. Enrich it with contacts, in my example I was looking for the CMOs or Heads of Marketing (or similar). ➡ Apply additional filters in Clay to match your ICP. In my example, I was looking for US-based companies, mid-size to enterprise. I ended up with 400 highly relevant people. Enrich contacts in Clay with email address (use the waterfall enrichment to have validation on the emails) and export your list. ➡ Import audience to both LinkedIn Ads and META ads Ads to create a custom audience. You can target awareness ads to these people only. ➡ Import audience to HubSpot. Optionally create segments for even better targeting. Create a workflow that will send out drip emails, ideally based on triggers or their lead score. If Hubspot is too expensive, use Intuit Mailchimp or similar for a more straight-forward drip campaign. ➡ Import audience to HeyReach (https://lnkd.in/eBUwgy5R). Create a campaign that will visit the profiles of your audience, engage with their content, follow them - and ultimately connect with them with a personalized note. Once connected, follow up with messages in line with your drip campaign. 🧔 For more personalization, send personal videos in your connection message with AI at scale using Sendspark (https://lnkd.in/eP-Vb8cG) 🧔 Identify visitors from your audience on your website (and push to Slack / Hubspot) with RB2B for additional lead scoring. ➡ For all channels: once qualified, approach to convert into meetings (or they come in themselves based on demand) 🔁 Repeat with new audiences 🔥 Thoughts Zsuzsanna Blau Rim Aoude Chris Walker Sarah McConnell Adam Robinson Brian Hansford LaShanda Jackson Angela Romero Kelly Cheng Brendan Hufford Joyce Chuang Devin Bramhall Nick Velkovski Bethany Stachenfeld #AImarketing #AI #ABM #demandgeneration #marketing

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Google Analytics has introduced a powerful new feature: Advertising Segments in GA4. This enhancement revolutionizes how to understand and engage with the audience. Learn how to leverage these segments to optimize advertising strategies and drive better results. #GoogleAnalytics #GA4 #DigitalMarketing #Advertising #DataDriven

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13% increase in CPC in Google Shopping campaigns according to Tinuiti. Ecommerce brands need to be focusing on efficiency in paid search, optimising web experience to drive conversion, and continuing to focus on often overlooked non brand SEO in the organic channel…

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Google Ads will pause low-activity keywords starting in June- Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months. Why the change. So advertisers “focus on keywords that drive results,” Google said. Ad group pause. As a reminder, Google Ads began automatically pausing ad groups with low activity in March. #newupdate #goolgleads #google #googleadwords #ppc #digitalmarketing #digitaladvertising #marketing #advertising #campaigns #keywords #ads #updates #news

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Google Ads has started removing the Smart Campaign option from many advertiser accounts. Google has not provided extensive details about why they are removing Smart Campaigns. However, several potential reasons could be behind this decision: - Shift in Advertising Strategy - User Feedback and Performance - Focus on Advanced Tools What you can do now: - Transition to Other Campaign Types - Increased Complexity - Potential for Better Results Enroll in my Google Ads course and master the art of running effective ads on the Google platform: https://vist.ly/3mizr8y Follow me for more updates on Google Ads & Digital Marketing #abdulsameer #digitalmarketing #googleads #googleupdate #learngoogleads

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⚠️Frequent changes can harm your (Ad Campaigns).⚠️⚠️ An experienced advertiser never made frequent changes at least for 5-7 Days after launching Facebook Ad Campaigns. Avoid making frequent changes to stabilize the campaign performance. What you should do: - Give the campaign enough budget to exit the learning phase. -Never make changes till 5 Days. - Create the best campaign from your side that resonates with your audience. -Daily Monitor Data but don't make any decisions within 1 day. -Give the best price and offer. Drop a ♥️ if you like my content. Let me handle your business marketing needs. #socialmedia #marketing #metaads #ads #mediabuying

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🚀 Exciting Data Analytics Findings Alert! 🚀 Our recent analysis on the aidaghajar Twitter account has unveiled intriguing insights that shed light on the account's audience demographics. Here are some key metrics from the report: 🔹 Verified Accounts: - Number: 298 - Percentage: 0.5% 🔒 Protected Accounts: - Number: 5,720 - Percentage: 9.52% 🎂 Account Age: - Average: 6 years 📝 Bio Stats: - Users without a Bio: 27,010 - Users with a Bio: 33,048 - Percentage with Bio: 55.03% - Percentage without Bio: 44.97% These numbers provide a glimpse into the diverse and engaged community following aidaghajar. The presence of verified accounts and the variety in account ages showcase the account's reach and appeal. Curious to dive deeper into the data? Check out the full report here: https://lnkd.in/dDTYTsY2 Let's continue to explore the power of data analytics in unlocking valuable insights! 💡 #DataAnalytics #TwitterInsights #DigitalMarketing https://lnkd.in/dDTYTsY2

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Is your campaign delivering mixed results, leaving you puzzled? Inconsistent performance is a challenge many face, but it’s not without a solution. The first step is to identify the root cause. Are competitors changing their strategies? Is your audience behavior shifting? Or could it be gaps in your targeting? Analyze your data to uncover patterns. Look closely at your keywords, ad placements and audience groups to figure out what’s working and what isn’t. Small adjustments over time can lead to steady improvements. Testing new strategies while keeping an eye on metrics can help stabilize results. What steps have you taken to steady your campaign performance?

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📢 Seeking Insights on Amazon's Size Normalization Issue in the German Marketplace 🇩🇪 Hi LinkedIn community! I’ve come across a challenge in the German Amazon marketplace that I’m hoping to get some insights or solutions for. I have a product with 4 different sizes listed as part of a single variation: X (1er set) XX (1er set) XXL (1er set) M (1er set) Unfortunately, only one ASIN appears on the frontend of the website, while in the backend, all four child ASINs are visible under the variation. Every time I reach out to Amazon Seller Support, the response is that due to Amazon’s size normalization policy, they are unable to update my sizes. This policy seems to be blocking any updates to the other ASINs, leaving only one size visible to customers. Has anyone else experienced this issue with size normalization in European marketplaces, particularly in Germany? Any recommendations on how to resolve this or work around the system? I’d love to hear from anyone who has navigated similar challenges. Thanks in advance for any help or suggestions! #AmazonFBA #Ecommerce #AmazonSeller #SizeNormalization #MarketplaceChallenges #AmazonGermany #AmazonSupport

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To measure the #ROI of a digital operation, here are three (of many) methodologies: (use at least one!) #Attribution Modeling: Determines the contribution of different touchpoints in the customer journey to conversions. Common models include last-click, first-click, linear, time-decay, and position-based attribution. Customer Lifetime Value (#CLV) Analysis: Calculates the total revenue expected from a customer throughout their relationship with the business, helping to assess the long-term profitability of customer acquisition strategies. A/#B Testing and Multivariate Testing: Compares different versions of digital assets to determine which performs better. A/B testing involves comparing two versions, while multivariate testing examines multiple variables simultaneously, optimizing for metrics like conversion rate and click-through rate.

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Insightful read and thorough article on GEO, generative engine optimization - "an evolution of SEO that leverages AI-driven insights to optimize content for visibility and authority across platforms like ChatGPT, Perplexity and Google’s AI Overviews." Full article on Search Engine Land: https://lnkd.in/gCT-pvQV #consumerinsights #searchtrends #digitaltrends #onlinemarketing #brand #searchengineland

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Google launched new Search updates in generative AIOs. 🔍 In a recent post by Liz Reid VP, Head of Google Search, she mentioned that people have given very positive response to AIOs and they are expanding this to other areas of search. Key points: 👇 Enhanced AI Search: Improved results and user satisfaction with the Gemini model Upgraded Lens: Users can ask questions via voice or video for more interactive visual searches Shopping Feature: Lens provides detailed product info for instant shopping Song Identification: Identify songs from videos or websites within the app AI-Organized Results: Open-ended queries show diverse content in a full-page layout Direct Links and Ads: AI Overviews now include source links and relevant ads. #search #google #aioverview #seo

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Google Ads announced global roll out of 𝐏𝐦𝐚𝐱 𝐀𝐬𝐬𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 for Conversion metrics and performance rating. All you need to know: Finally we will know which specific assets worked well and which need further optimization. 🚀 You can use this reporting to find assets that drive strong conversion volume or value, the performance gets rated from "Best" to "Learning" and "Unrated". Columns are customizable so you can add metrics to analyse based on your KPIs (clicks, conversions, revenue etc.)

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One Campaign Generates 10M+? If you're managing multiple SKUs for a brand or marketplace, this campaign should be running on your account. DPA ( Dynamic product ad ) /CS (Catalog Sales) Campaigns or DABA ( Dynamic ad Broad Audience ) These campaigns offer significant features such as: 1- Acquiring New Prospects: Attract new customers interacting with similar businesses. 2- Effective Retargeting: Perfect for retargeting people who viewed or added products to their cart. 3- Boosting LTV: Use it for cross-selling to increase the lifetime value of your current customers. 4- High Efficiency: Often results in good ROAS (Return on Ad Spend). However, keep the following points in mind: 1- Visibility of Specific Products: It shows relevant products based on customer behavior. If you want to advertise specific products or new items on your website, create a separate ad set to ensure visibility. Seasonal Cross-Selling: For fashion brands, use this for cross-selling in different seasons. 2- Audience Targeting: Use a broad audience or lookalikes, but I prefer broad for a larger audience size. 3- Scale of Products: Avoid running it if you have a small range of products. 4- Bidding Strategy: Choosing the highest volume as a bid strategy can yield more conversions but may decrease ROAS. وكان فضل الله عظيما

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