SS25 precollection Campaign

Further exploring and expanding the idea of character study, the new campaign photographed by Juergen Teller unveils an intriguing duality between talent and personality.





Characters and archetypes

Ambika Mod, Ayo Edebiri, Baifern Pimchanok, Drew Starkey, Leo Woodall, Richard Gadd, Rose Wylie, and Sue Kroll appear alongside performers playing a series of roles including body builders, dancers, rugby players, and medieval knights.









Stimulating frictions and unexpected conjunctions
SS25 precollection

An air of Americana pervades the menswear, while womenswear is all about class—slinky draped dresses and leather. Bags include the latest versions of the Puzzle, Squeeze, and Pebble Bucket.