Exhibitors

From June 20-22, FOOD & WINE will bring the best to wine and food lovers from all around the country through wine tastings, culinary demonstrations, seminars, dinners and more. The FOOD & WINE Classic in Aspen brings the pages of FOOD & WINE to life and can put your brand in direct contact with an audience of affluent consumers and industry decision-makers. 

Apply to be part of the iconic exhibitors program, where you will have the opportunity to showcase your brand at the Grand Tasting Pavilion throughout the weekend.

2025 EXHIBITORS

To apply for an exhibitor table, please check back on January 10 at 12 PM EST to submit your exhibitor application. Applications will be accepted through April 1, 2025.

Each application is for one (1) exhibitor table within the Grand Tasting Pavilion and will include 2 passes for personnel working the event. Exhibitors will be notified by mid-March with the status of their application. FOOD & WINE reserves the right to decline applications.

GRAND TASTING PAVILION FAQ

We have many opportunities available at the Classic based on advertising in FOOD & WINE magazine, including sampling products to 4,000 attendees in the Grand Tasting Pavilion throughout the weekend, custom event integration, and, at the highest level, sponsorship of the Classic. If your brand has a national advertising budget and is interested in sponsorship opportunities, please fill out the Marketing Contact Form and a member of our team will reach out.

For brands who do not do any national advertising, we offer the opportunity to apply for and purchase a select number of remaining exhibitor tables in the Grand Tasting Pavilion.

The cost of an exhibitor table is $3,250 and includes 2 passes for personnel working and attending the event.

Additional costs to consider include:

  1. Passes: Each exhibitor table includes 2 passes, but should exhibitors require additional passes, they may purchase them. Exhibitors can purchase 2 additional passes at a discounted rate, as well as 2 further passes at the full rate while supplies last. Passes are labeled with the table name only, so they are transferable between staff as long as everyone working has a pass when they are in the event venue.
  2. Staff travel to/from the event: This includes staff lodging in Aspen and onsite expenses for staff, such as meals and transportation. For information about lodging in and around Aspen, please call Stay Aspen Snowmass (877-900-9463). 
  3. Table décor: FOOD & WINE provides an exhibitor banner for each exhibitor table, but exhibitors are allowed to use additional tabletop signage, décor, or their own branded linens.
  4. Product costs: This includes shipping and distributor costs, as all wine, spirits, and beer must be delivered to the event via a licensed Colorado distributor.

Located in downtown Aspen, FOOD & WINE’s Grand Tasting Pavilion commands center stage from Friday through Sunday. During five consumer Grand Tastings and three Private Trade Grand Tastings, wine and food enthusiasts make their way through the tents sampling wines and dishes from around the world.

Grand Tasting hours

Friday & Saturday

11:00 am – 11:30 am Private Trade Grand Tasting

11:30 am – 1:30 pm Grand Tasting

4:30 pm – 6:30 pm Grand Tasting

Sunday

12:00 pm – 12:30 pm Private Trade Grand Tasting

12:30 pm – 2:30 pm – Grand Tasting

Yes, exhibitors are required to be present and participate during all consumer Grand Tastings and Private Trade Tastings during the weekend.

The cost of an exhibitor table is $3,250 and includes 2 passes for personnel working and attending the event.

Additional costs to consider include:

  1. Passes: Each exhibitor table includes 2 passes, but should exhibitors require additional passes, they may purchase them. Exhibitors can purchase 2 additional passes at a discounted rate, as well as 2 further passes at the full rate while supplies last. Passes are labeled with the table name only, so they are transferable between staff as long as everyone working has a pass when they are in the event venue.
  2. Staff travel to/from the event: This includes staff lodging in Aspen and onsite expenses for staff, such as meals and transportation. For information about lodging in and around Aspen, please call Stay Aspen Snowmass (877-900-9463).
  3. Table décor: FOOD & WINE provides an exhibitor banner for each exhibitor table, but exhibitors are allowed to use additional tabletop signage, décor, or their own branded linens.
  4. Product costs: This includes shipping and distributor costs, as all wine, spirits, and beer must be delivered to the event via a licensed Colorado distributor.

Each exhibitor table includes a six-foot table with linens, two exhibitor passes, access to dry storage, chilling tubs for wine, ice, spittoons and a custom exhibitor banner.

Two (2) complimentary exhibitor passes are provided per exhibitor table for personnel working the event. Exhibitor passes provide access to all Grand Tastings and, on a space-available basis, entrance to cooking demonstrations and wine tasting seminars. Everyone is required to wear a valid event pass and 2025 FOOD & WINE Classic in Aspen lanyard at all times, in all venues for all events, even when working at the exhibitor table.

Additional exhibitor passes may be purchased while supplies last. Exhibitors may purchase two (2) additional exhibitor passes per table at a discounted rate, while supplies last. Any passes beyond the first 2 additional per table will be at the full rate, while supplies last. Once approved, exhibitors will receive email notification on how to purchase additional exhibitor passes.

Colorado law dictates that a licensed Colorado distributor must deliver and handle all wine, spirits, and beer for the FOOD & WINE Classic in Aspen. If applicable, please include your Colorado distributor on the exhibitor application form. If you do not have a Colorado distributor, you may still apply for an exhibitor table. Once approved, please contact [email protected] and we will send information about temporary distribution. Please be advised that the distribution process can take up to eight weeks and will be an additional cost to you.