„I met Lea, Senior Vice President eCommerce SWAROVSKI early at my journey at Swarovski and I was from the very beginning deeply impressed about her passion and incredible motivation to develop and grow Swarovski´s e-com business. Over the following years, this first impression was being reconfirmed several times. Lea is a real role model on how to collaborate in a complex matrix organisation across countries, departments, and business units. In her role, she not only engages her own Center of Excellence team, at numerous occasions she also cared for and motivated teams in other parts of the company, which was very much appreciated. Finally, thanks to her strengths, she could always achieve the highly challenging business growth expectations and thus contribute to the financial success of Swarovski. It was a big pleasure to have Lea as a peer colleague and I wish her all the best for her future business and private life.“
Dr. Lea Sonderegger
Zürich Metropolitan Area
5723 Follower:innen
500+ Kontakte
Info
With over 15 years of experience in digital business, I am a passionate and visionary…
Aktivitäten
-
🌟 Thrilled to share my interview with International Retail Magazine! A huge thank you to Linda Johansen-James for the inspiring conversation and…
🌟 Thrilled to share my interview with International Retail Magazine! A huge thank you to Linda Johansen-James for the inspiring conversation and…
Beliebt bei Dr. Lea Sonderegger
-
On October 18, 2024, we celebrated together with 172 employees their 25th, 35th, 40th, and even 45th work anniversaries. "Dear honorees, You all…
On October 18, 2024, we celebrated together with 172 employees their 25th, 35th, 40th, and even 45th work anniversaries. "Dear honorees, You all…
Beliebt bei Dr. Lea Sonderegger
-
💎Exciting News! 💎 SWAROVSKI Travel Retail unveils an exclusive Pop-Up at Istanbul Airport 🌟, offering both Swarovski Jewelry and eyewear…
💎Exciting News! 💎 SWAROVSKI Travel Retail unveils an exclusive Pop-Up at Istanbul Airport 🌟, offering both Swarovski Jewelry and eyewear…
Beliebt bei Dr. Lea Sonderegger
Berufserfahrung
Ausbildung
Ehrenamt
Veröffentlichungen
-
Sonderegger-Wakolbinger, L.M, Stummer S. (2015) An agent-based simulation of customer multi-channel choice behavior.
Central European Journal of Operations Research 23, 459–477
Experimenting with multi-channel operations in reality is both costly and
risky, because it can severely affect a firm’s revenues, profitability, customer churn, and
other customer metrics. In this paper, we introduce an agent-based simulation approach
as a means for exploring and analyzing the impact of (combinations of) multi-channel
activities on customer channel choices before having implemented them in practice.
The simulation takes into account the heterogeneity of…Experimenting with multi-channel operations in reality is both costly and
risky, because it can severely affect a firm’s revenues, profitability, customer churn, and
other customer metrics. In this paper, we introduce an agent-based simulation approach
as a means for exploring and analyzing the impact of (combinations of) multi-channel
activities on customer channel choices before having implemented them in practice.
The simulation takes into account the heterogeneity of customers, social dynamics in
their behavior, and the various phases of the purchasing process. To this end, customers
are represented by agents whose phase-specific channel perceptions determine their
channel choices. These perceptions may be altered by communication with other
agents, first-hand experience of the channel, and/or marketing activities. The approach
is illustrated through a sample application for which data from an international multichannel
retailer as well as from an empirical study among Austrian customers have
been used. -
Günther M., Stummer C., Wakolbinger L.M., Wildpaner M. (2011) An agent-based simulation approach for the new product diffusion of a novel biomass fuel
Journal of the Operational Research Society, 62 (1), 12-20
-
Kiesling E., Günther M., Stummer C., Wakolbinger L.M. (2012) Agent-based simulation of innovation diffusion: A review.
Central European Journal of Operations Research, 20 (2), 183-230
-
Reschenhofer, E., Schilde M., Oberecker, E., Payr, E., Tandogan H.T., Wakolbinger, L.M. (2012) Identifying the determinants of foreign direct investment: A data-specific model selection approach
Statistical Papers, 1-14
-
Schwand C., Vetschera R., Wakolbinger L.M. (2010) Factors influencing the response mode bias in utility elicitation
Theory and Decision, 69 (3), 395-416
-
Wakolbinger L.M., Denk M., Oberecker K. (2009) The effectiveness of combining online and print advertising: Is the whole better than the individual parts?
Journal of Advertising Research 49(3), 360-372
-
Wakolbinger L.M., Stummer C. (2013) Multi-channel management: An exploratory study of current practices.
International Journal of Ser-vices, Economics and Management, 5 (1/2), 112-124
-
Wakolbinger L.M., Stummer C., Günther M. (2013) Market introduction and diffusion of new products: Recent developments in agent-based modeling.
International Journal of Innovation and Technology Management, forthcoming.
Auszeichnungen/Preise
-
Verleihung Dr. Maria Schaumayer-Preis zur Unterstützung von Frauenkarrieren
-
-
3. Runde des Kurier-Wettbewerbs "High Potential 09"
-
-
3. Runde des Kurier-Wettbewerbs "High Potential 08"
-
-
Aufnahme in das WiWi-Talents Hochbegabten-Programm der WiWi-Online AG
-
-
Auszeichnung der Diplomarbeit mit dem Dr.-Franz-Silbermayr-Preis zur Förderung des wissenschaftlichen Nachwuchses
-
-
Best of the Best-Award der Informatik und Wirtschaftswissenschaften der Universität Wien für ausgezeichnete Studienleistungen
-
Sprachen
-
Deutsch
Muttersprache oder zweisprachig
-
Englisch
Verhandlungssicher
-
Französisch
Grundkenntnisse
Erhaltene Empfehlungen
4 Personen haben Dr. Lea Sonderegger empfohlen
Jetzt anmelden und ansehenWeitere Aktivitäten von Dr. Lea Sonderegger
-
Heute ist der offizielle Verkaufsstart der neuen Apple iPhone 16 Reihe. Seit diesem Jahr sind wir auch als mobilezone Deutschland ein Apple…
Heute ist der offizielle Verkaufsstart der neuen Apple iPhone 16 Reihe. Seit diesem Jahr sind wir auch als mobilezone Deutschland ein Apple…
Beliebt bei Dr. Lea Sonderegger
-
I'm so grateful to our teams for welcoming me to Shanghai: in such a fast-moving market, their passion, commitment and knowledge of the market and of…
I'm so grateful to our teams for welcoming me to Shanghai: in such a fast-moving market, their passion, commitment and knowledge of the market and of…
Beliebt bei Dr. Lea Sonderegger
-
Introducing the Gübelin Ipsomatic watch, designed by Santiago Calatrava. This limited edition timepiece, crafted in platinum, celebrates Gübelin’s…
Introducing the Gübelin Ipsomatic watch, designed by Santiago Calatrava. This limited edition timepiece, crafted in platinum, celebrates Gübelin’s…
Beliebt bei Dr. Lea Sonderegger