Sarah Ivey

ICYMI - IAB Tech Lab has developed comprehensive guidance to help navigate the complexity of ID solutions as we move closer towards cookie independence. Thanks Patti Summerfield and Media in Canada, for covering this important release from IAB Tech Lab - to access the guidance, see comments. #idsolutions #PETs #digitalads #advertising #data

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Marketing research professionals should take heed of the pollsters’ problems If the experts crunching data to predict elections are getting it wrong, why should we trust the experts to predict consumer behaviours? My latest Free to Disagree column in Campaign Canada https://lnkd.in/eitc6T_7

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The programmatic media is in a constant state of evolution with new capabilities and new channels being added for the benefit of marketers. Each year Media in Canada profiles key players in the space. Take a read to learn more about programmatic media is evolving to be more effective. https://lnkd.in/gpwctXGC Teads, The Trade Desk, MiQ

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Such smart and thoughtful marketing coming from Fable along with Kotn and Reformation. Setting a standard for other brands to consider. Megan DeLaire CTV News https://lnkd.in/e_cYaTMn

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🎧 Driving growth through data democratization is a hot topic for marketers. I had the pleasure of hosting Scott Megginson, President of Kantar on our Canadian Marketing Association podcast to discuss how businesses can unlock growth in the face of change. 🔍 Listen to learn: 👉 How marketers can navigate seismic shifts in consumer behaviour and the research industry to drive meaningful growth. 👉 What do frustrated Canadians really want - and how can marketers step up to inspire them? 👉 The surprising factor that sets high-performing companies apart. 👉 Why Kantar is giving away its most valuable asset to marketers for free. 👉 Will you thrive or be left behind? The AI revolution in research and insights is here. Kantar is also offering free access to their BrandZ study, which provides robust global and Canadian research on a vast selection of brands. It's a powerful resource for marketers. Tune in now for actionable tips to future-proof your marketing strategy: https://lnkd.in/g2FmSmhY #Marketing #Insights #CX #Innovation #Podcast #MarketingPodcast #AI

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Omnichannel campaigns that are easy to plan, execute & measure coming soon. 👆 All part of the latest updates from Canada's largest retail media network with 4 million weekly digitally active members. I had the pleasure of attending Advance powered by Loblaw Upfront yesterday. My key takeaways: Hard discount is their largest growth potential and they are both converting stores but more importantly opening more smaller footprint locations. These are for both urban and rural areas where they can offer a wide assortment of products (although limited number of brands/options) at an everyday low price. Pet, HABA and games/arts - all areas expected to see growth AND will have their areas in-store see updates coming soon. Another growth market are New Canadians and LCL is paying attention, such as including global holidays in their seasonal programs and recognizing this market over indexes on using digital. Everything they do is OMNICHANNEL. Their example was the Lunchables Launch (Kraft Heinz) who used online video/social, e-comm banner & sponsored search, digital flyer, in-store screens and in-store aisle blades & bunkers. 53% of Loblaw Companies Limited shoppers start their journey online, many of whom buy a product in-store within a week of seeing it on an LCL digital platform. This requires targeting.... Advance is adding to their 200+ audiences with 12 new automotive audience segments via Esso. Also teamed up with Corus Entertainment to allow brands to align shopper profiles and viewer profiles through MediaAisle. Advance is also improving several existing programs: 1) Sampling: Coming in 2025, it features an improved consumer and brand experience. 2) Product price in creative: the ability to have prices in programmatic display & in-store screen media coming in beta soon 3) Digital aisle: SDM now has sponsored search while biddable shoppable display is coming to PC Express 4) Personalized members only pricing coming in 2025 If it seems like there's a lot to manage - it's because there is! And they've got a solution: LOOP: Loblaw Omnichannel Optimization Platform Coming in Q4, it's designed to make omnichannel campaigns easy with objective based campaigns using AI to optimize budget allocation and provide suggestions based on performance. It also provides omnichannel measurement with shopper and cart analytic reports coming soon. All very impressive! Couple areas I thought I'd see more development: 1) Digital shelf LCL still using printed pages for at-shelf signage while Walmart has announced digital tags and video shelf edges over the last few weeks. 2) Reviews Lots of discussion about discovery online but no mention of reviews. Other retailers, like Home Hardware Stores Limited, are actively adding these to elevate the consumer experience. Excited to see the features as they are released through the year! #retailmedianetworks #grocery #retailmarketing #CPG #shoppermarketing

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Are international advertising prizes still relevant? In a world that values creativity and innovation, international awards can seem like the ultimate recognition. But how do Canadians in advertising see these accolades? Are they a true measure of success? In this video, Guilherme Bermejo talks about the relevance of these prizes in the Canadian market. Let us know what YOU think about the value of international recognition in the advertising world. Watch the rest of the video and more on our YouTube channel, where we discuss other questions about the Ad world and Canadian Ad Agencies' lives! https://lnkd.in/gVmXxJtS #BRainsCommunity #AdvertisingAwards #CreativityMatters #CanadianMarketing

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What healthcare marketers need to know about HCP engagement in Canada. Thanks for the great conversation!

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🚀 Future Shopper Report 2024 from VML is out! Packed with insights from 31,000 consumers across 20 countries, it uncovers key trends shaping the future of retail. From the rise of omnichannel experiences to the explosion of social and gaming commerce, AI innovation, and growing sustainability demands, this report reveals how brands need to adapt to stay ahead in the fast-evolving retail world. 🌟 Key Insights: 🌐 Omnichannel growth 📱 Social & gaming commerce 🧠 AI revolution ♻️ Sustainability focus ⏩ Faster, compressed commerce Read more: https://bit.ly/3Tl5NBC

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If you are in a non-marketing leadership role, it is worth understanding how share of voice works (especially during economic slowdowns). Essentially, if you keep your advertising budget consistent while your competitors cut back, your money will go further. - #shareofvoice #economics #leadership #marketing #ohcool

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We were the second company globally to join the first programmatic advertising exchange. Why is that significant? In 2017, Adtegrity acquired Media Place Partners (MPP) and continues to operate under the MPP name today. The original Adtegrity team still leads MPP. So, when we claim to have expertise in programmatic advertising, we truly mean it. There are several advantages to using programmatic advertising over manual ad buys, and this article explores those benefits. A competent agency can streamline the management of traditional media vendors for you. When planning media buys, consider partnering with MPP. Our expertise lies in media planning, buying, and execution, spanning both digital and traditional offline media. While we offer a broad range of services, media strategy is our specialty! https://lnkd.in/eHReG42p #MarketingAgencyGrandRapids #ProgrammaticAdvertising #AdvertisingCampaign #SalesSupport #HelloMPP

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The promise of a cookie-less digital landscape continues to be delayed. Recently, Google announced that it will not phase out third-party cookies until 2025. This extension leaves advertisers, agencies, and brands grappling with uncertainty while presenting opportunities for innovation. Join us at our upcoming Media360 webinar, where we will examine the global impact of these changes, focusing on what the latest developments mean for the future of digital advertising in Canada. Our panel of experts from Google, Trade Desk, Canadian Tire, and Active International will offer insights into critical questions, such as: Adaptation Strategies: How are companies adapting based on the original deadline? Canadian Market Insights: What have we learned to date that should be considered when looking at cookie-less solutions? Alternative Methods: What is the development and expected impact of Google's Privacy Sandbox as a replacement for third-party cookies? Expectations for Stakeholders: As we move towards a post-cookie era, what will marketers, agencies, and third-party vendors need to do to stay ahead? Data Collection Evolution: What innovative approaches are emerging to navigate the data collection landscape without third-party cookies?

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AI Overviews in Search is coming to Canada. Since first launching in the US this May, AI Overviews in Search has been gradually expanding availability to more countries and more languages. It will sooner than later appear in your SERP. With a new way for consumers to search without relying solely on ranking, marketers need to pay attention and find new ways to optimize for AI Search.

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A recent Teads report has found that a lack of understanding of the benefits and perceived high costs are holding back investment in CTV advertising, with almost half of marketing decision-makers not understanding the key advantages of CTV advertising. Guillermo Dvorak shares his thoughts in The Media Leader: https://lnkd.in/egCZFF2c #CTV #advertising #broadcastadvertising #media #mediaagency

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A really useful and latest look at shopper, commerce and retail customer behaviour - if you are pushed for time, the summary gives you the nuggets you need.

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With the growing oversaturation of data clean rooms, providers need to differentiate themselves to stand out. Optable has done just that by partnering with Globe Media Group, the advertising arm of The Globe and Mail. This partnership allows The Globe and Mail to securely combine their first-party data with their advertising partners for deeper audience insights and stronger results. Optable’s clean room technology facilitates privacy-safe collaboration, helping publishers and advertisers achieve 3.4x greater reach and 2.5x more cost-effective results. We sat down with Bennett Crumbling, Head of Marketing at Optable, to learn more about their approach. 👇 #AdTech #CleanRooms #Privacy #DigitalAdvertising #PublisherGrowth

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A team of ten industry leaders gathered in Toronto to discuss what the future looks like for Canadian advertising. Hosted in partnership with Pinterest Business, the conversation explored the huge potential of AI, the end of the cookie and the impact of a Gen Z audience on your approach to advertising. Read on to get their insights 💭 https://lnkd.in/g6Esj2fc #ad #advertising #ai #cookies

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