Hier erfahren Sie, wie Sie in Ihrer Karriere im Produktmarketing Resilienz kultivieren können.

One of the first things my teams get agreement on is that we will be making hundreds of decisions so there is no doubt some will be wrong. Knowing that and planning for that, gives the team freedom to move fast and innovate. I have been lucky enough to be on several teams where we did things that had never been done before. Every single time some of our decisions were wrong.

Cultivating resilience in your Product Marketing career is essential for navigating the challenges and uncertainties that come with the role. 1. Embrace a growth mindset: View challenges as opportunities for growth and learning. Embrace the idea that setbacks are not permanent and can be overcome with effort and perseverance. 2. Develop strong problem-solving skills: Being able to effectively problem-solve can help you navigate obstacles and find solutions even in the face of adversity. 3. Build a strong support network: Surround yourself with mentors, colleagues, and friends who can provide encouragement, advice, and support. 4. Practice self-care: Taking care of your physical and mental well-being is crucial for resilience.

En un mundo ideal aprendes, analizas, ves donde pudo estar el error e intentas corregirlo. En el mundo real estas en la calle. Lo siento, pero los que escriben esto, se olvidan que detrás del aprendizaje hay una familia, con una hipoteca, niños….. En un mundo ideal del error se aprende, en el real te despiden

Failure is a powerful teacher. It offers valuable lessons that success cannot provide. Embracing failure as a natural part of the journey empowers individuals to rise stronger and more determined towards success.

Everything is an experiment. Once upon a time, the company you are working for didn't exist. It all started as an idea, that eventually became a concept, and now a set of things you market known as a product. Every iteration is an expansion of that, and not all of them are going to work. Treat it like an athlete does, keep trying different things until you figure out what works for you, and then try some more because your muscles learn to adapt to your workouts (so does the market). Such is how it goes in complex adaptive systems.

I’ve had countless. From simple mistakes to complete failures. The key is to understand the what, how and why. I’ve used my failures to better myself and to ensure they don’t happen again. Now I won’t say don’t get down about the failure, but don’t let it keep you down.

Each setback offers a chance to pivot, iterate, and uncover new opportunities. Embrace failure, so you can cultivate a culture of experimentation and creativity. This mindset shift propels you forward for growth and innovation.

I agree with the comments about personal development and the importance of always learning. Getting involved in your local industry bodies is a great way to not only meet new people but also learn about their initiatives—perhaps there is an opportunity for partnership, either hosting an event or in a campaign. Lead sharing and reducing the cost of leads is a great win. In my personal opinion, nothing speaks louder than proving your value via success. Keep a track record of your customer engagements, fiscal budgets, and ROI on the events and initiatives you have led. If you can confidently show a strong track record of growth and success, what better way to ensure your resilience in the market during these challenging times."

Resilience in Product Marketing is about more than just bouncing back; it's about thriving in the face of challenges. Stay adaptable by leveraging tools like HubSpot and Google Analytics to track metrics and inform your strategies. Keep learning and building a strong support network. I believe resilience is not just a skill, but a mindset.

Yes. Embrace failure. But why? 1. It's the process: As a product marketer, you are building a connection between your product and the customer that either doesn't exist or is constantly changing. You are not going to get it right the first time. Failing and learning is the only way. Embrace it. 2. It's a moving target: The perfect messaging, or the perfect strategy is only a factor of time. Even if you are correct today, you will be wrong tomorrow. Chances of failure are much higher when hitting a moving target, and in product marketing, it is guaranteed. Embrace it. 3. You will not die: Every time you fail, it will hurt, but you will grow. If there was a sure-shot way to get better, in product marketing, it is to fail. Embrace it.

Feedback is a precious gift that helps you grow stronger and develop resilience through your career. Feedback from customers, partners across a range of departments and teams and crucially mentors at work in your network or social circle. This insight will help you evolve and grow taking you outside your comfort zone, ensure that you maximise impact and crucially help you deliver better results.

1. Embrace Feedback: Don't shy away from hearing what others think! Ask colleagues, mentors, and even customers for their honest opinions on your work and products. 2. Learn & Grow: Feedback might be tough to hear sometimes, but it's a fantastic way to learn and improve your skills. 3. Seek Insights, Not Approval: You don't need to please everyone. Focus on finding valuable feedback that can help you achieve better results.

YES a culture of continuous feedback is a tool to grow, where one can requests and give constructive “feedFORWARD” always focusing looking forward not back will make us better product leaders.

The feedback loop is a valuable communications tool for product development and personal/professional growth. 1. Product: Use surveys, focus groups, or interviews from a neutral third party (i.e., use your marketing team rather than sales or prod mgmt) to collect feedback. Sales owns the relationship and the product team owns development. Start with your customers' biggest, most challenging problems that need to be solved. Building critical mass provides clearer design direction. 2. Personal/Professional: Your manager, peers, direct reports, vendors, and executives can all provide performance insights. I find that direct questions, while uncomfortable, will provide the most beneficial feedback you need to improve performance.

For me - resilience means adapting to situations in pursuit of purpose. Feedback allows you to see things not within your perspective - giving awareness to blind spots. High performers use feedback to accelerate passed all those who are focused on their own plan.

Listening well to feedback is super important! It’s impossible to have all the answers and nobody has the crystal ball to tell you exactly what needs to be done. By surveying many ideas and opinions you can get a better sense of what direction to move in.

This is a difficult one, I'll admit. Although I am a big fan of radical candor, there is not an easy button on giving or receiving feedback other than coming at it from a place of assuming positive intent.

An example I have seen is a product is like a baby. Babies may differ as some adapt to each growth stage as expected and some may lag behind. As a parent it is your sole responsibility to get feedback as your baby is crying or laughing, get support from the famail and community. Keep encouraging your baby and time will come when they will be like any other. The cries and laughs represents negative or positive feedback from the market about your product. The family and community represents core workers and the industry. No parent can give up on their child and so is the same with a product manager.

Proactively seeking constructive feedback is always a secret weapon for high performers. My habit of actively gleaning insights from colleagues, mentors, and customers has sharpened both my performance and product strategies. Despite its benefits, many avoid feedback, missing out on a free focus group that reveals blind spots. Start seeing feedback as a tool for improvement, not criticism. Learn to embrace it to preempt issues and drive continuous growth. Consistently seeking feedback signals a commitment to excellence, leading to superior performance and resilience. I challenge you to make feedback integral to your personal strategy and unlock its transformative potential. Feedback = Feels Good!

While I agree constructive feedback can be good, I also realize not all people are equipped to understand what you may be trying to do and their criticism may stem from that. It can create resentment- it is not that you are doing something that you should back down from. Be solid in your resolve if it involves positive change- people resist that but be able to explain the what and why- that is Product's role.

If you don’t like learning, marketing isn’t for you. Marketing is an ever evolving practice that requires constant upkeep to ensure that you understand your audience and can reach them at the right place and the right time. It’s great to find a source for overall marketing news. I also like to pick a skill I’d like to learn more about and see what kind of webinar, training or book is available and dig in.

"Every day is a school day". But don't just stick to your own lane. Product marketing is a highly cross-functional role and PMMs should spend time learning about adjacent roles and the challenges they face. Take an ABM course. Join a local product management meet-up. Listen to a podcast on the challenges of B2B selling. You'll get a greater appreciation for their day-to-day, develop empathy, and ultimately strengthen collaboration and alignment.

There should be a commitment to never stop learning about the products themselves. Be a subject matter expert on those products you’re marketing and seek to understand all the cross functional areas that contribute to the new product development process. Knowing the why behind the product helps unlock the way you will set it apart in your marketing messaging and breakthrough to the consumer.

I agree. Never stop learning. Make sure you’re also learning about the industry, about your product, and about your competition.

Apart from being mentally curious and adaptable.....continuous learning is a mindset issue. When I turned 60 I realised that I was totally weak in the area of finance. I had never needed to learn about finance. I signed up to do a Post Grad course in Investor Relations through the Open University. It was hard work, but I learned a lot. Never stop learning and stay curious.....

A PMM has to be an all-rounder - Someone who not only has the pulse of the market on any given day, but also understands the nitty gritties of the product. As a result, a PMM can never rest on their laurels, and must keep learning, keep refining, keep improvising. Be it your skillset, or your understanding of the ICP, market trends, and competitors' offerings, you've got to stay updated. Constantly learning is great, but can also lead to information overload and eventual burnout. A good way to manage this is to carve out some focus time everyday and set it aside for learning and upskilling yourself.

Learning never stops- networking with peers in same industry and researching helps to keep oneself keep abreast on new technologies/ trends in the industry. This helps in skill building and also ensuring adaptability in adverse situations.

In product marketing, there's an opportunity to learn both on the job and outside of the job which builds your resilience. In addition to networking with other product marketers outside of the company, there is a wealth of learning you can do to know the industry, customer, and your craft. Areas: 1. The customer is key: gain insights from the customer to bring back to the marketing, sales, and product team. 2. In the product: join sales calls and product demos so that you can speak about the product. Connect what you learn from the customer to the product. 3. Industry information: be the expert on the industry. Read everything, go to webinars, speak to other experts. 4. Data: understand the sales, market, marketing performance data.

In today's rapidly evolving business landscape, continuous learning is crucial for executives to stay ahead and drive success. It enhances your credibility, enabling informed conversations with peers, stakeholders, and team members. Embracing continuous learning fosters resilience, equipping you to navigate and adapt to change effectively. Explore channels such as online courses, industry conferences, executive coaching, and peer networking groups offer valuable opportunities for ongoing education. Make a commitment to lifelong learning and you will expand your knowledge and skills as well as demonstrate proactive leadership, and inspire confidence and trust in those you lead. "The only constant is change."

1. Network with others: Connect with fellow product marketing professionals. Share experiences, learn from each other's challenges, and gain fresh perspectives. This can be done through industry groups, conferences, or online forums. 2. Build your support system: Networking creates a valuable support system. Having people you can connect with during tough times can make a big difference.

Networking is something we all should do more of, but work life and day to day tasks just get in the way. This is why platforms like LinkedIn are so useful...you can build up a huge network of folks that work in the same field as yourself. You will develop virtual relationships with some, but what you don't realise is that many "lurkers", who don't engage or comment to you....will still know who you are. This could be useful in tough times

Gone are the days of just networking in person. Don't get me wrong it is still the best way to meet new people and find new opportunities. However, times have changed. People have less time. Opportunities are limited. So you have to invest yourself in platforms like LinkedIn to reach out and create that community. Not an overnight success but as you say, you never know what may come from a little investment.

Building a strong professional network can open doors to new opportunities, collaborations, and insights. Attend industry events, join professional associations, participate in online communities, and engage with peers and thought leaders in your field. Networking not only expands your knowledge base but also provides support and mentorship when needed

Your network is your most powerful asset if you know 200 you have a network of 40,000 and so forth, the power of your network effect can not be underestimated. Your network can help you when you need and also provide you the boost in confidence needed. In times of need your network can help you find new roles and get the recognition that you deserve to boost motivation. Connecting with fellow professionals both inside and outside your industry helps you grow and evolve. Sharing best practice helps you learn and grow into a leader and also problem solve. Joining professionals groups such as Chartered Institute of Marketing, CMO Council accelerate your growth journey. Digital access to forums help you collaborate and grow your network.

One concept I find truly beneficial is actively networking. Often, people network out of necessity, but I believe consistently networking, especially when not needed, yields invaluable results. By building relationships proactively, you create a diverse support system, open doors to unexpected opportunities, and foster mutual growth. Embracing a 'networking mindset' enhances both personal and professional development. Who: Connect with industry peers, mentors, and emerging leaders. What: Engage in meaningful conversations, share insights, and offer help. When: Regularly schedule networking activities, not just during career transitions. Where: Utilize online platforms like LinkedIn and attend in-person events.

Establecer una red de contactos sólida es fundamental en el mundo profesional y personal. Es como construir puentes hacia oportunidades futuras y crecimiento tanto profesional como personal. Cada persona que conocemos puede ser un enlace a nuevas ideas, colaboraciones, oportunidades laborales o simplemente una fuente de inspiración y apoyo.

Expansion of network in tier 3, and 4 i mead core marketing network expansion from Panchayat Level , Brand image will start from grass root and their wont any damages and expiry plus every 5 minites revenue will come by way or fresh orders

By actively networking and building connections within the Product Marketing industry, we not only broaden our professional network but also build a support system that may help us to manage obstacles and failures with resilience and confidence. Here's how to be successfully network and use connections: 1.Join industry groups. 2.Attend Conferences and Events. 3.Participate in online forums. 4.Utilize Social Media. 5.Nurture relationships.

Something I always found useful - look for and connect with colleagues who are doing the similar job in Brand Management in another team. Share experiences with agencies, creative ideas, impactful event concepts. Especially when budgets are low it is even more important to find creative ways of brand management and exchange with colleagues.

Stress is insidious. It creeps up on you and slowly wears you down. If you are aware that you are under stress, you need to figure out "is this just a normal part of your job?", is it temporary? (maybe a peak demand on something) or is there something else? Now someone else could be a bad boss, or is it stemming from a poor company culture? If your stress is affecting your home relationships, your physical and mental health, then get out. If you are not at that point yet, establish clear boundaries....switch off on vacation, no evening work. You only realise how valuable your health is, when you don't have it anymore....I speak from experience..

Understand what creates stress in the first place. - Are you setting and agreeing to unrealistic expectations? - Prioritize initiatives that best align with your company objectives. Remember, it's OK to say 'No' to things that don't align with your goals. - Almost every early-stage PMM has undeniably said 'yes' to an asset that will probably never be used. - Fuel your soul with things that move you (be it nature, workouts, travel, hobbies, community service, etc.).

Don’t believe the generalisations and dramatics. I think this area is so important. We put so much into products or propositions that it becomes personal. When it looks like things are going wrong firstly try to make everything as objective as it can be. Quantify the risks.When people/ colleagues start to use emotive language and generalisations i.e things like “when this launches everyone will do x” or “the whole thing will never work without y” go back to your insight look at how important those features are every don’t get tricked into buying the generalisations and the dramatics.

Resilience is the bedrock of leadership, transforming obstacles into opportunities and setbacks into setups for success. By reframing your story, shift from a victim mindset to empowerment, seeing challenges as growth catalysts. This shift inspires those you lead and fosters innovation and adaptability. To build eustress, embrace challenges as opportunities. Set achievable goals and celebrate small wins. Encourage open communication and support networks. To decrease distress, practice mindfulness, prioritize self-care, establish boundaries, and delegate tasks. Reflect regularly to gain insights and develop a resilient mindset. Resilience is about thriving through tough times, inspiring others, and continuously evolving.

El estrés es inevitable de la vida moderna. Ya sea debido a las demandas laborales, responsabilidades familiares o desafíos personales, todos experimentamos momentos de tensión. Sin embargo aprender a manejar el estrés de forma efectiva es esencial para un equilibrio saludable y prevenir el agotamiento. Identificar las fuentes de estrés, practicar la gestión del tiempo, incorporar la relajación en tu rutina diaria, establecer límites saludables en tus relaciones y actividades puede ayudarte a evitar el agotamiento. Aprende a decir NO cuando sea necesario, prioriza tu bienestar emocional y físico. Así como cuidar tu salud física con hábitos saludables ayuda a fortalecer tu cuerpo y mente para enfrentar el estrés de manera más efectiva.

Once Day to Day planning and implementation with time and passion of reminding to get our collegues to adapt the activities without any stress to complate the same in time

Remember that stress management isn't a luxury; it's an essential component of being resilient and thriving in our job. Prioritizing stress management approaches that work for us; allows us to develop the mental resilience required to overcome obstacles and confidently achieve our goals. Here are some practical techniques that can be helpful to develop resilience through stress management: 1.Identify stressors. 2. Develop Stress-Reduction Techniques. 3.Set work-life boundaries. 4. Prioritize self-care. 5. Seek help.

Every working mum knows what stress is about. But it is also often our own aspiration to be perfect in everything we do to make the stress even bigger. The 80/20- rule should also apply to our daily life. And always taking a bit of time for yourself - I am spending 15-20min on my Yoga-mat (almost) every morning - this gives me energy and focus for the day :-)

Product marketing can be demanding, with tight deadlines, high expectations, and constant pressure to deliver results. Implementing stress-management techniques such as mindfulness, exercise, time management, and boundary-setting is essential for maintaining mental and emotional well-being. Prioritize self-care to prevent burnout and sustain long-term success.

Take a minute “breath in and breath out” define from where the stress comes and handle it. Stress is our body’s response to pressure. Response to stress can be helpful; It can help us push through fear or pain so we can run a marathon or deliver a speech, ... Stress pressure usually returns to normal quickly once the stressful event is over, and there won’t be any lasting effects.

Be agile and adapt to changing times to evolve and be effective. As new threats and competitors enter the market keep calm and respond in a measured manner with impact. Reappraise strategies and evolve in a swift manner. Adapt your positioning of product, solution or service. Continue to test and evolve your messaging. Continue to adapt your go to market strategy and positioning of your solutions. Show agility and flexility being will to change Would be some of thoughts to evolve as a leading product marketer.

The only constant thing is a change. As a Product Marketing Leader, having an adaptive leadership mindset is essential. You should have easy to reach and trusted data that can help you to get real time data to asses the success of your Strategy. While quantitative data is a key, meeting the client frequently and hearing their input and feedback is equally important. Once there is a clear insight that parts or even the whole strategy is not a fit for your goal, you should act fast and reassess what needs to be adjusted, how you should make the change and be agile so you can move as fast as needed.

for someone that loves making a piece of artwork "a product" they have to be able to see all the ways it can be wonderful - and continue to make slight adjustments to complete the product without taking away the beauty of it.

Adapting quickly is crucial in product marketing. For example, if consumer preferences shift towards eco-friendly products, a marketer who quickly pivots to highlight sustainable features gains an edge. Action Plan: 1. Conduct immediate market analysis. 2. Adjust marketing messages promptly. 3. Coordinate with cross-functional teams. To make this a habit: 1. Regularly analyze trends. 2. Foster a culture of agility. 3. Hold frequent strategy reviews. 4. Train teams for quick decision-making. By embedding these practices, rapid adaptation becomes second nature, ensuring sustained market relevance.

Our lifestyle and industries are changing faster than our human body can adapt and even though It is key to detect trends and having a clear understand of your market to fully analyze if this will impact you or not. However, your values (or your purpose) need to remain clear and defined! Your purpose will not change accordingly to new trends, only your strategy and tactics will.

En el dinámico mundo del marketing de productos, la única constante es el cambio. La capacidad de adaptarse rápidamente es esencial para la resiliencia y el éxito. Con las tendencias y gustos en constante evolución, los comercializadores deben estar preparados para ajustar estrategias, alterar el posicionamiento del producto, cambiar mensajes y reevaluar el público objetivo. La flexibilidad y la disposición para cambiar de rumbo son cruciales. En un mercado donde las expectativas son más altas y variadas, ser maleable y adaptable es fundamental para captar la atención y lealtad del consumidor. La resiliencia en marketing es una necesidad en un entorno siempre cambiante.

Anpassungen und ggf. auch Paradigmenwechsel wenn man völlig daneben liegt, aber ein opportunistisches hin und her. Authentizität und Ehrlichkeit sollten Priorität vor dem nächsten Buzz-Word haben.

Rely on Data to make product decisions. It's the best defense against those who manage by instinct or other data-free methods.

In many companies product innovation is often driven by technical people coming up with ideas they think are simply the best (technically, they probably are!). How those ideas are then turned into something of interest for the potential customers is where the value added of the Product Marketing people comes in place. Is it really something people are willing to buy? What is the value they see? are they available to pay more for additional features? Can the new product be a long term value generator? Connecting inside and outside worlds effectively is the key!

During a packaging redesign project for a home and commercial fragrance company, we aimed to penetrate international markets. The journey was fraught with challenges, including supply chain issues and cultural missteps. We faced each setback head-on, constantly seeking feedback and learning from every hurdle. By leveraging extensive networking and staying adaptable, we managed to secure distribution agreements with prestigious global partners. This experience taught us the power of resilience in overcoming obstacles and achieving remarkable success in dynamic markets. Ultimately, the project's success underscored the importance of perseverance and adaptability in driving growth and innovation. WIN!

WHY? Is a question that we sometime forget to ask. Why are we here? Why should our customer buy our product? Why should they listen? Often we just communicate data and product- specific features without asking for the real insight - the WHY.

La politique produit assure la rentabilité de l'offre et de des actions marketing. Nous avons en effet plus de chances de gagner des ventes avec un produit qui correspond aux attentes de la clientèle cible. Face à un marché fluctuant et des habitudes bouleversées sur les modes d'achats, Il est important d'etre toujours en veille concurrentielle pour continuer à mieux se positionner sur le marché.

Cultivar la resiliencia cuando se gestiona una posición de gestión del marketing en una organización es fundamental, ya que estamos sometidos a constantes cambios del mercado, nuevos competidores, precios más agresivos etc.. En mi caso, a mi me ha servido trabajar la flexibilidad al cambio, aprender de los errores para mejorar y cultivar una mente ganadora que transforme la incertidumbre en nuevas oportunidades.

Be Kind! We are all walking in different shoes: high heels, uncomfortable shoes, painful shoes, tennis shoes, flip flops, slippers and barefoot. We are all walking our path: sometimes harder, sometimes less hard. Be kind and respectful of where people are in their journey! Kindness goes a long way and you only get one chance at life

Cultivar resiliencia en marketing implica humildad, aprendizaje constante y adaptabilidad. Al escuchar activamente, captamos ideas enriquecedoras que amplían nuestra comprensión del mercado. Mantenernos informados nos ayuda a anticipar cambios y ajustar estrategias. Aceptar nuestros sesgos promueve una visión más objetiva. Adaptarnos a la evolución del mercado y la comunicación es clave para mantenernos efectivos.