TRÓFICA

TROFICA: Transformando el reciclaje inclusivo en Colombia♻ Después de 3 años increíbles como Reciclamos Juntos, hemos construido la red de reciclaje inclusivo más grande de #Cartagena, con más de 350 generadores de residuos y 700 recicladores de oficio, respaldados por un equipo multidisciplinario comprometido con el impacto social y ambiental. Sin embargo, sabíamos que podíamos ir más allá. 2024 será el año del cambio: tomamos el éxito de este increible proyecto como punto de partida para crear una hoja de ruta que transformará la industria del reciclaje inclusivo en Colombia. Así nace TRÓFICA, una marca que representa innovación, sostenibilidad y escalabilidad, con el respaldo de Fundamental y un sólido grupo de aliados estratégicos. Nuestro propósito es claro: llevar el impacto de esta red a nivel nacional, marcando un antes y un después en el reciclaje inclusivo. ¡Prepárate para ser parte de este gran cambio! 🌍 #TROFICA #EconomíaCircular #ReciclajeInclusivo #ImpactoSocial #Sostenibilidad #Innovación #Colombia

Transition into a high-growth social enterprise: Reciclamos Juntos’ evolved model to scale impact ♻ Not so long ago, we highlighted the challenge of Latin America's increasing amount of waste, combined with fragmented recycling chains and inadequate management systems. How to close this gap? Reciclamos Juntos, our emerging circular economy venture, has reimagined the fragmented recycling system of Cartagena, Colombia by building a network of waste collectors associations and establishing an end-to-end recycling value chain, incorporating and aligning all critical actors. With success: Informal waste pickers, the value chain’s most vulnerable, increased their livelihood by up to 40%! Over the past three years Reciclamos Juntos, led by Jaime Fernández, was able to validate its impact model and has become the largest recycling network in Cartagena. It is today connecting 348 bulk waste generators (hotels, restaurants, etc) to 623 informal waste collectors organized in 26 recycling associations, through optimized recycling routes. Hand in hand with waste pickers’ livelihood, Reciclamos Juntos successfully increased the yield of recyclable materials by +44%. With the positive validation, Reciclamos Juntos is now entering a new phase as it transitions into a high-growth social enterprise. How? By launching a recycling warehouse and the commercialization of the plastic collected by the recycling centers to meet the rising demand for recycled Pet. Securing both quality and scale of the pet collected and linking it to recycling plant buyers, Reciclamos Juntos taps into an opportunity that will positively impact the whole supply chain, the environment and enable the venture to close the circle on plastic. Since the end of last year, social entrepreneur Jesús Alberto Cruz joined the team as a CEO and Co-Founder. He brings over a decade of experience in Colombia ‘s waste management sector and an extensive track record in leading successful startups. His mission is clear: scale Recilamos Juntos’ impact and drive the commercialization model to new heights. 🏔 #recycling #wastemanagement #solution #LATAM #social #impact #venture