Luisa Echeverri

Not getting the results you need with LATAM audiences? 🌎 Influencer marketing is booming in LATAM, and we’ve got the pro-tips you need to make it work for you. Our latest carousel breaks down how to build real connections, stay ahead of trends, and tailor your strategy for maximum impact. We’re also heading to Miami this month for Greenbook's IIEX LATAM conference to dig even deeper into what makes LATAM tick. If you’re there, let’s connect and talk shop! 👋🏼 #LATAM #greenbook #iiexlatam #iiex #mrx #marketresearch #influencermarketing #protips

10

Check out a few of our pro-tips for connecting better with the LATAM audience online! 💡 #mrx #latam #iiex #iiexlatam

1

Are you heading to Advertising Week LATAM? Be sure to join IAS Managing Director [LATAM] Marcia Byrne and Sales Director [Mexico] Michelle Feerman on the ground to learn more about best practices on how to drive superior results and navigate a rapidly evolving digital landscape. Click here to learn more about our upcoming panel discussion at #AWLATAM24: https://lnkd.in/efU_bQ8W #AWLATAM #SuperiorResults #Advertising

34

🔑 The Power of Trust Did you know? 70% of consumers engage only with brands that show a clear understanding of their needs. By prioritizing active listening and tailored solutions, we help businesses foster trust-driven connections that fuel lasting loyalty. 📊 Data-Driven Decisions: Analytics are key to meeting—and exceeding—client expectations. Our expertise helps you leverage data to adapt your offerings and position your brand as an industry leader within today’s evolving business landscape. 🌐 Embracing Digital Transformation: With 80% of customers expecting seamless digital experiences, integrating platforms like Salesforce and HubSpot is essential. These tools ensure that every client touchpoint feels valuable and personalized, enhancing early-stage engagement. 📚 Commitment to Adaptability: Companies embracing continuous learning are 30% more likely to retain clients. Cultivating an agile, knowledge-driven team ensures your brand remains responsive and client-focused, creating a partnership environment that fosters trust and understanding. 🤝 Ready to Transform? Together, we can design a client-centric strategy that not only attracts leads but turns them into loyal advocates for your brand. Let’s collaborate!: https://shorturl.at/sGrHq Sources: BusinessDasher, ClicData, MoEngage, ProProfs Chat #CustomerEngagement #DigitalTransformation #DataDriven #TrustBuilding #ClientRetention #BusinessGrowth #Analytics #CustomerCentric #ContinuousLearning

1

The year ahead promises big opportunities for brands who can strike the right balance between creativity and technological precision while staying in constant conversation with their audiences. 👩🏻‍💻 But how do you get there? Following Advertising Week LATAM, our team of experts has rounded up the key trends set to shape the path to 2025. 🗓️ From the evolving role of content creators 🤳🏼 to the impact of large-scale personalization, here’s your guide to what’s next for the industry. Whether you couldn’t make it to the event or just want the key takeaways, check out the full article on our blog. 👉🏽 https://bit.ly/4fjCd84

20

Mercado Libre invests over $1.2 billion annually in marketing across various channels. After implementing the Paid Media Ads Optimizer, they reported a 9.6% growth in ROAS. The Paid Media Ads Optimizer enhances campaign performance by using its own data to dynamically adapt to seasonality and saturation. We’re proud to have developed this powerful tool and thrilled to share such a tangible example of how machine learning and AI can drive business results. Discover more details about other impacted metrics and how it works in this article 📖✨ ➡️ https://bit.ly/MeliPOM

25

Black Friday has become one of the biggest shopping events worldwide, and it’s no different in Latin America! It’s a moment when brands and consumers come together, driven by the power of online communications. Swipe to find out ➡️ #SherlockComms #PRAgency #BlackFriday #ConsumerBehaviour #OnlineCommunications #DigitalMarketing

8

Looking to boost your brand’s visibility? When you combine Starlite Media’s high-visibility digital screens with Catalina’s rich buyer intelligence and highly predictive targeting, your omnichannel campaigns will give you noticeably positive results! Visit Catalina.com or reach out to your sales rep to learn more today. #omnichannel #targeting #digitalscreens #cpg #retail #agency

32

4 comentarios

Latin America's Digital Wave: A New Consumer Paradigm 📱 Digital platforms soar: LatAm consumers are embracing digital media like never before, with 13 out of the top 15 platforms exceeding global averages. 🎯 Generational shift: Gen Z & Gen Y favor Twitch & Snapchat, while Gen X & Boomers lean towards Bing & LinkedIn. 💚 Values on the rise: Peruvian shoppers are leading the way in prioritizing ethical and sustainable brands, and Brazilians boast 30% more early adopters eager to be the first to try new products. 🤝 The Opportunity: Brands that align with values and cater to evolving digital habits will win in this dynamic market. Ready to connect with LATAM's future? Unlock more insights 👉 https://ow.ly/mX5F50SNXMY #MediaEssentials #Aleph #LATAMConsumer

23

Want to master the world of advanced TV and digital advertising? 📺 Check out our comprehensive TV Glossary! From key terms to the latest trends, this resource has everything you need to stay ahead in the ever-evolving landscape of TV and digital media. Dive in now! #tvadvertising #digitalglossary #marketingtools #advancedtv #digitaladvertising #stayinformed #marketingresources

9

From increased app downloads ⬇ to reduced marketing costs 💲, #RealUp Media's influencer-driven campaign is setting new standards in Latin American marketing.📈 Learn more about their impactful approach! 🔥📱 Read the full article here 👇 https://lnkd.in/eh5rsrP7 #MarketingSuccess #InfluencerPower"

2

Are your ads engaging with your audiences or are they tuning them out? ☹ 😊 At Kantar we know that ads that generate strong emotional responses and reactions are more likely to be successful, and emotion that is able to grab attention is the first step to advertising effectiveness. In fact, our analysis shows that ads that leave consumers with strong emotions are up to four times more likely to drive long-term brand equity. Check out our ad testing solutions, LINK+ and LINK AI, on Kantar Marketplace: https://lnkd.in/dqAcFY8G Results are available within 15 minutes or up to 7 days depending on the creative solution best suited to your business objective. Kantar has been helping brands and agencies create effective advertising since 1984. And with the biggest ad testing database in the world, we know what makes ads effective and what it takes to win in market. ❤️ Connect with consumers ⚡ Faster insights 💪 Bolder brands Connect with Senamile Zungu, Saiesh Ajudhiya, Kimberley Walter or your Kantar contact to book a demo and find out how LINK can help you. #KantarMarketplace #AdvertisingEffectiveness

11

2 comentarios

EMARKETER's Principal Analyst for Latin America & Spain, Matteo Ceurvels, and Lotame's Managing Director for Latin America, 🚀 Sebastian Yoffe, break down Latin America's exploding #retailmedia market! 📈 #Brazil and #Mexico are poised for HUGE growth – double the global average! 🚀 Insights on how to capitalize on this opportunity await in the full video. 🎬 https://lnkd.in/e-mH-NtU INSIDER LATAM #LatinAmerica #digitalmarketing 

8

Retail media is set to be the fastest-growing digital ad format in Latin America this year, with advertisers spending nearly $2 billion. Download EMARKETER’s “Latin America Retail Media Trends 2024” analyst report, presented by Mercado Ads. Get our inaugural forecast, insights into key players, and more. Download the Report: https://lnkd.in/geiJp38z #latam #brazil #mexico #retailmedia #adspending #trends

10

1 comentario

Celebrate Dia de los Muertos with 10% Cashback on Your Mexico Campaigns! This Halloween, we’re celebrating Dia de los Muertos in style! 🎉💀 Traffic Nomads is offering a 10% cashback on all campaigns targeting Mexico (MX) from 31st October to 3rd November. Boost your campaign performance and reach a wider audience with this limited-time offer! Log in or Sign up to Traffic Nomads, if you’re not yet a client, and send code “MUERTOS10” your account manager. Whether you’re focusing on gambling, MVAs, or other verticals, our cashback promo is here to give you a competitive edge. On November 4th, receive the 10% cashback on your balance from your MX spent from 31st October to 3rd November. Why Target Mexico? • Large, active online market. • High engagement in key verticals like gambling and MVAs. • A prime opportunity to scale during this holiday season. 📅 Don’t wait—get started now and celebrate with us! #DiaDeLosMuertos 

10

Drive Business Success with Precision: Embrace Geomarketing. What is Geomarketing? It's the integration of geographical data (internal & external) with marketing strategies to understand and reach your target market effectively. We can do Geomarketing in any country in America, from Canada to Tierra del Fuego in Argentina. From high level global companies like Bridgestone for who we studied over 6 countries in Latinamerica, sell sociodemographic data to McDonald's, present expansion plans for financial institutions or help supermarkets understand its surrounding and plan expansion plan. Benefits: *Enhanced Targeting:* Pinpoint potential store locations. *Optimized Campaigns:* Increase ROI with location data-driven marketing efforts. *Competitive Advantage:* Stay ahead with a market analysis based on spatial awareness and customer profiles. *Enhanced Real Estate Selection for Faster Expansion. *Include Big Data into your analysis grid or use Big Data for geo-targeting purposes. Why GBI Experts? Leverage our expertise in geomarketing to transform your data into actionable insights and drive business growth with the detection of our potential business areas and site selection services.

1

🎯 Is Your Brand Ready to Tap into the Latin American Market? Don't Overlook Your Marketplace Strategy! Crafting an effective marketplace strategy is crucial for U.S. brands and sellers expanding into Latin America's thriving e-commerce landscape. Prepare Your Brand for Latin America's Marketplaces 👉 https://lnkd.in/dNNppPVM #ecommerce #marketplaces #expansion #sales

12