Técnicas e métodos são essenciais em vendas. Em outras palavras, quem sistematiza, vende mais! Já passou o tempo em que ser um bom vendedor significava apenas falar bem (ou falar muito!). Isso nunca foi tão irrelevante quanto agora! Porém, mais importante do que a técnica ou método que você escolhe (encontre o que melhor se adapta a você), é aprender sobre pessoas. Afinal, seja em B2B ou B2C, sempre há alguém do outro lado. Portanto, foque em se relacionar, influenciar, estabelecer conexões e, claro, encantar com o que você vende!

Closing deals is about timing, trust, and the right approach. When I worked as a manager, I learned automation tools were invaluable for streamlining follow-ups. The human touch always reigned supreme. By actively listening to client needs and addressing concerns promptly, I created personalized solutions that built trust. Knowing when to leverage technology and when to engage personally ensured that my clients felt valued.

To choose the best sales strategy in the face of conflicting approaches, begin by analyzing customer needs and preferences. Focus on a customer-centric approach, prioritizing value and long-term relationships over short-term gains. Evaluate the effectiveness of each method by considering past data, customer feedback, and market trends. Engage the team to gather insights and align on the most effective tactics. The best strategy will be one that addresses pain points, delivers clear value, and builds trust. Flexibility is key, so be prepared to adjust based on real-time feedback and performance metrics.

Evaluate each approach based on the client’s needs and preferences. Test and analyze the effectiveness of each strategy, then choose the one that aligns best with your goals and delivers the most value to the client.

The hard truth is that any sales manager needs to be empowering their team to employ a host of different methodologies at any given time. Consider all the possible ingredients that go into a sale - buyer needs, geography, seller/buyer personality match, urgency, budget and on and on. The make up of these ingredients are the guide to what type of sales approach is appropriate and the best sales managers are constantly preparing their teams to easily identify and flex in their approach based on the indicators that arise over the course of the sale. Therein, is the basis of the organization's sales engagement playbook.

When facing conflicting sales approaches: 1. Analyze data: Review past performance metrics. 2. Consider client profile: Match strategy to customer needs. 3. Test and measure: Try different approaches on a small scale. 4. Seek team input: Gather insights from experienced colleagues. 5. Align with goals: Ensure strategy fits company objectives. 6. Adapt to market: Consider current industry trends. 7. Balance short and long-term: Aim for sustainable results. 8. Trust your instincts: Use your experience and judgment. Choose the approach that best fits your specific situation and clients.