In light of the changes introduced by Apple, we have adjusted our billing model to reflect the changes in how conversions and attribution are measured.
Together with the rest of AppsFlyer’s attribution models, SKAdNetwork poses a different challenge: SKAdNetwork attribution is user anonymous and therefore cannot be deduplicated from other attribution methods based on user-level identifiers. For the above scenario, AppsFlyer provides customers with two options for solutions:
- AppsFlyer’s Single Source Of Truth – a unique AppsFlyer solution for deterministically deduplicating users across SKAN and other AppsFlyer attribution methods.
- Side-by-side – a view of AppsFlyer attribution models alongside SKAN methods.
Invoicing
Customers using Single Source of Truth (SSOT)
If you are measuring iOS performance with the Single Source of Truth (SSOT) feature turned on, AppsFlyer will charge according to SSOT. Since the SSOT mechanism recognizes when SKAdNetwork installs have been predated by AppsFlyer attribution, there is a higher assurance that this billing model reflects your true iOS campaign activity. This model assures that you can never be charged twice for a single conversion.
Customers not using Single Source of Truth (side by side)
If you are not utilizing the SSOT feature, the following billing methodology will be used to ensure you are never charged twice for the same conversion:
Daily maximum [SKAdNetwork conversions | Privacy-Centric Attribution] per media source
AppsFlyer runs a side-by-side comparison of the number of daily conversions measured by SKAdNetwork and those measured by Privacy-Centric Attribution, per each media source. The higher of the two numbers is taken into account for billing. This ensures that customers are never charged twice for a conversion event.
To deliver the utmost transparency and clarity in how each billing cycle is calculated, you can download a conversion usage report. The links for download are available on the My Plan page in the AppsFlyer dashboard.