Singer Reimagined

Singer Reimagined

Luxusgüter & Schmuck

Carouge, Genève 1.430 Follower:innen

Everything is important.

Info

Singer Reimagined SA was born from an encounter between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a well-known watch designer. As we at Singer love the icons of automotive design, so too are we fascinated by the golden era of analogue mechanical watch design. It is driven by the passion for the sport classic watches of the 1960s and 1970s, by the love for the engineering complexity of the automatic chronograph and by the authentic connection between automotive and horological worlds. We create mighty timepieces that would reimagine high-watchmaking. Our watches are defined by that guiding principle: the need to improve, ignore convention, edge closer to perfection and ask “what if?” We believe that beauty comes from the uncompromising pursuit of functionality, obsessively searching for ways to optimize every elemental strand of design. Nothing would have been possible without this team of industry experts, who bring together an unparalleled depth and breadth of skill and experience. Just as Agenhor has played a pivotal role in the development of this revolutionary chronograph, so too has every manufacturing partner made an invaluable contribution. Being part of the Singer Reimagined adventure is not about playing it safe, it is about authentic collaboration, united by a need to explore beyond the boundaries of traditional swiss mechanical watchmaking in search of a brush with perfection.

Branche
Luxusgüter & Schmuck
Größe
2–10 Beschäftigte
Hauptsitz
Carouge, Genève
Art
Einzelunternehmen (Gewerbe, Freiberufler etc.)
Gegründet
2017
Spezialgebiete
Watchmaking und Haute Horlogerie

Orte

Beschäftigte von Singer Reimagined

Updates

  • Singer Reimagined hat dies direkt geteilt

    Unternehmensseite von H5 anzeigen, Grafik

    2.035 Follower:innen

    Singer Reimagined est une maison de haute horlogerie primée, connue pour ses éditions limitées et ses chronographes singuliers. Cette année, la marque dévoile une montre de plongée révolutionnaire dotée d'un mouvement unique conçu pour suivre les temps de plongée, les paliers de décompression et les intervalles de surface. Pour illustrer la fonctionnalité de la montre d'une manière attrayante et originale, nous avons réalisé un court film d'animation inspiré des génériques emblématiques des films de James Bond, caractérisés par un graphisme vintage intemporel et un design minimaliste. L'animation suit le récit d'une palpitante plongée en haute mer, en incorporant des éléments de l'esthétique des films d'action, tels que les travelling et split screens. - Singer Reimagined is an award-winning haute horlogerie company known for its limited edition and unconventional chronographs. This year, the brand unveils a groundbreaking diver's watch featuring a unique movement designed to track dive times, decompression stops, and surface intervals. To illustrate the watch's functionality in an engaging and original manner, we've created a short animated film inspired by the iconic opening titles of James Bond films, characterized by timeless vintage graphics and minimalist design. The animation follows the narrative of a thrilling deep-sea dive, incorporating elements from action movie aesthetics such as motion tracking cameras and split screens.

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