„Working with Tata as my direct manager was an experience that has positively shaped my professional growth. What sets Tata apart is her unique approach to leadership. Instead of simply providing directions, she focuses on helping team members find the right direction themselves. Through thoughtful questioning and fostering critical thinking, she empowered everyone to take ownership of their work, encouraging creativity and independence. She consistently offered insightful input, helping me enhance my skills and improve my performance. It is always a pleasure to work with a manager who understands the importance of nurturing talent and fostering a supportive work environment.“
Beiträge
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What are the best ways to optimize products for international markets?
In my experience, first and foremost company needs to evaluate , why the want to grow internationally: grow user base, smartly increase revenue, get access to market players (partners, investors, grants). Depending on the goal, markets need to be assessed by a variety of criterias, for example: ease of localization, laws, economic stability, GDP/ capital, competitors MAU, etc. After that initial step in the chosen market(s) the simplest first step is the language localization - consider translating first app stores and website + keywords, after the application itself. Check how the numbers are doing, if you see initial traction like traffic increase, then invest in further product localization step by step.
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You're a beginner in marketing automation software. How can you choose the most user-friendly option?
In my experience it always helps to 1. first start from first defining business goals (is that retention, growth of users or revenue) and outlining the marketing funnel 2. then looking at why it does not work now as you wish it did (unable to create more assets for paid ads or maybe setting up email campaigns take a lot of time , etc) - don’t jump into solutions, hypothesize why it‘s not as high or grows as fast as needed? 3. prioritize the areas where you can see most of the growth and choose 2-3. 4. understand your requirements (tech stack, other tools used, compatibility needs ) 5. now you are ready to move to research phase ⏩
Aktivitäten
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Something in the making! More soon 😃 #longevity
Something in the making! More soon 😃 #longevity
Beliebt bei Tata Maytesyan
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Women In Product and Sidebar women at this year’s Product Leader Summit . All my communities colliding in one place! Nothing brings more joy than…
Women In Product and Sidebar women at this year’s Product Leader Summit . All my communities colliding in one place! Nothing brings more joy than…
Beliebt bei Tata Maytesyan
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In the immortal words of Wes Arai - "Does your marketing machine need oil?" If you need an oil change (or you're looking to take your creative…
In the immortal words of Wes Arai - "Does your marketing machine need oil?" If you need an oil change (or you're looking to take your creative…
Beliebt bei Tata Maytesyan
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Ausbildung
Ehrenamt
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Team Lead/ Mentor
todogood - Social Changes Platform
– 2 Jahre 1 Monat
Social Services
Pro bono consulting of non-profits to drive social change in Russia: led multiple projects as team lead, consultant and team mentor:
- helped to create marketing strategy for NGOs festival during Christmas break with the result over 15'000 visitors during one day event
- acted as consultant and mentor for NGO working on raising awareness and funds for adults with serious health issues and needs
- now stepping into a role of project mentor for NGO working with teenagers support center…Pro bono consulting of non-profits to drive social change in Russia: led multiple projects as team lead, consultant and team mentor:
- helped to create marketing strategy for NGOs festival during Christmas break with the result over 15'000 visitors during one day event
- acted as consultant and mentor for NGO working on raising awareness and funds for adults with serious health issues and needs
- now stepping into a role of project mentor for NGO working with teenagers support center (main focus - mental health) -
Co-Founder AGBU YP Moscow
AGBU
– 3 Jahre 1 Monat
Economic Empowerment
Work on connecting, educating and empowering Young Professionals of Armenian heritage in Moscow and beyond with an aim to create the community which can create impact in Armenian diaspora and Armenia as country.
We organize monthly and yearly events with hundreds of participants as well as community impact programs such as fundraising for women's empowerment program in Armenia with focus on driving female entrepreneurship in rural areas.
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