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With over 20 years of digital leadership experience across various industries, currently…
Artikel von Craig Hepburn
Aktivitäten
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Great post Alain C. Brusch and as discussed this was a great experience! AI tools like Perplexity are changing the game—fewer endless scrolls, fewer…
Great post Alain C. Brusch and as discussed this was a great experience! AI tools like Perplexity are changing the game—fewer endless scrolls, fewer…
Geteilt von Craig Hepburn
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Very soon, AI agents will start sending crypto directly to social media users using just their handles—no wallets required. This means AI agents…
Very soon, AI agents will start sending crypto directly to social media users using just their handles—no wallets required. This means AI agents…
Beliebt bei Craig Hepburn
Berufserfahrung
Ausbildung
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Glasgow Caledonian University
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Activities and Societies: Multimedia Technology 1, 2eCommerce MarketingVisual Software Development 1 Human Computer Interface Design Communications and the InternetAudio and Video Streaming
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Activities and Societies: HND Multimedia Development & Production§ Subjects Completed Information Technology Applications Managing Desk Top Computer Applications Presentation Graphics Video Production Technical Authorship Marketing 2D/3D Animation Digital Sound Editing
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Ehrenamt
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Member of the Executive Board
BIMA (British Interactive Media Association)
– 3 Jahre 10 Monate
Science and Technology
I am happy to have been re-elected to the BIMA executive committee and focused on leading our national reach program to ensure we can ensure that BIMA has great presence and visibility across the whole of the UK.
BIMA is managed by an elected committee of leaders from every part of the digital sector. The Committee Executive give their time for free and meet formally once a month. Beyond this they work hard to coordinate events and seminars as well as delivering the high profile annual…I am happy to have been re-elected to the BIMA executive committee and focused on leading our national reach program to ensure we can ensure that BIMA has great presence and visibility across the whole of the UK.
BIMA is managed by an elected committee of leaders from every part of the digital sector. The Committee Executive give their time for free and meet formally once a month. Beyond this they work hard to coordinate events and seminars as well as delivering the high profile annual BIMA Awards.
Auszeichnungen/Preise
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Nokia Marketing Award Winner 2013 for disruptive innovation - Invited to Presidents Club
CMO Nokia
Craig lead one of the most successful app marketing strategies in Nokia and Windows Phone history by developing the #2instawithlove campaign which has been seen by many tech journalists and bloggers as "genius marketing" which also became the fastest app downloaded ever on Windows Phone and also the most engaging app with a 80% engagement rate with 2 million downloads in 4 weeks.
Our brief was simple, develop an idea that would engage our windows phones fans and create a global…Craig lead one of the most successful app marketing strategies in Nokia and Windows Phone history by developing the #2instawithlove campaign which has been seen by many tech journalists and bloggers as "genius marketing" which also became the fastest app downloaded ever on Windows Phone and also the most engaging app with a 80% engagement rate with 2 million downloads in 4 weeks.
Our brief was simple, develop an idea that would engage our windows phones fans and create a global community of Instagram users to call for the app to be launched on Windows Phone which at the time was not available.
Craig was responsible for the strategic idea, sell in to the Nokia execute and CEO personally and then full implementation, activation and media planning.
http://allaboutwindowsphone.com/flow/item/16993_2InstaWithLove_app_looks_to_en.php
Sprachen
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English
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Organisationen
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BIMA
Head of National Reach Program
–Heute
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