Ogilvy China 奥美中国

The global automotive industry is undergoing a seismic shift, with China leading the charge towards electrification and mobility. But with intensifying EV competition and rising regulatory hurdles, how can Chinese auto brands achieve long-lasting, global success? 📣 We are excited to release “Electrifying the World: a Playbook for Chinese Brands to Win Globally”, a comprehensive guide for Chinese EV brands looking to conquer overseas markets, produced in collaboration with FGS Global, Wavemaker and amp sound branding. From establishing a robust global brand management model, defining clear brand and media strategies, leveraging digital platforms and influencer marketing to foster impactful engagement, to building trust through public affairs, this playbook spotlights key areas for global success. 📥 Download your full copy now: Chinese version — https://lnkd.in/euaPXmHJ English version — https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands Wavemaker Germany Ogilvy PR ANZ Ogilvy México Ogilvy Indonesia

We're on a roll! 🎉 Hot off the heels of our recent One Show success, Ogilvy Greater China has been named the Most Effective Agency Network of the Year at the 2024 Effie Greater China Awards! A huge congratulations to our teams in the region, and a special shout-out to Ogilvy Taiwan for also taking home the Most Effective Agency Office of the Year! 🏆 This impressive achievement was fueled by 16 medal wins🏅 across our Shanghai, Beijing, and Taipei offices. A massive thank you to our clients and partners – this win is truly a shared success! Ogilvy China 奥美中国 Ogilvy Taiwan #BorderlessCreativity #TeamOgilvy

Kicking off the week with incredible news! 🎉 Ogilvy APAC took home an astounding 37 awards at the ONE Asia Creative Awards 2024! A massive thank you to our incredibly talented teams across the region for this outstanding achievement. Special congratulations to Ogilvy Singapore and Ogilvy Malaysia for each securing a Best of Discipline award — truly inspiring work! This achievement is a testament to the power of creativity, and we're deeply grateful to our clients and partners for their continued trust in bringing their visions to life. See the full list of winners via The One Club for Creativity: https://lnkd.in/gX4bR9Cw Ogilvy Australia Ogilvy Singapore #OgilvyIndia Ogilvy China 奥美中国 #OgilvyThailand Ogilvy Malaysia VML & Ogilvy Japan Ogilvy Philippines Ogilvy #BorderlessCreativity #TeamOgilvy

Great to be back at Fudan University talking to some very bright students about how AI will impact the future of Advertising and Creativity. #AI #creativty Thanks to Walker Lee and the Journalism School for inviting me.

China’s Singles’ Day 2024 began with modest expectations, yet consumers once again demonstrated strong purchasing power. Chris Reitermann, CEO of Ogilvy APAC and Greater China, shared his observations with CNBC, offering insights on market sentiment and the outlook for consumer behavior in China. Thanks Evelyn Cheng for including our perspective in this piece. #Double11 #SinglesDay #ChinaMarket https://lnkd.in/dVRPdTmP

🎉 Our Asia-Pacific teams made a strong statement at LIA - London International Awards ! Across Taipei, Mumbai, Singapore, Tokyo, Shanghai, Bangkok, Kuala Lumpur and Sydney, we proudly brought home 48 trophies: 1 Grand LIA, 4 Golds, 14 Silvers, 16 Bronzes, and 13 Finalists. Huge congratulations to all involved! Read more for the winner list: https://lnkd.in/gG2rTxnE Ogilvy Taiwan Ogilvy Singapore Ogilvy Australia Ogilvy China 奥美中国 Ogilvy Malaysia VML & Ogilvy Japan #OgilvyIndia #OgilvyThailand #BorderlessCreativivity #TeamOgilvy

It's magic when the world comes together ❤️🫂 Thank you to our incredible client and teams for making this campaign possible!

In a world of differences, unity is our greatest strength. In celebration of the Olympic Games Paris 2024, Coca-Cola has unveiled an immersive multi-platform campaign, "Embrace Differences, Win Together,’ designed to invite Chinese consumers to experience and celebrate the power of connection. Created in partnership with WPP Open X and led by Ogilvy, the Greater China Olympic-themed campaign features a series of short films, outdoor ads, and interactive online and offline activations that allow users to virtually embrace China’s top athletes. Read more via MARKETECH APAC: https://lnkd.in/e6sZHKvu #RealMagic #BorderlessCreativity

China’s affluent Zoomers hold the keys to domestic market growth, but many marketers struggle to get on their wavelength. What winning strategies can unlock this opportunity? ⚡️ Chris Reitermann, CEO of Ogilvy APAC & Greater China, explores 3 market shifts shaping Chinese Gen Z's expectations, and key implications for brands in an article published in the German Chamber of Commerce in China | East's latest Ticker Business Journal. Read the full article below 👇

Fueled by a target consumer base increasingly comfortable with online car purchases, Chinese EV brands with global ambitions must prioritize building a robust digital infrastructure. 🚨 However, navigating the complexities of overseas digital ecosystems might seem daunting compared to familiar "do-it-all" apps like WeChat. Our latest publication, "Electrifying the World: a Playbook for Chinese Auto Brands to Win Globally", provides actionable recommendations on crafting bespoke digital strategies that balance short-term ROI with long-term scalability for Chinese EV brands venturing into the global market. Download your copy now: 🔗 Chinese version—https://lnkd.in/euaPXmHJ 🔗 English version—https://lnkd.in/eM3Vi-yE #EVMarketing #ChineseBrands Zhenhua (Jack) Yin