Samantha Quon

With AI becoming more prominent, it's more important than ever to make sure you are promoting the expertise the humans in your organization possess to the humans you are trying to connect with. #ContentMarketing

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⏰ Marketing News Canada alert! I had the pleasure of speaking with one of Canada's top marketers Stephen Kiely of Dentsu Creative Canada. We spoke about his origin story, what brands have to watch out for and what agency folks have to consider to move up in their careers! Thanks Stephen Kiely for a fun time! 👍 https://lnkd.in/gPDwaHmU #marketingcareers #marketingpodcast #marketingnewcanada #agencylife

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If you need quick insights or have questions about the shopping journey.... 👆I've got the voice of the 🇨🇦 consumer ready to quickly answer! Consumers consider a lot of factors in their buying decision. Discoverability, price, ingredients, emotional benefits, convenience.... or ethical reasons such as the Loblaw boycott. We ran a rapid response survey to understand how Canadians found about the boycott and what are the expected outcomes for the boycott (link in comments). The impact study like the above, understanding flavour preferences, gaining insight into purchase frequency or evaluating campaign taglines…. As long as it can be answered in 5 questions these surveys can find the answers! Not sure of the questions to ask? No problem! Tell us the objective and our research team will help develop the survey. The more you can understand your consumer, the better your marketing decisions will be! In light of the high interest following the aforementioned study, Caddle and I have an amazing offer for all our custom insights enthusiasts and market researchers. Until June 30, we are offering $5K off our bundle of 10 Rapid Response surveys! To take advantage of this 20% off, DM me or contact us at https://lnkd.in/gwQ6r9cn. #research #consumerinsights #canadianconsumer #data #innovation #surveys #promotion

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Looking for ways to improve your blog engagement? Here are nearly two dozen tips on how to do that. #ContentMarketing

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Looking for ways to improve your blog engagement? Here are nearly two dozen tips on how to do that. #ContentMarketing

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It might be obvious but how Marketing professionals view ROI is not as we might think. It's not about either or but how we take it as a KPI for our campaigns and how dominant it will be across our strategy. In this article you can search for the Facts and Key Data about the role of ROI in advertising. #Advertising #Marketing #KPI #Strategy #Financials

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Most in my network realize that BIG-Media.ca is a site at which you can read extremely accurate, trustworthy news. But we are more than a news platform. We are a community. We are a community of critical thinkers. We are a community of critical thinkers who care. We are a community of critical thinkers who care and encourage scrutiny. We are a community of critical thinkers who care, encourage scrutiny, and celebrate constructive debate. We are a community of critical thinkers who care, encourage scrutiny, celebrate constructive debate, and practise intellectual humility. We are a community of critical thinkers who care, encourage scrutiny, celebrate constructive debate, practise intellectual humility, and only occasionally are guilty of constructing repetitive, run-on sentences to deliver a message 😉 Join us as we work to elevate public discourse and foster societal harmony. #news #media #journalism #intelligence #logic #respect

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Here's an eye-opener: When it comes to marketing, small businesses across Canada are turning to social media in droves. In fact, a whopping 94% of them are tapping into platforms like Facebook, Instagram, and LinkedIn to get their message out there. And get this—more than half of them are doing it every single day. It's not just a passing trend; it's become a vital part of how businesses connect with customers and grow their brand. #OpenDoorMarketing #MarketingAgency #MarketingStatistics #SocialMedia #SmallBiz

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Happy Friday y'all. So I keep seeing job posting for #influencer and creator marketing in Canada that are exclusively entry level. When are people/business leaders going to realize that #creators are having a major impact on product discovery, consumer behaviour and driving conversion? It's also the top channel for #entertainment - which is the space brands are trying hardest to occupy. Not upset, just surprised this hasn't caught on yet. If you need help with your creator strategy lmk, I am here for it. #creatoreconomy #influencer #marketing #socialmedia #socialstrategy #conversion #productdiscovery

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Even if you have a content strategy developed and you’re following it, that’s not really the end of the development.  Because it’s ongoing.  You should be constantly creating, distributing (and repurposing), and monitoring your content pieces to see what works, what doesn’t work, what could work a bit better with some tweaks.  Don’t carve your content strategy in stone. Write it down in pencil so you can go back and erase the parts that don’t work like you expected them to, and rewrite a new way of doing it to see if that works better.  It’s all about the incremental, but constant improvement.  #ContentMarketing #ContentStrategy --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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