World Federation of the Sporting Goods Industry (WFSGI)

In this season of giving, check out the transversal benefits of Physical Activity in our new Policy Paper published with Business at OECD (BIAC). Launched in Paris at the Business at OECD - OCDE Health Forum on December 4 with World Federation of the Sporting Goods Industry (WFSGI) Head of Physical Activity Caroline Brooks, it highlights physical activity as a low-cost, high-return investment that drives health, economic productivity and sustainability. Featuring contributions from industry leaders like Nike, adidas, Speedo and ASICS, the paper demonstrates how the sporting goods industry fosters active lifestyles through inclusive products, sustainable practices and global outreach.   With rising physical inactivity costing the global economy billions annually, this paper calls for cross-sector collaboration to tackle the crisis and create healthier, more prosperous societies.   Download the WFSGI/ BIAC Policy Paper here: https://lnkd.in/duKjf5zh   #WFSGI #BusinessOECD #PhysicalActivity #GlobalHealth #Sustainability #SportingGoods Emma P. (Mason) Zwiebler Andy Rubin Rokas Morkūnas Rosalyn Menon Kennedy Simon Rowe Dr. Bettina M. E. Benzing Caroline Fisher Ties van Dijk Elena Korf, PhD

🏊♂️ Making a splash at our annual industry meeting with World Aquatics at the 25m World Championships in Budapest. Meeting hightlights included: ➡️ Visibility from AISTS (International Academy of Sport Science and Technology) and Dimitris Balomenos on product approval process for 2024 season ➡️ Regulation updates on equipment for aquatic sports, goggles and swimsuits  ➡️ Developments on wetsuit standards in Europe  ➡️ Insights into recent research projects from Professor Jan-Anders Mansson ➡️ Great discussions on the future of swimming and development of aquatics sports and of course the amazing action in the pool! Thanks to World Federation of the Sporting Goods Industry (WFSGI) Head of International Sports Michelle Smyth for organising and World Aquatics Johan Lefebvre and Morgane Gaultier for their continued support and collaboration with all our industry members who travelled to make this meeting such a success. We look forward to building on these work areas in 2025 🤝 Greg Steyger, Paola Cenerelli, Kara Nelson, Martin Fahnemann, Ben Cooper, Kelly Weall, Rachel Ripley, Jessica Harrison, Dean Jackson MBE, David Bishop, Misa Maeshima Kenji Ootake, Hiroyuki Tanaka, Ai Shiramoto, Mei Tsuchiya, Kazuya Hashimoto, Au Young Terry, Mizuno Corporation, Mako, HUUB Design, Descente Global Retail, arena, Speedo, Pentland Brands, TYR Sport, Inc., RESTUBE, Yamamoto, Swans, ZOGGS, Orca #sportinggoods #wfsgi #worldaquatics #wetsuits #swim 

🚨 Podcast Alert: "What's Sport Selling?" 🚨 Emma P. (Mason) Zwiebler, WFSGI CEO, joins the Unofficial Partner podcast for the first episode of a four-part series in collaboration with Redtorch. 🎙 Hosted by Richard Gillis, this episode tackles a critical challenge: Why does the sports industry struggle to get its message across to policy decision-makers? As the global voice of the sporting goods industry, World Federation of the Sporting Goods Industry (WFSGI) plays a key role in fostering collaboration between stakeholders. In this episode, Emma highlights the importance of aligning efforts between sporting goods brands, rights holders, and policymakers to promote physical activity and drive the industry forward. Joined by Celine Del Genes, Chief Customer Officer at Decathlon and Jonny Murch the discussion reflects on insights from ISPO Munich—where growing participation in sport was a shared focus. Despite a common goal, the industry often appears fragmented. 💡 How can the sports industry unite to amplify its message and impact? 🔗 Listen to the episode here: https://lnkd.in/eAXVUKmy Join the conversation and share your thoughts on building a stronger, more collaborative future for sport. 👇 #WFSGI #CollaborationInSport #SportingGoods #RedTorch #UnofficialPartner #WhatsSportSelling #SportsPolicy #ISPO #PhysicalActivity #Decathlon

The WFSGI lived up to ISPO Munich's tagline #LoveEveryContact with the team making the most of this week to catch up with members and partners from across the industry. A big thank you to Tobias Gröber for being a wonderful host and to all our World Federation of the Sporting Goods Industry (WFSGI) members and partners for taking the time to join us in panels and workshops, host us at their booths and share their valueable insights into business today. 🙏 Fiona Bull Elena Korf, PhD Marina Moguš Grace McNamara B.Sc. MPH. EMBA. Celine Del Genes Carsten Schürg Freewill Sports Private Limited George Wood Andy Rubin Jennifer Halsall-de Wit Loredana Morgillo Marc-Ivar Magnus Linda Murphy Federation of the European Sporting Goods Industry Jerome Pero #ISPO #WFSGI #SportingGoods #Networking

"We have been engineering activity out of our lives for decades. Now it's time to turn the tide and tackle the growing inactivity crisis" - Emma P. (Mason) Zwiebler's resounding message to a packed main stage audience for ISPO's Fight Inactivity Panel: Challenges and opportunities for the sporting goods industry The message was echoed by World Health Organization's Dr. Fiona Bull who brought the undeniable stats to the table: - 31% of adults are deemed physically inactive... that's 1.8b people - 4 out of 5 11 to 17-year-olds are inactive - By 2030 500 million more people will fall ill as a direct result of inactivity - This will cost global health systems 300 billion US dollars (money that could be spent on sports infrastruture, grassroots activities, sports eduction in schools, cycling lanes etc.) adidas' Marina Moguš and Nike's Elena Korf, PhD joined the discussion to share how they are focusing efforts on keeping teenagers, and particularly girls, in sport through better coaching, inclusive product and community initiatives, while The Collective's Grace McNamara B.Sc. MPH. EMBA. called for more joined-up thinking to reach inactive audiences. "If we turn the inactive into the active, there is an incredible opportunity for the industry." - Dr. Fiona Bull 🏃♀️➡️ 🚴 🤸♀️ #ISPO #WFSGI #LoveEveryContact #PhysicalActivity #WHO #SportforGood Caroline Brooks Andy Rubin

🚴♀️ Championing Collaboration in Cycling 🚴♂️ This week, Michelle Smyth, our Head of International Sports and Cycling, attended the Union Cycliste Internationale Women’s World Tour and UCI World Tour Seminar in Nice. Connecting with event organisers, teams, and rider representatives, Michelle's key takeaways highlight the importance of unity within the industry: - The cycling industry is deeply connected to many agenda items shaping its future. - Closer collaboration between AIGCP, CPA - Cyclistes Professionnels Associés, and AIOCC is a promising step forward. - World Federation of the Sporting Goods Industry (WFSGI), alongside all stakeholders, shares a common goal: the best for the sport of cycling. Our call to action is simple but vital: 🔗 Let's strengthen partnerships 📣 Invite us to the table 🤝 Include WFSGI in working groups to formalise a relationship that enables us to contribute as an official UCI stakeholder Cycling thrives on collaboration. By working together, we can tackle challenges, grow the sport, and expand opportunities for all. 📸 Credit: Christian Roy / Union Cycliste Internationale #Cycling #Collaboration #SportForAll #WFSGI #UCI #sportinggoods Emma P. (Mason) Zwiebler Andy Rubin

🌟 Fighting Inactivity: Shaping a More Active World Together 🌟 Attending ISPO Munich 2024 next week? Mark your diary for December 3 and join our CEO Emma P. (Mason) Zwiebler as we address the critical topic "Fight Inactivity - Implications & Opportunities for the Sporting Goods Industry." The physical inactivity crisis has reached record highs with 31% of adults and 81% of adolescents not doing enough activity to stay healthy. This presents not only a public health challenge, but low levels of physical activity are also a substantial threat to the sustainable future of the sporting goods industry. Alongside World Health Organization's Dr. Fiona Bull, WFSGI Physical Activity Committee Member and Nike's Elena Korf, PhD, Marina Moguš from adidas, and Grace McNamara B.Sc. MPH. EMBA. from The Collective, we’ll discuss how the industry can help tackle the crisis and be a powerful driver for positive change. We hope to see many of our World Federation of the Sporting Goods Industry (WFSGI) members and changemakers there! #LoveEveryContact #ISPO #PhysicalActivity #WHO #SportsForGood #WFSGI #sportinggoods Caroline Brooks Andy Rubin Michelle Smyth

🌍🎬 COP29: Catch the recording of “The Outdoor and Sport Industry as a Leading Climate Solution Provider” to hear Emma P. (Mason) Zwiebler CEO of World Federation of the Sporting Goods Industry (WFSGI), share how sport and physical activity can be key drivers for a sustainable future.   This powerful session was organsied by Dennis Pamlin and featured real-world industry examples from WFSGI members Salomon's Marie-Laure Piednoir and INTERSPORT Group's Ben Blischke   Whether you're passionate about climate action, the outdoors, innovation, or the power of sport and physical activity, this session is not to be missed!    📹 Watch the recording here: https://lnkd.in/dAGnzznq #COP29 #SustainableFuture #OutdoorIndustry #SportingGoods #WFSGI #COP30 #circularity #cycling #physicalactivity Caroline Brooks Andy Rubin Marc-Ivar Magnus Michelle Smyth

The Partnership for Active Travel and Health calls on national governments to commit to walking and cycling in the next round of Nationally Determined Contributions (NDCs) to reach climate goals and improve people’s health and lives.🚶♂️🚴♀️ Alongside 286 other organisations, World Federation of the Sporting Goods Industry (WFSGI) is proud to sign the PATH open letter to national governments which calls for increased ambition, action, and investment in their climate commitments to fully unlock the benefits of walking and cycling. Enabling more people to walk and cycle safely and to access public transport by foot and bicycle can help cut transport emissions in half by 2030.   More active travel will in turn help tackle the growing physical inactivity crisis which sees 31% of adults and 81% of adolescents not moving enough to stay healthy.   Read the full letter here: https://lnkd.in/e2ffywTx   #COP29 #WHO #PATH #ActiveTravel #Cycling #SportingGoods #physicalactivity Caroline Brooks Michelle Smyth Emma P. (Mason) Zwiebler Marc-Ivar Magnus

Li-Ning (China) Sports Goods Co. Ltd is committed to inspiring and supporting physical activity for everyone, everywhere: "We are dedicated to helping individuals achieve their wellness goals through the joy of movement" - Qilin Li. Li-Ning’s dedication to promoting active lifestyles aligns with World Federation of the Sporting Goods Industry (WFSGI)'s broader mission to foster health and well-being globally. Together, we aim to build a world where physical activity is a daily part of life for people from all walks of life. #PhysicalActivity #HealthAndWellbeing #WFSGI #LiNing #ActiveLifestyle #SportForGood #GlobalMovement #WHO #SportingGoods