HI-COM ASIA

In China, 98% of internet users access the web via their mobile phones! 📱🔥 This impressive figure highlights how central mobile is to daily life in China, from communication to online shopping, payments, and entertainment. 💡 Platforms like WeChat, Douyin, and Xiaohongshu dominate the ecosystem, offering unique opportunities to engage a highly connected audience. Here’s an article summarizing the key marketing trends between Europe and China. 👉 https://lnkd.in/gcv72qn6

Perfect Diary: Marketing Lessons to Learn from This Success Story How did a brand founded in 2017 become one of the leaders in China’s cosmetics market? Perfect Diary achieved this feat with an innovative marketing strategy and a deep understanding of Chinese consumers’ digital habits. Their mobile-first approach leveraged key platforms like Xiaohongshu, Douyin, and WeChat mini-programs to engage a young, tech-savvy audience. By collaborating with influencers (KOLs and KOCs) and embracing live streaming, the brand fostered authentic connections with its customers. The results speak for themselves: record-breaking sales on Tmall, a billion-dollar valuation, and a growing, engaged community. Curious to uncover their secrets and apply their strategies to your brand? Read the full article here: https://lnkd.in/e8jRSuqG 

Key Insights Behind Perfect Diary’s Success 📊 Perfect Diary, founded in 2017, has become one of the most influential cosmetic brands in China—a true success story. By targeting millennials and Gen Z, the brand developed a strategy perfectly aligned with the digital habits of these consumer groups. A mobile-first approach allowed Perfect Diary to capture a young audience primarily connected via smartphones. 📱 Leveraging platforms like Xiaohongshu, Douyin, and WeChat, they transformed simple interactions into real conversions, notably through livestreaming. They also harnessed user-generated content (UGC) to engage their community and organically amplify brand awareness. The results are remarkable: leading sales on Tmall as early as 2019, a multi-billion-dollar valuation by 2020, and a strategy that has become a model for brands aiming to succeed in China. Read the full article here: https://lnkd.in/e8jRSuqG #DigitalMarketing #SocialCommerce #ChinaMarket #MarketingStrategy 

What are the key marketing differences between China and Europe? Did you know that China relies on “super apps” like WeChat, where everything – from communication to shopping – is integrated, while in Europe, users navigate between Google, Instagram, and Amazon? 📲 In China, “mobile-first” reigns supreme, with 904 million mobile payment users in 2022, whereas in Europe, desktop computers are still dominant for high-value purchases. 🔎 Find out in our latest blog article how to adapt your marketing campaigns to these two unique markets. 👉 https://lnkd.in/gcv72qn6

Live Streaming in China: A Revolution in Online Shopping Live streaming has become an essential tool in China, transforming the online shopping experience. In 2024, the numbers speak for themselves: 📊 $720 billion in transactions generated through live streaming. 👥 60% of Chinese consumers have participated in a live stream. 💰 The famous KOL Xinba generated 6.4 billion RMB during Double 11, an unmissable event for millions in China. 🛒 45% of buyers say this method directly influences their purchasing decisions. These figures clearly demonstrate the impact of this strategy on the market, particularly thanks to KOLs (Key Opinion Leaders) who drive real-time sales. Want to learn more about live streaming and how to incorporate it into your marketing campaigns? Contact us at HI-COM! 📄 You can also check out our article with all the insights you need to understand live streaming in China through this link: https://urlr.me/yW2Vun

🏎️ German to Chinese Interpreting Mission at the Porsche Track Driving Experience Day From November 22nd to December 2nd, the Porsche Track Driving Experience Day took center stage at the Shanghai International Circuit. Porsche brought over a stunning collection of vintage cars, combining tradition with adrenaline. 🇩🇪➡️🇨🇳 Our German-Chinese interpreter facilitated communication between German coaches and Chinese racers during intensive training sessions. Later, the focus shifted to supporting engineers during the maintenance of these iconic vintage vehicles. Another big up to the team for contributing to this incredible celebration! #InterpretingServices #GermanToChinese

🚨 New Guide: Live Streaming in China 2024 🚨 Live streaming in China continues to dominate the digital landscape in 2024, revolutionizing both e-commerce and consumer habits. This format, blending interaction, entertainment, and sales, has become essential for brands looking to captivate a demanding and connected Chinese audience. In this article, discover: 👉 The key platforms like Douyin, Taobao Live, and Xiaohongshu. 👉 Trends driving consumer engagement. 👉 Practical tips to integrate this tool into your marketing strategy and maximize your impact. 🔑 In 2024, live streaming is more than a sales tool - it’s a powerful driver of engagement and loyalty, with the market projected to reach $720 billion in China. 📖 Read the full article to find out more about this dynamic and competitive ecosystem: https://urlr.me/yW2Vun Have you already explored live shopping in your strategies? 🚀

We are thrilled to have partnered with Binghatti the renowned Dubai-based developer, at the Luxury Property Show (LPS) in Shanghai. Our team successfully provided 5 top chinese influencers to amplify Binghatti’s presence at this prestigious event, creating impactful and engaging experiences. A huge congratulations to our amazing team for their hard work, creativity, and dedication – all while having fun along the way! 👏 #LPSShanghai #Binghatti #InfluencerMarketing

Perfect Diary: Marketing Lessons to Learn from This Success Story How did a brand founded in 2017 become one of the leaders in China’s cosmetics market? Perfect Diary achieved this feat with an innovative marketing strategy and a deep understanding of Chinese consumers’ digital habits. 📱 Their mobile-first approach leveraged key platforms like Xiaohongshu, Douyin, and WeChat mini-programs to engage a young, tech-savvy audience. 🤝 By collaborating with influencers (KOLs and KOCs) and embracing live streaming, the brand fostered authentic connections with its customers. The results speak for themselves: record-breaking sales on Tmall, a billion-dollar valuation, and a growing, engaged community. Curious to uncover their secrets and apply their strategies to your brand? 👉 Read the full article here: https://lnkd.in/e8jRSuqG 

𝐊𝐎𝐋 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 :𝐅𝐫𝐨𝐦 𝐋𝐢𝐯𝐞𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬 🚨The KOL Playbook is out ! ––––––––––––––– NEW SERIES: 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Our serie about KOLs arrives to an end! We’ve put together the Ultimate KOL Playbook—𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐠𝐮𝐢𝐝𝐞 𝐭𝐨 𝐬𝐞𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬, 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐤𝐞𝐲 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬, 𝐚𝐧𝐝 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐊𝐎𝐋 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. 📚 Inside the Playbook: - How to choose the right KOL for your brand. - A breakdown of the top platforms like WeChat, Douyin, and RED. - Practical tips and metrics to track for success. - Whether you’re aiming for brand awareness or direct sales, this playbook has everything you need to get started. For more up to date insight and strategies about China, follow us ! 📊 #China #BusinessInChina #DigitalMarketing #KOL #InfluenceMarketing