Palma Petrilli

Palma Petrilli

Greater Toronto Area, Canada
6K followers 500+ connections

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About

Talented, results-producing business development, sales and marketing executive with a…

Articles by Palma

Activity

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Experience

  • Cognizant Graphic

    Cognizant

    Canada

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    Toronto, Ontario, Canada

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    Canada

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    Canada

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    Canada

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    Mississauga

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    Mississauga

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    Toronto, Calgary

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Education

  • McMaster University Graphic

    McMaster University

    Activities and Societies: Member of the McMaster Political Science Students Association - Treasurer and Secretary

    Completed a Minor in Business Administration

Licenses & Certifications

Volunteer Experience

  • Oakville Soccer Club Graphic

    Board Of Directors, Board Secretary, Governance Committee Member

    Oakville Soccer Club

    - 2 years 1 month

    Children

  • We Day Volunteer Toronto

    Me To We Style

    - 2 years 1 month

    Children

  • Code.org Graphic

    Hour of Code Class Leader

    Code.org

    - 2 years

    Education

    Engaging with elementary school children to educate them on coding and walk them through a coding game. Building excitement for coding and coaching young students ( including female students) to pursue a career in STEM.

  • Kerr Street Mission Graphic

    Toy Distribution

    Kerr Street Mission

    - Present 8 years 1 month

    Children

  • International Institute of Marketing Professionals Graphic

    VP, Global Alliances for America

    International Institute of Marketing Professionals

    - 3 years 1 month

    Education

    International Institute of Marketing Professionals (IIMP®) is the first independent not-for-profit professional organization which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted…

    International Institute of Marketing Professionals (IIMP®) is the first independent not-for-profit professional organization which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMS) Board which represents the G-20 countries; the IAMS Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMS Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP) which has representation from 150 countries and Advisory Council of Marketing Practitioners (ACMP). The main goal of the global network is to be the voice of the best marketing ideas from all around the globe.

  • Dress for Success Worldwide Graphic

    Mentor

    Dress for Success Worldwide

    - Present 3 years 2 months

Courses

  • ITSMA Account Based Marketing

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  • Landmark Education - Landmark Forum, Advanced Course & Self Expression and Leadership Program (SELP). Coach for the SELP program.

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Honors & Awards

  • Global Marketing Inspire Award 2023

    Cognizant

    Awarded for marketing excellence & driving growth in the Canadian market in 2023

  • Cognizant Cheers Award

    Cognizant

    Creating conditions for everyone to thrive

  • Microsoft Consulting Services #BetterTogether Award

    Microsoft

    Palma and the Solution Strategy Team were awarded the Q4 2019 #BetterTogether Award for their work on the Services Canada Market Assessment Project.

    The Canadian Solution Strategy team created a market assessment framework to provide insight to the leadership team and the planning cycle that has been pivotal to local planning and used as a model for the Corporate/USA team and others in the Region.
    The team developed a comprehensive framework that incorporates Microsoft historical…

    Palma and the Solution Strategy Team were awarded the Q4 2019 #BetterTogether Award for their work on the Services Canada Market Assessment Project.

    The Canadian Solution Strategy team created a market assessment framework to provide insight to the leadership team and the planning cycle that has been pivotal to local planning and used as a model for the Corporate/USA team and others in the Region.
    The team developed a comprehensive framework that incorporates Microsoft historical data, propensity data, local market intelligence and industry analyst data to form that quantitative basis and layered in a qualitative assessment that included capability, market forces and time to revenue.
    The market assessment has been a critical input into the FY20 planning cycle and has helped inform critical leadership decision points in subsidiary and area planning to drive segment alignment and consumption.

  • Microsoft Gold Club - Circle of Excellence

    Microsoft

    The distinguished Gold Club Award recognizes the extraordinary performance of individuals who transform and contribute to the overall success and growth of Microsoft. Recipients demonstrated significant impact to business results through demonstrating a growth mindset, delivering transformation deals as One Microsoft, driving Customer & Partner obsession, making a difference to change the world and acting in the spirit of One Microsoft.

  • Finalist - Marketing Excellence Award - Transforming Marketing for Digital Leadership

    ITSMA

    ITSMA, the leadership community for B2B marketers in the connected economy, recognizes finalists annually in their yearly Marketing Excellence Awards Program.

    The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights…

    ITSMA, the leadership community for B2B marketers in the connected economy, recognizes finalists annually in their yearly Marketing Excellence Awards Program.

    The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

    Palma and the Solution Strategy Team were finalists in the "Transforming Marketing for Digital Leadership" category: https://www.itsma.com/finalists-for-the-2017-marketing-excellence-awards/

  • Microsoft Services Sales Award

    Microsoft

    Sales Award for contributing to the success of others, driving sales deals and quota across the Services Consulting business.

  • Microsoft Customer Partner Experience (CPE) Champion Award

    Microsoft

    Demonstrating exemplary achievements and contribution to Microsoft's goal of being #1 in customer and partner satisfaction.

Languages

  • English

    Native or bilingual proficiency

  • Italian

    Native or bilingual proficiency

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