Iwona Fluda 💡🧠 💭 🩷🪄 Creativity, FRSA

Copywriting tricks I learned as a beginner copywriter 👇🏻 1. An effective copy drives attention first E.g., Want to know the secret of smooth hair? 2. Create interest and desire E.g., Recommended by thousands of customers. So, don't wait. 3. Action button E.g., Buy now to get 25% discount. #copywriting #copywriter #opentowork

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𝗧𝗵𝗶𝘀 𝗳𝗲𝗲𝗹𝘀 𝘁𝗼𝗼 𝗴𝗼𝗼𝗱 𝘁𝗼 𝗯𝗲 𝘁𝗿𝘂𝗲... …but your personal brand is communicating messages about you, even when you're not actively managing it. Take a moment this weekend to reflect: 📍Google yourself. What comes up? 📍Check your social media. What's the overall impression? 📍Ask a friend or colleague for honest feedback about how they perceive you professionally. Your personal brand is the intersection of how you see yourself and how others perceive you. It's not just about online presence - it's about the consistent experience people have when they interact with you. What experience have you created for your audience this week? PS: Remember to rest this weekend. You’re human and you deserve rest. Happy Weekend.🧡✨

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The fastest way to create new content from your webinars: 15 ideas to repurpose your webinars ⏭️ 1️⃣ on-demand webinars (the obvious one) 2️⃣ create highlights from the transcript 3️⃣ transform transcript into blog articles 4️⃣ create posts for social media 5️⃣ teasers and promotional clips with subtitles 6️⃣ podcasts 7️⃣ subtitles for improved accessibility 8️⃣ remix the webinar 9️⃣ pull quotes/testimonials from the webinar 🔟 optimize video and clips for mobile 1️⃣1️⃣ create images and gifs from the webinar 1️⃣2️⃣ make your webinar available in multiple language with Ai You can do all of this with a transcript, chatgpt and a video editing tool. We explain you how in the article that you'll find in the comments. Or you can use Contrast Try it now.

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🎥✨ Ready to level up your content strategy? Check out my quick guide to the AIDA formula! 🌟 **Attention**: Want to engage your audience in mere seconds? 🤔 The first impression is crucial—learn how to grab their attention immediately! **Interest**: Discover why AIDA remains a powerhouse in content creation! 🚀 This classic framework helps convey your message effectively and captivates your audience. **Desire**: Find out how to make your audience crave your insights and expertise! 😍 By appealing to their needs, you can transform curious viewers into dedicated followers. **Action**: Dive into actionable steps that will elevate your engagement today! 💪 Implement these strategies and watch your professional network grow! Follow me for more valuable insights and let’s unlock the potential of our LinkedIn presence together! 🔥 #AIDA #ContentStrategy #LinkedInTips #ProfessionalGrowth

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In the competitive world of content creation, your headline is the gateway to your message. A compelling headline not only grabs attention – but may significantly increase reader engagement and traffic. 🚀 Swipe through our carousel for 5 strategic tips to enhance your headline skills. Whether you're refining your marketing messages or boosting your personal brand; these insights are tailored to elevate your content strategy.

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The 2nd video as promised😃. As long as you keep your books on the right channel and of course market the book continously, people will read it. My new book “How to write and finish a book in 1 month” will be out in paperbacks at the end of this month. Do well to get a copy if you’re considering authoring a book. #author #authorjourney #writer #writing #contentwriter #lizahurombo

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Why simplify your writing? Because: • complexity confuses readers, • while simplicity connects and converts! Let's remember, Clear concise writing is the key to engaging your audience and achieving your goals.

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How to Untag Yourself from an Instagram Comment or Photo in 2024 🤓 Read this article (🔻 click the link in the comment section below) if you want to find a quick answer to these common questions: 🔴 Who can tag me on Instagram? 🟠 How to choose who can tag me on Instagram and how to stop someone from tagging me on Instagram 🟡 How to stop getting notifications from tagged photos on Instagram 🟢 How to untag yourself from an Instagram comment or photo 🔵 Where can I see tagged photos on Instagram? 🟣 Who can see photos I’ve been tagged in on Instagram? ⚫️ How do I hide tags on Instagram?

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Being a marketer is not that easy ✅ People think that a social media marketer just takes money from us and runs a campaign comfortably while drinking tea, but they don't know how much it costs. 🥺 A good social media marketer will first research your product, identify your competitors, do audience research and then go and run the ad after brainstorming the campaign for half an hour. So from processing to publishing and then running, the only concern is that somehow the client gets a good result 💚 And then if the result is not good, then there is tension and sometimes there is a problem in the Ad Manager, then it will be a headache! If you are not finding good marketers, contact us now 🤙 we will provide you with a complete guide instead of taking money from you directly ‼️ #SocialMediaCampaign #BTS #socialmediamarketing #MarketingJourney #socifire #SocialMediaManager #onlineservices #onlineshop #youtubemarketing #instagrammarketing #facebookmarketing #linkedinmarketing #pinterest #pinterestmarketing #BehindTheScenes #MarketingExpert #CampaignSetup #SocialMediaManager

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I've noticed lately that businesses and content writers are interested in viral content, and i want to say something; going viral for viral sake is not a sustainable tactic nor a realistic goal, better than that is to create niche content that focuses on the needs of your audience and builds relationships and trust with them. So treat your content as an (asset), and as long as it’s high quality, its value will grow over time.

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Have you heard of the HSO framework in copywriting? If not, you might be missing out on one of the simplest yet most effective ways to captivate your audience and drive action. Let's dive in and see how HSO can transform your writing! What is the HSO Framework? HSO stands for Hook, Story, Offer. It's a straightforward approach that ensures your copy not only grabs attention but also keeps readers engaged and motivated to take the next step. Here’s how it works: 1. Hook Ever wondered why some ads stop you in your tracks while others are just noise? It's all about the hook. The hook is your first impression – it's the intriguing question, the bold statement, or the surprising fact that makes your reader think, "I need to know more!" Example Hook: "Did you know you can double your conversion rates with just one simple tweak?" 2. Story Once you’ve got their attention, you need to keep it. This is where the story comes in. People love stories because they are relatable and memorable. Your story should connect emotionally, demonstrate value, and lead naturally to your offer. Example Story: "Let me tell you about Sarah. She struggled for years with low conversion rates on her website. She tried every trick in the book, but nothing worked. Then, she discovered a simple framework that changed everything..." 3. Offer Finally, the offer is where you show the reader exactly what they need to do next. Make it clear, compelling, and irresistible. This is your call to action – the point where your reader turns into a customer, a subscriber, or a client. Example Offer: "And you can get started with this framework today, completely free. Just click the link below to download your guide and watch your conversion rates soar!" Why Does HSO Work? HSO works because it aligns with how our brains are wired. We’re naturally curious (Hook), we connect through stories (Story), and we like clear, actionable steps (Offer). By structuring your copy this way, you’re not just writing – you’re engaging and persuading. Ready to Transform Your Copy? Next time you sit down to write, try using the HSO framework. Ask yourself: Hook: What can I say that will grab immediate attention? Story: How can I connect emotionally with my audience? Offer: What clear and compelling action do I want them to take? Give it a try and see how your audience responds. Have you used a similar framework before? How did it work for you? Share your experiences and let's learn together! Transform your copy. Captivate your audience. Drive action. All with the power of HSO. Do you see how simple yet powerful this can be? If you have any questions or need further tips on how to implement the HSO framework, drop a comment below! Happy writing! #Copywriting #BusinessGrowth #MarketingStrategy #PersuasiveWriting #GetNoticed #StandOut #CallToAction

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7 prompts for climate founders to come up with winning ideas for LinkedIn content: (And one key pivot to make) Many climate founders want to use LinkedIn to grow their visibility. But they're not sure how to get traction. If you're struggling to generate ideas, ask yourself: 1️⃣ Resources: what books & podcasts have been most helpful for me? 2️⃣ Events: what events are on my schedule I could promote? 3️⃣ Milestones: what news can I share about my company? 4️⃣ Mistakes: what missteps have I made? What did I learn? 5️⃣ Reasons: why am I hopeful about my mission? 6️⃣ Contrarian opinions: what views do I have that are uncommon? 7️⃣ Frameworks: what steps & processes have made me successful? Most likely, you'll realize you have *endless* ideas. Circle your favorite three to start. Then, ask: "How can I tailor these ideas to my primary target audience?" ☝️ That last pivot is the part most people forget.

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How I Landed 4 Clients with Content Storytelling 🟠 Create Relatable, Human Stories → Share personal experiences that resonate with your audience → Make your clients see themselves in your stories 🟠 Highlight the Results You Achieved → Use specific data to show the impact of your work → Back up your stories with tangible outcomes 🟠 Use a Consistent Storytelling Framework → Start with a challenge, describe the solution, and end with results → Engage readers with a clear and compelling narrative P.S. Ever tried storytelling to win clients? Share your thoughts!

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You may want to stop doing one-off content. Instead, think of your content as one big cohesive campaign. To learn more about how this system works, Benjamin Ard sat down with Lea Chatham to learn how she avoids one-off content. Here are 7 insights from their conversation. 1. Develop a Cohesive Content Strategy “If you’re not doing anything that’s kind of an individual standalone piece, you’re thinking about your programs and campaigns as one big cohesive campaign.” Think of your content marketing as a unified effort. Instead of isolated pieces, create content that fits into a larger strategy. This makes sure every piece reinforces your overall message and goals. 2. Plan Around a Broader Narrative “I really do try to go into every year thinking about, what is the overarching story that we’re going to try to tell this year?” Start with a clear story for the year. Identify key topics that resonate with your audience. Map out content that supports this narrative to keep your messaging consistent and engaging. 3. Maximize Content Use “When you’re planning out something, think about all the potential pieces of this, then you’re thinking about it as a bigger, broader campaign.” Repurpose your content to maximize its impact. Turn a single piece into multiple formats—videos, blog posts, social media snippets. This approach saves time and extends the reach of your message. 4. Leverage Customer Feedback “If I were going to give people one piece of advice about content marketing, it is that the hardest piece is having enough kind of happy, referenceable customers who are willing to do those kinds of things for you.” Customer testimonials and feedback are invaluable. They provide third-party validation that builds trust. Actively seek out and incorporate customer stories into your campaigns. 5. Understand the Importance of Third-Party Validation “One of our biggest sources of actual leads that come in from web traffic is referral leads that come off of articles and press releases.” Earned media, like articles in reputable publications, drives leads and credibility. Pursue these opportunities to enhance your content marketing efforts. 6. Stay Flexible and Ready to Adapt “Anything can happen, things change, something comes up.” Content marketing is dynamic. Be ready to adjust your strategies as needed. Flexibility ensures you can respond to changes and maintain the effectiveness of your campaigns. 7. Plan Beyond the Product Roadmap “Don’t map your marketing program to your product roadmap because anything can happen.” Focus on evergreen topics that provide value regardless of product-specific developments. Product releases are often really difficult to plan around. #contentmarketing #marketingstrategy #contentcreation Listen to the full interview here: https://lnkd.in/gUjzFP7q

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