Rohan Sofra

Rohan Sofra

Calgary, Alberta, Canada
2K followers 500+ connections

About

In the dynamic world of digital marketing, I've not only achieved success in managing…

Services

Activity

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Experience

  • JPS Furnace & Air Conditioning Graphic

    JPS Furnace & Air Conditioning

    Calgary, Alberta, Canada

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    Calgary, Alberta, Canada

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    Brossard, Quebec, Canada

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    Montreal, Quebec, Canada

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    Montreal, Quebec, Canada

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    Jalandhar, Punjab, India

Education

  • Tav College Graphic

    Tav College

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    Built websites with HTML and CSS, later with WordPress. Optimized their SEO. Built full fledged paid media campaign for Club Kombucha. Designed Pizza pages with JavaScript. Used Google Analytics to track clicks and impressions on Web pages. Made wireframes for websites. Tested Mailchimp. Used Trello in Project Management.

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Licenses & Certifications

Projects

  • Google Analytics, Google Tag Manager and Google Data Studio

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    Familiarity with Google Analytics Interface.
    Knowledge of Behaviour reports, Acquisition reports, Audience report and Conversions.
    Elaborated the data through Data Studio.
    Linked the WordPress website and Google Analytics account to Google Tag Manager.
    Setup tags and triggers to track clicks on links, page views and clicks on form buttons.

  • Google Search ads campaign and Google Display ads campaign

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    Google Search ads campaign for Club
    Kombucha.
    Google Display ads campaign for Club
    Kombucha.
    Full-fledged research of keywords and
    competitor analysis.
    Budget allocation and usage.

    Other creators
  • Website creation by Html and CSS alone

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    Made websites with HTML and CSS alone
    Made drop down menu.
    Made fully working website on a car dealership.
    Embedded Youtube videos to make user
    experience engaging.
    Embedded Google maps and Ninja forms.

  • Website creation on WordPress and SEO

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    Made full fledged website on WordPress.
    Reduced loading time from 7 seconds to 3.9
    Used plugins to optimize images and mitigate
    excessive use of Javascript and CSS.
    On page SEO.
    Off page SEO.

    See project
  • WordPress website

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    Made car dealership website on WordPress.
    Added drop down menu.
    Created child theme.
    Designed web pages in a very professional way.
    Used plugin for contact us page.
    Embedded maps and images.

Languages

  • English

    Native or bilingual proficiency

  • French

    Elementary proficiency

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