Andrea Aho

🚀 Why Shopify Hydrogen is the Future of E-commerce 🚀 In the fast-paced world of e-commerce, the need for speed, flexibility, and unique customer experiences has never been higher. That's where Shopify Hydrogen comes in. If you’re running an online store or thinking about building one, here’s why Hydrogen should be your next move: 🔗 Headless Commerce Flexibility: Hydrogen empowers developers to create custom storefronts that are no longer tied to Shopify's default themes. Whether you want to provide a completely unique shopping experience or integrate with other systems, the freedom is unparalleled. ⚡️ Speed & Performance: Speed is crucial for conversions, and Hydrogen's server-side rendering and React-based framework deliver lightning-fast performance—giving your users a seamless experience, reducing cart abandonment, and increasing sales. 🎨 Custom Experiences: Shopify Hydrogen allows for the creation of bespoke, interactive shopping experiences. Personalization can lead to increased customer loyalty, higher engagement, and, ultimately, higher revenue. 🌎 Global Scalability: Hydrogen is built with modern technologies, ensuring that your e-commerce store can scale globally without performance drops, offering a world-class shopping experience regardless of where your customers are. 🛠️ Developer-Friendly: With React, Vite, and Shopify's GraphQL APIs, Hydrogen provides a framework that's both powerful and easy to work with. It reduces development time while giving you total creative control over the design and functionality of your store. 💡 Why Now?: The future of e-commerce is about adaptability and customer-centric experiences. Hydrogen provides the tools to create exactly what your customers need—without the limits of traditional platforms. Thinking of building or rebuilding your online store? Now’s the time to level up with Shopify Hydrogen. Let’s discuss how this cutting-edge technology can revolutionize your e-commerce business! #ShopifyHydrogen #Ecommerce #HeadlessCommerce #WebDevelopment #CustomerExperience #DigitalTransformation #ReactJS #FutureOfEcommerce #Shopify #ShopifyAPP #Hydrogen

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Who better to talk about Shopify's trajectory and future than Benjamin Lang • OLY.? In our 50th podcast episode, I had an extremely interesting conversation with Benjamin about a lot of awesome topics that are close to my heart, and I can't be more excited about what's happening in the Shopify ecosystem. For example: • B2B features • From only online commerce to commerce in the more broad sense of the word • The focus on TCO • Customer centricity I'm very grateful I had the chance to talk to Benjamin, and I hope we can do it again some time in the near future as things are moving so fast. Thanks a lot for your time and effort Benjamin! #deardigital #shopify #podcast

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My 7-year journey via Maple VC with Clay. Thanks Josh Scott at BetaKit for covering the story. I was first introduced to Kareem Amin through a fellow Canadian expat and now Maple founder, Michael Hershfield of Accrue Savings. They first met working at Sailthru in NYC where Kareem sold his first company. In 2016, Kareem started to tinker on new ideas with his cofounder Nicolae Rusan and I was fortunate to meet them at this time. This happened to align with me establishing Maple 1 in November 2016 on the simple thesis of backing Canadians building in America. We noticed that Canadian expats, who graduate from Canadian universities, go on to build some of the biggest companies in tech – Uber, Slack, Instacart, Notion, Faire, Databricks, Cloudflare, Roblox and most recently, OpenAI. Kareem and Nicolae seemed to match this pattern as two graduates from McGill University building in the US. In 2017, they landed on a very clear mission to make programming accessible to all. They painted a picture of replacing the black terminal that developers use, with a spreadsheet that is connected to the internet which could allow non-developers to automate work. What we saw immediately that gave us conviction was a very big ambition (making programming accessible to all) with a unique insight (using a spreadsheet) via a new method of no-code tooling. This reminded us of the early days at Uber: The promise to deliver you anything (big ambition) by starting with a black car that takes you from point A to point B (unique insight) via your phone (new method). We first committed to investing in Clay in Jan 2017 before the company had a lead. In June 2017, we were thrilled to learn that First Round Capital was going to lead their Seed. Sequoia Capital led the Series A in June 2019, which was surprising, since we had no revenue and were still figuring things out. However, the low-code no-code category was starting to take off. Then, they spent the next 3 years figuring out where to focus. During this phase it was fascinating to witness the many disbelievers. We had folks tell us that we should mark this investment to $0. In late 2021, they decided to narrowly focus on automating sales and this turned out to be the big unlock. Varun Anand joined as a cofounder leading their GTM efforts. The timing played out beautifully with new LLMs that we could use to automate growth in a way that hadn’t been done before. Clay relaunched in Feb 2022 with $0 in revenue and has not looked back since. We 10x’d two years in a row, all organically, achieving 100k users, 2500+ customers, and 11k people exchanging ideas in our Slack community. Maple has tripled down since the Seed through the Series B which was just led by Meritech Capital. We have a strong feeling that Clay has a real shot at realizing that vision they first shared with us 7 years ago.

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We've seen this so many times. Your brand/customers/product is unique, but that doesn't mean you should reinvent the wheel with your commerce/marketing stack experience. When brands choose heavily-customized tech stacks, it usually leads to high implementation & maintenance costs. But more importantly, it makes it difficult to iterate down the line. You'll be stuck with your "custom" ecom site, loyalty program, unique UX for years - while your competitors will blow past you with "out of the box" tools.

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Excited to back the incredible team at peel ai (revtech startup). I don't do a lot of early stage investing, but a few things got me over the finish line here. I looked at typical early stage investment criteria like: the founding team’s domain expertise (deep); TAM (large); early customer traction (yes), and so on. Lots of people do that. I’m really more interested in unconventional criteria. Things that other investors may not pay attention to. With Peel, I found some things I really liked: - The product is unique. In fact, when I tell people what Peel does, most people say, “Really? That works?” That’s a great sign and yes, it does work. - Peel has an opportunity to go-to-market via a channel that is not very well known/uncrowded. That is hard to find these days and they found it. - I really like startups where there are logical “intermediate” exits available. In other words, you don’t have to do a massive IPO to be successful. I think that’s good for founders and can be good for investors who aren’t getting tsunami’d by AUM. That’s the case here. - I like companies where I can add value on day one. Peel is in the revtech space, an area I know fairly well based on my experience at TOPO. - Trust is a big deal at an early stage startup that’s taking on its first investors. Basically the company doesn’t have a track record, but wants a bunch of money. You can’t get there as an investor unless you trust the team. The founding team has deep expertise, a strong work ethic, etc. But most importantly, I just trust them. Anyway, I’m into these unconventional investment criteria. It’s just a great way to avoid what has become a crowded investment space (early stage startups) and help founders who are building unique companies. Thanks Brannon Santos and Ben Henson - looking forward to working together! 🤓 📢 BTW, right now, Peel is focused on getting product feedback. If you’re open to helping us out with that, please let me know!

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On May 18, I was asked to speak at Hack Club Zombie Apocalypse Hackathon held at Shopify Toronto. Alongside my colleagues William Wang, Hanna Kebedom, and Komal, we discussed our experiences working as software developers and our different areas of expertise. Additionally, we spoke about our common journeys at Shopify beginning with the Dev Degree Shopify program. It is always a pleasure to share advice with young students interested in computer science! #software #computerscience #hackathon #toronto #shopify #productionengineer #softwaredeveloper #devdegree

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The Shopify & Klaviyo partnership is one of the best partnership stories of the modern era. Here's why: - Organic Recommendations Before any formal partnership, both companies' frontline teams were actively recommending each other. Shopify's customer support realized Klaviyo made their job easier, leading to organic promotion. - Product Synergy Two great products combined to create an even greater force. Shopify's e-commerce platform + Klaviyo's email marketing = a powerhouse solution for online retailers. - Customer-Centric Approach Both companies worked backwards from what their customers needed. By focusing on creating superfans, they naturally aligned their interests. - Mutual Growth The partnership fueled exponential growth for both companies. As Shopify grew, so did Klaviyo, and vice versa. - App Store Promotion Shopify's early adoption of an app store model allowed them to prominently feature Klaviyo, further accelerating adoption. - Collaborative Events Small, joint events helped solidify the partnership and provided value to their shared customer base. - Ecosystem Building By recommending other complementary apps, both companies contributed to building a robust ecosystem around Shopify's platform. The key takeaway? Great partnerships don't always start with formal agreements. They begin with aligned interests, mutual respect, and a focus on creating value for customers. When your product truly makes life easier for another company's customers, partnerships can evolve naturally and powerfully. What other great tech partnerships have you seen evolve organically like this?

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Canada is just a test market. If you’re launching a product here and feeling confident, it’s time to rethink. Canada’s market is great for early wins. It’s diverse, and the consumers are savvy. But don’t get too comfortable. Companies often use Canada as a safe place to test the waters before heading into the real battleground—markets like the U.S. But here’s the thing: success in Canada doesn’t mean you’ve made it. It’s just the beginning. The real challenge is scaling your product where the competition is fierce and the stakes are much higher. So if your product is thriving in Canada, celebrate but remember, this isn’t the finish line. The real test is in markets where winning is harder and keeping that win is even tougher.

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🚀 Summer Editions just dropped and it’s another massive release from Shopify! Just in time for editions.dev tomorrow in Toronto. Shopify is rolling out fantastic new features that I’m excited to dive into. 1. Managed Markets (formerly Markets Pro) Duties included in prices, making international sales seamless. This simplifies cross-border transactions for our merchants, enhancing global reach and customer satisfaction. The last nail in the coffin for the managed markets vs Global-e debate! 2. Search and Discovery Enhanced search capabilities allowing merchants to efficiently manage large inventories. We built a store with 1 million SKUs using this feature, demonstrating its robustness. This reduces the need for third-party search solutions, lowering costs and improving site performance. 3. Hydrogen Builder A powerful tool for building customized storefronts while maintaining ease of use for business users. Hydrogen allows us to create highly tailored and powerful storefronts without compromising on user-friendliness. This is a game-changer for merchants looking to enhance their online presence. 4. Automatically Ship to Store & Pickup instore Automatic ship-to-store and store transfers. We are already integrated to import these transfers into WorkMate, our app, and with our API into your ERP or accounting software. This unlocks in-store fulfillment for our merchants some with up to 1,000 stores, significantly unifying their inventory availability. 5. Post-Purchase POS Extensions New extensions for post-purchase processes. Increased extensibility throughout the POS system will enhance the post-purchase experience, driving customer satisfaction and loyalty. One thing we were hoping for a GA release was account extensions GA. Eagerly waiting to use that for some of our massive B2B brands we’re migrating to Shopify this year. Shopify consistently delivers features that unify their platform, ensuring consistent extensibility across all aspects. They are trailblazing the path for the trillion-dollar retail and B2B opportunity, expanding their reach as the leading commerce stack. These advancements just show the value Shopify continues to deliver as a product-led company that improves at a pace no one can compete with. Check out the latest features from Shopify Editions Summer 2024: https://lnkd.in/g4Xqd_pR #Shopify #Ecommerce #TechInnovation #ShopifyPlus #RetailTech #WorkMate #HydrogenBuilder #SearchAndDiscovery #POS #TeifiDigital

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Here's why most startups get it wrong (It’s not because they lack funding) It’s simple: Lack of proper research. Let me share a quick story. Last week, my team and I decided to tackle a problem many international students in Vancouver face. We followed the Human-Centered Design process and started with two weeks of deep research. We set our goals and talked to a lot of students. As we sifted through the data, we found something surprising: our target audience had completely different needs than we had assumed. We uncovered insights that blew our minds, revealing a much deeper issue. This new understanding helped us craft a better, more effective solution. Here’s the point: without proper research, you’re shooting yourself in the foot. Sure, you might have the funding, but are you truly solving your users' problems? That’s where I come in. I help startups uncover their users' real problems and solve them with simple, effective designs. If you're a startup owner wondering if your problem is the real issue, don’t stress. DM me the word "Problem," and I’ll help you figure it out. ♻️ Repost to save a startup for making a crazy mistake #startups #hcd #uxdesign

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Just a few days out from my talk at Toronto Machine Learning Society (TMLS)‘ Summit. I will be speaking next Monday July 15 at 11:30 in Room 1. My talk, “GenAI: A New Renaissance in Product Development” is about actionable tips for how to incorporate GenAI in your day to day workflows. I cover three major topics on how to: 1. Get the most from work with global teams 2. Expedite user research (while still talking to real humans!) 3. Find the best tools to leverage during the product development process Along the way I’ll be sharing caveats and pitfalls to be on the lookout for. I’ve got some fun visuals to backdrop the talk. Plus, I will be launching my playbook for how to use GenAI in the product development process. It covers a whole lot more and the audience will have first access! So come on out from 11:30 - 12 in Room 1! And it’s my first trip to Toronto so please send tips!

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Coaching. Get One. Enough said. The gap between a bright idea and successful execution can be daunting. Staying centered and on track is tough, especially when navigating the complexities of real-world challenges. At Shopify, I was fortunate to experience the power of coaching early on. Even the most skilled technical developers need support when tackling the human side of their work. This is where coaching steps in, helping bridge the gap to successful execution by revealing underlying problems, identifying ways to overcome them, and developing strategies to stay on course. While I hadn’t planned on it, I ended up pursuing my professional coaching certification with Integral Coaching Canada. Although I never aimed to make coaching a source of income, it paid off in countless ways. Leading teams, supporting coworkers, and my own personal growth have benefited tremendously from coaching’s ability to help break through challenges faster. If you don’t have a coach, find one! I highly recommend Theresa Nguyen from Clifden Consulting. Some areas I’ve personally worked on with others include: • Entrepreneurship: maintaining focus in chaos. • Learning to Say No: Respectfully setting boundaries to make space for creative thinking • Advocating in the Boardroom: Gaining confidence to effectively advocate for oneself • Managing FOMO and Burnout: Understanding the deeper reasons for pushing oneself past the limit, and finding ways to create balance. If you’re feeling stretched or stuck, a coach could be the support you need.

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Just had to share this gem from Collision Conf in #Toronto. Among the #startups and VCs, I spotted a guy with a shirt saying, "Ask me about my CAC." Naturally, I asked. Sebastian Fallenbüchl, BASc., the wearer, shot back, "My CAC is getting lower as you just approached me." Genius. Seb’s witty remark was more than just a laugh — it was a reminder that business is about people. Metrics like CAC are crucial, but so are the connections and conversations that drive them down. Takeaway? Be #approachable. Humor and humanity can make all the difference. Thanks for the insight and the laugh, Seb. Here’s to more moments like these! #Networking #BusinessInsights

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Weekly Update 8.2.24 ⚡ • One month ago, I posted about how we shifted our operating cadence to better manage the tension between dedicated deep work time vs. managing increased merchant onboarding volume as we scale our Shopify App. A few shifts we made as an organization: 1. Engineering cycles — 2 week sprint on new functionality, 1 week focused on maintenance/tech debt. This ensures we continue shipping at a face clip while dedicating 1 week towards housekeeping. So far so good. 2. Dedicated deep work time — Jennifer is leading the charge by carving out 9 am - 1pm on select days for sacred deep work time, allowing her to focus on her top priority. Others on our team will follow lead by carving out dedicated deep work time and silencing notifications during these hours. I'm delinquent on this! I'll follow suit on this next week. 3. Product-led engineering — we've been inspired by companies like PostHog that champion product-led engineering and people like Arnaud Lassignardie, who takes extreme ownership. Our engineering team at TryNow increasingly makes product decisions, interfaces directly with merchants, and pulls forward our product roadmap. Typically, Product Managers define the "What to build" and Engineers define the "How to build." At TryNow, we're increasingly relying on Engineering to define select components of the "What" in addition to the "How." This level of ownership makes for better products. Josh Rathke, excellent work leading the team in this shift! • Onboarding Ian Schneider, Director of GTM at TryNow.com. Grit and Empathetic Leadership are two core value of ours at TryNow. Ian is as gritty as they come and leads with empathy. He's off to an electric start — 8 new deals created in week 1! ⚡ 🔥 • We're onboarding brands across a variety of new verticals (#TryNewThings): pajamas, fine jewelry, color cosmetics, streetwear, bedding, wedding dresses, and premium sandals. #TryBeforeYouBuy #TryNewThings #Shopify

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Alex Chung started Giphy from his friend's couch. The story of how Facebook acquired Giphy for $400M. Giphy was founded by Alex Chung (a serial entrepreneur) and his friend Jace Cooke in February 2013. Previously, Chung sold a social media network, The Fridge, to Google and worked on projects backed by Y Combinator, Intel, and Yahoo. It began as a side project. Alex wanted to create a repository for gifs—something that Alex thought would be cool to put it on the internet. The problem was simple → Help users interact and engage in more fun way in conversations. Within hours of its launch, Giphy had reached 30,000 users. Within weeks of launch, Alex received a $1 million investment offer from Betaworks, one of the founders of Kickstarter. Alex with his 5 friends started working on growing Giphy. Year 1 growth: - 3 months: 3 million users - 6 months: 30 million users - 8 months: 300 million users In 2013, Giphy had expanded beyond being just a search engine. They integrated with: - Facebook, allowing users to post, embed, and share GIFs - Twitter, enabling users to share GIFs simply by sharing a GIF's URL Giphy raised a total of $150 million in VC funding. By 2016, Giphy had grown to: - $300 million valuation - 100 million daily active users - Serving over 1 billion GIFs per day Since Facebook accounted for 50% of Giphy's total user traffic, it led to a strong collaboration between the companies. The Facebook acquisition made sense. Through GIFs, Facebook could tap into: - hot topics and trends on an ongoing basis - the growing popularity of a new app or service Having already integrated it with Instagram, Meta (formerly Facebook) acquired Giphy for $400 million in 2020. But…. the ending didn’t go as planned. UK regulators forced Facebook to let go of Giphy over competition concerns. In May 2023, Shutterstock bought Giphy for $53 million, far less than the $400 million Meta had paid. Today, Giphy has 10 billion+ pieces of content and 1.7 billion+ users. That's a wrap! ------------------------- See, as a founder, your acquisition journey can be brutal. At acquire.com we are building the most founder-friendly startup acquisition marketplace → helped 100+ SaaS startups & closed $500M+ in deals. If you're a founder building a SaaS startup, check us out.

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🚀 Just had an incredible experience meeting Keily Blair, CEO of OnlyFans in Toronto! Here's a mind-blowing stat: OnlyFans has paid out $15 billion to creators since 2016. Yes, billion with a B. 💸 The company takes 1/5th of the payments generated. With over 3 million content creators on the platform, it was fascinating to discuss the future direction of the business - which really has a ripple effect... OnlyFans has already shifted culture and how we think about creators. But their next big wave goes beyond content and culture—it’s about challenging traditional banking norms. With its massive financial footprint, OnlyFans is pretty well poised to reshape the financial landscape for lawful, profitable businesses often marginalized due to stigma. (👋 Shoutout to Sextech School founders, Women of SexTech, and other businesses that struggle to transact or even open business bank accounts.) Keily’s background as a partner at a law firm specializing in cyber, privacy, and security makes her the fit to take on the big banks. I love learning about how people found their ways into these sorts of spaces - for her, OF was a former client (and a fav client). I learned so much in our meeting. One last nugget that stood out: OFTV (their safe-for-work streamer) just licensed their first reality show to Netflix! At this point, the mainstream influence of OF, whether it's in entertainment or financial sector, is undeniably having a hand in what our future looks like.

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Is AI to blame for the Air Canada lawsuit? It's a hot topic in AI discussions I've had with folks over the past few weeks (AC was found responsible for a promise that it's AI-powered chatbot made to a customer, and had to reimburse them ~$2500.) People are quick to blame AI, and worry about the risks if a business uses AI in customer-facing solutions. But there's an important detail in the ruling, namely that the judge found that "Air Canada did not take reasonable care to ensure its chatbot was accurate." Air Canada was found at fault, and not AI itself, because AI is a tool that Air Canada used improperly. They did not give it properly bounding laws under which to operate, and did not ensure accuracy of its responses. This is the important principle about using AI in your personal and business life: It's a tool, and it must be used responsibly, given proper boundaries, knowing its limitations. Just like there are laws and principles that Air Canada uses for how to fly a plane, they should have implemented laws and principles along with governance for how their AI was to behave, and they failed in this regard. I personally found that modern LLMs like ChatGPT4 can be highly predictable with careful prompt design, along with robust testing and output monitoring. For example, we created a lead-capture chat AI widget for small business websites, and given it the goal of answer questions about the business, understanding a person’s needs, and then capturing their contact information for the business to follow up. It’s like having an employee on call, 24/7 for your business. One of our users (a law firm) was skeptical. Before they agreed to put our chatAI product on their website, they believed they could get it to make a false promise. But their entire firm was unable to break it. Why? Because we've set clear boundaries on the AI behaviour in the product, only allow it to answer questions that it confidently finds in the businesses knowledge database. Here’s the learning, for anyone using AI in business: You must not unleash a LLM chat solution in your products without giving it a strict set of rules to operate by, giving it an accurate knowledge database, and testing it thoroughly. Human oversight is also extremely important, make sure you have a team that monitors and manages your AI’s actions. Don’t shy away from using AI in your business, it’s a very powerful tool that can help your business in a growing list of incredible ways.

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Today at Antler VC Toronto, we had Michael Kravshik, CPA, CA, the founder of LumiQ come speak to us. The cohort is in week 5 of the 10-week residency. We’re still very much in the process of solidifying our cofounders and searching for product market fit. So Michael’s speech was timely, informative, and inspirational. Here were my key take-aways. 𝐎𝐧 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭 𝐟𝐢𝐭  🔸 Ideas don’t matter, the iterative test approach does; it’s more painful in the present but saves you lots of time in the future 🔸 Start with really broad assumptions, start validating those broad ideas, and then through the process of speaking to customers to get to the really narrow concepts 🔸 At one point Michael and his co-founder went through invalidating 25 ideas, which would seem discouraging but they grew and developed a lot through this process (even though they didn’t know it at the time) 🔸 At one point they did a mind-boggling 500 one-on-one interviews in the span of 6 weeks 🔸 The only sustainable advantage you can in a startup is knowing your customer better than anyone else 🔸 PMF is a moving target 🔸 PMF is treated as a verb at LumiQ 𝐀𝐝𝐯𝐢𝐜𝐞 𝐅𝐨𝐫 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 🔸 Be curious, open-minded, and be willing to kill your babies 🔸 If you keep going, you will eventually create your own luck 🔸 Lots of people get stuck in sunk-cost fallacy land, but you should listen to your gut and pivot when it doesn’t feel right 🔸 Founders have a reputation for being like cockroaches, and rightfully so, shamelessness can take one quite far I also asked Michael during the QA on what his emotionally compelling reason was for overcoming so many challenges to get the company to where it is today, and his answer was really insightful and relatable. He said that 𝐛𝐞𝐢𝐧𝐠 𝐚 𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐢𝐬 𝐚 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐜𝐡𝐨𝐢𝐜𝐞, 𝐧𝐨𝐭 𝐚 𝐜𝐚𝐫𝐞𝐞𝐫 𝐜𝐡𝐨𝐢𝐜𝐞. Furthermore, if you’re not crazy AND stupid you probably shouldn’t do this! Thanks for bestowing your wisdom on us Michael Kravshik, CPA, CA and I hope I captured your words and sentiments correctly! 😃 #startups

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I just came across this awesome example of how Shopify Inc's CEO Tobias Lütke ran a company-wide remote work experiment in 2017 that helped the company's anti-fragility when Covid-19 hit three years later. Background - Shopify is always trying to help employees stay curious, for example getting employees to use the mouse with their left hand for a day. In line with this, in 2017 Shopify closed the company’s offices for a month, requiring their then 800 employees to work from home. This was a strategic move to enhance the company’s adaptability. During that month, the company and its leaders encountered unexpected hurdles, such as interns struggling to find food without the office kitchens. This challenged the employees to get creative, for example - the kitchen staff bought and ran a food truck! Lütke explained their philosophy on building adaptability in an interview with The Motley Fool "One of the things that we've been trying to do is ... inoculate the insides of the company from the crazy changes that exist on the outside. All of us are on boats in very stormy waters in the industry today, because there's a million different micro trends that are all hitting us in the form of tidal waves at the same time." (1) Imagine how much this experiment readied Shopify's leaders for Covid - a time when they simultaneously needed to go remote and respond to a massive increase in the number of entrepreneurs needing their help? This builds on Lütke's views on the importance of "Antifragility," where a system responds to disruption not just with stability, but by getting stronger. This concept was introduced in Nassim Taleb's book of the same title, one Lütke loves and tells everyone to read (as he said in an interview with Andreessen Horowitz General Partner, Sriram Krishnan (2)). Antifragility is such an important idea for building adaptable companies that MIT teaches the concept to its entrepreneurs. Bill Aulet explains how and why the Martin Trust Center for MIT Entrepreneurship does this in an article by MindFrame Connect https://lnkd.in/e_vyxzg5 Enjoy! Sources 1: https://lnkd.in/ewmUkshD 2: https://lnkd.in/e6SkrH5N

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