Sara Norton 👩🏼‍💻

In this episode, we dive into the benefits of Shopify's Checkout Extensibility—what it is and why it matters for your store's success. Our guest, Kyle Truong, founder of keylayapps.com, shares insights on how to make the most of this powerful feature. 🛒✨ In This Episode, You’ll Learn: 🔹 Why the checkout process is crucial for e-commerce conversions 🔹 Recent updates to Shopify's checkout system 🔹 UI components that can optimize the checkout page experience 🔹 How to implement extensions on the checkout page 🔹 The significance of using Shopify's infrastructure for checkout customizations 🔹 How adding cross-sells during checkout can boost average order values Tune in for all the details to supercharge your Shopify checkout! https://lnkd.in/dqfcH-ku #Shopify #EcommerceTips #CheckoutOptimization #ConversionRate #EcommercePodcast

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This past week, I had the privilege of being in Ottawa with my incredible marketing team for our QBR and 2025 planning lock-in. After months of remote work, being back in person was a reminder of the irreplaceable energy and connection that only happens when we're face-to-face. The spark of rapid ideation. The clarity of immediate communication. The sheer agility of being able to read the room, pivot on ideas, and align in real time. The authentic connections that deepen when you're sharing not just ideas, but meals, laughter, and the occasional late-night "aha!" moments. But let me be honest: it was also exhausting. Going from months of screen-time collaboration to being on all day, every day, for an entire week was a major shift. By the time I boarded my plane home, I found myself sobbing in a mix of mental exhaustion, emotional release, and maybe even some gratitude for the shared experience. This week reminded me of the magic of in-person work, but also the toll it can take. The emotional and physical shift of being so intensely present—after so much time apart—is something I’m still processing. I don’t know what the future of work looks like. The balance between remote and in-person remains a complex equation we’re all figuring out. But what I do know is that moments like this—both the highs and the lows—are what push us forward, as individuals and as teams. To my team: thank you for showing up with all your energy, ideas, and hearts this week. To anyone else navigating the new era of work: I see you.👀

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It's one thing to know about AI, I want you to know HOW. This video is PACKED with training! Automate and ➤ SLASH Costs Transform your social media strategy from a time-consuming task into an efficient, automated system. By automating 90% of content creation, you can drive engagement, build authority, and save on costs—so you can focus on what matters most. ➢ Engaging with your customers. Special shout out to Yunus B - let's get some automation goin'

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Check out our latest contribution to the Calgary Marketing Association blog, featuring GA4 reports! Google Analytics 4 features a variety of reports that offer access to information in an organized and focused way. They present comprehensive views of user behaviour, helping you make informed decisions towards driving effective and desirable results for your business. We’ve put together a list of 7 GA4 reports you businesses should use to boost business performance. From real-time monitoring to in-depth user analysis, these reports can help you gain a deeper understanding of how your website is performing, and to get the insights needed to make improvements. Read on at the Calgary Marketing Association blog: https://lnkd.in/gRj8Hj8a #GA4 #GoogleAnalytics4 #DataAnalytics #Google

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Tired of Your BC Business Getting Lost Online? ️ Search No More! I help businesses dominate local searches & attract new customers. Let's unlock the power of Local SEO! . . . #BCBusiness #LocalSEO #DigitalMarketing #VancouverSEO #VictoriaSEO #FraserValleySEO #KelownaSEO #LetsTalkSEO #GrowYourBusiness #AttractLocalCustomers #IncreaseWebsiteTraffic #BoostSales #GMBListing #ContentMarketing #CitationBuilding #OnlineReviews #SocialMediaMarketing #MobileOptimization #VoiceSearch #LongTailKeywords #LocalContent #CommunityEngagement #RankHigher #BeSeenOnline #ResultsDriven #MarketingStrategy #AvonMarketing #LetsConnect #LetsGrowTogether #CanadaBusiness Esha S. Avon Marketing & Media Inc.

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Have you ever wondered if you should buy a .CA or .COM? 🤔 For Edmonton business owners, this seemingly small decision can have a BIG impact on your online success. As a digital marketer, I've seen how the right domain extension can: Boost your local SEO rankings Build instant trust with Canadian customers Show your commitment to our Edmonton community 🍁 Fun fact: 84% of Canadians prefer clicking on .CA websites! Want to make the right choice for your business? I've written a detailed guide breaking down everything you need to know about choosing between .CA and .COM domains. 🔗 Read the full guide here: #EdmontonBusiness #DigitalMarketing #SEO #SmallBusiness #YEG

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Our iFishCanada Content Strategy Agent is crazy. 🚀 One of the most common problems in Lodge Marketing is the lack of an actual strategy. I started with exactly that issue. Throwing darts, but blindfolded. After two decades of online marketing, I'm shifting to AI Strategy Agents to level up my content. Here's what they can do: → Creates detailed content strategies with stories → Trained on all your company information → Build Search Traffic and Social Media Visibility It's like having a content strategist - but a fraction of the cost How it works: 1. Analyzes Topical Authority Keywords & Company data 2. Extracts customer question insights from Reddit 3. Builds a personalized content strategy 4. Instructs AI agents on the story format to write The result is in the data. → Content that actually converts → Tailored to YOUR audience & goals → Professional posts that don't NEED editing (but you can). No more guesswork. No more wasted time. Just targeted, effective content that drives results. Think about it: How much time do you spend on online marketing? How often does it actually hit the mark? Now imagine having an AI do all that heavy lifting for you. It's truly a game-changer (at least for me) High-quality Fishing Story content in minutes, not hours. Based on an actual content strategy. Do I need to say more? P.S - DM me if you're interested, I'll send across a demo on how our automation will transform your Lodge or Resort content.

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The countdown is on! Only a few days left until the LMA Canada Region annual conference in Niagara Falls. Will I see you there? I’m thrilled to join Chris Fritsch and Adrian Lürssen on the panel "Data Detox: Cultivating Joy and Efficiency in Your Information Ecosystem" where we'll take a #MarieKondo inspired approach legal data management and share practical strategies to help you spark joy in your data strategy.   #LMACanadaConference #BigData #DataManagement #InformationEcosystem #DataHygiene #MarketingOperations #MarketingAnalytics #MarketingTechnology

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Ready to transform your customer success strategy with cutting-edge insights? Dive into this episode of Scale Your Sales, where Emma Lo unpacks the latest trends in customer success and AI-driven personalization. Emma, the onboard czar at Noibu and leader of Canada's thriving CS in Focus community, shares golden nuggets on predictive analytics, the importance of customer advisory boards, and the true meaning of personalization at scale. You don't want to miss this episode; it's a blueprint for game-changing growth! https://lnkd.in/ehqgZB7R #scaleyoursales #customergrowth #techleadership #technology #AI #sales

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NEW BLOG ALERT ‼ 10 Tips to Become a Top SaaS Seller is live. Link in the comments. Had a ton of fun with this one. Huge thanks to Avi Altschuler & Brantley Atkinson (Triple Whale), Talyson (Bacco) O’Mahoney (Tecsys Inc.), and Sam Moser (dbt Labs) for participating! They're proof that even in tough market conditions - honing in on processes, being creative with prospects, caring about relationships internally & externally, and putting in the WORK will lead to results 💲 Credit to RepVue for the data. #SaaSsales #AI #salestips

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Looking to enhance client relationships? Our personalized email marketing campaigns help Canadian law firms connect with clients on a deeper level. From tailored content to special offers, we create emails that resonate with your audience. Reach out today for a free consultation! #LawShopMarketing #MarketingServices #SEO #WebsiteDesign #WebsiteDevelopment #Branding #LegalMarketing #LawFirmMarketing #SEOExpert #WebsiteDesigners #realestatelawyer #SEO #digitalmarketing #legalmarketing #onlinemarketing #lawfirmSEO

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Check out this blog on how digital marketing agencies can build a lead-generation business. My first blog for Vendasta! #vendasta https://lnkd.in/gBJDQfmK

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Next year, Lightspeed Commerce will exit its teenage years and turn 20. What does that maturity mean? For me, it’s all about shifting from simply a growth mindset to one of profitability. I sat down with Gus Papageorgiou, our Head of Investor Relations and host of the Inside Lightspeed podcast, to discuss this cultural shift, where we’re heading, and how my role as CEO will guide this moving forward. When Lightspeed first started, we were all about seizing opportunities — whether it was moving to the cloud early on, expanding into new markets, or launching payments. These bold moves have driven us to where we are today. Now, as we approach this new chapter, we're putting an emphasis on: - Doubling down on areas where we can truly excel and deliver the most value to our customers. - Making profitability our new North Star and ensuring that every move strengthens our foundation. - Staying true to our core mission: helping SMBs thrive. But now, we’re doing it with a sharper focus on long-term success. Had a great time reflecting on Lightspeed’s past, as well as discussing our vision for the future. Check out the full podcast here: https://lnkd.in/gF3vG-Qn

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What do 2025, maple syrup and marketing have in common? Very little, except for the point of this post: I love my country and many companies are hurting right now. I would love to open an invitation to any Canadian SMB that is having a hard time with knowing how to approach growth or even maintenance in 2025. ➡️ Just shoot me a DM and we'll set up a time to: • Do a live share of search analysis • Live ad platform review • Live strategy chat + whatever you want! And of course this is free :) FAQs: Q: Why are you doing this? A: Well it's a win-win. Giving value at Christmas time makes me feel good and it's good for personal branding and visibility. Q: What do I walk away with? A: At the very least, clarity and direction in growth strategy Q: When is this a thing until? A: The end of the year but we'll see what happens & maybe do more! Q: Why type of company? A: Any Canadian SMB that is maintaining or declining in QoQ growth, preference for impact-driven companies. Q: Can I bring my team? A: Of course! Q: How long? A: Up to 1.5 hours if you want it Q: What if I really, really don't like you? A: I can't... really help with that, sorry eh Please considering sharing this post as well to reach more #Canadian companies and/or send it to someone you know! #marketing #strategy #business #growth

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Get about 25 Newfoundlanders in a room, myself included, and it's going to be a good time, even at a #pricing workshop! Thanks to Dean MacIsaac for making it happen, and to the founders at the Genesis Centre who brought their A-game with lots of great questions! If spotted, quiz them on: - Why setting up pricing tiers (no matter what you sell) positions you to capture more revenue - How using the 'jobs to be done' framework dictates how many tiers you need and what to include in each - How to align the price you charge to the value you deliver so that customers keep coming back for more What would take the stress out of pricing for you? #startups #pricingstrategy #SaaS

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"You have to have a website." That was the cry. Whether you were Joe's Pizza or a huge multi-national company. A gas station brand in Canada hired our ad agency to build them a website. This is before mobile. Before location. It was an online brochure about how awesome they were – because you have to have a website. It was the first marketing tactic that you had to have. If someone said to Joe's Pizza or Petro Canada that "you have to have outdoor" the people would say something about the marketing mix and maybe it was good, but you dpn't have to have outdoor. You have to have a website. This made it different. it wasn't a marketing tactic anymore. It was like a sign out front. A thing for marketing, but different. Like the sign out front, it was ignored once the website was made. If it was higher ed, it is refreshed every time a new president was hired. "We need a new sign," they essentially said to impose their imprint on the brand. Having a marketing tactic that you had to have meant it was easy to get the next ones. You have to be on Facebook. You have to be on Twitter. You have to be on YouTube. You have to be on TikTok. You have to be on BlueSky. We have social media managers – we don't have outdoor media managers. What is the point? Websites are marketing tactics. If the tactic is wrong, then so is the website. Joe's Pizza only needs a menu online with hours. That's it. Your institution of higher education doesn't need 100 Facebook Pages. It isn't helping. We need to simplify marketing. It is out of control.

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Pumped to be in Toronto today for Shopify editions.dev with Barrel CTO Wes. If you're here - come say hi 👋🏼 If you haven’t had a chance to check out the 150+ product updates in Shopify’s bi-annual release, Summer Edition '24, check it out here: https://lnkd.in/gETbX_2P It’s hard to believe we’ve been helping brands launch on Shopify since 2009. A lot has changed in the last 15 years. It's no longer enough for brands to invest in their website alone—they need to meet their customers where they are to succeed. As an agency, Barrel has evolved from focusing solely on a client’s website to examining the entire customer journey, seeking opportunities to enhance how customers shop and experience the brand across touchpoints. Many of our clients are CPG brands, making this approach even more relevant. These days we're working on building Shopify B2B E-Commerce storefronts, designing Amazon content, creating personalized email/SMS flows, and implementing Shopify POS. Shopify has continually evolved with merchants' changing needs and customers' buying patterns. They’re not afraid to embrace partnerships like Amazon Buy with Prime while investing the same energy in POS and B2B that got their core e-commerce offering to where it is today. The Summer ’24 Edition is aptly titled ‘Unified’ and, as usual, it’s a lot to digest. The addition of a “Top 10” summary this year is a great starting point. Among my favorite updates are unified & tailored Markets experiences across B2B and retail, store credit availability, split shipping in checkout, and seamless store pickup between POS and DTC. I'm eager to dive into the Summer Edition '24 with our team over the next few days and uncover new opportunities to enhance our clients' commerce experiences. + Subscribe to my newsletter for a weekly look at what I'm building and learning in agency leadership, life, and e-commerce: https://lnkd.in/eJU8Zpt

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I led a Personal Branding Workshop with Buffalo Niagara Partnership - BN360 and shared this ChatGPT Prompt to help develop your content strategy on LinkedIn ✨💖. Copy and paste my Content Pillar Prompt: You are a LinkedIn content creation and growth expert. I am [insert your personal brand statement and descriptions]. First, develop a list of content pillars and review them with me. Once I agree on the content pillars, develop a content planning calendar template for LinkedIn posts and articles over the next quarter. The template should include themes based on industry events, holidays, and trending topics in [Your Industry]. Also, suggest a posting frequency that balances visibility with audience engagement, considering the best times and days to post. I want you to create a content calendar using this framework: T = TEACH ME H = HELP ME I = INSPIRE ME S = SHOW ME Each day of the week should have a different content pillar focus and should be repeated throughout the month. Take a deep breath and work on this problem step-by-step.

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