Shiv Kamal

Shiv Kamal

Greater Toronto Area, Canada
2K followers 500+ connections

About

As a seasoned senior tech marketer, I help companies exceed their sales and marketing…

Articles by Shiv

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Experience

  • Levio Graphic

    Levio

    Greater Toronto Area, Canada

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    Greater Toronto Area, Canada

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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Education

Volunteer Experience

Publications

  • WHITE PAPER: Bringing Mobile Payments to Market for an International Retailer

    This white paper will provide an overview of how Clearbridge Mobile brought to market one of the first mobile wallet applications using HCE and Secure Barcode for a leading international retailer. It will also cover aspects of creating an open loop wallet in the mobile payments industry going forward

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  • Mobile Payment Transactions - BLE or NFC?

    The mobile payments and retail industries have been buzzing on the debate of which data transfer technology is best suited to carry out mobile transactions: BLE or NFC. On one side, companies such as PayPal and Apple are promoting BLE beacons to carry out contact-less mobile transactions. On the flip side, Google, as well as payment giants like Visa and MasterCard are backing NFC mobile payments through Host Card Emulation (HCE). Clearbridge Mobile compares the benefits of both data transfer…

    The mobile payments and retail industries have been buzzing on the debate of which data transfer technology is best suited to carry out mobile transactions: BLE or NFC. On one side, companies such as PayPal and Apple are promoting BLE beacons to carry out contact-less mobile transactions. On the flip side, Google, as well as payment giants like Visa and MasterCard are backing NFC mobile payments through Host Card Emulation (HCE). Clearbridge Mobile compares the benefits of both data transfer technologies.

  • Think Beacons are only for Retail? Think Again!

    There has been a lot of talk about the Retail industry being revitalized by beacons. Beacon use cases for in-store journey mapping, and instant promotions have been displayed by retailers such as Macy’s and The Apple Store. The following industries have found unique ways to connect their physical locations to their customer’s mobile devices for the purpose of providing an engaging experience.

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  • Barcode Security - How Secure Is Your Scan?

    We all love to do it. Take out our mobile phones and simply scan the barcode to pay at our favorite coffee shops. It’s fast, it’s convenient, and it’s the future! But is it secure?

    Barcode mobile payment has been picked up by many notable brands – the largest being Starbucks. Every week, more than 4 million mobile transactions are initiated by the Starbucks mobile app. These are closed loop mobile payments that replicate the Starbucks gift card experience – which has relatively low…

    We all love to do it. Take out our mobile phones and simply scan the barcode to pay at our favorite coffee shops. It’s fast, it’s convenient, and it’s the future! But is it secure?

    Barcode mobile payment has been picked up by many notable brands – the largest being Starbucks. Every week, more than 4 million mobile transactions are initiated by the Starbucks mobile app. These are closed loop mobile payments that replicate the Starbucks gift card experience – which has relatively low tender. But what happens when barcode technology becomes the interface for your entire mobile wallet? Suddenly, your bank and credit cards are involved.

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  • The Future of Mobile Payments in Canada

    The mobile payment industry has been evolving rapidly as of late. Google introduced host card emulation (HCE) in Android 4.4, Visa and MasterCard officially threw their support behind HCE last month and most recently, EMVCo released their framework for tokenization. What this means for mobile payments is standards are being developed and adopted faster than before. Names we trust in mobile payments such as Google, Visa, and MasterCard are taking the reigns and distancing themselves from…

    The mobile payment industry has been evolving rapidly as of late. Google introduced host card emulation (HCE) in Android 4.4, Visa and MasterCard officially threw their support behind HCE last month and most recently, EMVCo released their framework for tokenization. What this means for mobile payments is standards are being developed and adopted faster than before. Names we trust in mobile payments such as Google, Visa, and MasterCard are taking the reigns and distancing themselves from carriers and phone manufacturers

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  • Visa and MasterCard Embrace Mobile Payments

    Mobile payments could be ready to take off! This week Visa and MasterCard announced they would support host card emulation (HCE). By supporting HCE, they side stepped mobile payment barriers like the “Secure Element” and effectively simplified the mobile ecosystem.

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  • What Is Closed Loop Mobile Payments and Why Do You Need It Now?

    Closed loop payments allow consumers to load money into a spending account that is linked to a payment device such as a gift card for a specific company (and only that company). Mobile closed loop payment applications are now enabling consumers to manage their gift card, or account, through their mobile device. Customers can now check their balance, top-up and pay using mobile applications.

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  • Wireless Retail Stores Need to Stop Sucking

    Shopping at telecom retail stores is a horrible experience. In my opinion, customers do not enjoy it for various reasons, and these reasons are hurting operator sales and subscriber numbers.

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