Sydney Gormley

The Power of Customization with Shopify🔧✨ As business evolves, one thing becomes clear: a single-size-fits-all is just no longer going to work. That's where Shopify stands out on how flexible it is. Shopify certainly isn't anything like anything you have to stay within the pre-made templates or the rigid system. Here, you are granted complete liberty to make your online store as completely customized as you need as per your brand's needs and your vision. From unique designs to tailored functionalities, it lets you build something that truly reflects your business. From additional sales channels to integration with third-party tools and even customizable user experience. Shopify makes it all possible without bringing about any unnecessary complexity. Customize and learn along the way – the potential for businesses looking to stand out. Reach out today, and let’s turn your vision into reality! DM Me for further discussion  or Email at: [email protected] #Shopify #Ecommerce #WebsiteDevelopment #BusinessGrowth #ShopifyExpert #OnlineBusiness #WebsiteFixes #CustomDevelopment

6

A question you HAVE to ask every agency you speak to: How will your services help me accomplish my end goal? They'll likely say, "We'll do X, Y, Z and you'll profit!" That's easy. This is where you must go deep into the REAL conversation. For example, How will you help us position for an acquisition in ~5 years? or... How will you help us take this in-house in 2 years? or... How will you help us with succession planning? A great way to suss out who is a commodity and who is a true partner. Service providers do a thing and give you reports about how they did a thing. True partners focus on the big picture and light at the end of the tunnel.

2

1 Comment

Boost your business's online presence with expert Toronto paid search services from Avon Marketing & Media. From targeted Google Ads campaigns to effective keyword strategies, we help you reach the right audience and achieve measurable results. Contact us today to elevate your digital marketing game! . . . #TorontoPaidSearch #AvonMarketingGenius #DigitalExcellenceToronto #SEMExperts #PPCMasters #GoogleAdsSpecialists #OnlineSuccessToronto #MarketingInnovators #PPCStrategists #DigitalAdvertisingPros #TorontoBusinessGrowth #AdCampaignWizards #LocalLeadsExperts #TargetedSuccess #AdPerformanceToronto #DigitalMarketingHeroes #OnlineVisibilityBoost #PPCOptimizationToronto #TorontoSEOLeaders #AdExpertsToronto #GrowthSpecialistsToronto #PPCResultsDriven #DigitalStrategyToronto #TorontoAdAgency #OnlineSuccessJourney Esha S. Avon Marketing & Media Inc.

5

According to multiple sources, producing a 1-minute video for companies based in Canada typically costs between CAD $2,000 and CAD $15,000, depending on the complexity and quality of the video. High costs are often a major reason why mid-size SaaS companies hesitate to prioritize video investment as part of their marketing strategies. We're happy to announce that we now offer video production as part of our demand generation services! That being said, here is a new promotional 1-minute video that our team produced last week: https://lnkd.in/e8Avdy9f How much do you think producing this video cost us?

11

3 Comments

Tired of hitting roadblocks in your Shopify journey? 🚧 Our new guide is here to break through those barriers! 💪 Packed with expert tips, actionable strategies, and real-world examples, it's your secret weapon to building, optimizing, and scaling a successful online store. Download your free copy today! #Shopify #ecommerce #businesstips #onlinestore #success https://lnkd.in/gfdKV9d7

2

🚀 One of my major focuses for clients is looking at the bigger picture, beyond just the ad platform. 🔍 For a current client, we’ve been hyper-focused on boosting profitability. After diving in, we suggested an AOV test that started in February. Since then, their overall AOV in Shopify has increased by an impressive +22%! 📈 🏆 Our goal was to raise their average from $60 to $75. This, along with other key strategies, has also scaled their total sales by +32%, averaging about $280k monthly (this brand struggled to break $100k out of holiday periods). We’ve even increased their ad spend 4x since we took over. 🎉 💡 This huge win showcases how adjusting tactics for ads and landing pages (CRO is a major factor for most clients) to drive a higher AOV can significantly boost overall revenue for a brand. 💪 Are you a brand looking for an agency that focuses on the bigger picture? DM me, let's talk! We're cooking up some amazing things here at Lunar Solar Group. #ecommerce #digitalmarketing #AOV #CRO #businessgrowth #successstory #facebook

23

Need some tips on keeping your content fresh while making sure it is also valuable to your customers? Check out these expert insights. #ContentMarketing #ContentStrategy #Content

1

I've seen so many Shopify themed posts on LinkedIn recently. "Shopify or bust" posts need a bit more meat on the bones comparing product roadmaps between competing platforms. Oversimplification doesn't serve an audience well. Shopify has its place...as do Mach vendors and evolving monoliths like Adobe Commerce, et al. Imo...agnoticism re: platform evaluation is a prerequisite to making a well considered decision with major consequences for a merchant.

17

4 Comments

We’ve seen a lot of value in leveraging Shopify for CPG brands, even when they're not ready to sell online yet. One reason we’ve turned to Shopify is its ability to manage and showcase products seamlessly. Even if a brand isn’t selling online, the platform makes it easy to organize product data, highlight content, and provide relevant product information. We’ve also tapped into Shopify’s rich ecosystem to create deeper customer engagement. For example, features like: ➫ Smart product discovery (Rebuy Engine) ➫ Integrated loyalty programs and customer reviews (Okendo) ➫ Customer service (Gorgias) ➫ Interactive user-generated content (Tolstoy) These platforms are simple to implement and provide functionality that would be much harder to manage outside of Shopify. These tools help strengthen the brand-customer relationship and deliver value beyond just a digital presence. Many brands we’ve worked with have plans to go direct-to-consumer at some point. Shopify makes that transition smooth, allowing brands to turn on e-commerce features without needing a major redesign. It’s a great way to future-proof the site, offering flexibility as strategies evolve. Even for brands not focused on e-commerce, we’ve found that integrations like Amazon Buy with Prime, Destini (a subsidiary of SPINS) store locator, and Brij can help facilitate sales through other channels. The website becomes the core hub for product discovery and education, making it easier for customers to find where to buy the product in-store or through third-party platforms. Competitively, even when a brand doesn’t sell online, their competitors may. In 2024, it’s critical to create a site that feels like a DTC experience to stay on par, and Shopify makes that easier to execute. We’ve also helped brands experiment with DTC with strategic offerings—things like gift sets or exclusive products. It’s a great way to get started, create a reason for customers to shop DTC, and shape a strategy for the future. + Video showcases some #CPG brands we've worked with at Barrel and built on Shopify—some DTC, some not!

39

Question for marketers: Is there any scenario you can come up with where you would purposefully connected your brand to a garbage truck?

13

10 Comments

According to this report, Canadian shoppers are getting more hesitant about retail tech & social media ads. Here's what it means for your business: 📉 Key Findings: - Tech Hesitation: Many Canadians are cautious about embracing new retail technologies, preferring familiar, in-store interactions. - Ad Skepticism: Social media advertisements are met with growing skepticism, with shoppers questioning their authenticity and relevance. - Consumer Trust: Building trust through transparency and proven value is more critical than ever for brands aiming to leverage new technologies. 🔑 What This Means for You: - To navigate these challenges, it's more important than ever to have a strategic, expert-driven marketing approach. - Building consumer trust and effectively communicating your value proposition and brand story requires nuanced, skilled marketing to ensure the message-market fit is correct. - Using an omnichannel approach is increasingly important to build trust. - Crafting personalized marketing campaigns helps resonate with your target audience's preferences and concerns. Personalization is becoming imperative. 💡 With a deep understanding of marketing, I’ve guided businesses through similar challenges, turning skepticism into loyalty. Reach out to discuss how I can align your marketing with these shifting consumer trends. Comment below to let me know how your business is navigating the consumer trust challenges. 👇 To read the article: https://lnkd.in/gnWwxf7U #RetailTrends #MarketingStrategy #ConsumerBehavior #RetailTech #CustomerTrust #MarketingConsultant #DigitalMarketing #MarketingTechnology #StartupMarketing #SocialMediaAdvertising #Marketing

3

If you’re a B2B company, the benefits you need to espouse in your messaging are not just the benefits to your customers, but also the benefits to your CUSTOMERS’ customers.  The benefits a business’ customers get from that business using your product or service are the most important parts of your messaging. #B2B #Copywriting #ContentMarketing #ContentStrategy

1

Canadian digital marketers do it better. And the reason why isn't what you think. It's because of regulation. Since 2014, we've been subject to CASL Canadian Anti Spam Legislation The jist? We cannot send commercial messages / emails to anyone not expressing explicit or implicit consent. There are hefty fines and an enforcement network. We also cannot upload huge contact lists to our online ad accounts. Meanwhile in the States? It's been a free for all. What does all this mean? Canadian professional services digital marketers have a decade head start. When you're ready to build a true demand generation engine? Give a Canadian a call. ✌️

14

10 Comments

When I started including user-generated content in brands' emails, their engagement rates shot up. These brands are doing the same: Mejuri: Used real customer photos in product recommendation emails, resulting in a 28% increase in click-through rates. Glossier, Inc.: Featured Instagram posts from customers in their email newsletters, which improved social proof and still drives sales. MVMT : Highlighted fan photos wearing their watches in follow-up emails, strengthening the brand community and boosting repeat purchases. Try it out: Start adding user-generated content to your emails, and you'll see the same boost in engagement and loyalty.

22

12 Comments

Looking for ways to improve your blog engagement? Here are nearly two dozen tips on how to do that. #ContentMarketing

1