YOC

One last quick read on #attention for this year 😉 ... or click here to read the full version 👉 https://lnkd.in/eWrXzeZK #MMA #Lumen

☕ Coffee stop before work?   Say no more - we have you covered!   This week, our team in Sweden treated GroupM to an early coffee and a small treat on their way to the office. 🍪   Props to Andreas Edehorn, Gabriella Högberg Inzaina, and Peter Eklund for this great initiative!   Let's see where the coffee bike heads to next... 🚲 #YOCSweden #GroupM #LevelUpYourAds

From #buzzword to focus #KPI ⚡ 👉 Go read the article from ADZINE - MARKETING. TECH. MEDIA. to get a better understanding of #Attention in the digital advertising industry.

Ho Ho Ho – 7 days to go 🎄   Finished all your Christmas shopping yet? Or are you still looking for some last-minute inspiration? 🎁   This ad from DillySocks® didn't just bring the festive spirit to the screen, it also let users play a mini game to win a gift card - how cool is that?   🎅 Powered by the YOC Universal Display Solution (featuring the YOC Mystery Ad®, YOC Understitial Ad® and YOC Sitebar), we brought Santa and his reindeer straight to your screen to lend a helping hand with a small gift idea.   And let’s be honest… aren’t we all at the age where we’d actually love to find socks under the tree? 🧦 #ChristmasCampaign #AIPowered #DillySocks

At YOC, Christmas is about more than just celebrating, 🎄 it’s about giving back.   For the second year in a row, our team has come together to donate and make a difference for the less fortunate.   During our Berlin Christmas party, while celebrating and enjoying the season, we also packed special presents for Straßenkinder e.V. in the Ukraine—gifts chosen specifically to bring smiles to the children who wished for them. 🎁   💛 Because that's what Christmas is truly all about - giving back.     (🎅 Oh, and Santa even dropped by for a visit—we must be doing something right for him to come all this way!) #ChristmasParty #YOCCulture #StraßenkinderEV

🏆 YOC Poland wins the "winning technology" award by Media Marketing Polska (MMP)   For the first time we were featured in this study with such outstanding results, ranking above average in all categories and earning top ratings for our product offerings.   Since its early days, YOC Poland has been a cornerstone of our journey. It was one of the first markets we built from the ground up, under the exceptional leadership of Wojciech Nowanski and the dedication of our talented team.   Today, it plays a crucial role in driving our mission to 'create a better advertising experience for everyone.'   With our enhanced VIS.X® AI solution, the 🔹YOC Universal Video Solution🔹 and 🔹YOC Universal Display Solution🔹 are among our most popular formats, driving outstanding results for clients and elevating campaigns to new heights.   Here’s to many more milestones ahead as we continue to shape the future of advertising together.   🥇 Thank you for this incredible honor! #MediaMarketingPolska #AdTech #AISolutions #YOCPoland

Looking for an amazing after-party? 🕺   Be sure to join ours next time!   Our Switzerland team hosted a fantastic aftershow-event in #Zurich.   No need to take our word for it—the video says it all:   🪩 It was a huge success!   A big thank you to everyone who joined us! #YOCAfterShow #NetworkingEvent

📞 Has the gingerbread women ever called your phone?   Probably not - unless you've come across this YOC Mystery Ad® from the LEGO Group.   Honestly, could there be anyone cooler to get a phone call from? Talk about holiday magic 🪄 ✨   🎄 Once picked up, you could swipe to discover gift ideas perfect for placing under your christmas tree this year.   So, what’s next? 🎅 A surprise call from Santa himself, ready to grant all your holiday wishes?   Now that would be an ad to look forward to! #COTM #HighImpactAds #ChristmasMagic #Lego

‼️ How your targeting set up can improve with Mastercard Data & Services Ad Insights:   Derived from aggregated and anonymized transaction insights, Mastercard Ad Insights offers a powerful suite of audience segments that can elevate your targeting capabilities. Here’s how:   🔵 Mastercard creates geographic segments using aggregated and anonymized transaction data, including date, time, merchant location, channels, transaction types, and amounts. This helps pinpoint areas with a high concentration of potential prospects—all while maintaining 100% anonymity.   🔵 By combining geographic location with spending insights, Mastercard enables the creation of high-quality, campaign segments tailored to your needs.   🔵 Mastercard groups spending patterns across industries like food spots, travel & tourism, retail, online subscriptions, and much more. Differentiating between high spenders and frequent buyers, it provides a deeper understanding of your target audience.   Curious how your next campaign can benefit from VIS.X®?   Reach out to learn more 💥 #MastercardAdInsights #Targeting #Partnership #AdTech

Annual Visit to Adzine Connect Video Advertising Event 2024: ✅   This event has established itself as a must-attend for us over the years and last week was no exception!   Held in Hamburg, this event provided our team with valuable opportunities to attend insightful masterclasses, keep up with the latest trends in the ad industry, explore fresh ideas for our company, and network with industry peers.   Our key takeaways:   🔵 CTV remains the hottest topic 🔵 Programmatic video is becoming increasingly precise 🔵 Targeting the right audience with a clear message is the key to success   As always, it was a great experience!   ADZINE CONNECT, save us some tickets for next year 😉 #VideoAdvertising #CTV #Adzine #ProgrammaticVideo