Lionel Pinto

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Brand equity reaches new heights when it’s grounded in real, on-the-ground action. It’s easy to craft a message, but true value comes from delivering on it where it matters most. When brands consistently show up, engage authentically, and prove their promise in every customer interaction, they build trust that advertising alone can’t buy. Real results, real impact – that's what turns a brand into a true leader in its space. #Diwali #BrandEquity #Customers

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Vernacular Content: The Key to Success in BFSI Marketing In the BFSI sector, vernacular content is proving to be a game-changer. With over 65% of India’s population speaking regional languages, brands are seeing significant returns by catering to local audiences in their native tongues. 72% of internet users in India prefer content in their regional language, and this trend is rapidly growing. Campaigns with vernacular content in the BFSI sector have seen a 30% increase in engagement rates and a 2x boost in conversion rates compared to English-only content. A study found that 90% of first-time internet users in India consume content in their local language, meaning BFSI brands can build trust and tap into a wider audience. To truly resonate with your customers and drive meaningful engagement, creating vernacular content is not just an option—it's a must for the BFSI sector.

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Are CSR initiatives truly creating positive change, or are they just for show? 🤔 As consumers and stakeholders become more discerning, the demand for genuine impact over polished PR grows. At Lumorus, we believe CSR should go beyond words and deliver meaningful results. What’s your perspective—can companies raise the bar on CSR? Join the conversation below! 🌍💼 #CSR #PurposeDriven #ImpactMatters

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Topical marketing needs a rethink. Amid national grief, brands pushed tone-deaf Independence Day and Raksha Bandhan posts. Is this the relevance consumers want? More here: https://bit.ly/4fPP6rG ✒️: Venkata Susmita B. Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #advertising | #marketing | #campaign | #topicalmarketing | #marketingstrategy | #socialmedia

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Age is merely the number of years the world has been enjoying you. Embrace it, celebrate it, market to it. When we think of target demographics in marketing, Gen Z and Millennials often dominate the conversation. However, there's a growing and influential group that demands our attention: Gen Sixty. That's right, the generation aged 60 and above, often overlooked, yet immensely valuable. #GenSixty #MarketingInsights #ConsumerEngagement

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Executing campaigns end to end has always been super insightful. With the LIT team, we make sure we deliver the work in the best way possible! Here’s one for the campaign we have worked on.😉 #LIT #InfluencerMarketing #TalentManagement #Collaborations

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🎬 POV: Pushkar Hans is telling your brand story 📸 As a Creative Director & Photographer, I transform brand narratives into compelling visual stories. If you're a brand, product, or service company looking to share your story, look no further. Let's create something extraordinary together. #CreativeDirection #BrandStorytelling #VisualNarratives #PushkarHans #AdCampaigns #Filmmaking #Photography #BehindTheScenes

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Advertising is changing.   Ads were the only short-form content available in the days of television. The jingles and catchphrases that my generation is so nostalgic about are memories because there was nothing else to watch. Even with the advent of multiple options and OTT, advertising still was the star of short-format entertainment. But now we have reels. Reels of all kinds. And while they range from cool to cringe, every single reel has one thing in common. Authenticity. There’s no the way the exaggerated claims and RTB-led content of an ad can beat the earnestness of a content creator. Sure we can continue to make interesting 30 and 60 second films. If we manage to get them approved, that is. Maybe for a while, they might even continue to sell.   But the time isn’t far when the only way advertising will work is by integrating the brand into the life of the consumer to a far greater extent than brands have managed thus far. Consumer engagement, branded experiences and influencers relevant to the brand. The ad film is just another reel.

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11 Comments

When you are entering a competitive market, brand positioning is an essential tool unless you wish to beat by pricing. Elements like brand identity, symbols, color pallate & most importantly positioning doesn't require budgets but deep understanding on "how" you wish to be different. Examples - You want to position around "Being one with nature" or "Mighty & Gentle" Once this is decided "distribution" of this positioning at scale will require budgets. So essentially the journey starts with creativity & then with budgets depending on your revenue goal. Worry less about budgets & focus more on differentiating your brand from others. #brandpositioning

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With the festival season about to begin, I have a quick observation to make. In the times of rising chaos and turmoil, agencies are turning out to be one of the most secular places in the country. Tyohaar koi bhi ho, hum sab milkar sirf Client ko manate hai. #FestiveSeason #Agencies #Clients #ClientServicing #AccountManagement #Advertising #Marketing #Insights #Secularism #CorporateHumour

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