Smartico

🆕 on Editor & Publisher (E&P) Magazine: Our Chief Evangelist North America, Guy Tasaka, shares his 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐠𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐧𝐞𝐰𝐬 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐨𝐧 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐀𝐈 to stay ahead. 📎 Link in the comments ⬇️

🆕 𝐀𝐈-𝐔𝐩𝐝𝐚𝐭𝐞: 𝐁𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐢𝐦𝐚𝐠𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲 𝐚𝐝 𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐥𝐚𝐭𝐞𝐬𝐭 𝐆𝐞𝐧𝐀𝐈 We’ve integrated the latest Stable Diffusion model from Stability AI to automatically upscale and refine low-resolution images, making every ad retina-ready on any device. Now, even advertisers with lower-quality images get high-impact ads on premium publisher sites. No compromises on quality! Just great ads, driven by our approach: AI + Human Touch. #GenerativeAI #AIinAdvertising #DisplayAds #HighImpact #LocalMedia #NewsPublisher

𝐖𝐡𝐢𝐜𝐡 𝐚𝐧𝐢𝐦𝐚𝐭𝐢𝐨𝐧 𝐠𝐫𝐚𝐛𝐬 𝐦𝐨𝐫𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧? 🤔 Vote by clicking the reaction below! 👍 for Ad 1 and ❤️ for Ad 2. ➡️ 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐡𝐢𝐠𝐡-𝐢𝐦𝐩𝐚𝐜𝐭 𝐚𝐝𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲 𝐨𝐧𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬? Our 𝐀𝐝 𝐒𝐭𝐮𝐝𝐢𝐨 is here to help you wow all your advertisers with 100s of ready-to-go templates for every industry & occasion. Publishers & agencies can create standout display ads in minutes, and your sales reps will never walk into a pitch without a real ad example to impress. 📢𝐁𝐞𝐭𝐚 𝐢𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐬𝐨𝐨𝐧: Follow us to stay up to date on the waitlist opening. #publisher #displayadvertising #highimpact

🎃 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 & 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬, 𝐇𝐚𝐩𝐩𝐲 𝐇𝐚𝐥𝐥𝐨𝐰𝐞𝐞𝐧! 🎃 Today’s ad inspiration: our Halloween-themed Swipe Ad that’s all treats, no tricks! 🍬 For all publishers who are looking to make a spooky splash for their advertisers this season, here’s a perfect example. 📢 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐀𝐝 𝐒𝐭𝐮𝐝𝐢𝐨 𝐁𝐞𝐭𝐚! Easily create seasonal spec ads like our Halloween Swipe Ad for all your advertisers in minutes. With 100s of high-impact templates that wow your customers you can give your sales team something fun to sell—no designer required. 👻 🆕 𝐒𝐦𝐚𝐫𝐭𝐢𝐜𝐨 𝐀𝐝 𝐒𝐭𝐮𝐝𝐢𝐨 𝐢𝐬 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐢𝐧 𝐜𝐥𝐨𝐬𝐞𝐝 𝐛𝐞𝐭𝐚—join the waitlist by commenting “Happy Halloween” on this post and following us for more insights! ⬇️

Thank you for a great Smartico Advertising Day 2024. We hosted 70 advertising sales executives in Frankfurt and had great hands-on sales-driven expert speakers from top media companies like Mediahuis nv Luxembourg, HAAS Mediengruppe, and NOZ/mh:n MEDIEN, ATHESIA-Gruppe, Mediengruppe Main-Post and Kieler Nachrichten. The event focussed on sharing real-life experiences, inspirations and innovations around things like AI in advertising sales, honest f*** ups in new sales products, surprise revenue boosters in 2024, new approaches to self booking for smaller advertisers and a "Canva for D Ads" ... and much more. Thank you everyone for joining, sharing, discussing and brainstorming how to make more digital ad revenues together. 📽️ https://lnkd.in/d4PCBhmb

📰 Welcome to the first edition of our newsletter - ''Digital Ad Sales Briefing'' We're excited to bring you the latest updates, insights, and stories from the media community. Whether you're here to stay informed about the local advertising world, get inspired, or explore new ideas, we hope this newsletter becomes your go-to source for all things that matter to you. Let’s embark on this journey together—there’s a lot to discover, and we’re just getting started! #localadvertising #digitaltrends #b2bmedia #advertising

𝐈𝐭'𝐬 𝐚 𝐰𝐫𝐚𝐩! 🎉 A huge thank you to everyone who came to Frankfurt and turned our Smartico Advertising Day into such a great event. It was incredible to bring together a community of people who share a passion for local advertising and believe in the power that news publishers hold. Special thanks to our speakers: Robert Hever (Mediahuis Luxemburg), Yvonne Wenzel (Haas Media/Mannheimer Morgen), Steffen Mau (NOZ/MH:N Medien), Christian J. Papay (Main-Post) and Stephan Reußner (Kieler Nachrichten/Madsack). Congratulations to all the winners of this years Smart Ads Awards: Sören Hergenröther (DeWeZet), Kai Hauser (Die Harke), Yvonne Wenzel (Mannheimer Morgen), Steffen Mau (SHZ), Marvin Praß (Mediahuis Aachen), Rebecca Muntwyler (Freiburger Nachrichten) Markus Hirte (Hannoversche Allgemeine Zeitung), Florian Niederwimmer & Pia Weitz (Medienhaus Wimmer), Christian Selg (Stuttgarter Zeitung), Juliana Rapp (Schwäbisch Media) and Kristian Putz (Mediengruppe Mitteldeutschland). See you all latest next year!

Hallo Christian Scherbel und liebes Smartico-Team. Herzlichen Dank für die tolle und informative Veranstaltung in Frankfurt. Besondere Freude, und durchaus auch Ehre, ist der Newcomer-Award, den ich für mein Team und unser gesamtes Medienhaus Die Harke entgegennehmen durfte. Einerfolg, der nur durch Teamwork bei uns und nicht zuletzt auch mit euch ermöglicht wurde. Auf zu neuen Erfolgen... und gerne auch weiteren Awards. 😊

Simon Kriener on why selling display ads via 0.1% click rates as a metric is a bad idea BUT proofing 5 to 8 seconds of visible time of the banner might be a game changer for advertisers and sales teams.

📢 𝐖𝐞'𝐫𝐞 𝐏𝐫𝐨𝐮𝐝 𝐭𝐨 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞 𝐎𝐮𝐫 𝐌𝐞𝐦𝐛𝐞𝐫𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 Local Media Association! At Smartico, we believe in the power of a robust local media ecosystem and its vital role in upholding the pillars of democracy. That's why we're thrilled to share that we are now a proud member of the Local Media Association (LMA)! 🚀 𝐑𝐞𝐢𝐧𝐯𝐞𝐧𝐭𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥𝐬 𝐟𝐨𝐫 𝐍𝐞𝐰𝐬 LMA works to reinvent business models for news, assisting local media companies with the digital transition and ensuring its future sustainability. With over 3,000 newspapers, broadcasters & digital news sites, the LMA is at the forefront of driving innovation and success in the media industry in the United States. 🤝 𝐁𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐎𝐮𝐫 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐓𝐚𝐛𝐥𝐞 We’re excited to bring our extensive experience in building proprietary digital advertising solutions for local publishers to the LMA. Our full focus is fully on the strength and needs of local publishers, helping them to be a real alternative to Google & Meta for their SMB advertisers. Having worked with over 500 publishers in Europe, we understand the unique challenges and opportunities that come with local advertising for publishers. 👉 If you’re interested in learning more about how we can help your business thrive, don’t hesitate to reach out! Contact us for a free demo at [email protected] 📧 📰 And don’t forget to join our bi-weekly email newsletter for Newspapers’ Advertising Executive to stay updated on the latest trends and best practises related to scaling your revenues from local advertisers: https://lnkd.in/eW3Hm_MT Let’s shape the future of local advertising together! 🚀