7Learnings

As Black Friday wraps up, it's time to pause, reflect, and dive into the insights that can shape the future of dynamic pricing strategies. At Dynamic Pricing Community Vol. 14, we're bringing together top industry minds to discuss key learnings from Black Friday 2024 and take the next steps as a community. This exclusive, invite-only online event is your chance to gain actionable insights and network with pricing professionals like you. What’s in store? Jérôme de Guigné, Founder & CEO of e-Comas - Global Amazon & Marketplace Full Service Agency: "Learnings from Black Friday for Amazon Sellers" 📊 Ruta Donovan, VP of Marketing & Growth at 7Learnings: Exclusive Black Friday Study: Data-Driven Strategies to Succeed in 2024 and Beyond 💡 Interactive Breakout Rooms Engage with fellow pricing professionals to share insights, discuss key takeaways, and spark new ideas. 🗓️ Save the Date: 6th of December, 2pm CET Participation is reserved for members of the Dynamic Pricing Community. Join today to gain access to this insightful session!

Key insights from our Black Friday 2024 Pricing Report: 📌 153% sales surge on Black Friday, with a 7% net increase over 5 weeks. 📌 AI-driven pricing boosts profits by 39% vs. traditional methods. 📌 53% of retailers aim for balanced strategies: profit, revenue, and customer acquisition. 📌 Targeted promotions on the rise: 86% prioritize product-specific or mixed discounts. Get expert analysis on the trends shaping Black Friday this year! Download the report for actionable strategies and insights: https://lnkd.in/dwdW3_cw #BlackFriday2024 #RetailTrends #PricingOptimization #AIinRetail

We are incredibly proud to present this report, as it marks our first major research initiative conducted in collaboration with our customers and the e-commerce pricing community. This report presents key insights from 7Learnings' extensive analysis of demand patterns and pricing strategies, supplemented by a survey of over 30 retail pricing professionals. We examine how AI-driven pricing optimization is reshaping Black Friday dynamics and offer actionable insights to help retailers navigate the complexities of the holiday season. 7Learnings' latest Black Friday Pricing Report is here to equip you with the insights that matter: 🔍 What You'll Gain: - A clear understanding of demand patterns, including why Black Friday sees a peak surge of 153% and what to anticipate before and after. - Proven strategies to balance profit and customer acquisition, with over 54% of top retailers aiming for a multi-objective approach. - The game-changing role of AI-optimized pricing, which has shown to boost profits by 39%, outperforming traditional strategies. 💡 Why It Matters: In an era where predictive analytics are driving retail success, this report gives you the data-backed recommendations to stay ahead. With consumer behavior becoming more calculated and competitive discounts on the rise, knowing how to harness AI-driven strategies could be your key to maximizing profitability. Thanks to the authors Felix Hoffmann, Eiko van Hettinga, Elías Alvarez, Niall Rooney We used data from "Loss instead of profit?" a study with Kearney, with the help of Moritz Tybus Honorable mentions of the participants Timo Bethlehem from meinemarkenmode.de, Dr. Iman Ashofteh from Grover, Pedro Beneyto Orban from Hawkers Group

We’re proud to share that 7Learnings has been featured in DER SPIEGEL for our collaborative work on the impact of Black Friday discounting on retailer profitability! Together with the strategy experts at Kearney, we conducted an in-depth study revealing the hidden costs behind Black Friday promotions in the German retail sector. While sales surge during these events, our research shows that profitability often takes a hit. In summary: In 2023 alone, retailers saw a staggering loss of up to €300 million in profits due to deep discounts and shifts in consumer behavior. But there’s hope: AI-powered pricing solutions offer a path forward. By leveraging intelligent pricing models, retailers could potentially recapture up to €290 million in profit, balancing competitive pricing with sustainable revenue. We’re excited to continue pushing the boundaries of what AI can achieve in the retail space and appreciate the recognition for our contributions to this critical conversation. A big thank you to our partners at Kearney, Moritz Tybus, and the dedicated team at 7Learnings including Elías Alvarez and Niall Rooney for making this research a reality! An extended thanks to our partners and business angels xdeck Startup-Verband KI Bundesverband Freie Universität Berlin Profund Innovation - Freie Universität Berlin Bitkom Investitionsbank Berlin SAP.iO Patricia Kastner Sebastian Walter Elmar Broscheit Remy A. Lazarovici Martin Möllmann Nicolas Barthalon Comment bellow to get the report.

A 14% increase in sales and a 5% boost in contribution margin — that's what Tom Tailor achieved using 7Learnings' AI-based predictive pricing solution! Presented at the EHI Retail Institute Technology Days in Bonn by Fabian Bode, Analytics Manager at Tom Tailor, and our Founder and CCO, Eiko van Hettinga, this success story highlights the power of dynamic, data-driven pricing. Transitioning from manual, Excel-based pricing to automated AI-driven processes has proven to be a game-changer for the fashion retailer, enabling faster, more informed decisions that drive both sales and profitability. 👉 Read the full article 📥 Download our case study #AI #PredictivePricing #RetailInnovation

As Black Friday preparations reach their peak, we invite you to join us in a unique online gathering to reflect on this pivotal shopping season and mark the next chapter of our dynamic pricing community. Dynamic Pricing Community Vol. 14 is an exclusive, invite-only event focused on insights from Black Friday 2024. Our session will feature two esteemed industry experts: Jérôme de Guigné, Founder & CEO of e-Comas - Global Amazon & Marketplace Full Service Agency, presenting "Learnings from Black Friday for Amazon Sellers" Ruta Donovan, VP of Marketing & Growth at 7Learnings, sharing our exclusive Black Friday study with data-driven strategies based on this year’s findings Following these presentations, we’ll host interactive breakout rooms where you can connect directly with fellow pricing professionals and discuss key takeaways. We look forward to connecting with you for an insightful and engaging session.

7Learnings has been shortlisted for SAAS Company of the Year at the UK Business Tech Awards! This nomination recognizes our commitment to transforming retail and ecommerce through AI-driven, data-powered solutions that drive measurable results. Our proven technology empowers leading retailers to optimize pricing, increase profitability, and save valuable operational time. A huge thank you to our clients, partners, and colleagues for believing in what we do and driving us forward. 🙌 🔔 Mark your calendars: Winners will be announced on Tuesday, 19th November. Ready to join the wave of innovation and elevate your pricing strategy? Explore our solutions today and stay ahead of the competition. Visit our website and discover how we can help you unlock growth. 🌟 Don't Panic Events

Could AI-based predictive pricing transform your strategy? Catch up on how Westwing’s Pricing Manager, Ismael Jiménez, and 7Learnings’ CCO, Eiko van Hettinga, revealed their approach at K5 - Future Retail! Key Takeaways: - Profit Boost: McKinsey & Company shows a 1% price improvement can increase profits by 6%. - AI Precision: Predictive pricing analyzes data to optimize pricing across SKUs and channels. - Future-Ready: From lifecycle pricing to promotions, Westwing is set to lead the market. Don’t miss out—watch the exclusive session to learn how 7Learnings drives profitability and agility for leaders in retail. Link in the comments 🎥

Gain Exclusive Black Friday Data Insights! Participate in our survey to gain first access to insights on how top retailers are preparing to dominate Black Friday. Interested? Comment “Black Friday” 👇 then complete our 3-minute survey to get access to the report.

Master Black Friday with Our Proven 7-Step Process! 🚀 1️⃣ Set Clear Goals – Establish your revenue, sales, and profit targets.   2️⃣ Develop Pricing Scenarios – Create flexible pricing options to maximize profitability.   3️⃣ Predict & Decide – Leverage predictive analytics to anticipate demand and adjust strategies.   4️⃣ Develop Marketing Scenarios – Align your promotional efforts with pricing strategies for maximum impact.   5️⃣ Customer-Specific Offers – Personalize deals to increase conversions and reward loyal customers.   6️⃣ Evaluate Performance – Analyze sales data to refine your approach for future events.   7️⃣ Plan for the Future – Use insights from Black Friday to continuously improve your strategies. 📥 Download our guide and follow our structured approach to maximize revenue and meet your sales goals.