Sherry Foster

Since joining Vendasta, I’ve been inspired by our commitment to AI-driven transformation for businesses everywhere. 🤖 If you’re looking for breakthrough innovation to set your brand apart, don’t miss Vendasta Connect on November 14! We'll be showcasing how our AI tools are capturing leads, driving engagement, and powering growth for businesses and agencies alike. 🚀 From voice search to conversational AI, we’re turning everyday customer interactions into opportunities for impact—with a platform that lets businesses leverage their own data. Ready to transform your strategy? 💡 Join over 1,000 registrants and see the future of AI in action! (Link in Comments) #VendastaConnect #AIAgents #customerengagement #leadgeneration

13

1 Comment

Is your company's growth starting to plateau? It happens to every business, and it happens often because growth is never linear. The key to pushing past these growth plateaus is generally the same: Double-click on the revenue drivers, find exciting trends, and identify initiatives to unlock those. Two questions to ask yourself to make this process fast: 𝟏. 𝐃𝐨 𝐈 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐨𝐫 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐬𝐬𝐮𝐞? Map your revenue by cohort and understand what is the weak spot. Is it not enough new revenue or a decline in older cohort revenue? 𝟐. 𝐀𝐫𝐞 𝐦𝐲 𝐮𝐧𝐢𝐭 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐰𝐨𝐫𝐬𝐞, 𝐬𝐭𝐚𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞, 𝐨𝐫 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠? Think LTV:CAC as a unit economic KPI. If your unit economics aren't getting worse, then ask yourself why you didn't invest more. If they are getting worse, dig deeper—do you see more favorable unit economics across other dimensions (breakdown by channel, geography, product line, customer type—and any combination of those)? This approach will help you unlock growth in 90% of cases. It will help you get the team focused on the right problems and start executing against those. The key is to build, learn, and measure on a weekly basis so your team has solutions to overcome the next growth plateau before it arrives. And for the other cases, you will need the help of your Product and Brand leaders. Do you have stories on how you unlocked growth?

28

4 Comments

Unlock the potential of your email marketing strategy with insights from Kate Barrett and Doug Morneau. This short video provides expert tips on how to improve your email campaigns and boost customer response rates. Learn how to engage your audience more effectively and drive better results. Watch now! https://lnkd.in/gGUgGH_U #EmailMarketing #CustomerEngagement #MarketingStrategy #BusinessGrowth #DigitalMarketing #Podcast #YouTubeShort

1

Heading into 2024, I made a goal to expand my in-person speaking network and experience 🗣 To be able to do it at home in Vancouver with three Marketers who have been sources of support, feedback, and top notch humans over many years is pretty special 💜 Looking forward to taking the stage later this week with Maria Osipova, Katie Berg and Liam Cannon as we get real about driving demand in 2024 (including some very spicy 🔥 draft titles for this panel), which current GTM challenges make influencer marketing a needed channel for both B2B and B2C, and practical tactics on how each of us are using it with our teams Still adding some discussion questions to our session in case we have extra time - what influencer marketing topics are your teams wondering about in Q2?

111

7 Comments

If you’re a B2B company, the benefits you need to espouse in your messaging are not just the benefits to your customers, but also the benefits to your CUSTOMERS’ customers.  The benefits a business’ customers get from that business using your product or service are the most important parts of your messaging. #B2B #Copywriting #ContentMarketing #ContentStrategy

1

According to this report, Canadian shoppers are getting more hesitant about retail tech & social media ads. Here's what it means for your business: 📉 Key Findings: - Tech Hesitation: Many Canadians are cautious about embracing new retail technologies, preferring familiar, in-store interactions. - Ad Skepticism: Social media advertisements are met with growing skepticism, with shoppers questioning their authenticity and relevance. - Consumer Trust: Building trust through transparency and proven value is more critical than ever for brands aiming to leverage new technologies. 🔑 What This Means for You: - To navigate these challenges, it's more important than ever to have a strategic, expert-driven marketing approach. - Building consumer trust and effectively communicating your value proposition and brand story requires nuanced, skilled marketing to ensure the message-market fit is correct. - Using an omnichannel approach is increasingly important to build trust. - Crafting personalized marketing campaigns helps resonate with your target audience's preferences and concerns. Personalization is becoming imperative. 💡 With a deep understanding of marketing, I’ve guided businesses through similar challenges, turning skepticism into loyalty. Reach out to discuss how I can align your marketing with these shifting consumer trends. Comment below to let me know how your business is navigating the consumer trust challenges. 👇 To read the article: https://lnkd.in/gnWwxf7U #RetailTrends #MarketingStrategy #ConsumerBehavior #RetailTech #CustomerTrust #MarketingConsultant #DigitalMarketing #MarketingTechnology #StartupMarketing #SocialMediaAdvertising #Marketing

3

Pumped to be in Toronto today for Shopify editions.dev with Barrel CTO Wes. If you're here - come say hi 👋🏼 If you haven’t had a chance to check out the 150+ product updates in Shopify’s bi-annual release, Summer Edition '24, check it out here: https://lnkd.in/gETbX_2P It’s hard to believe we’ve been helping brands launch on Shopify since 2009. A lot has changed in the last 15 years. It's no longer enough for brands to invest in their website alone—they need to meet their customers where they are to succeed. As an agency, Barrel has evolved from focusing solely on a client’s website to examining the entire customer journey, seeking opportunities to enhance how customers shop and experience the brand across touchpoints. Many of our clients are CPG brands, making this approach even more relevant. These days we're working on building Shopify B2B E-Commerce storefronts, designing Amazon content, creating personalized email/SMS flows, and implementing Shopify POS. Shopify has continually evolved with merchants' changing needs and customers' buying patterns. They’re not afraid to embrace partnerships like Amazon Buy with Prime while investing the same energy in POS and B2B that got their core e-commerce offering to where it is today. The Summer ’24 Edition is aptly titled ‘Unified’ and, as usual, it’s a lot to digest. The addition of a “Top 10” summary this year is a great starting point. Among my favorite updates are unified & tailored Markets experiences across B2B and retail, store credit availability, split shipping in checkout, and seamless store pickup between POS and DTC. I'm eager to dive into the Summer Edition '24 with our team over the next few days and uncover new opportunities to enhance our clients' commerce experiences. + Subscribe to my newsletter for a weekly look at what I'm building and learning in agency leadership, life, and e-commerce: https://lnkd.in/eJU8Zpt

52

5 Comments

Staying ahead of trends enables sales leaders and their teams to anticipate changes in the market and adapt strategies accordingly. This can help you build trust in the market and improves the adaptability of your team to current market trends. In my latest blog, I examine a few ways your sales team can stay ahead of market trends. https://lnkd.in/g8_jC2Hi #sales #Salestips #SalesLeaders #OntarioSalesLeaders #Marketing #MarketTrends #SalesProfessionals #OntarioSales #TheKernGroup

14

1 Comment

Need some tips on keeping your content fresh while making sure it is also valuable to your customers? Check out these expert insights. #ContentMarketing #ContentStrategy #Content

1

Boost your business's online presence with expert Toronto paid search services from Avon Marketing & Media. From targeted Google Ads campaigns to effective keyword strategies, we help you reach the right audience and achieve measurable results. Contact us today to elevate your digital marketing game! . . . #TorontoPaidSearch #AvonMarketingGenius #DigitalExcellenceToronto #SEMExperts #PPCMasters #GoogleAdsSpecialists #OnlineSuccessToronto #MarketingInnovators #PPCStrategists #DigitalAdvertisingPros #TorontoBusinessGrowth #AdCampaignWizards #LocalLeadsExperts #TargetedSuccess #AdPerformanceToronto #DigitalMarketingHeroes #OnlineVisibilityBoost #PPCOptimizationToronto #TorontoSEOLeaders #AdExpertsToronto #GrowthSpecialistsToronto #PPCResultsDriven #DigitalStrategyToronto #TorontoAdAgency #OnlineSuccessJourney Esha S. Avon Marketing & Media Inc.

5

Geoff - What are good KPIs for my email marketing campaign? ...My answer is always the same—it depends on many factors. But, you should definitely start by looking at industry-specific benchmarks to ensure you're aligning with the right KPIs. With over 10,000 clients across Canada, Cloé Michalski, our Marketing Director at Cyberimpact, has just released the State of Email Marketing report. 📈 It's an excellent resource to help you align with the right KPIs. You can download the report here : https://lnkd.in/ek5sVk36 or at the end of the slideshow below 👇

11

Does your business lack the time and resources to get the most out of your marketing? Flawless Inbound is among Canada's leading Inbound Marketing agencies. We have a proven system to help you: ✔️Get more leads for your salespeople ✔️Grow brand awareness & raise your company profile ✔️Convert more of your leads into sales With a managed marketing team, the right tools and the right talent are delivered directly to your doorstep without any recruiting or additional staffing, giving you access to both experts and a top-of-the-line tech stack. After all, building a fully-fledged in-house marketing team can cost a hefty sum that some organizations simply cannot fit into the budget. Want to learn more about SpotOn - our Managed Services? Head to our website now: https://hubs.li/Q02H0X3L0 #ManagedServices #InboundMarketing #HubSpotMarketing #Marketing #CRM

3

Did you know, VC firms that actively engage in marketing are 3x more likely to attract top-tier LPs [SonicBoom]. With over 230 active VC firms in Canada alone, leveraging marketing to build on visibility and amplify credibility is essential in a competitive market. Here are four VC firms I think shine in content and marketing strategies: - First Round Capital's The Review newsletter offers valuable insights to founders and LPs, setting them apart in the industry with 100k subscribers. - Version One Ventures excels in valuable content on their blog and sparks meaningful discussions on LinkedIn. It’s a perfect example of how great content drives real engagement with a target audience. - Inovia Conversations by Inovia Capital  focuses on sharing tactical advice and firsthand experiences, solidifying their positioning as 'company builders with an operator-led mindset'. - Pangaea Ventures, a Kollectively client, recently launched their new website that not only looks great but also aligns their brand messaging with their positioning as a leader in the #hardtech space. To enhance your fund's growth, ensure these 4 marketing musts are on your checklist: - Crystal clear value proposition - Investment in Thought Leadership - Strong Brand Presence - Regular Engagement in industry conversations Amidst the hustle of due diligence and fundraising, remember not to sideline marketing—it's a critical factor in expanding your fund's reach. #VentureCapital #MarketingStrategy #ThoughtLeadership #BrandPresence

8

Thrilled to share a recent success from Imperium Marketing Solutions! We helped Raymond Representation overcome critical email authentication issues, ensuring their emails now reach their intended recipients. Our commitment goes beyond premium WordPress website development and SEO digital marketing services; we provide essential technical solutions for business success. Proud to be part of a team that's always ready to tackle any challenge! #TechSolutions #EmailMarketing #ClientSuccess #ImperiumMarketing #DigitalExcellence #BusinessGrowth

2

John Wiltshire CM, CEO Canadian Marketing Association, emphasizes that the #bestCMOs are more than just strategists; they're leaders who embrace community, innovation, and results. Great CMOs lean on a strong network—knowing when to collaborate, prioritize innovation, and challenge norms to stay ahead of the curve. They're also deeply invested in long-term value, making sure that every dollar spent speaks to the company’s bigger picture. Ultimately, it’s these qualities that drive real business results, and grow as true business builders. Interesting read: 3 traits of a #successfulCMO: https://lnkd.in/dmMhp-BZ #marketingleadership #marketingtraits Chartered Marketer #leadershiptraits

3

Really looking forward to this discussion - Eric Morris and Ivan Pehar have rare and uniquely informed insights on harnessing data and I can’t wait to get into it with them! #data #digitaladvertising #advertising

29

3 Comments