江苏艾兰得营养品有限公司

𝗜𝗩𝗖 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐌𝐮𝐥𝐭𝐢𝐯𝐢𝐭𝐚𝐦𝐢𝐧𝐬-𝐅𝐫𝐨𝐦 𝐌𝐚𝐬𝐬 𝐀𝐩𝐩𝐞𝐚𝐥 𝐭𝐨 𝐍𝐢𝐜𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 Multivitamins have long been a staple in the supplement world, but the market is evolving. At IVC, we see some opportunities as multivitamins shift from mass-market products to specialized, targeted formulations. You can view or download the slides we’ve provided for some key trends. ✨ Personalized Solutions: Today's multivitamins go beyond just basic nutrition. Tailored to specific dietary needs and demographics—such as men, women, and older age groups—these formulations provide scientifically-backed support. We're also seeing more condition-specific blends in multivitamins, such as prenatal formulas with DHA, formulations designed to support hormonal balance in women over 50, promote bone health and cognitive function in older adults, boost immunity in children, and even support mood and stress resilience. 🛒 Retail Trends: Multivitamin gummies and other non-pill formats are driving growth in brick-and-mortar stores. With their delicious taste and convenient formats, these products trigger impulse buys, particularly when they look as appealing as they are beneficial. For consumers seeking alternatives to pills, these options are more attractive than ever. 💻 E-Commerce-Specific Product Features In the online space, clean-label and organic multivitamins are gaining traction as consumers prioritize natural ingredients and transparency. At the same time, products fortified with functional ingredients like CoQ10 or BCAAs are also resonating with consumers, with noticeable benefits in energy and metabolism often leading to glowing reviews. These reviews play a crucial role in attracting new customers and encouraging repeat purchases—a key driver of success in e-commerce. 🔬 Bioavailability Advancements: Innovations in bioavailability, such as methylated folate, chelated minerals, and advanced formulations, are enhancing the absorption of multivitamins, ensuring maximum effectiveness and providing greater value to consumers.   At IVC, our Pure Line and Advanced Line innovation platforms are ready to help you create multivitamins that resonate with today’s health-conscious consumers. Let’s continue to push the boundaries of innovation in this evolving category! What trends do you see shaping the future of multivitamins? Let us know your thoughts! Disclaimer: The insights shared here are provided by IVC and represent its viewpoints. These insights are not intended for redistribution or commercial use.   #Multivitamins #SupplementInnovation #IVC #NutritionalScience

  🍂 As we gather to celebrate Thanksgiving, we reflect on a year of fruitful harvests and shared successes. 🌟 At IVC, we are truly grateful for the trust and collaboration that have helped us grow together. 🙌 May your Thanksgiving be filled with warmth, abundance, and cherished moments of gratitude. 🦃🍁

𝗜𝗩𝗖 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 𝗧𝗵𝗲 𝗥𝗮𝗽𝗶𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗼𝗳 𝗠𝗮𝗴𝗻𝗲𝘀𝗶𝘂𝗺 𝗦𝘂𝗽𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨.𝗦. Magnesium supplements have experienced remarkable growth in the U.S. market over the past year, particularly within e-commerce. 📈 On Amazon alone, magnesium supplement sales have surged by 50% year-over-year. This rise reflects a growing consumer focus on overall health, mental well-being, and sleep support, fueled by social media influencers and healthcare professionals on platforms like TikTok and Instagram 📱, who frequently highlight the diverse benefits of magnesium. 💡 To offer a clearer view of this category’s evolution, here are some notable Amazon statistics: • Annual Growth Rate: Up 50% on Amazon • Most Popular Type: Magnesium Glycinate • Fastest-Growing Type: Magnesium Blends • Trending Ingredient: Magnesium L-Threonate (known for improving cognitive function) • Top Dosage Form: Capsules (holding over 60% market share) At IVC, we recognize a tremendous opportunity in catering to consumers who prefer non-pill formats. Many consumers choose non-pill options due to reasons such as difficulty swallowing, a preference for more convenient or enjoyable formats, or the desire for products that better fit their lifestyle. ✨ To meet this diverse demand, IVC offers comprehensive solutions for developing a full range of magnesium dosage forms, from traditional pills (capsules, tablets) to innovative non-pill options (gummies,powders). This flexibility allows our partners to capture a wide variety of consumer preferences and grow within the expanding magnesium supplement market. #MagnesiumSupplements #IVC #HealthandWellness #SupplementIndustry #Ecommerce #Innovation

Unlocking the Secret to Gummy Supplement Success! 😉 Nutritional gummies have taken the global supplement market by storm. As pioneers, the U.S. market has embraced this dosage form, with gummies becoming a mainstream option in MULO (multi-outlet) retail channels. However, gummies account for only 5.8% of total supplement sales on Amazon.（*data source: Spin, MAT202406） So what separates a hit gummy product from the rest? Based on consumer behavior research, the success of gummies depends on several key factors: ✅ Low-dose actives are ideal for gummy form: These potent ingredients work at small doses, allowing consumers to enjoy the benefits without compromising the product’s sensory experience. Take #Melatonin for example—it's practically made for gummies, helping people improve their sleep routines in a more enjoyable, less "medicinal" way. ✅ Appealing to younger consumers and children: In brick-and-mortar stores, bright packaging and visually enticing gummies are hard to resist when seen on store shelves. A bottle of #MultivitaminGummies can grab attention instantly, particularly among younger consumers and kids. ✅ Indulgence without guilt: For those who love sweets but want to maintain their digestive health, #FiberGummies are a game-changer. Delicious and functional—fiber-packed gummies let consumers satisfy cravings while supporting their gut health. It’s guilt-free magic! 🎉 ✅ Mood boosters in gummy form: Whether you're having a tough day or need a dopamine boost, a sweet treat like #AshwagandhaGummies can help balance your mood. A little stress relief in a delicious form? Yes, please! 🌟 At IVC, we recognize that not all supplements are suited for gummies, but there's no denying that this dosage form is transforming the way people experience dietary supplements. By making supplementation more enjoyable, gummies are here to stay. With our innovative gummy technologies and insights into global consumer preferences, IVC can help make your next product a market leader with long-lasting market potential.

Fiber + Gummy: The Perfect Pairing!✨ Maintaining a healthy digestive system doesn't have to be bland or boring. We're thrilled to introduce #FiberJoy™ Gummies, designed for those who want an easy and enjoyable way to boost their daily fiber intake.🍬💪 Unlike traditional gummies, FiberJoy™ uses fiber as the gummy base, maximizing fiber content while keeping the formula clean and simple—no added artificial sweeteners! Why Choose IVC FiberJoy™ Gummies ❓ ✅A Delicious Solution for Digestive Health: The perfect balance of taste and wellness, making fiber intake convenient and enjoyable.😋 ✅Clean Formulation: Our fiber-based gummy minimizes unnecessary fillers, giving you more of what you need and less of what you don't. ✅Guilt-Free Enjoyment: Light, flavorful, and so healthy that you can easily enjoy an extra serving without second thoughts. ✅Digestive Support: Fiber is essential for gut health, and we've made it tastier than ever to meet your daily fiber needs. Fiber gummies are booming in popularity across the U.S. Join the fiber revolution with FiberJoy™ Gummies!🚀 #FiberGummies #GoldenCombo #GutHealth #CleanIngredients #DigestiveHealth #HealthyLiving

🚀 Introducing FruitBitz™: Where Nature Meets Innovation! 🚀 Gummies are a hot trend. Our new functional gummies FruitBitz™ formulation changes the game—using fruit puree &juice concentrate as the base. Our real fruit-based gummies offer not just taste, but tangible health benefits. 🍓🍊 We've created the product guide that dives deep into the benefits and applications of this innovative dosage form. Join us in redefining the future of supplements, one gummy at a time. #DietarySupplements #NaturalIngredients #HealthInnovation #Wellness #FunctionalGummies #FruitBitz #HealthyChoices #Innovation

When it comes to taste, we are absolutely serious! We are delighted to share that eight of our products across various dosage forms have been honored with the 2024 Superior Taste Award by the International Taste Institute. Let me now unveil the details of these eight products for you: 🔹 RICHEALTH® Vitamin B Complex Gummy 🌟🌟 🔹 RICHEALTH® Lutein Ester Gummy 🌟🌟 🔹 RICHEALTH® Apple Cider Vinegar Gummy 🌟🌟 🔹 RICHEALTH® Calcium &Vitamin D Liquid 🌟🌟 🔹 Sportmate® L-Carnitine Sports Nutrition Liquid 🌟🌟 🔹 RICHEALTH® Vitamin C Liquid 🌟🌟 🔹 FRUITBITZ™ - Multivitamin Fruitbite 🌟 🔹 iVitzz® Vitamin C Effervescent Tablet 🌟 #SuperiorTasteAward #InternationalTasteInstitute #AwardWinning #TasteExcellence #Celebration #DietarySupplements

Thrilled to share our wonderful moments in Shanghai at HNC 2024! HNC China has become a grand event with international influence bringing together industry's high-quality brands and manufacturers. This year, IVC team showcased "next-level" solutions. 🌟New business model: IVC global facilities work together bringing innovation solution for global customers. 🌟Twelve "stars" were launched as they clinched the "2024 Superior Taste Award" for their exceptional tasting including gummy, liquid, powder, tablet, and chewable burstlet.  🌟New products launch: IVC CAREPACK™& IVC FRUITBITZ™ 🌟New technologies: emulsifying, taste-masking, sugar free gummy2.0 (no sugar alcohol), etc. Learn more at: https://lnkd.in/gKHjGQds See you next year！

Dear friends,we'll be exhibiting at the #HNC2024 (Healthplex Expo 2024, Natural & Nutraceutical Products China 2024）at National Exhibition and Convention Center / NECC (Shanghai) during 19-21 June 2024! We will be pleased to welcome you on our booth 3D40(Hall3).  #EventPreview ⭐ Products first show which have won 2024 Superior Taste Award by International Taste Institute ⭐New dosage form: IVC Proprietary FRUITBITZ™ ⭐IVC CAREPACK™ solution ⭐On-site activities: seminar and “cook” nutrition gummy, etc.  More information: https://lnkd.in/gKHjGQds ❗ Please be noted that HNC and CPhI take place at the same time, but at differnet venue. HNC is near Hongqiao Airport and CPhI is near Pudong Airport. Refer to the map below. Looking forward to seeing you on HNC！

🌟 As we wrap up for Vitafoods Europe 2024, our team take great pleasure sharing one of the enjoyable episodes as well as highlights🌟  Luis-Andrés RUIZ ，Global Head of Sales Health of Nexira, was invited to our booth for an exclusive interview, sharing with us Nexira's insight and expertise on botanical market are both enlightening and inspiring.   We also jointly launched a star product at Vitafoods Europe 2024.   🌟 STRESS NOMORE™! A yummy chewable burstlet(Plant-based) to keep your mind calm throughout the day and keep your stress and anxiety levels in check. Contains essential Vitamins fortified with Serenzo® by Nexira.