Shanghai Jungle

It's always great to exchange ideas with other agencies and brands. We're happy to have hosted this event.

Little Red Book, with its impressive 200 million users—70% of whom are female—offers a unique opportunity for brands looking to engage with a young, fashion-forward audience eager for the latest trends. This platform, reminiscent of Instagram, combines social media, live streaming, and e-commerce into one seamless experience, making it ideal for sales promotions and branding. To effectively leverage Little Red Book, brands should follow a strategic approach: Step 1: Start by setting up an official account. Post engaging pictures and videos at least twice a week. Utilizing targeted ads can significantly increase your visibility and reach the right audience. Step 2: Register an online store on the platform and upload your best-selling products. This makes it easy for users to transition from browsing to purchasing, enhancing the shopping experience. Step 3: Collaborate with influencers to create authentic product endorsements. Influencers can connect with your audience on a personal level, driving trust and interest in your products. #LittleRedBook #Red #XiaoHongShu #SocialMedia #InfluencerMarketing #FashionTrends #ChinaMarket #DigitalMarketing

Guide to Selling Cosmetics in China: What You Need to Know About Market Size, Opportunities, Trademark Management, Certification, Selling Platforms, and Marketing.

Tmall is an essential platform for brands selling online in China, accounting for 50% of all e-commerce sales in the country, and even more in the luxury segment. For foreign brands aiming to enter the Chinese market, Tmall offers unmatched access to a vast consumer base eager for authentic brand products they can trust. For brands targeting China, Tmall isn't just an option—it's a necessity. It provides the visibility and consumer trust crucial for expansion strategies. #Tmall #Ecommerce #ChinaMarket #DigitalMarketing #Alibaba

You must reply within 30s 🕒 In China, the role of customer service is not just important—it's essential to the shopping experience, and it's fascinating to see how it differs from the West. On platforms like Tmall the expectation is that customer service reps respond within an astonishing 30 seconds to maintain a high rating. This isn't just about speed; it's about creating a seamless, interactive experience that meets the high expectations of Chinese consumers. #CustomerExperience #Tmall #ChinaMarketing #CustomerService #ChinaEcommerce

Douyin: The Powerhouse of Social Media and E-commerce in China Douyin, the Chinese version of TikTok, boasts over 750 million monthly active users in China, attracting a diverse audience. Notably, 20% are over 45 years old. What distinguishes Douyin from TikTok is its strong focus on e-commerce and its appeal to both younger and older generations, allowing brands to target a wide range of people. Douyin provides a straightforward advertising experience with various formats to meet different marketing objectives, whether enhancing brand awareness or driving sales. Advertisers can select objectives, target groups, and campaign durations, with targeting heavily reliant on Douyin’s sophisticated algorithm. Key ad formats include: - In-Feed Ads: Short video ads that blend with organic content, making them less intrusive and more engaging. - Brand Takeover Ads: Full-screen ads ideal for creating impact and visibility when users open the app. - Branded Hashtag : Encourage user-generated content, promoting engagement and potential viral trends. - TopView Ads: Similar to brand takeovers, these allow longer videos and higher engagement rates. Douyin's in-app stores enable purchases without leaving the platform, with influencers promoting products and directing traffic to brand stores. Initially popular for budget-friendly products with significant discounts, Douyin now also features high-end and luxury items. Brands like Hugo Boss and Michael Kors have flagship stores and collaborate with influencers. Douyin’s layout resembles other Chinese e-commerce apps like Taobao and Meituan, providing a familiar shopping experience that enhances user engagement. Despite some targeting limitations, Douyin’s algorithm ensures ads reach relevant audiences based on behavior and interests. The platform’s integration of influencers and e-commerce makes it invaluable for brands aiming to maximize reach and impact in the Chinese market. #ChinaMarket #Douyin #Ecommerce #DigitalMarketing #SocialMedia #DouyinAds

Should you establish a presence on Taobao or Tmall? And does it even matter? 🤔 Yes, it matters, and you should probably choose Tmall. Tmall stores are highly trusted by Chinese shoppers due to the platform's reputation for reliability and authenticity. In a market often associated with counterfeit products, many consumers have faced challenges with fake or low-quality items. This is a major reason why big e-commerce platforms are the preferred shopping method, as they offer guarantees not available when buying directly from individual brand websites in China. Moreover, Tmall requires additional documentation, such as trademarks, product certifications, and detailed company information, including photos of the factory and products. These measures are designed to prevent counterfeit goods from being sold on the platform, ensuring that consumers can shop with confidence, knowing they are purchasing genuine products. The challenge with that? Well, you need to own the trademark. Brands wanting to open a store on the domestic Tmall (as opposed to the cross-border platform) will face the challenge of registering a trademark in China for their name. They often encounter the unfortunate surprise that someone else already owns a trademark for a name too similar to theirs, preventing registration, or are surprised by the simple fact that registration in China takes anywhere between 8 to 12 months. #ChinaMarket #ChinaEcommerce #DigitalMarketing #ChinaSocialMedia #Taobao #Tmall #Alibaba

The Double 12 campaign starts today. You might have heard about Double 11 (11.11), the biggest shopping festival in China and the world. Well, Double 12 is its younger sibling. Although it's not as large or popular, it is a significant event and an opportunity for brands to boost sales by offering discounts and benefiting from increased platform traffic during this period. Should you participate? In most cases, the answer is YES. Participating in the event provides additional organic traffic and visibility, which usually justifies the investment. The main considerations against participating are the potential undermining of pricing strategies for luxury brands or the lack of sales margin for resellers and lower-end brands. #ChinaRetail #DigitalMarketing #ChinaMarket #Ecommerce #Double12 #Tmall #Taobao

Why do Chinese tourists prefer shopping overseas? There are several good reasons, from price to quality, and it all makes perfect sense. #chinamarketing #shopping #chinesetourism

WeChat Channels uses an algorithm to recommend content to users based on their interests, reaching beyond just their followers. This approach increases visibility and engagement by allowing users to discover content from channels they don't follow. For brands, this means reaching potential customers who might not be aware of them, optimizing their marketing efforts in the Chinese market by connecting with audiences more likely to engage with their content. #WeChatChannels #ChinaMarket #ChinaDigitalMarketing #Ecommerce