Dr. Lea Sonderegger

Dr. Lea Sonderegger

Zürich Metropolitan Area
5723 Follower:innen 500+ Kontakte

Info

With over 15 years of experience in digital business, I am a passionate and visionary…

Aktivitäten

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Berufserfahrung

  • mobilezone Grafik

    mobilezone

    Rotkreuz, Switzerland

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    Männedorf, Switzerland

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    Männedorf Switzerland

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    Männedorf, Switzerland

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    Männedorf, Switzerland

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    Männedorf, Switzerland

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    Männedorf, Switzerland

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    Männedorf, Schweiz

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    Vienna, Austria

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    Vienna, Austria

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    Vienna Austria

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    Vienna, Austria

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    Linz, Austria

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    New York City, USA

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    Frankfurt, Germany

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    Giessen, Germany

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    Frankfurt, Germany

Ausbildung

Ehrenamt

Veröffentlichungen

  • Sonderegger-Wakolbinger, L.M, Stummer S. (2015) An agent-based simulation of customer multi-channel choice behavior.

    Central European Journal of Operations Research 23, 459–477

    Experimenting with multi-channel operations in reality is both costly and
    risky, because it can severely affect a firm’s revenues, profitability, customer churn, and
    other customer metrics. In this paper, we introduce an agent-based simulation approach
    as a means for exploring and analyzing the impact of (combinations of) multi-channel
    activities on customer channel choices before having implemented them in practice.
    The simulation takes into account the heterogeneity of…

    Experimenting with multi-channel operations in reality is both costly and
    risky, because it can severely affect a firm’s revenues, profitability, customer churn, and
    other customer metrics. In this paper, we introduce an agent-based simulation approach
    as a means for exploring and analyzing the impact of (combinations of) multi-channel
    activities on customer channel choices before having implemented them in practice.
    The simulation takes into account the heterogeneity of customers, social dynamics in
    their behavior, and the various phases of the purchasing process. To this end, customers
    are represented by agents whose phase-specific channel perceptions determine their
    channel choices. These perceptions may be altered by communication with other
    agents, first-hand experience of the channel, and/or marketing activities. The approach
    is illustrated through a sample application for which data from an international multichannel
    retailer as well as from an empirical study among Austrian customers have
    been used.

  • Günther M., Stummer C., Wakolbinger L.M., Wildpaner M. (2011) An agent-based simulation approach for the new product diffusion of a novel biomass fuel

    Journal of the Operational Research Society, 62 (1), 12-20

  • Kiesling E., Günther M., Stummer C., Wakolbinger L.M. (2012) Agent-based simulation of innovation diffusion: A review.

    Central European Journal of Operations Research, 20 (2), 183-230

  • Reschenhofer, E., Schilde M., Oberecker, E., Payr, E., Tandogan H.T., Wakolbinger, L.M. (2012) Identifying the determinants of foreign direct investment: A data-specific model selection approach

    Statistical Papers, 1-14

  • Schwand C., Vetschera R., Wakolbinger L.M. (2010) Factors influencing the response mode bias in utility elicitation

    Theory and Decision, 69 (3), 395-416

  • Wakolbinger L.M., Denk M., Oberecker K. (2009) The effectiveness of combining online and print advertising: Is the whole better than the individual parts?

    Journal of Advertising Research 49(3), 360-372

  • Wakolbinger L.M., Stummer C. (2013) Multi-channel management: An exploratory study of current practices.

    International Journal of Ser-vices, Economics and Management, 5 (1/2), 112-124

  • Wakolbinger L.M., Stummer C., Günther M. (2013) Market introduction and diffusion of new products: Recent developments in agent-based modeling.

    International Journal of Innovation and Technology Management, forthcoming.

Auszeichnungen/Preise

  • Verleihung Dr. Maria Schaumayer-Preis zur Unterstützung von Frauenkarrieren

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  • 3. Runde des Kurier-Wettbewerbs "High Potential 09"

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  • 3. Runde des Kurier-Wettbewerbs "High Potential 08"

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  • Aufnahme in das WiWi-Talents Hochbegabten-Programm der WiWi-Online AG

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  • Auszeichnung der Diplomarbeit mit dem Dr.-Franz-Silbermayr-Preis zur Förderung des wissenschaftlichen Nachwuchses

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  • Best of the Best-Award der Informatik und Wirtschaftswissenschaften der Universität Wien für ausgezeichnete Studienleistungen

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Sprachen

  • Deutsch

    Muttersprache oder zweisprachig

  • Englisch

    Verhandlungssicher

  • Französisch

    Grundkenntnisse

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