Quando partes interessadas questionam a relevância das atividades de RSC, é fundamental abordar o feedback de maneira proativa e transparente. Organizar reuniões para ouvir suas preocupações e apresentar evidências claras do impacto das iniciativas é um passo importante. Demonstrar como essas atividades se alinham aos objetivos estratégicos da empresa e ao valor de longo prazo pode ajudar a reafirmar a importância dos projetos

Tie back the program objectives and outcomes to: 1) organization's purpose 2) organization's brand 3) community challenge 4) real impact 5) SDGs Use Theory of Change to communicate all that.

1. Acknowledge the Feedback: I would thank stakeholders for their valuable input and assure them that their feedback is taken seriously, showing a commitment to continuous improvement. 2. Clarify Objectives: I would clearly outline the specific objectives of our CSR projects, highlighting how they align with the company’s mission, values, and social impact goals. 3. Provide Evidence of Impact: Present data, case studies, and success stories from CSR initiatives that demonstrate their tangible impact on the community and society. 4. Review and Adapt: If there are legitimate concerns about the relevance of our CSR activities, I would propose conducting a review or audit of our initiatives.

Address stakeholder concerns by actively listening and acknowledging their feedback. Provide transparency on how your CSR initiatives align with the company’s values, business goals, and the community’s needs. If gaps exist, engage stakeholders in co-creating solutions to ensure relevance and mutual value. Share data-driven insights to demonstrate the impact and outcomes of the activities. Regularly communicate progress and adapt initiatives based on feedback to show responsiveness. Building trust through open dialogue and demonstrating a willingness to evolve ensures sustained stakeholder support and alignment

Si los stakeholders cuestionan nuestras iniciativas de sustentabilidad lo más probable es que lo que estemos haciendo sea más marketing que sustentabilidad, o que no los enriquezca (por favor no perdamos de vista que no hay interpretaciones equívocas; hay acciones equivocadas o mal comunicadas. La culpa munca es del otro sobre lo que hacemos). Para modificar esta situación debemos revisar nuestra estrategia para asegurar que esté alineada con nuestro negocio y que incluya a los diferentes stakeholders de forma activa -teniendo en cuenta sus intereses y aportándoles valor-, involucrarlos, tener métricas claras, mantener un diálogo abierto permanente y comunicar con claridad todo lo hecho y los resultados generados, mostrando cómo los abarcan