Du erstellst eine Feature-Story. Wie stellen Sie sicher, dass es die Leser fesselt und gleichzeitig sachlich korrekt bleibt?

I've known some journalists to often build a feature story based upon a premise or an emotional or other agenda they might have. That sounds like it obviously contravenes the basic principles of good, unbiased and ethical journalism. But I assume there is no axe to grind (in the conventionally negative or criminal sense of the phrase). So while you begin with a premise that you have formed based on whatever information and beliefs you have, it is crucial to ensure that even your premise or mental conclusion has the benefit of profound research, the views, news and developments on both sides of your story positioning. Be sure to get all aspects, and editorialize only if you can support with facts. Also eject fake research with fact checks.

The angle to any and every story or other journalism-content whether in text for print and online stories, or as an audio or video podcast or a video feature, must always be based upon Relevance and usefulness for your target audience. So if you are writing for a B2C publication, think of how important, useful and relevant the feature is likely to be for the audiences, explained simply. For B2B publications, knowledge, trends, insights etc are magnets for their professionals audience. Check Google Search and suggestions for key words to guage levels of interest, question people ask, and more. You do this, and most likely, the story peg will sell itself to youand the commissioning or approving editor or content custodian across the format.

Maintaining balance is one of the cornerstones of journalism: After all, as a journalist, you are an advocate for the masses, but they are not exactly your customer or client, like they are in most other organisations. Now, journalists are indeed expected to hold public or private authorities or entities accountable. However, for that to happen, journalists need to give these entities the chance to respond to allegations or present their side of the story. There's also the additional burden of libel lawsuits if the article does not give such an entity a chance to respond to allegations or makes it seem like they did not respond.

For God's sake, dont give any AI app a story outline, summary, data and other matter you've culled and collated, and ask it to spew out a story. And even if you do use that approach, do so only to check another way to approach and create a story on the same angle, but WRITE the complete story yourself. Use any GPT or AI insights only to add value, but do not, ever, use the same language. Editors - my team and I for sure -- always double check articles and other 'original' and exclusive submissions to ensure nothing is AI-generated, because Google and Bing algos will push your story way down, hurting your host publication's MOZ DA, and the edit team will know here's someone whose writing will hurt our SEO and DA, and must be avoided.