Peter Jauch

What makes us fit for the workplace in the #SpaceDownstream sector and beyond? Today, we heard from Franziska Nemmer, BFI Salzburg BildungsGmbH, who presented the importance of #FutureSkills for a successful career in the space downstream sector. #ErasmusPlus

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Read the new exciting blog 🤓

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Missed the Swiss Digital Leadership Forum 2024? Here’s What You Miss today. The Swiss Digital Leadership Forum 2024 in Olten was a resounding success, bringing together a vibrant community eager to explore the latest in marketing and leadership. Collaborating with Advatera and my esteemed colleagues at Fachhochschule Nordwestschweiz FHNW we crafted this congress to foster collective learning and exchange on groundbreaking technologies and approaches. Key Topics: Digital Leadership and Transformation: Strategies for successful digital transformation within organizations. Adapting leadership styles to meet the demands of the digital era. Digital Communication and Marketing: Utilizing artificial intelligence in marketing. Developing effective digital communication strategies. Cybersecurity: Addressing current threats and implementing protective measures in the digital space. Integrating cybersecurity strategies into business processes. Corporate Culture: Promoting a digital corporate culture. Managing change during digital transformation. The event featured workshops, presentations, and discussion sessions, offering participants practical insights and recommendations for implementation within their organizations. Your enthusiasm and dedication made this event truly inspiring. 🤩 Let’s continue to shape the digital future together! #SDLF24 #AI #Technology #Leadership

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Did you miss my #keynote, "Empowering Marketers and Communicators with AI" at the Swiss Digital Leadership Forum 2024 by Fachhochschule Nordwestschweiz FHNW and Advatera? No worries! Get your exclusive chance to download the full presentation in the comment section and dive into the future of marketing. In a rapidly changing world, technology offers us new opportunities every day – and the pace is both impressive and overwhelming. Entrepreneurs, marketers, and communication professionals often face the challenge of keeping up and making sense of the countless new tools essential for digital transformation. AI, in particular, advances almost daily, radically transforming our field and democratizing creativity. In my keynote yesterday, I delved into major #trends in #AI for #marketing and #communication. 🚀 The audience’s #selfassessment through a Mentimeter poll revealed fascinating #insights: Many organizations are already experiencing how AI enhances operational efficiency, streamlines resource allocation, and reallocates budgets towards more strategic and creative initiatives. This shift enables teams to focus on higher-value tasks, promoting innovation and long-term growth. The feedback highlighted that, while #AI is still an #emerging #technology for some, those who have adopted it are seeing measurable benefits in productivity and resource management, freeing up both time and financial resources to drive impactful projects. We’re in a transformation that’s fundamentally reshaping how we operate. 💡 The second part of the keynote got even more hands-on, covering specific tools like Midjourney, Runway, LetzAI or Make, which are revolutionizing content creation in marketing and communication. The example of AI-powered influencers, such as PUMA Group's Laila Khadraa, sparked a lot of interest. New Focus: However, I emphasized that the focus shouldn’t be on individual tools alone but rather on comprehensive #AI #Systems. Through #MultiAgent #Systems – #AIagents and #swarmagents – we can automate and autonomously manage complex #valuecreation processes in marketing and communication. These systems unlock potential far beyond single tools, transforming processes in entirely new ways. 💥 It was an honor and a pleasure to share these insights with the #SwissDigitalLeadershipForum 2024 participants and provide real value. #Download my presentation via the #link in the #comments 👇 For those interested in #diving #deeper into the topic: As the Program Lead of the #CAS #AI-#Powered #DigitalMarketing at FHNWbusiness, I’m happy to answer questions and offer training to equip you for the future. Stay curious – I look forward to the exchange, and perhaps we’ll meet next year at the Swiss Digital Leadership Forum in Olten 👋

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NUSSLI Group #connectingFUTUREandFESTIVALS #connectingD01andMEINS #connectingMEandYOU Looking forward to see you!

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The #AntarcticTreaty consultative meeting #ATCM46 wraps in Kochi. Judging by the news coming out of this Deutsche Umwelthilfe statement, consensus may be happy to wait for extinction, but extinction will not wait for consensus: 🐧 No consensus on achieving "specially protected species" status for the #emperorpenguin, third year running, despite the fact that Antarctica's largest penguin could be functionally extinct this century. (Read that again, please.) 🔬 Unnamed, but presumably not insignificant, minority thwarts movement when most states agree that the best-available science is a reason to act, now. #precautionaryapproach 🌐 Despite acknowledging the urgent need to manage tourism's impact, Antarctic Treaty states deferred concrete measures to the next gathering. 💧 The discharge of toxic greywater from vessels and research stations remains unregulated, with calls for stricter controls yet to materialise into binding agreements. On a more hopeful note for transparency, much progress seen this year in terms of a streamed portion of the opening plenary, press conferences, media outreach and domestic coverage. Bravo to both the Indian gov & local media for monumental steps forward. 👏 🎤 But the information blackout that descends on this meeting of manifest global public interest after the opening plenary is still far from acceptable. 🎤 The actual live discussion minutes will only be publicly available six months from now, when much of the planet and world media disappear for the festive season. Information delayed is information denied. 🕒 🎤 All eyes now on 2025 host Italy — can it haul #ATCM47 public-facing comms in line with contemporary practices and take a leaf out of the UN's book? If UN COPs can maintain diplomatic confidentiality while also providing daily live televised updates, what exactly is stopping the Antarctic Treaty System? 🧊📣

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Something to think about

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💡 A recent study examining media quality in Switzerland revealed that the public broadcaster SRG SSR plays a significant role in promoting the consumption of private media content, thereby enhancing the overall Swiss media landscape. The findings indicate that SRG users engage with information services from private media more frequently than non-SRG users. #publicservicemedia

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The interview Manager Magazine did with me was one of the best so far. Jonas Rest is a highly informed reporter asking me knowledgeable questions. We discussed various pain points of the platform in a one-hour conversation. As mentioned in the article, I described Temu's situation as a 'house of cards' built on pressuring merchants with a bidding and penalty system. This could all collapse if both loss-making merchants and dissatisfied consumers would drop Temu (note the 'if' there ...). However, I don't subscribe to the insinuation in the article that Temu's best days are behind it. Pinduoduo is a remarkably agile company that has undergone various iterations in China. Despite being scoffed at by its peers, it became the 3rd biggest e-commerce platform in China, with #1 and #2 trying to copy it. PDD also defeated other Chinese players in the community group buying market. As such, it is very dangerous to think Temu is on its way out. The platform is upgrading quality and improving delivery times and assortment (and dealing with the threat of import tariffs) by shipping from local warehouses. Global GMV is expected to increase from $18 billion to $60 billion. Focussing on dated retention figures is missing the full picture.

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What is "bagless"? bagless = "Street View" + presentation materials + video conference + guided tours Guided tours = virtual rooms + interactive tour guide + presentation materials #guidedtours #powerpoint #presentation #interactive #metaverse #streetview #pov #videoconference

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Have you ever considered the sustainability of your events? 🌿 We had the pleasure of interviewing Jessica Wyrsch, co-founder of Vermena, a company which specializes in the topic of CO emissions for events. She shared exciting insights and practical tips on how to make your events more sustainable. Check it out for easy-to-implement strategies that can make a big difference!

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WWF Germany and IBM are counting elephants. Yes, you read that right, they are using AI to identify and protect the endangered species, often referred to as the climate heroes (not all heroes wear capes, some wear tusks). Would this also be a solution for our bear problem in Romania? You tell me. Read more about IBM’s solution in the post bellow (if you speak German) and find out why elephants are ecosystem engineers here: https://lnkd.in/dKE2S_xk

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What a spectacular start to the DMEXCO - Digital Marketing Expo & Conference by Gerald Böse, Dirk Freytag and Verena Gruendel at Koelnmesse GmbH! Stay tuned for all the updates and learnings! 👩‍💻📘✨ #DMEXCO24 #Digital #Marketing #Germany #Conference #ThoughtLeaders

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How do you think AI affects the PR profession? This interesting survey asks good questions on an important topic. Share 10 minutes of your precious time, take this survey and make Jonas Scherhaufer happy 🙂! 

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Your recipe to bake successful events - From our Event Manager to you! #eventmanagement #eventtips #eventmanagementtips

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Check our 15 minute presentation of our BVG Audio Branding case study at Europe‘s largest conference for Corporate Identity and branding CXI. why do birds #audiobranding #sonicbranding

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data visualization at its best

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