Articles by Scott
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New Grad Advice I Wish I Was Given
New Grad Advice I Wish I Was Given
Forget and remember everything you learned. Forget the textbooks because they're ideal for tests and exams, not so much…
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The Muse & True Force of UnMarketing
The Muse & True Force of UnMarketing
I have to tell you a story. When I signed the first book deal for UnMarketing in 2009 I was excited and scared.
17 Comments -
The UnPodcast: The Business Show For The Fed-Up
The UnPodcast: The Business Show For The Fed-Up
The only show where brands do not want to appear on! This week's episode, we tackle airlines, over-packers and Corona…
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UnMarketing: Everything Has Changed & Nothing Is Different
UnMarketing: Everything Has Changed & Nothing Is Different
The brand-new edition! The much anticipated (and needed) update to the original book that started it all for us Q&A Q…
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Millennials Don't Know Our Pain.
Millennials Don't Know Our Pain.
Scott talks about Millennials and the pain they just don't understand, like rewinding. At the Brian Buffini Success…
7 Comments
Contributions
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What are the most important tips for speaking to virtual audiences?
The three things that make or break a virtual presentation are sound, speed and sight. Sound: I argue it’s more important than the video. An inexpensive USB microphone can make the world of difference. Even if you have to use your phone, you can now change setting on most of them to isolate your speech. Speed: Your internet connection dictates a lot of your virtual success. Being hard wired via Ethernet is the best way, but always keep an eye on the what your upload speed is, not just download. If you’re concerned about your connection speed, reduce the resolution of the video. Sight: where you look during a presentation is opposite of an in person talk. Don’t look at the people on the screen, look right into the camera incl Q&A
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What are some effective ways to network with other Servant Leaders as a student or recent graduate?
Industry associations are a wonderful way to connect and many have special sessions for recent grads/new people to the industry. Every industry needs an influx of new people are the smart ones set them up for success through the association.
Activity
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Funny story: When WestJet did their FIRST Christmas miracle, I was actually on the flight. And when I tell people this, their first question is…
Funny story: When WestJet did their FIRST Christmas miracle, I was actually on the flight. And when I tell people this, their first question is…
Liked by Scott Stratten
Volunteer Experience
Publications
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UnBranding: 100 Branding Lessons for the Age of Disruption
Wiley & Sons
See publicationBefore writing UnBranding, we researched and interviewed individuals who had been successful during times of disruption. We wanted to find out if there were any commonalities, lessons we could learn and then apply to our own business. We discovered there were! Companies that survived and succeeded through disruptive times all had invested in building loyalty.
In UnBranding, we break those findings down for you and show you the four loyalty factors and apply them to your own business. We…Before writing UnBranding, we researched and interviewed individuals who had been successful during times of disruption. We wanted to find out if there were any commonalities, lessons we could learn and then apply to our own business. We discovered there were! Companies that survived and succeeded through disruptive times all had invested in building loyalty.
In UnBranding, we break those findings down for you and show you the four loyalty factors and apply them to your own business. We look at well-known and unknown brands, large and small, and across industries and find solutions for your specific needs.
If you choose UnBranding, you'll get an easy-to-read encyclopedia of good business and applicable lessons. And there's a chapter called The Pooptrastrophe.
Fun fact: As an author getting to meet readers and sign books is a huge thrill! For the beautiful black cover of UnBranding, Scott used silver sharpies to sign the covers. So, if anyone needs to borrow a silver pen, we have...lots. -
UnSelling: The New Customer Experience
Wiley & Sons
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We’ve become blind to customer service, support, branding, experiences and even product quality. 60 percent of a purchasing decision is made before a customer even contacts you. We have “funnel vision,” and it needs to stop.
Unselling is about the big picture: creating repeat customers, not one-time buyers. Creating loyal…UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We’ve become blind to customer service, support, branding, experiences and even product quality. 60 percent of a purchasing decision is made before a customer even contacts you. We have “funnel vision,” and it needs to stop.
Unselling is about the big picture: creating repeat customers, not one-time buyers. Creating loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.Other authors -
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QR Codes Kill Kittens
Wiley & Sons
Easy to digest tips and tools on how not to run a business
Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated…Easy to digest tips and tools on how not to run a business
Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.
Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service
Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company
It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.Other authors -
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The Book Of Business Awesome/UnAwesome
Wiley & Sons
The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts…
The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
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UnMarketing
Wiley & Sons
See publicationStop marketing. Start UnMarketing.
No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.
If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut…Stop marketing. Start UnMarketing.
No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.
If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.
This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows!
Honors & Awards
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Canadian Marketing, Advertising, PR and Communications Hall of Fame
Marketing News Canada
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Council of Peers Award for Excellence Speaker Hall of Fame®
National Speakers Association
Inducted into the Council of Peers Award for Excellence Speaker Hall of Fame®
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Sales & Marketing Book of the Year
800-CEOREAD
UnBranding won Sales & Marketing Book of the Year from 800-CEOREAD
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Sales Book of the Year
800-CEOREAD
UnSelling: The New Customer Experience won Sales Book of the Year
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Sheridan College School Of Business Hall Of Fame
Sheirdan College
Recommendations received
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The Social Chameleon Show
🌟 Exciting Trends in Media 🌟 🔮 The future of media is evolving rapidly, embracing digital channels for communication and engagement. With the rise of digital media, what does the future hold for communication professionals like us? Let's dive in and explore some key insights from a recent article that sheds light on the trends shaping the industry. 📈 **Digital Dominance:** The influence of digital media on communication professions is undeniable. From social media managers to content strategists, the digital landscape offers diverse opportunities for growth and creativity. 📰 **Online Presence:** As online media consumption continues to soar, maintaining a strong online presence is crucial for businesses to effectively connect with their audience. How can brands elevate their online communication strategies to stand out in a crowded digital space? 📱 **Mobile Video Marketing:** The shift towards mobile video consumption is reshaping the way we engage with content. With mobile devices becoming the primary platform for video viewing, how can brands adapt their marketing strategies to cater to this mobile-first audience? 📊 **Data Analytics in PR:** The integration of data analytics in public relations is revolutionizing PR tactics, allowing professionals to refine messaging, identify target audiences, and measure campaign success. How can data-driven insights enhance communication strategies in the digital age? 🔮 **Future Technologies:** Virtual Reality (VR) and Augmented Reality (AR) are rapidly gaining momentum, offering immersive experiences for consumers and innovative marketing opportunities for businesses. How can these emerging technologies shape the future of digital media? 💭 As we navigate the ever-evolving landscape of digital communication, what are your thoughts on these trends and their impact on communication professions? Share your insights and join the conversation on the future of media! https://lnkd.in/gnHytXuT
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Wingman DX
Unlock digital transformation now! 🚀 With the Canadian Digital Adoption Program, access funding and expertise to keep your business competitive and meet customer demands. 💼 Get up to $2400 microgrant through CDAP. 💰 If you qualify, Wingman will match the grant amount effectively, giving you almost $5,000 in complimentary marketing services. 💡Eligibility and conditions apply. Limited time offer. Discover more about #CDAP ▶️ wingmandigitaladvisory.com #Grant #DigitalTransformation #wingman #marketing
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Pineapple Media
For any successful business, caring about customers and the marketing process is not optional—it’s foundational. This approach builds trust and engagement, paving the way for lasting relationships. This is our approach as well - need help with your marketing strategy? Let’s chat - book a free consultation with us at www.pineapplemedia.ca #digitalmarketing #digitalsuccess #digitalagency #marketingstrategy
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Canadian Marketing Association
Do you need help navigating the intricacies of Canada’s anti-spam (CASL) and privacy laws so you can understand digital communication rules and confidently engage with your audience? Tailored for marketers and facilitated by CMA Committee experts, this interactive session offers a comprehensive overview that is practical and easy-to-understand. You will benefit from: - Insights on when CASL and privacy laws are triggered, including how they apply to different sectors such as charities and non-profits. - Tips to help ensure compliance in some of the most common and challenging marketing scenarios. - Interaction with leading Canadian subject matter experts who will answer your questions. Access to the session recording and resource take-aways. Register now: https://lnkd.in/gNG8WVEh #CMA #CASL #Training #Marketing #ProfessionalDevelopement #DigitalCommunication
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Delightfully VirtuAl - Worldwide WFH Job Board- Don't forget to hit follow!
DVA is not associated with this job posting Director, Content Development (US + Canada) https://lnkd.in/ef7qj9jt The Opportunity Our Content team is growing and we're looking for a Director, Content Development to join us as we expand our content offerings to provide a premium experience for our customers – one that brings joy, engagement, relaxation, and comfort. The Director, Content Development oversees the development and evolution of premium audio across Hatch’s adult content business. This includes managing audio projects of various genres and formats, and delivering premium content for various uses including on-platform across our device family as well as off-platform audio.The Director, Content Development plays a critical role in helping to shape our subscription offering and to execute on our strategy. This position requires a blend of creative vision, collaborative skills, and project management abilities, along with deep knowledge of the audio content space. This person will work closely with both the production team and content strategists to develop talk content, storytelling, music, mindfulness audio, soundscapes, short form content, and programs of various formats and publishing cadences. This role will report to the VP of Content. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours. #business #entrepreneurship #leadership #strategy #innovation #growth #success #management #marketing #sales #finance #productivity #networking #professionaldevelopment #career #teamwork #startup #smallbusiness #digitalmarketing #branding #customerexperience #technology #economy #investing #consulting #entrepreneurmindset #leadershipdevelopment #businessowner #worklifebalance #corporateculture
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Tobias Dengel
Voice usage is literally exploding -- according to our recent TELUS Digital survey, 81% of Americans use voice technology at least once per week and 25% haver tried it for the first time in the last month (!!). Apple Intelligence and Google AI will revolutionize the human-machine interface on mobile devices, causing it to be multimodal voice first. Fifteen years ago we started talking about "mobile first" design; in 2025 it will become "voice-first" design. All this was originally laid out in the book "Sound of the Future." #voice #ai #apple #google #conversationalai Check out the full data here: https://lnkd.in/eTV3ENE7
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Fetch Communications
We help SMEs and nonprofits by facilitating a clear brand direction, content strategy, and meaningful design that delivers the greatest impact on a tight budget. #branding #collateraldesign #contentstrategy #websitedesign #marketing #smemarketing #nonprofitmarketing #contentmarketingagency #vancouverdigitalmarketing #vancouvermarketingagency #vancouvercontentmarketing #contentmarketingstrategy #digitalmarketingstrategy #contentmarketing #digitalmarketing #marketingvancouver #vancouvermarketing #smallbusinessmarketing #bcsmallbusiness #smallbusinessgrowth #smeadvice
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HatChap Productions Inc
🌟 Elevate Your Brand with Our "Brand Stories" Starter Package! 🌟 Are you a small business owner in Lethbridge looking to enhance your brand’s presence and connect with your audience on a deeper level? We are excited to introduce our "Brand Stories" Starter Package – meticulously crafted to tell your unique story and showcase what makes your business special. What’s Included in the Package: 1️⃣ Full Day of Interviews & Tours: We’ll capture the essence of your business with in-depth interviews, immersive tours and product videos for your business. 2️⃣ Half Day of B-Roll/Product Shots/Drone Footage: High-quality visuals of your products, services, and location, including stunning drone shots. 3️⃣ Captivating 2-5 Minute Flagship Production: A professionally edited video that tells your brand story with a cinematic touch and engages your audience. 4️⃣ 4 Repurposed Clips for Social Media: Short, impactful clips to share across your social media platforms, maximizing your reach and engagement. 5️⃣ 40 Professionally Edited Production Stills: High-resolution images perfect for your website, social media, and marketing materials. In today’s competitive market, having a compelling brand story is essential. Our "Brand Stories" package not only highlights your business’s unique offerings but also creates a strong emotional connection with your audience. 📈 Why Choose Our Package? Professional Quality: We bring top-tier production value to every project, ensuring your brand looks its best. Engaging Content: Captivate your audience with visually stunning and emotionally resonant content. Local Expertise: We understand the Lethbridge community and tailor our approach to resonate with local audiences. Transform the way your audience sees your brand. Let us help you tell your story in a way that inspires, engages, and drives results. 📞 Ready to get started? Reach out today to learn more about how our "Brand Stories" Starter Package can elevate your brand’s presence and connect you with your community. #LethbridgeBusiness #BrandStories #ContentCreation #SmallBusinessMarketing #MediaProduction #Storytelling Brock Skretting Lethbridge Chamber of Commerce Andy Davies Charlie Christensen Trevor Lewington Clint Caldwell, Developing People... Personally-Professionally-Financially Lethbridge College Lethbridge Rotary Club Ed Limon Kris H.
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Signarama Toronto East
Capture attention, drive impulse purchases, and elevate your brand with strategically placed POS signs from Signarama Toronto East. We create custom solutions that enhance your customer experience and maximize your sales potential. How do POS Signs make a difference? 1) Grab Attention at the Point of Purchase: Influence buying decisions with eye-catching displays that showcase your products and promotions. 2) Highlight Key Information: Clearly communicate product features, benefits, and pricing to inform and engage customers. 3) Create a Cohesive Brand Experience: Reinforce your brand identity with consistent messaging and visual elements across your store. 4) Drive Impulse Buys: Strategically placed POS signs can encourage additional purchases and increase your average transaction value. 5) Versatility for Any Retail Environment: From shelf talkers and counter displays to hanging signs and floor graphics, we have solutions for every need. Ready to Boost Your Sales? Click here to learn more about us and call us today for a free quote. https://buff.ly/3BsGGa6 #SignaramaTorontoEast #POSSigns #RetailSignage #PointOfPurchase #MarketingSolutions #Branding #leaside
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Emerging Markets Consulting, LLC
VERSES Announces Private Placement of Special Warrants and Closing of First Tranche Check it out: https://lnkd.in/gh-8FuBN EMC has been paid $1,892,142.77 by VERSES AI Inc. #marketing #digitalmarketing #emergingmarkets #venturecapital #finance #ir #financenews #invest #investing #investor #investornews #stock #stocks #stockmarket #stockmarkupdate #stockmarketinvesting #news
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StreetWise IR
VERSES Announces Private Placement of Special Warrants and Closing of First Tranche Check it out: https://lnkd.in/gh-8FuBN EMC has been paid $1,892,142.77 by VERSES AI Inc. #marketing #digitalmarketing #emergingmarkets #venturecapital #finance #ir #financenews #invest #investing #investor #investornews #stock #stocks #stockmarket #stockmarkupdate #stockmarketinvesting #news
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Avatoon.net
🎨 Elevate your online presence with custom cartoon avatars from Avatoon.net! 🚀 Perfect for emails, website, and social media - stand out, connect with your audience, and leave a lasting impression. Don't miss out - visit Avatoon.net today! 🌟 #Avatoon #CartoonAvatars #PersonalBrand 📦 Order at Avatoon.net #SmallBizBrand #SMEs #BrandIdentity #DigitalPersona #VisualMarketing #EmailMarketing #TechInnovation #VirtualBrand #BusinessPersonaCrafting #SmallBizBrand #SMEs #BrandIdentity #DigitalPersona #ElevateYourBrand #VisualMarketing #ModernBusiness #EmailMarketing #TechInnovation #VirtualBrand #Business #Entrepreneurship #Startups #SmallBusiness #MediumBusiness #BusinessOwners #BusinessLeaders #BusinessStrategy #CorporateWorld #BusinessGrowth #BusinessDevelopment #BusinessSuccess #BusinessSolutions #BusinessInnovation #SmallBusinessSuccess #SmallBiz #SMEs #MediumEnterprise #SmallBusinessOwners #MediumBusinessGrowth #ScalingBusiness #GrowingSME #MicroBusiness #LocalBusiness #ProfessionalDevelopment #ProfessionalSkills #ProfessionalNetwork #ProfessionalGrowth #BusinessProfessionals #BusinessLeadership #ProfessionalismMatters #ExecutiveLeadership #ProfessionalCommunity #ProfessionalExcellence #IndustryLeaders #TechBusiness #FinanceProfessionals #HealthcareBusiness #LegalProfessionals #MarketingExperts #CreativeProfessionals #ConsultingBusiness #ManufacturingBusiness #RetailBusiness #BusinessNetworking #B2BNetworking #ProfessionalConnections #BusinessContacts #NetworkingOpportunity #NetworkingSuccess #BusinessBranding #MarketingStrategy #DigitalMarketing #BrandIdentity #MarketingMagic #BrandInnovation #StrategicBranding #MarketingProfessionals #BrandDifferentiation #MarketingSuccess #CorporateCulture #CompanyCulture #CorporateValues #EmployeeEngagement #ProfessionalDevelopment #CorporateResponsibility #BusinessEthics #CorporateMindset #BrandSuccess #BusinessInsights #DigitalTransformation #InnovativeBusiness #ClientEngagement #BusinessGoals #EntrepreneurialSpirit #BusinessTips #CorporateDevelopment #SmallBusinessTips #BusinessInsiders #LeadershipSkills #BusinessSolutions #BusinessMotivation #CorporateExcellence #CustomerRelations #EffectiveNetworking #DigitalStrategy #BusinessIdeas #MarketLeadership #CorporateInnovation #BusinessInfluence #StrategicGrowth #BusinessAchievements #BusinessStrategist #BusinessMindset #TeamCollaboration #DigitalPresence #BusinessPerformance #MarketingInnovation #ProfessionalInsights #BrandBuilding #CorporateStrategy #BusinessFuture #SmallBusinessAdvice #BusinessResilience #TechInBusiness #FinancialSuccess #HealthcareInnovation #LegalBusiness #CreativeMarketing #NetworkingSkills #BrandSuccessStories #WorkplaceCulture
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Fetch Communications
👉🏼 Short-form video ranks #1 for ROI and outperforms every other marketing method. *mic drop* Businesses and nonprofits MUST master short-form video marketing. Read how at fetchcommunications.ca #vancouvermarketingagency #contentmarketingstrategy #digitalmarketingstrategy #contentmarketing #nonprofitorganization #nonprofitmarketing #contentmarketingtips #digitalmarketingtips #smallbusinessowners #smallbusinessowner #smallbusinessmarketing #vancouversmallbusiness #vancouverbusinessnetwork #vancouverbusinessowner #vancouvermarketing #businessownertips
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Arabian Post - Dubai
Tech A Break Launches Innovative Multilingual AI Chatbot Services for Global Users TORONTO, ONTARIO – Media OutReach Newswire (https://buff.ly/3XJej0c) – 27 November 2024 – Tech A Break Digital Solutions Inc., a pioneering technology company that focuses on innovative Artificial Intelligence solutions, has introduced its AI chatbot service. This fresh innovation will change how businesses interact with their customers by providing personalized and efficient real-time communication solutions that are highly effective. Tech A Break Digital Solutions Inc. strives to enable businesses by providing a tool that greatly improves customer experience, allowing them to offer quick, valuable, and uniform communication around the clock. The recently released AI chatbot from Tech A Break Digital Solutions Inc. utilizes advanced Large Language Models (LLMs), which signify the newest advancement in Artificial Intelligence. These LLMs are at the heart of current conversational AI technology and can provide users with a seamless and engaging interaction. Constructed using advanced algorithms trained on a wide range of text from the internet, LLMs are made to comprehend and produce responses similar to humans, fostering a deeply engaging and realistic conversational setting. Through the utilization of these sophisticated models, Tech A Break Digital Full Story https://buff.ly/4eNKDnM
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JBC | Pushing Digital Boundaries
Are you looking to improve your email marketing strategies and create captivating newsletters that engage your audience? Hosted by RTO 9 | South Eastern Ontario, this webinar will guide you through the process of creating impactful newsletters using Mailchimp. Participants will gain valuable insights into best practices, design techniques, and email marketing strategies to take your campaigns to the next level. Register today: https://lnkd.in/gzEBd6Gb #Ontario #EmailMarketing
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