Apptica

Delve into the development of the app market in H1 2024 with our latest report, filled with mobile market trends, top charts, rankings, and insights from leading experts. What you will find inside: ✔ Downloads, Revenue & DAU data on top titles; ✔ Ranking of the top GEOs and verticals; ✔ Comparison of apps’ indicators and positions to H2, 2023; ✔ Retention benchmarks in gaming and non-gaming genres; ✔ Deep analysis of gaming genres by taxonomy; ✔ The most active advertisers and publishers; ✔ Advertising share and creatives number of gaming and non-gaming genres; ✔ Mobile advertising trends and insights; ✔ Trends in the industry named by top experts and much more ❤️ Many thanks for the contributions Justin Nield Kayzen, Jamie Lou Borile aix Inc, Irina Barsukova Sensemitter 🔜 Gamescom, Ivona Pinjak GameBiz Consulting , Elahe Jalali Deneb Games, Tabarak Paracha 🔜 Gamescom 2024 Tenjin 🔜 Gamescom 2024. Check it here: https://lnkd.in/dY9JDmWq #mobilemarketing #mobilegames #mobileanalytics #mobileapps

As 2024 comes to a close, we want to express our heartfelt gratitude to our partners, clients, friends, and everyone contributing to the growth of the mobile industry! Your trust and support drive us to deliver even greater value and move forward alongside the market 💜 Wishing you a joyful and prosperous start to 2025! May the New Year bring happiness, success, new milestones, and exciting opportunities. Warm regards from the Apptica Team! ✨ #2024recap

December is all about podcasts at Apptica Talks! 🎙 In our latest episode, we had an inspiring conversation with Ross Puriasev, CMO at UGC Ninja We explored: 💎 The competitive advantage of UGC-like ads 💎 Types and formats of UGC ads and their applications across industries 💎 Insights into creative hooks & ad structure for maximum impact 💎 The integration of AI in ad production and scaling 💎 Challenges in creating UGC ads and overcoming cultural and ethical hurdles 💎 Future trends in UGC-like advertising and AI innovations 🎧 Catch the episode on: YouTube: https://lnkd.in/e9BteXun Spotify: https://lnkd.in/e8wa_XAU? Apple Podcast: https://lnkd.in/euJ4mKDJ P.S. Don't miss the key takeaways from this talk – already live on our blog: https://lnkd.in/e7atMc4E 🎉

If you haven’t had a chance to explore our Non-Gaming Apps in Asia, Q3 2024 report yet, now’s your moment! Check out the detailed analysis featured in the latest article of REPLUG - App Marketing Experts 🚀 #nongaming #apps #asia #appmarketing #report #appdata #AppticaAnalytics

🎙️ New Episode of Apptica Talks is live! 🔝 Beyond the Hype: Discover how Mobio redefines AI in digital marketing with Sergey Konovalov, CEO & Founder at Mobiogroup You know, at Mobiogroup they don't just follow trends – they create them! So, during the conversation we dive into: ⚡ AI tools transforming digital marketing ⚡ Real talk on challenges like data security and skill gaps ⚡ The future of AI and upcoming features at Mobio Group: voice tech, segmentation, synthetic conversions and more 🎧 Listen and watch now to find out how they make AI work, not just buzz YouTube: https://lnkd.in/er9_FNKd Spotify: https://lnkd.in/etSfHh5T Apple Podcast: https://lnkd.in/eDt3VEPE 🤓  Key takeaways are available on our blog: https://lnkd.in/ezPnkC8U #AppticaTalks #DigitalMarketing #AI #MobioGroup

Unlock the Secrets to Growing DAU Like a Pro! 🤫 Launching an app is just the beginning. Keeping users engaged daily? That’s the real challenge. 🏋♀️ In our latest Apptica article, we break down Daily Active Users (DAU) – the key metric that shows whether users truly value your app. From smart acquisition to stellar retention strategies, we explore: 🟣 Factors affecting DAU like UX, personalization, and regular updates 🟣 Proven tactics such as data analysis, predictive analytics, and push notifications that drive engagement 🟣 Industry benchmarks to measure your success Special thanks to Geeklab, Pushwoosh, SijakMedia & AdSkill for the contributions! 👏 At Apptica, we provide the tools and insights to turn users into loyal fans. Dive in to learn how top apps stay indispensable and how your app can too. Read the full guide here and take your DAU to the next level: https://lnkd.in/ev8_-nAa

🆕 Black Friday 2024: Shopping App Trends and Opportunities in Spain The biggest shopping event of the year has transformed the app market in Spain – and we’ve got the data to prove it! 🤓 Together with ARKANA - La empresa de las Apps, we’re thrilled to present an in-depth report that uncovers the key trends, opportunities, and strategies to dominate this season. 🔸 Revenue & downloads dynamics in November 🔸 Top apps by DAU, session duration, and downloads 🔸 Leading advertisers and publishers: share and creative strategies 🔸 ASO opportunities for Black Friday visibility 🔸 Trends in advertising creatives 🔸 Comments on the overall market state (and even more!) Find the major advertising share changes in Shopping & Gaming verticals attached, and download the report to stay ahead of the competition 💪 [English version]: https://lnkd.in/e7PgwfJG [Spanish version]: https://lnkd.in/e8eeNhmA #BlackFriday #apps #mobilemarketing #mobileadvertising #appmarketing #appanalytics #adintelligence

Apptica is flying to Berlin! 🇩🇪 Meet our stars Diana Levchenko and Natalia Marchenko at App Promotion Summit in Berlin to embark on a journey through the world of the mobile market and in-app advertising 🚀 📍 Hotel Adlon Kempinski 🗓 December 5 #APSBerlin #apps #appgrowth

Do you know that China became the highest earning Asian country in Q3 2024, receiving $2.29 billion from IAP in non-gaming verticals? And the fact that the Comics app category in Japan is growing at an incredible rate and currently covers nearly 90% of the digital publishing sector? You still don’t? 😱 Our latest report unpacks it all — and even more. Here's a sneak peek at what you'll find inside: ⏺ Q3’s biggest players in Asian non-gaming app markets ⏺ Downloads, Revenue & DAU data on top titles ⏺ Top-10 Asian countries market shares ⏺ Trending categories over time: Q1 2023 → Q3 2024 ⏺ State of market for specific countries with trends from leading experts ⏺ Biggest Movers of Q3 2024 ⏺ Top Advertisers & Publishers (and more useful materials... 🤓) A huge and heartfelt thanks for the contributions to Megumi Kimoto and Ruby Chang from MAF, Jamie Lou Borile from aix Inc, and Maria N. from SijakMedia 💜 🔗 This report is your backstage pass to Asia’s thriving non-gaming app market – get the full document now: https://lnkd.in/eBKubDa7 #Apptica #AsianAppMarket #Q3Report #MobileTrends #TopApps #MobileAdvertising

🎲 Apptica Talks New Episode: Cracking the Code in In-App Ads Dive deep into the world of in-app advertising with our latest episode of Apptica Talks! This time, we sit down with Roman Arustamyan, Head of Media Buying at AdSkill, for an expert discussion on the best practices in targeting, fraud prevention, and optimization. 🤓 In this episode, Roman shares insights on: • How to get targeted traffic in the in-app • How to identify your target audience  • Targeting and segmentation • Optimization of creatives and budget • Usage of retargeting • Protection from in-app fraud • Other interesting topics 🎧 👀 Tune in to stay ahead of the game! YouTube: https://lnkd.in/eP_2ve6X Spotify: https://lnkd.in/epxytjZs Apple Podcast: https://lnkd.in/eYnCvixY 📖  Key takeaways are available on our blog: https://lnkd.in/eSXb6mms #AppticaTalks #podcast #inappads #inappfraud #adcreatives