Articles by Anna
Contributions
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You’re planning an influencer marketing campaign. What software do you need to get it right?
Besides the tools already mentioned, an influencer relationship management (IRM) tool is essential. You can opt for a specialized IRM found on various platforms, such as HypeAuditor, or a CRM system tailored to your requirements. For managing payments with a large number of creators, a payment management tool is necessary. While often integrated into influencer marketing platforms, standalone specialized tools like Lumanu are also available. Lastly, if your approach includes a gifting campaign, a fulfillment service is crucial. These services not only package and personalize gifts for influencers but also ensure detailed tracking of delivery and receipt.
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What are the most effective ways to build long-term relationships with influencers using management tools?
Make it a habit to interact with influencers consistently, not just during campaigns. Show your interest and support by commenting on their posts and featuring them in your own content. This demonstrates that your relationship extends beyond mere transactions. Provide influencers with exclusive offers, early access to products, or unique content to make them feel like an integral part of your brand's community. Such gestures can boost their loyalty and excitement about your brand.
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You're looking to invest in influencer marketing software. How do you find the right one for your budget?
Before you start searching and selecting influencer marketing platforms, determine the campaign type you plan to launch. Will it be a one-time partnership or a long-term brand ambassador campaign? Do you plan to use paid social to gain even greater reach or not? Will it be a UGC campaign or not? The answers to all these questions will help narrow down the selection and quickly dismiss unsuitable options.
Activity
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It is always about the brief, right? #influencermarketing #agencylife #marketinghumour #meme
It is always about the brief, right? #influencermarketing #agencylife #marketinghumour #meme
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Gaming has become a powerhouse industry, often outpacing traditional entertainment sectors like film and music in terms of revenue. For brands…
Gaming has become a powerhouse industry, often outpacing traditional entertainment sectors like film and music in terms of revenue. For brands…
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The key to maximizing your influencer marketing budget is authenticity. Genuine influencers who resonate with your target audience are crucial for…
The key to maximizing your influencer marketing budget is authenticity. Genuine influencers who resonate with your target audience are crucial for…
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Experience
Licenses & Certifications
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Instagram Account Analytics with HypeAuditor
HypeAuditor
Languages
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English
Professional working proficiency
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Russian
Native or bilingual proficiency
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Belarusian
Full professional proficiency
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