Peter Rodriguez MBA, Chartered Marketer

As an agency owner, you wear many hats: strategist, leader, client liaison, and problem-solver. Amidst juggling deadlines, managing teams, and ensuring client satisfaction, it’s easy for your day to spiral into chaos.  Enter time blocking—a productivity powerhouse that can transform the way you work. 1. Maximize Efficiency with Focused Work Time blocking involves dividing your day into dedicated chunks of time for specific tasks. Instead of multitasking, you concentrate on one priority at a time. Example: Allocate 9–10 AM for strategy planning and 10:15–11:15 AM for team check-ins. This structure keeps you focused on what matters most. 2. Maintain Control of Your Schedule Without time blocking, your day can easily be hijacked by client emails, team queries, or unexpected crises. By scheduling blocks for each task or type of work, you set boundaries, ensuring: • Time for deep work like campaign ideation. • Space for reactive tasks, such as responding to client concerns. You control your calendar instead of letting it control you. 3. Ensure Progress on High-Priority Goals Agency owners often struggle to find time for long-term projects or personal growth. Time blocking ensures these activities aren’t sidelined: • Reserve weekly blocks for strategic planning or professional development. • Dedicate time for innovation, like brainstorming ideas to improve your agency’s services. 4. Reduce Decision Fatigue Decision fatigue arises from constantly deciding what to work on next. With time blocking, your schedule is predetermined, removing the mental burden of deciding tasks on the fly. This clarity: • Keeps you productive throughout the day. • Leaves you with more energy for creative and strategic thinking. Time blocking is more than just a productivity tool—it’s a mindset shift. By intentionally planning your day, you make room for focus, creativity, and balance, ensuring you lead your agency with clarity and purpose. Start small: block just an hour tomorrow for a priority task. Over time, as you refine this skill, you’ll find yourself more productive and in control, turning your agency into a well-oiled machine.

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What one thing holds you back from sharing your influence and impact online? In a world where digital presence is the key to visibility and opportunity, many corporate professionals and leaders hesitate to step into the spotlight. I’ve found the ‘one thing’ holding most people back is a ‘lack of confidence.' Followed by ‘uncertainty in navigating digital tools and platforms’ and ‘no time.’ Sound familiar? You’re not alone! 76% of corporate professionals recognise the importance of digital skills for effective leadership, but only 39% feel confident in their ability to articulate their value and amplify their visibility online. This gap presents a powerful opportunity not just to be seen, but to be truly heard - because your work doesn't speak for itself. If you’re a corporate professional or emerging leader ready to transform your experience, this is 'the one' for you! Join me for this LIVE full-day masterclass, ‘Digital Skills for Impact & Influence’, in partnership with Innovation Central Brisbane to gain the latest in personal brand, digital strategy, and practical tools for raising your visibility and voice. ✨ Build a powerful personal brand online that resonates. ✨ Craft compelling digital narratives that captivate your audience. ✨ Leverage digital platforms for maximum reach and engagement. Only a few places left! Don’t miss this transformative experience that will redefine how you connect, communicate, and create impact in your professional journey. 🚀 📅 Date: Thursday, September 12, 2024 | 9:00 am - 5:00 pm 📍 Location: Innovation Central Brisbane - QUT (Queensland University of Technology)   🔗 Register today: Link in Comments + Contact Details Let’s lead with digital influence and make your impact seen, heard and felt! Gemma Alker GAICD ♾ Crystal Cooke Laura Hurtado Lopez #Brand #BrandingHumans #DigitalLeadership #PersonalBranding #Masterclass #ProfessionalGrowth

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Just a few places left! This Masterclass will change your #personalbrand and #digitalskills game... for life 🚀

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❔ Is your brand unknowingly sabotaging its own success on social media? Discover the top 5 brand killers and learn how to steer clear of these common pitfalls to elevate your online presence. https://lnkd.in/dk8jjZvu #brand #Branding #Marketing #BrandConsistency #BrandAudit #MarketingStrategy #stavanger #tips #marketers

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No matter how hard you try to ignore them, they’re still there Maybe not all 22 of them at once, but the laws of marketing that Al Ries and Jack Trout identified in their foundational book have proven true over the years. First published in 1993, The 22 Immutable Laws of Marketing should be “the mother’s milk”  for anyone interested in branding and business. I won’t reveal all of them to you, but they share common themes: simplicity, focus, the ability to plan ahead, patience in the pursuit of success, and the ability to view your brand and business from a broader perspective. And, of course, let’s not forget the critical importance of understanding consumer psychology. Ries and Trout, who collaborated on theoretical works and ran a consultancy firm together, have left an enduring legacy. Their ideas remain highly regarded even after their deaths, and their books are still widely read by marketers and business professionals around the world. As a younger version of myself would say: give them (the rules) a like and a follow! 😊 #whatamireading #rulosofmarketing

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Have you ever paused in the middle of your busy day, caught in the whirlwind of tasks and responsibilities, and wondered, "Is this really what I want my life to be about?" It's a question that echoes in the hearts of many, yet often goes unanswered. For most of us, self-discovery and personal growth are not linear paths but cyclical journeys full of twists, turns, and the occasional roadblock. The essence of uncomfortable growth lies in owning this journey - in navigating the intricate dance between fear and possibility to unlock your full potential. We do this by breaking free from the constraints of our comfort zones, challenging our long-held beliefs, and embracing the unknown to expand - through challenge, courage, and conscious choice. Our growth also doesn't happen in isolation. The shifts we make within ourselves ripple out to our families, communities, and even the world. This is the beautiful, expansive nature of growth; it's a gust of collective inspiration. Consider a parent who decides to pursue a new career path for which they have passion. Their decision directly affects their children, who witness firsthand the courage and determination it takes to follow one's heart. It's this kind of modeling that plants seeds of possibility and resilience in the next generation. The impact is not just personal; it’s societal. If you are not ready to do this for you - then do it for someone you love. Be the role model you wish you had had. Show them it's possible. As they are also unsure and searching for seeds of inspiration and permission. My work revolves around helping people understand their intrinsic motivations, their deeper truths, and showing them how to intentionally move towards what they truly want. It's about creating environments where individuals feel safe to explore their possibilities and unlock the courage and conviction to step into their highest selves. To surprise and delight themselves - as well as those around them. If this resonates with you - find out more in the comments below. Attend a FREE information session. After all - the full power of growth lies in its ability to uplift and elevate us all #uncomfortablegrowth #rolemodel #nowornever? David Morgan Nina Christian Alex Hagan

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Looking to elevate your marketing game? Direct mail isn't just a nostalgia trip, it's a powerful way to connect with your audience! Why Direct Mail? Tangible Impact: Stand out in a digital world! Targeted Reach: Tailor your message to the right people. High Engagement: Experience better response rates! Brand Recall: Keep your brand top-of-mind. Ready to boost your marketing efforts? Together let's create a compelling direct mail campaign that delivers results for your brand! #DirectMail #Marketing #EngageYourAudience #BoostYourBusiness #somuchmorethanprint

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I recently put together a 31 page PDF that gives you a Sneak Peek into UBC, the Ultimate Branding Course, and explains what it is, what it is NOT, who should get involved in this, who should NOT get involved, and walks through the different modules in the course. I highly encourage you to download this PDF today and go through it, as this incredible MRR offer will certainly change the way you look at business today. It will only take you a couple of minutes. #mrrproducts #digitalearning #earnonline #onlinemarketing #ubc #ultimatebrandingcourse #viralmarketing

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A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.

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One of the reason direct mail remains relevant is its ability to integrate seamlessly with digital campaigns. I like to say that direct mail is The Anchor of a marketing campaign. When we use direct mail and digital marketing together, we augment each channels’ strength. This leads to higher engagement.

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Let's talk real strategies for real growth. Elevate your social media presence with a plan that's as unique as your business. Forget the one-size-fits-all approach; tailor your content, engage authentically, and watch your brand soar. Need a hand? Elevate Consulting is all about using what you've got to create a masterpiece. And guess what? It doesn't have to cost a fortune. Share your top social media challenge below, or reach out to see how we can help. Options start at just $20! #SocialMediaGrowth #BrandAwareness #MarketingSimplified

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Would you like to refine your marketing strategy beyond the digital World? Download the secrets of event and scent marketing with the ebook, Thinking Beyond Social Media: How to Use Event and Scent Marketing to Build and Grow Your Business." Did you know that event attendees are 74% more likely to have a favorable view of your product? Grab your copy now! https://lnkd.in/gpevpQ-B

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Having a strategy helps you filter opportunities. It provides a framework for evaluating if something aligns with your bigger picture. This allows you to: ✔ Prioritize effectively: You can focus on opportunities with the highest potential payoff for your goals. ✔ Make clear decisions: The strategy acts as a compass, guiding your choices and avoiding impulsive decisions. ✔ Optimize resource allocation: You invest your resources strategically, maximizing your return. So, while everything might seem like an opportunity without a strategy, it's important to have a plan to navigate them effectively. #businessstrategy #strategicplanning #goalsetting #marketingstrategy #marketingstrategy #leadership

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Do you sometimes feel torn between “content rules” and posting what feels right for you? I DO ✅ There are weeks when I post more, and there are weeks when I post less. Sometimes I try to follow the “content rules”; other times, I prefer to act based on emotion rather than obligation. Understanding the algorithms is important when you want to grow your following, but over the years, I've come to believe that the most important thing is to do what feels right for you. If it aligns with something others believe in, they will find a way to your content and connect with you. When someone asks me, “How many likes is a good number of likes?” “How many times a week should I post?” or “What is the best way to do this or that?” I have to say, “It depends.” There is no right or wrong. It’s just YOU, your desired positioning, and the path that is right only for you. 📷 Mantas Repečka #PersonaCognita Persona Cognita

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