Libor Cerny

What are the most important #RTLS questions (and answers) for #biomeds to ask in 2024? Kontakt.io has prepared a FREE ebook for the TechNation community. Click to download your copy: https://lnkd.in/e-rh6t82 #assettracking #assetmangement #healthcare #cybersecurity #medicaldevice #medicalequipment

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How great products appear? I have participated in creation of several Adtech and Martech products during last twelve years, about 15 of them in total. Some of them were more successful, some of them less, but the most successful ones had one similar feature. Sometimes products appeared from vision or inspiration and some of them were great. Sometimes they appeared from innovative tech solutions and some of them got nicely tailored to market needs. But the most successful appeared after thorough research of real client needs, problems and aims. Actually these products even had no real direct sales in their go-to-market strategy, just some initial push before the product stats to sell itself. Cause it works. It solves. It brings clear effect. What do you think?

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𝗤𝗔𝗦𝗜𝗗𝗔 𝐄𝐑𝐏 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗼𝗻 𝗧𝗔𝟯! 👇 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬! 𝐕𝐢𝐬𝐢𝐭 𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐐𝐀𝐒𝐈𝐃𝐀 𝐜𝐚𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬! We're thrilled to announce that our revolutionary QASIDA cloud ERP system was recently featured on TA3! 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐥𝐞𝐯𝐞𝐥? 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐟𝐨𝐫 𝐚 𝐟𝐫𝐞𝐞 𝐝𝐞𝐦𝐨! This exciting report showcased how QASIDA ERP empowers businesses from SME to Enterprises with: • 𝐒𝐦𝐚𝐫𝐭 𝐀𝐈: Predict inventory needs and ensure product quality with our cutting-edge AI platform. • 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞𝐝 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬: Manage all your business functions seamlessly within one powerful ecosystem. • 𝐁𝟐𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞: Unlock new revenue streams by tapping into a network of potential buyers. 👇 #assecoqasida

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🔝 Around 30% of the Slovak population have already paid with an installment service, but the share of installment payment is only 1-2% of the total e-commerce spending. 5x growth expected in the coming years, based on Western European trends! Many thanks Upterdam – Najväčšia e-commerce konferencia a expo na Slovensku. 🔥 #slovakbusiness #slovakia #BNPL #eshop #salesboost #ecommerce

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From content strategy development to social media management across four platforms, today we shared our case study of working with the online service Dilovod. Read how we used innovative tools to optimize processes and increase our client`s online presence in the new post⬇ #marketing #marketingdigital #digitalmarketing #digital #smm #promotion #promote #promotions #b2b #ITbusiness #webdesign #webstudio  #business #маркетинг #socialmediamarketing #socialmedia #copywriting #DevOps #Saas #IT #linkedinpromotion #mediamarketing #LinkedIn #linkedinglobal #linkedinnetworking #networking #accounting

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💎 𝐂𝐫𝐨𝐬𝐬-𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐀𝐩𝐩 𝐒𝐭𝐨𝐫𝐞 Let's explain how this magic #ASO trick works. 🙂 There are multiple localizations in all #AppStore regions, there can be three or even ten. This means that in Germany, for example, you can rank for keywords from German, English (US) and English (UK) localizations. Such localizations are called cross-localizations. 👈 Here is the actual table of localization coverage created by RadASO - https://lnkd.in/ebtmF2ZV . So all keywords from these localizations are indexed in the specified regions. 🔥 And here's Apple's official page - https://lnkd.in/eK3R8Tb7 (not updated, doesn't have EN-US). ❗ 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 🔷  Keywords from different localizations are not mixed! Adding the word "AI" only in English (US), and "chat" only in Spanish (MX) you will not rank for "AI chat" in US. The keywords need to be added together in one localization. 🔷 That's not all, check out the rest in the 𝐀𝐒𝐎 𝐁𝐮𝐬𝐭𝐞𝐫𝐬 ➡ https://lnkd.in/eikirbCq #AppStore thread #AppStoreOptimization

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🍏 Keyword duplication mistake in unequal fields in #AppStore ❌ Here I told you what cross-localization is - https://lnkd.in/dc42QC_X Now let's analyze the mistake we notice in almost every second #ASO project, it's called: "𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐢𝐧 𝐦𝐞𝐭𝐚𝐝𝐚𝐭𝐚 𝐢𝐧 𝐮𝐧𝐞𝐪𝐮𝐚𝐥 𝐟𝐢𝐞𝐥𝐝𝐬" When you are preparing metadata, pay attention to where you use the keyword in the metadata in one localization and cross-localization in the metadata (Title/Subtitle/Keywords). For example, if "fitness" is in English (US) in Title and in Spanish (MX) in Keywords, then Apple can index it from anywhere❗ You don't know where the indexing will come from.  So if Apple indexes the keyword from the Keywords field, you'll get a lower position. 𝐀𝐧 𝐚𝐜𝐭𝐮𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐦𝐢𝐬𝐭𝐚𝐤𝐞: Planner 5D app - https://lnkd.in/d67JJ_8m 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐔𝐊) 𝐓𝐢𝐭𝐥𝐞: 🔹 Planner 5D: 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 Design 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚) 𝐒𝐮𝐛𝐭𝐢𝐭𝐥𝐞: 🔹 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 & Floor Plan Creator 𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Incorrect use of the word "interior" for Australia. This means that Apple can index the word "interior" from the English (Austalia) Subtitle, but not from the English (UK) Title, and thus the position for "interior" in Australia will be lower. 🙄 𝐇𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭? ✅ Answer in the ASO Busters community - https://lnkd.in/eikirbCq in #appstore thread. #AppStoreOptimization

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It was an absolute pleasure to write my first article for such a wonderful magazine as E-commerce w Praktyce , dziękuję serdecznie! 😊 Thank you for the opportunity Packeta Poland! 🙏 In the article I wrote about ideas and suggestions for e-shops who are planning to start sending parcels to the Baltic countries or are already doing so. 🚗📦 What are the favourite delivery methods amongst local people? Which payment methods to offer? Which social media channels to use for marketing actvities? Is localization a must? And many more topics covered!🤗 #logistics #ecommerce #education

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Reklama cyfrowa zwiększa szanse na znalezienie potencjalnego klienta. Digital advertising increases your chances of finding a potential customer. 🌐 https://gutenburg.pl/ #digital #digitaladvertising #DOOH #marketing #biznes #business #warsaw

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E-commerce is becoming more and more popular! 📈 Price, convenience and speed of delivery - these are the values that consumers put first. According to the report "Customer Journey 2024: Searching and Purchasing Products Online" prepared by Allegro and the research agency Minds & Roses, trust in e-commerce is growing! How do we approach shopping in 2024? Take a look! 🔍 🔹 66% of respondents check prices online while visiting physical stores. 🔹 46% of Poles prefer buying products from well-known brands on marketplace platforms. 🔹 33% of shoppers start their inspiration and product search process on Allegro. 🔹 55% of shoppers prioritize lower prices and that shows the growing importance of price attractiveness. Do you like e-commerce shopping? 🛒 #ecommerce #shopping #report #online #allegro #report #shoppers #customer

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Not even a week has passed, and we are ready to tell you about new improvements we released! The IT department did magic by speeding up data loading on the statistics page by 15 times! 💫 Interested in seeing this with your own eyes? Just DM - ready to show you everything 🙌 Marksel.io -> solid solution for creating and maintaining API connections to collect data from traffic flows If you gonna visit #awasia - let's plan a meeting!

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I had a blast last week at Post For Rent Hungary and Kreatív Magazin's joint event, where they discussed how to reach Gen Z successfully. Here are my key takeaways from the presentation of Zoltan Keresztessy, Marketing and Business Development Director of Post For Rent: → The principles of Philip Kotler's marketing mix are still valid today (1. product 2. price 3. place 4. promotion), but the priorities changed: in 2024, there's a more significant emphasis on the promotion and the promoters than the location → In classic media, they created a main idea for one platform (e.g., a TV commercial) and mutated the same thing for other platforms. In digital marketing, each platform requires its own strategy, which gives brands more opportunity to showcase themselves to their audience. → We decide under 2.3 seconds if we'd like to watch a TikTok video. → Every 4th purchase happens on mobile. → 40% of Gen Z users use TikTok as a search engine. → Gen Z's threshold in watch time is 4 minutes on TikTok. → Influencers and creators started appearing in linear media (e.g., TV shows and magazines), which helps drive the younger generation towards these marketing tools. What are your experiences? Would you add something? Leave a comment below if you'd like 👇🏼

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Effective Go-To-Market (GTM) Strategy Testing – example from the AR industry Launching a new product requires a well-planned and tested GTM strategy. Here are essential steps to ensure success: 🟡 Market Analysis: Understand your target market, identify segments, and analyze competitors. 🟡 Sales Funnel Creation: Design the sales process from lead generation to closing deals. 🟡 Sales Materials: Prepare professional presentations, videos, and demos. 🟡 MVP Testing: Release a minimum viable product and gather user feedback. 🟡Regular Meetings: Frequent team and client meetings, analyze results, and adjust actions. 🟡 Prospecting & Cold Calling: Actively seek out clients via phone and email. 🟡 Market Feedback: Use feedback to refine the product and strategy. Explorate followed this approach and generated sales opportunities worth over 895,000 PLN, gaining valuable market insights and product development. Full success story of AR company: https://lnkd.in/gspNXNst

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Do you want to help your local economy in Croatia? 🇭🇷 Then stop buying Spanish strawberries 🍓 Italian tomatoes 🍅 or American software and #BuyLocal. Whenever I go to the supermarket, you will see me checking labels and making conscious buying decisions - always giving my preference to local producers over imported goods. 🧐 Why? 🤔 Because spending your money with local producers is good for Croatia's economy and Croatian employment. 💡 To all Croatian companies that are still spending their email marketing budgets abroad...with American solutions such as MailChimp 🐒 - know that Webpower Adria offers an amazing local alternative. 🙌🏻 Yes, it's that straightforward! Switching from MailChimp to #Webpower allows us to create new jobs in Croatia. 🇭🇷💪🏻 👉🏻 Depending on the size of your database, Webpower Adria is some 20% - 25% more affordable than MailChimp. 💰 👉🏻 We deliver top notch solutions for sending newsletters, SMS, Viber & WhatsApp messages...and through dedicated account managers we offer the best customer support. 👉🏻 As part of our #KupujmoHrvatsko campaign, we will setup your Webpower-account free of charge and train you how to work with our email marketing solution. 💌 If you are using MailChimp (or other mailing solution) today and you want to know more about our #BuyLocal campaign, please send an email to [email protected] with subject: "Kupujmo Hrvatsko" Your business is very much appreciated, by us, by HZZ and by Porezna Uprava. 😜 Hvala svima, ❤️🇭🇷 Jan de Jong Ps. Sharing, liking or commenting on this post for better reach is highly appreciated 🙌🏻🥰 #Croatia #emailmarketing #marketingautomation #LivingTheCroatianDream

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How I got leads for our 30 k € + cars using one reel? ------ ,,We need leads, Lăcrămioara”. That`s how my latest series of reels for Honda started. How it ended? Visits in our showroom and calls ”I saw your video. Is the promotion real?” The structure: 1. Strong Hook A question to arouse their curiosity. Hit them with the discount next. 2. Effects, music and playful acting (jokes, funny moments) 3. Cool car features 4. The good old CTA And while you may follow a structure. Most important rule: Work with people who share the same goal as you. P.S. Yep, just me driving a Honda.

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The VOD market continues to ⬆ grow, with new competitors constantly arriving and fragmenting - the gray part of the chart. ❓ And now we have two options for the future. 1️⃣ Either soon the biggest ones (Netflix ? YouTube), will start taking over the smaller ones or.... 2️⃣ ...there will be a new Intregrator, so that by paying one subscription you can have access to multiple platforms? It is important to correctly understand the % of TV time in the US. Streaming still has 40% of total TV time in the US! But Netflix as the leader with 270 million paying users has stopped growing by measuring streaming time. Do you see more possible options for the future? US Market, AppEconomyInsights.com #vod #future

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Hot off the press 3 stats about loyalty program IMPLEMENTATIONS to prove your point… Lukasz Sloniewski implemented so many loyalty programs at the large corporation he worked with. He quit his job, started his own agency with his former colleagues, and now they published a VERY comprehensive report about the LAUNCHING part of loyalty programs Because it’s face it launching is hard, relaunching too, as it’s not a core competency for most businesses, and when betting on an agency they are betting on a new company, a new team to work with So these are the highlights of the Integrated Loyalty Report 2025: 1. Integration is often a barrier: 47% of loyalty managers say they can’t realize their boldest business ideas due to complex and costly tech integrations. This is so true in practice. That’s why collaboration between IT and marketing is essential. 2. There is no expertise (it’s ok): 41% cite a lack of in-house expertise, slowing down loyalty program development. Btw that’s exactly why we’ve released The Loyalty Planner – helping to accelerate implementation by up to 10x! 3. Customer data is gold, can we dig it: 48% reported fragmented data, it's clear brands still struggle. Till data is fragmented, personalizing and meeting the customers where they are is hard. This is a 50 page report, for you to use the next time you are building a business case around loyalty / thinking about it for 2025. Download here: https://lnkd.in/dXNPRXQG Well done Lukasz, Maciej Tyczyński and Martyna Matuszek Team Omnivy - our own Andras Taraszovics gave his opinion in this report too #loyalty #composable #launch

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