John Rau

Meet Kim Chau, a new powerhouse CMO at Chief Outsiders. With 15+ years in tech marketing, Kim drives growth through strategies that boost pipeline, conversions, and ROI. CEOs in SaaS and IT services, you’ll want to get to know Kim and see how she's transforming marketing outcomes 👇 #FractionalCMO #SaaS #RevenueGrowth

21

7 Comments

87% of revenue leaders are still wrestling with their funnels.   If your funnel feels more like a leaky bucket, it's time to take notes. From cross-functional chaos to garbage data (we’ve all been there), this post is packed with golden fixes for those funnel fumbles!  No need to live in funnel nightmares—learn from these 10 common mistakes and turn that leaky bucket into a revenue machine discussed by Neil Sarkar #revops #salesfunnel #revenuegrowth #b2bmarketing #salesstrategy #leadgeneration

9

You're not just hitting targets, you're making bullseyes! 🎯 ABM isn't just a buzzword; it's a game-changer for B2B marketers. At PinkPiano Inc, we've got over 15 years of ABM expertise ready to amplify your ROI. 🚀 Ready to get strategic? 📈 Let's personalize your approach to hit those high-value accounts. Get Started at https://lnkd.in/dMHi68nF #ABMStrategy #B2BMarketing #MaximizeROI

3

We’re going to Gainsight's #Pulse2024 next week! Our Founder & CEO, Brent Grimes, will present: “Health Scores are Dead! AI-led Outcome-Based Scoring Improved Net Retention & Quantifies CS Impact” on May 15! Learn more about: ✅ How to move towards Outcome-Based Scoring to target specific revenue outcomes (like churn from product downgrades or competitors, cross-sell, upsell at renewal, big deals) ✅ How to quantify the revenue impact of outcome-based scores to justify CS investments ✅ How our approach will prepare you for Enterprise AI Book time to chat with us (link in comments! ⬇⬇⬇)! See you at #Pulse2024!

25

2 Comments

Tomorrow is the big day! Our Folloze crew is READY for Dreamforce and excited to hang out in the Connect Space with 6sense! Don't miss your chance to connect, learn, and discover how we can supercharge your marketing strategy together. Let's rock the future of marketing! Get the scoop here: https://lnkd.in/dgwubyAb -- #BuyerExperience #B2BMarketing #MarketingStrategy #MarketingResearch #MarketingTools #MarketingPlatform #B2BPlatform #B2BBuyerJourney

10

What metrics should you focus on when budget conversations come around? According to Kady S., CMO at Lightspeed Commerce, there are 3 metrics buckets your CFO actually cares about. 1️⃣ Volume Number of MQLs, SQLs, closed/won data, data that shows the amount of leads and deals you're sourcing and closing for the company. 2️⃣ Velocity Think time to close, time to transaction, time to first touch, the numbers that help your CFO understand how your teams perform in deals. 3️⃣ Efficiency This is your ROAS, percentage of Sales/Marketing spend, numbers that demonstrate how you're using the budget you're already allocated. Catch the rest of her Pipeline Visionaries episode here: https://bit.ly/3ytirHj

5

1 Comment

SaaS teams aren’t stagnant, and their compensation plans shouldn’t be either. But the two rarely stay aligned as targets, teams, and the market change. Historically, it’s been too hard to adapt and introduce plan changes without major disruption to sales, operations, and payout processes. That is… until now. Today, we are excited to announce major platform enhancements that give Sales, Finance, and RevOps leaders adaptability and usability in a commission tracking platform. Features like a first-of-its-kind Mapping Manager that allows users to build data logic once in a template, save it, and re-use it anytime they need to add a new comp plan and connect to its data source. (A massive time saver.) Our Manager Plans and Dynamic Team Assignments are designed to seamlessly support the shifts that occur when reps transition between teams. These features ensure that your compensation plans stay aligned with your evolving team structure. And a new multi-level approval process ensures that by the time Finance gives its final sign-off on commission earnings, reps and sales leadership have already seen and approved their earnings, streamlining the payout process while giving reps more ownership over their commissions. We are constantly listening to our customers and evolving QuotaPath to address their biggest pain points. Thank you to everyone who contributed to today’s announcement, which positions QuotaPath as the most adaptable commission software on the market. Check it out below. #RevOps #commissions #software #adaptability

48

17 Comments

Maximize Renewals and Minimize Churn with Effective Customer Success Strategies In partnership with OneEleven, PracticalCSM continues the miniseries designed to empower post-seed companies in Toronto. This installment dives into the pivotal roles of churn and renewals in tech startups. Renewals and Churn: Two Sides of the Same Coin Having a Customer Success Manager (CSM) can be your best strategy against lost revenue. By maximizing the value that customers get from your products, CSMs play a crucial role in encouraging renewals and reducing churn. Is it Time for a CS Department? Before jumping in, evaluate if your tech startup truly needs a CS department and whether it's the right time to set it up. For many, especially in complex service sectors, the answer is a resounding yes. 📥 Download our free PDF to discover more about how effective customer success management can significantly impact your startup's growth and customer retention. https://lnkd.in/d2HfYFJF #CustomerSuccess #TechStartups

1

Kyle Poyar explains how pricing evolves over time for SaaS companies To learn more about pricing, check out the podcast episode: https://lnkd.in/gJYwubVj #productmanagement #saas #pricing

12

Ryan Longfield has an impressive experience. He currently runs revenue for Shopify in the Americas and did a stint at LinkedIn and was CRO of Gong. In this week's "The Science of Scaling" podcast, he and host Mark Roberge dive into Ryan's wealth of knowledge. In this clip he shares the principles he developed while at Gong. Get the podcast in all the usual podcast-y places. Or hop on over to the HubSpot for Startups Resources blog and read the key takeaways. (We give all kinds of options to grow and learn!) #cro #sales #data https://hubs.la/Q02DMc8T0

8

Analytix Labs Empowers Businesses with AI-Powered Customer Analytics for Smarter Decisions 📊 Analytix Labs, based in Canada, is revolutionizing the landscape of customer analytics with its state-of-the-art AI-powered platform. Designed to help businesses understand their customers better, the platform offers invaluable insights into customer behavior, enabling companies to make data-driven decisions and enhance their marketing strategies. 🚀 Strengths Analytix Labs possesses a powerful AI-driven platform that empowers business owners to identify the best marketing channels, optimal pricing models, and upsell opportunities for their customers. By analyzing vast amounts of data, the platform identifies patterns in customer behavior, ensuring decisions are based on solid data. This capability allows marketers to refine product pricing, create effective marketing campaigns, reduce churn, and increase customer lifetime value. Moreover, the platform helps prevent customer churn by anticipating when customers are likely to leave and intervening with the right message at the right time. 💡 Weaknesses Despite its advanced technology, building trust in the market will take some time for Analytix Labs. Being a new entrant, the company will require a significant investment in marketing to raise brand awareness and establish a strong market presence. Trust and credibility are critical in the AI and data analytics industry, and gaining them is a gradual process. ⏳ Opportunities The widespread acceptance of 4G and 5G technology, along with the surge in smartphone usage, presents a tremendous opportunity for Analytix Labs. More businesses are embracing these advancements, increasing the demand for predictive modeling and Big Data technologies. Furthermore, initiatives by the Canadian government, such as the Digital Technology Supercluster and investments in AI research and development, provide a favorable environment for growth. These factors combined create a promising market for Analytix Labs to thrive and expand its services. 📊 Threats With the handling of substantial amounts of sensitive data and financial information, Analytix Labs faces significant threats from cyber-attacks. Ensuring data security and privacy is paramount to maintaining customer trust. Additionally, the risk of competitors replicating the business model and platform features poses a constant challenge. Staying ahead in innovation and continuously improving the platform is essential to maintain a competitive edge. 🛡️ Analytix Labs is poised to make a significant impact on how businesses understand and engage with their customers. With its advanced AI-powered platform, the company is set to lead the market in providing actionable insights that drive success. 🌟 #AIAnalytics #CustomerInsights #DataDrivenDecisions #AnalytixLabs #InnovationInTech #TorontoTech

1

It's now increasingly possible for founders who are technically capable - and smart enough to realize that experience is a more important differentiator than ever - to pull back some of their tech stack. People are going to continue to move away from Shopify to consider the alternatives - especially as Shopify does away with third-party integrations - or they're going to push Shopify to its limits by focusing on building a custom front-end that better serves their needs. Even though Shopify is technically "built for CRO," it's also a lowest-common denominator scenario, because there's simply no way they can address all the potential use cases in play. Therefore, if a differentiated experience is a premium for your brand, gravitating toward no-code builders and a headless CMS as an alterative as Shopify is a reasonable way to maintain greater control. What are your thoughts about Shopify and its alternatives as no-code improves and technical founders want to take more control back? Tell me about it in the comments below. --- 💎 Hi, I'm Jonathan, the CEO of Boom Labs. 💎 We're an outsourced solution for those sticky Growth Marketing problems that need an experienced resource. 💎 I write about accelerating the growth of your eCommerce business through testing, optimization, and a measured approach to incremental wins. 💎 Follow me for more!

6

2 Comments

It's now increasingly possible for founders who are technically capable - and smart enough to realize that experience is a more important differentiator than ever - to pull back some of their tech stack. People are going to continue to move away from Shopify to consider the alternatives - especially as Shopify does away with third-party integrations - or they're going to push Shopify to its limits by focusing on building a custom front-end that better serves their needs. Even though Shopify is technically "built for CRO," it's also a lowest-common denominator scenario, because there's simply no way they can address all the potential use cases in play. Therefore, if a differentiated experience is a premium for your brand, gravitating toward no-code builders and a headless CMS as an alterative as Shopify is a reasonable way to maintain greater control. What are your thoughts about Shopify and its alternatives as no-code improves and technical founders want to take more control back? Tell me about it in the comments below. --- 💎 Hi, I'm Jonathan, the CEO of Boom Labs. 💎 We're an outsourced solution for those sticky Growth Marketing problems that need an experienced resource. 💎 I write about accelerating the growth of your eCommerce business through testing, optimization, and a measured approach to incremental wins. 💎 Follow me for more!

9

1 Comment

How can sales teams harness the best of technology and human interaction to create meaningful buyer experiences that accelerate revenue? 🤝 On November 20th, join Rahul Vohra, CEO and founder of Superhuman, and Mark Kosoglow, CEO and co-founder of Operator and ex-SVP of Sales at Outreach, for a virtual Q&A about the future of sales in the age of AI. What we'll cover: 〰️Why AI and automation isn't the sales silver bullet CROs thought it was 〰️How sales teams can stay ahead in a world of rising buyer expectations 〰️The right way to harness humans and AI together to drive sales performance ➡️ Register now: https://lnkd.in/gsTkPher

14

1 Comment

Wondering how to collect and prioritize customer feedback for your SaaS product growth? Meagan Glenn, Senior Program Manager at Lavender, shares her insights on leveraging feedback and avoiding common mistakes. Check out our interview with her to learn more! #SaaS #customerfeedback #productgrowth #usersurveys

1