It depends on the drivers to the ST profit maximization: if it's related to your LT strategy implementation that's fine. if it's a market bubble (e.g.: supply crunch) - use the short term extra profits to invest on R&D and process optimization to secure the future profits.

Focusing only on short-term profits may deliver quick wins, but real success lies in balancing immediate gains with long-term growth. Take Amazon’s strategy as they initially invested heavily in building an efficient delivery network, which ate into short-term profits. However, this investment in innovation and infrastructure revolutionized logistics, allowing them to offer faster shipping, cut costs, and scale globally. I apply the same thinking: investing in process improvements, technology, and talent to create a resilient and adaptable business. By staying agile and forward-thinking, we ensure the company thrives not just today but for years to come.

Embora o foco no lucro de curto prazo seja importante para resultados imediatos, sempre busco equilibrar isso com estratégias que garantam a sustentabilidade de longo prazo da empresa. Para isso, invisto em inovação, otimizo processos e valorizo o desenvolvimento da equipe. Além disso, mantenho um olhar atento às mudanças do mercado e tendências, ajustando as operações conforme necessário. A sustentabilidade vem do equilíbrio: maximizar lucros agora, sem comprometer a solidez da empresa no futuro, garantindo que estamos preparados para crescer de maneira constante e adaptativa.

To ensure long-term sustainability while maximizing short-term profits, it’s essential to diversify revenue streams, continuously invest in innovation, and manage costs without sacrificing key areas like research and development. Additionally, maintaining strong relationships with current customers ensures long-term loyalty, while adopting sustainable and socially responsible practices enhances the company’s reputation and opens up growth opportunities. The key is balancing immediate decisions with a strategic vision for the future. 🌱📊🚀