Paulina Portillo Stuardo

La guerra de las cervezas gracias a aldasbrand #motivación #inteligenciaemocional #desarrollopersonal #recursoshumanos #marketingdigital #emprendimiento #productividad #trabajo #innovación #negocios #liderazgo #estrategia #empleo #innovation #management #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #careers #markets #startups #marketing #socialmedia ....................................................................... All rights and credits reserved to the respective owner(s). If you are the main copyright owner rather than the one mentioned here of this content, contact me to claim credit or content removal.

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El efecto Trump… Revista Ekos #motivación #inteligenciaemocional #desarrollopersonal #recursoshumanos #marketingdigital #emprendimiento #productividad #trabajo #innovación #negocios #liderazgo #estrategia #empleo #innovation #management #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #careers #markets #startups #marketing #socialmedia ................................................................... All rights and credits reserved to the respective owner(s). If you are the main copyright owner rather than the one mentioned here of this content, contact me to claim credit or content removal.

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Diferencia entre Trade Marketing y Merchandising #trademarketing #merchandising #marketing #marketingtips #efectowow #capacitese #tecnicasdenegociacion #estrategiasdeventas #negocio #Recuerdos

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🕣🕦🕥🕧Lo interesante de los usos horarios! #motivación #inteligenciaemocional #desarrollopersonal #recursoshumanos #marketingdigital #emprendimiento #productividad #trabajo #innovación #negocios #liderazgo #estrategia #empleo #innovation #management #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #careers #markets #startups #marketing #socialmedia ....................................................................All rights and credits reserved to the respective owner(s). If you are the main copyright owner rather than the one mentioned here of this content, contact me to claim credit or content removal.

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Aprovecha webinar gratuito: Marketing 101 en la Industria Pecuaria

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📢 Atributos del Mensaje Corporativo 📢 En el mundo empresarial, la comunicación efectiva es clave para el éxito. Un mensaje corporativo bien estructurado puede marcar la diferencia entre el entendimiento y el malentendido, entre el compromiso y la indiferencia. 🏢💬 Comparto un mapa mental (al Español) que resume los principales atributos que todo mensaje corporativo debe tener. #================================= English 📢 Attributes of Corporate Messaging 📢* In the business world, effective communication is key to success. A well-structured corporate message can make the difference between understanding and misunderstanding, between engagement and indifference. 🏢💬 I’m sharing a mind map that outlines the main attributes every corporate message should have: 🟢 Clarity: Ensures the message is understandable and straightforward, eliminating any ambiguity. 🔵 Accuracy: Provides exact and truthful information, building trust and credibility. 🟡 Relevance: Keeps the content meaningful and useful for the recipient, ensuring their interest and attention. 🟠 Conciseness: Expresses ideas briefly and directly, avoiding information overload. 🔴 Coherence: Organizes the message logically and consistently, making it easier to follow and understand. 🟣 Correctness: Uses proper grammar, spelling, and syntax, maintaining professionalism. 🟤 Timeliness: Delivers the message at the right time, increasing its effectiveness and relevance. ⚪ Emotional Appeal: Evokes emotions that enhance the message’s impact and connection with the recipient. 🟠 Interactivity: Encourages recipient response and participation, enriching the communication process. 🔵 Assertiveness: Expresses opinions and needs respectfully and firmly, avoiding misunderstandings. These attributes are fundamental to ensuring that every corporate communication is effective and achieves its purpose. Implementing them can take our communication to the next level! 🚀 💡 How do you apply these attributes in your daily communication? #CorporateCommunication #Effectiveness #Clarity #Relevance #Conciseness #Coherence #Accuracy #Correctness #Timeliness #EmotionalAppeal #Interactivity #Assertiveness

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🚶🏻‍♂️Solo cuando decides avanzar, es cuando aparece el camino… #motivación #socialmedia #inteligenciaemocional #desarrollopersonal #trabajo #recursoshumanos #careers #marketingdigital #marketing #emprendimiento #productividad #innovación #negocios #liderazgo #estrategia #empleo #innovation #management #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #markets #startups ...................................................................All rights and credits reserved to the respective owner(s). If you are the main copyright owner rather than the one mentioned here of this content, contact me to claim credit or content removal.

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Hace algunas semanas terminé este curso – Business of Creativity – dictado por el gran Sir John Hegarty. Les comparto algunos highlights y ojalá les sirva de algo 😊 1. The Brief – look to inspire, capture the ambition. “I love the freedom of a tight brief” 2. Implementing Creativity – consistency is the name of the game (Nike Vs Reebok). From good to great! Your competitors are good, you should be great. Steve Jobs said: “The ipod must be so good, I want to lick it.” 3. Storytelling: “Complexity destroys profitability”. Simple takes a lot of effort. If the client feels you understood their problem, you are 90% on a good path. Use the client words, not your words. Empathy is key. 4. Pitching: Remember you are selling the future, you are selling the tomorrow. Create a future that the client says “wow! I want to be part of that”. Do not show everything, just the big idea, not the minutia – they will tear it apart. 

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😶‍🌫️El valor de la prudencia! #motivación #inteligenciaemocional #desarrollopersonal #recursoshumanos #marketingdigital #emprendimiento #productividad #trabajo #innovación #negocios #liderazgo #estrategia #empleo #innovation #management #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #careers #markets #startups #marketing #socialmedia ....................................................................... All rights and credits reserved to the respective owner(s). If you are the main copyright owner rather than the one mentioned here of this content, contact me to claim credit or content removal.

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Turning Criticism into Creative Gold: Lessons from NUDE PROJECT 🎯 #BlackFriday might be over, but this campaign by NUDE PROJECT is still on my mind. They took negative comments and transformed them into one of the most innovative campaigns I’ve seen in a while. Here’s why it stands out: ✅ #CreativeGenius: It’s fresh, bold, and breaks the mold. ✅ #AuthenticallyUnexpected: Surprising yet true to the brand’s identity. ✅ #CommunityDriven: Turning audiences into active participants. ✅ #FunFirst: A reminder that marketing doesn’t have to take itself too seriously. The world of customer service could probably generate content 365 days a year. Yet, so many brands miss the chance to tap into this goldmine. Huge shoutout to #NudeProject ’s social media team — you’re absolutely nailing it! 🎯 From the creative spark to flawless execution, this campaign is proof that great social strategy can turn challenges into unforgettable moments. This isn’t just a campaign; it’s a masterclass in rethinking criticism as an opportunity while keeping it fun. It’s clear they had some big laughs while doing it, and that makes it even better! 💡

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Brand equity y Brand value

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💡 Interesante lectura sobre la digitalización del Canal Tradicional. -- 💡 Interesting reading on the digitalization of the Traditional Trade.

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Apple trabajando con un gran insight! 🔑 #motivación #inteligenciaemocional #desarrollopersonal #recursoshumanos #marketingdigital #emprendimiento #productividad #trabajo #innovación #negocios #liderazgo #estrategia #empleo #innovation #management #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #careers #markets #startups #marketing #socialmedia ....................................................................... All rights and credits reserved to the respective owner(s). If you are the main copyright owner rather than the one mentioned here of this content, contact me to claim credit or content removal.

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👊🏻 #motivación #inteligenciaemocional #desarrollopersonal #recursoshumanos #marketingdigital #emprendimiento #productividad #trabajo #innovación #negocios #liderazgo #estrategia #empleo #innovation #management #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #careers #markets #startups #marketing #socialmedia ....................................................................... All rights and credits reserved to the respective owner(s). If you are the main copyright owner rather than the one mentioned here of this content, contact me to claim credit or content removal.

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😮‍💨 #motivación #inteligenciaemocional #desarrollopersonal #recursoshumanos #marketingdigital #emprendimiento #productividad #trabajo #innovación #negocios #liderazgo #estrategia #empleo #innovation #management #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #careers #markets #startups #marketing #socialmedia ....................................................................... All rights and credits reserved to the respective owner(s). If you are the main copyright owner rather than the one mentioned here of this content, contact me to claim credit or content removal.

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