Nadeem Kassam

➜Book New Patients:
With Connect the Doc's online bookings, patients can learn about your office, read your positive reviews and book an appointment with ease.

➜ FEATURES:
✔ Get Confirmed Patient Bookings
✔ Manage Existing Bookings
✔ Fill Cancellations

*Please click see publication to view the Connect the Doc Blog articles.

Topics include:

Challenges of Hiring Receptionists for Dental Offices Post Pandemic
Live Chat: Stay Connected Even When Your Dental Office Is Closed
Why Hire a Dental Marketing Agency
What is dental SEO and how does it work?
The Power of Word-Of-Mouth for Dental Practices
3 Tips to Increase New Patient Conversions on Your Dental Website
6 Marketing Channels Dentists Need to Consider
Live… Show more

*Please click see publication to view the Connect the Doc Blog articles.

Topics include:

Challenges of Hiring Receptionists for Dental Offices Post Pandemic
Live Chat: Stay Connected Even When Your Dental Office Is Closed
Why Hire a Dental Marketing Agency
What is dental SEO and how does it work?
The Power of Word-Of-Mouth for Dental Practices
3 Tips to Increase New Patient Conversions on Your Dental Website
6 Marketing Channels Dentists Need to Consider
Live Chat: A Conversational Marketing Solution for Dentists
10 Reasons Your Dental Practice’s Google Reviews Matter
What is HIPAA & How Does it Affect My Dental Practice?
Top 5 Reasons Patients Choose Their Dentists
How to Calculate Your Dental Patient Lifetime Value
The Ultimate Guide to Selling Your Dental Practice
How Dental PPC Marketing Attracts Local SEO Traffic
How to Increase the ROI of Your Dental PPC Campaign
10 Tips to Improve Dental-Patient Communication
How Text Messaging Improves Dental Patient Relationships
Local SEO Statistics Every Dentist Should Know
How to Optimize Your Dental Website for Local SEO Show less

More than 135 new Google reviews with Connect the Doc.
Doran J Riehl, DDS offers cosmetic, preventive, and general dentistry to the community of Yakima, Washington and surrounding areas.

Before partnering with Connect the Doc, Dr. Doran Riehl and his team were having a difficult time finding a service that would work alongside Lighthouse 360, their existing patient communication software, to automate the process of asking for patient reviews specifically on Google and Facebook… Show more

More than 135 new Google reviews with Connect the Doc.
Doran J Riehl, DDS offers cosmetic, preventive, and general dentistry to the community of Yakima, Washington and surrounding areas.

Before partnering with Connect the Doc, Dr. Doran Riehl and his team were having a difficult time finding a service that would work alongside Lighthouse 360, their existing patient communication software, to automate the process of asking for patient reviews specifically on Google and Facebook.

Dr. Riehl and his team saw that the reviews being generated by Lighthouse 360 were going to a “microsite” called Rateabiz. They worried that prospective patients might discredit reviews on a site they were unfamiliar with. They also knew that most prospective patients were searching for a dentist on Google, and that’s where their reviews needed to be.

After a couple of friendly and informative phone calls, they decided to sign up with Connect the Doc.

*Please click see publication to read full success story. Show less

More than 1,400 new patient reviews with Connect the Doc.
Rykiss Orthodontics offers orthodontic treatment throughout multiple locations in Winnipeg, Manitoba.

Before partnering with Connect the Doc, Dr. Mark Rykiss and his team were having a difficult time finding a service that would integrate with their orthodontic software and automate the process of asking for patient reviews.

Dr. Rykiss knew that generating reviews on highly visible sources like Google, Facebook and… Show more

More than 1,400 new patient reviews with Connect the Doc.
Rykiss Orthodontics offers orthodontic treatment throughout multiple locations in Winnipeg, Manitoba.

Before partnering with Connect the Doc, Dr. Mark Rykiss and his team were having a difficult time finding a service that would integrate with their orthodontic software and automate the process of asking for patient reviews.

Dr. Rykiss knew that generating reviews on highly visible sources like Google, Facebook and RateMDs would be beneficial to the growth of his practice, he just didn’t know where to start.

After meeting Connect the Doc’s Co-Founder, Nadeem Kassam, at an orthodontic convention in Florida, Dr. Rykiss decided to give Connect the Doc a shot.

Since partnering with Connect the Doc, Dr. Mark Rykiss has been one of our biggest advocates.

*Please click see publication to read full success story. Show less

➜Find your profile on Connect the Doc:
Make it easy for prospective patients to find you online by claiming your profile on Connect the Doc. You will be able to update practice information, monitor your reviews, manage online bookings and design a new website - all within your dashboard.

➜FEATURES:
✔Get New Patients
✔Build Your Referral Network
✔Design Your Website
✔Manage Your Reputation

➜Generate More Reviews
92% of customers read online reviews before making a decision. Stand out from your competition by getting reviews on sites that matter most.

➜FEATURES:
✔ Automated Review Requests
✔ Social Review Sharing
✔ Trackable Results

➤Get authentic patient reviews on top review sites automatically
Turn your happy patients into practice ambassadors and rank higher on Google with Connect the Doc’s review platform.

➜Increase patient reviews
Connect the Doc automatically asks your patients for feedback after their visit. Sit back, relax, and focus on providing the best quality of care. We’ll handle your online reputation so you don’t have to.

➜Reviews where they matter
Tired of positive reviews being… Show more

➤Get authentic patient reviews on top review sites automatically
Turn your happy patients into practice ambassadors and rank higher on Google with Connect the Doc’s review platform.

➜Increase patient reviews
Connect the Doc automatically asks your patients for feedback after their visit. Sit back, relax, and focus on providing the best quality of care. We’ll handle your online reputation so you don’t have to.

➜Reviews where they matter
Tired of positive reviews being posted on sites that your patients have never heard of? We help you generate authentic patient reviews on the sites that matter most: Google, Facebook, and other top industry-specific sites.

➜Rank higher on Google
Most patients looking for a nearby provider are looking on Google. Your rankings are largely impacted by the location of the patient searching as well as the recency, frequency, volume, and ratings of your reviews on Google and other top sites. More reviews mean higher rankings and more new patient leads.

➜Customize the way you get patient feedback
Choose from a variety of workflows to maximize your reputation goals. Review links, surveys, and net promoter score templates allow you to implement and customize a workflow that meets the unique needs of your practice.

➜Keep track of your reputation
Get a comprehensive view of your online reputation across all review sites that matter to your practice. Get same day review notifications so that you can respond to both positive and negative reviews in a timely fashion.

➜Attract new patients
Including reviews on your website makes searchers see your business as more trustworthy. Connect the Doc shares your positive reviews across social media, as well as displays them on your website so that you attract new patients.

Connect the Doc will help your practice establish a professional online presence, dominate search results, get more reviews and grow your practice by attracting more patients. Show less

➜ Get More Referrals:
Connect the Doc's Social Media Referrals put you in front of your patient's entire social network. Track clicks, shares, and new patient bookings from unique patient referral links.

➜ FEATURES:
✔ Reward Patient Referrals
✔ Eliminate Referral Generation Frustration
✔ Track Your Growth

In this article, Nash and I discuss how marketing has changed in the last few years and how private healthcare clinics can best spend their marketing budget to see a positive ROI on their investments.

How to generate more referrals for your health care practice. Fill empty chair space. Save time and money on marketing.

*Please click see publication to get your free copy.

➤Keep Track of your Leads and Reviews with Ease...
Move your CRM out of a spreadsheet and into our polished CRM. A powerful tool to help you close more deals, gain more leads, and visualize relevant metrics.

➜ All Your Leads Centralized in One Place
Beautifully visualize all your leads and how they move through the pipeline in the opportunities dashboard. Easily add notes, appointment times, and other relevant information.

➜ Integrations With A Multitude of… Show more

➤Keep Track of your Leads and Reviews with Ease...
Move your CRM out of a spreadsheet and into our polished CRM. A powerful tool to help you close more deals, gain more leads, and visualize relevant metrics.

➜ All Your Leads Centralized in One Place
Beautifully visualize all your leads and how they move through the pipeline in the opportunities dashboard. Easily add notes, appointment times, and other relevant information.

➜ Integrations With A Multitude of Applications
Easily integrate with thousands of apps to pull in leads from any source, ranging from your website forms to social media platforms to paid ads on Google.

➜ Visualize Relevant Metrics on a Central Dashboard
Clearly and beautifully visualize metrics pulled in from multiple sources. See your web traffic, value of leads in your pipeline, a breakdown of leads by sources, and more.

➜ Easily Switch Between Text and Email Communication
Switch between texting and emailing leads with the click of a button. View the entire chat history, both email and SMS, all in one chat window for a complete view of the conversation.

➜ Keep Track of Who’s Contacted A Lead
See who on your team has engaged with the lead and avoid reaching out to the same person twice. Easily visualize all past communication with contacts at any stage of the customer journey.

➜ Get a Complementary Textable Phone Number
Effortlessly communicate with leads and patients through the CRM with a two-way textable phone number, personalized to your area code.

➜ The Power of the CRM in your Pocket (coming soon)
Keep track of your new leads and respond to them while on the go with our iOS/Android app. All the same functionality of the web app, accessible anywhere!

Connect the Doc will help your practice establish a professional online presence, dominate search results, get more reviews and grow your practice by attracting more patients. Show less

➤Meet Walter - A website chat tool designed for dentists
Walter acts as your 24/7 digital receptionist and helps practices automate the process of fielding common patient enquiries, and capturing new patient leads.

➜ Stay connected even when your office is closed
Most new and existing patients have very similar questions, which is why we created Walter. Walter is designed to update patients on the status of your office, qualify and screen new patients, answer common questions, and… Show more

➤Meet Walter - A website chat tool designed for dentists
Walter acts as your 24/7 digital receptionist and helps practices automate the process of fielding common patient enquiries, and capturing new patient leads.

➜ Stay connected even when your office is closed
Most new and existing patients have very similar questions, which is why we created Walter. Walter is designed to update patients on the status of your office, qualify and screen new patients, answer common questions, and help you generate more patient leads. Walter is your 24/7 digital receptionist.

➜ Easily jump into the conversation
When Walter engages in a chat with a website visitor, you (or your staff) will be notified. From there, you can either jump into the conversation and instant message with the visitor, or you can let Walter handle the communication and capture the contact information of the website lead.

➜ Communicate with your patients via text messaging
In today's world, many patients have become comfortable with instant messaging and text messaging as their primary means of communication. Connect the Doc allows your existing office phone number to become textable so that you can communicate with your patients via SMS text messaging.

➜ Automatically text patients when you're unable to answer the phone
Whether you have limited staff or your staff are busy on the phone rescheduling appointments, you never want to miss an opportunity to get a new patient. If you miss a phone call, Walter can automatically send a text to the caller so that you never miss an opportunity to engage with patients. This feature is coming soon.

➜ Designed specifically for dental and orthodontics practices
Most chatbots are designed for the average small business and do not have an understanding of the dental or orthodontic space. Walter is powered by cutting-edge artificial intelligence and machine learning, which means that the more conversations he has, the smarter he gets. Show less

➜Make your practice more profitable
Increase new patient leads with Connect the Doc's blended strategy approach to digital marketing and reputation management.

➤ Play the long term game with SEO
Consistently rank higher on Google for the most popular keywords that your patients search for.

➜Rank higher on Google for popular keywords
Are you invisible online? Connect the Doc will help you rank higher on the places that prospective patients go to find a dentist. This includes: Google’s organic rankings, local map rankings, and on mobile devices.

➜We work together to pick the best keywords
Many SEO companies will rank you for… Show more

➤ Play the long term game with SEO
Consistently rank higher on Google for the most popular keywords that your patients search for.

➜Rank higher on Google for popular keywords
Are you invisible online? Connect the Doc will help you rank higher on the places that prospective patients go to find a dentist. This includes: Google’s organic rankings, local map rankings, and on mobile devices.

➜We work together to pick the best keywords
Many SEO companies will rank you for keywords that prospective patients are not even searching for. Our team of dental marketing experts will work with you to rank for relevant, quality keywords that have a high search volume in your area.

➜Get found locally and organically
Google’s search algorithm is constantly changing. Our professional team stays up to date with these changes so that when we do SEO for you, we improve both your local rankings and your organic rankings.

➜Seeing is believing
Depending on how competitive your keywords are, ranking on the 1st page of Google can take anywhere from 6-9 months. During this time, we’ll provide you with ranking reports and show you the progress we are making both locally and organically.

Connect the Doc will help your practice establish a professional online presence, dominate search results, get more reviews and grow your practice by attracting more patients. Show less

"In our first year with Connect the Doc we got more than 100 new patients resulting in over $500K in new cases. Our reviews have gone from practically nothing to more than 400 on Google, Facebook, and RateMDs. In my 36 years of being in practice, I’ve never come across a marketing solution that delivers so much value. "Dr. Mark Rykiss—Rykiss Orthodontics

"In our first year with Connect the Doc we got more than 100 new patients resulting in over $500K in new cases. Our reviews have gone from practically nothing to more than 400 on Google, Facebook, and RateMDs. In my 36 years of being in practice, I’ve never come across a marketing solution that delivers so much value. "Dr. Mark Rykiss—Rykiss Orthodontics

"It was always awkward for our staff to ask patients to write reviews. Before working with Connect the Doc, we had 0 Google reviews at… Show more

"In our first year with Connect the Doc we got more than 100 new patients resulting in over $500K in new cases. Our reviews have gone from practically nothing to more than 400 on Google, Facebook, and RateMDs. In my 36 years of being in practice, I’ve never come across a marketing solution that delivers so much value. "Dr. Mark Rykiss—Rykiss Orthodontics

"It was always awkward for our staff to ask patients to write reviews. Before working with Connect the Doc, we had 0 Google reviews at our St. Cloud location and less than 5 at our Maitland location, which has been open for more than a decade. Within the first 3.5 months of joining Connect the Doc we had 69 Google reviews at the Maitland location and 29 at our St. Cloud location. Our practice is booming and we are seeing a steady flow of new patients."
-Dr. Kelly Mansour—Pediatric Dentistry of Central Florida

"Connect the Doc is great! It's exactly what our office was looking for. I found Connect the Doc during the Greater New York Convention and I have no complaints. It's also great for our patients because it's not so bothersome. I like dealing with Nadeem specifically. He knows how our office runs and he usually responds pretty quick when I want something done. Overall, we love Connect the Doc. No Complaints on our end." -Dr. Arianita Mulahu—VBT Associates

"Since starting with Connect the Doc, our dental office has gotten over 200 google reviews! Their level of communication and response time to our every question or request goes above and beyond! After a number of failed dealings with other marketing companies, finding Nadeem and Connect the Doc has been such a breath of fresh air! Do not even hesitate if you're thinking about signing with them - you will be SO happy you did and you will start seeing amazing results before you know it!"
-Sam Latif—Ohio Cosmetic Dentists Show less

"Malcolm and James were AMAZING! They listened to my concerns and went above and beyond to work with me and help our office meet our needs when it comes to increasing our Google and Facebook reviews. You've got to give them a try!'"-Jessica L. Mansfield

"Our practice works with Nadeem and his team at Connect the Doc and we are thrilled with the results. It’s pretty amazing that we can get so many reviews without really doing anything other than providing great service to our patients… Show more

"Malcolm and James were AMAZING! They listened to my concerns and went above and beyond to work with me and help our office meet our needs when it comes to increasing our Google and Facebook reviews. You've got to give them a try!'"-Jessica L. Mansfield

"Our practice works with Nadeem and his team at Connect the Doc and we are thrilled with the results. It’s pretty amazing that we can get so many reviews without really doing anything other than providing great service to our patients. If you are looking to grow your practice you should definitely reach out to Nadeem to learn more." -Sheryl Hollyoake

"Absolutely fabulous tech and support from Connect the Doc. Takes all the pressure of reviews off our plate!" -Jeremie Hallett

"We met Nadeem and Connect the Doc at a trade show in Orlando a few years ago and decided to signup for their premium package which includes their review and referral platforms. We knew that getting more Google reviews was important but were having a hard time finding a service that would integrate into our orthodontic software and didn’t require our staff to manually enter in patient names. Connect the Doc solves this problem and the results have been amazing. We started with only a handful of reviews on Google, Facebook, and RateMDs. Today, we have more than 600 reviews (300+ on Google) across all the review sites that we care about most. Getting all these 5-star reviews has had a tremendous impact on the growth of our practice both with online visibility and being able to use the feedback to improve our internal operations. We also use their referral platform and online booking system which has generated more than 300 new patients appointment requests to-date. If you are considering Connect the Doc for your reviews or online marketing, we’d strongly recommend them. They have an awesome product, are very quick to respond to our calls / emails and have a hard-working team that will have your best interest in mind." -Barb Rykiss Show less

"Can't thank Connect the Doc enough for increasing the reviews for our dental office. Their system makes it easy for our patients to spread the word about their experience with us. We have had many patients that told us they chose our office because of our reviews!" -Brian Y

"I have been using Connect the Doc for a few years and I couldn’t be happier with the growth of our practice. We see a consistent stream of new patients that are interested in cosmetic dentistry, thanks to our… Show more

"Can't thank Connect the Doc enough for increasing the reviews for our dental office. Their system makes it easy for our patients to spread the word about their experience with us. We have had many patients that told us they chose our office because of our reviews!" -Brian Y

"I have been using Connect the Doc for a few years and I couldn’t be happier with the growth of our practice. We see a consistent stream of new patients that are interested in cosmetic dentistry, thanks to our amazing reviews and the marketing they do for us. I love that CTD goes above and beyond to provide me with reports, keyword analysis, suggestions, and ideas so that we have a snapshot of where we are at each month. The customer service is exceptional, Nadeem and his team are specialists in their field and it has been worth every penny! I can’t wait to see what they come up with next!"
-Sarah Anderson—S.J. Anderson Enterprises

"Excellent service. Able to interface with our dental software seamlessly. Over the last 2.5 years for one location, have seen reviews go from 20 to 180. For our new office, six months has produced 25 reviews. Excellent way to better your SEO. Also interfaced with our website to scroll the reviews. Highly recommend product and service." -Kevin Sakai

"I'm really glad we decided to work with Connect the Doc. James, our Client Service Adviser is excellent. He keeps us up to date on our reviews and responds quickly to all inquiries. Connect the doc is an honest review platform which provides our patients a place to share their experience at our practice. These reviews keep us accountable and allow us to grow as a team, continuing to serve our patients as best possible." -Forest Hill Ortho Show less

"I have been using Connect the Doc for a few years now. During that time our new patient numbers have increased and the referral source percentages have changed from being mostly word of mouth from existing patient referrals to referrals based on our online reviews. Connect the Doc has the biggest return on investment. Best decision we ever made!" -Randy Leonard

"Nadeem and James have been amazing. We always knew our patients loved what we were doing, but we just weren't having any luck… Show more

"I have been using Connect the Doc for a few years now. During that time our new patient numbers have increased and the referral source percentages have changed from being mostly word of mouth from existing patient referrals to referrals based on our online reviews. Connect the Doc has the biggest return on investment. Best decision we ever made!" -Randy Leonard

"Nadeem and James have been amazing. We always knew our patients loved what we were doing, but we just weren't having any luck getting them to review us consistently online. Once we started with these guys, our reviews took off which helped us get the word out to the public that we were worth checking out. It's also a great motivator for the team to hear how people are feeling about their work. After starting with the review platform only, we are now considering adding more CTD services to see what they can do for us!" -Derek Pollard

"Malcolm and the Connect the Doc team was an amazing asset to our office. He was very professional and extremely helpful! " -Louise Friedrichs

"Malcom and Connect the Doc has been a pleasure to work with. They have delivered all that was promised, and we have been able to generate more reviews in a short amount of time."
-Alexander Reznikov

"Phenomenal company. Great people to work with and very professional." -Hardeep Bhatta

"Very happy with our service from Connect the Doc. The integration was seamless, they are completely on the ball, and once we got up and running the reviews started pouring in." -LeClaire Family Dentistry Show less

➤Reach your next patients right now
Show up when it counts. Paid ads on Google can help you reach prospective patients when they’re searching for practices like yours.

➜Advertise in the right place at the right time
Show your ads to prospective patients at the exact moment they search Google for a practice like yours. With online advertising, you can be extremely selective about the types of treatments you want to promote.

Tip if you’re a dentist: to maximize your return on… Show more

➤Reach your next patients right now
Show up when it counts. Paid ads on Google can help you reach prospective patients when they’re searching for practices like yours.

➜Advertise in the right place at the right time
Show your ads to prospective patients at the exact moment they search Google for a practice like yours. With online advertising, you can be extremely selective about the types of treatments you want to promote.

Tip if you’re a dentist: to maximize your return on investment (ROI), we would encourage you to focus on high dollar value services like dental implants, Invisalign and cosmetic dentistry.

➜Convert more leads with landing pages
Increase paid ad conversions by driving them to treatment-specific landing pages. Our team of landing page specialists work hard to come up with beautiful, highly converting, mobile responsive landing pages for your specific paid ad campaigns.

➜Results for budgets of all shapes and sizes
Whether you are a single provider or a multi-location operation, Connect the Doc has solutions to help you grow. We offer customizable paid ad budgets to keep you competitive.

➜Granular tracking for accurate results
Many companies that offer dental marketing services use “catch-all” trackable numbers to inflate their results. Incorrect data results in incorrect assumptions, which means your money gets wasted. Our tracking is extremely granular so we know exactly which campaigns, ads, and keywords are delivering the best results.

➜Monthly reporting
Tired of not knowing how your marketing budget is being spent? Connect the Doc believes in transparency. Every component of our paid ad campaigns are tracked and our clients receive a monthly report with a comprehensive breakdown of performance analytics, which they can discuss with their dedicated account manager.

➜Dedicated account manager
Your dedicated account manager will always have a pulse on your paid ads account. Show less

➜Referrals Drive Growth.
↗️Reviews Drive Conversions.
92% of prospective patients read online reviews or are referred by friends and family. Connect the Doc empowers you to take control of your online presence.

➤Turn your patients into practice ambassadors
Word of mouth referrals are one of the oldest and most trusted ways to grow your practice. Leverage positive experiences to turn your patients into practice ambassadors.

➜ Ask for referrals automatically
Word of mouth referrals have always been the most cost-effective way to grow your practice, but “asking” can be extremely awkward and uncomfortable for your staff. We automate asking so you don’t have to.

➜ Tap into your existing… Show more

➤Turn your patients into practice ambassadors
Word of mouth referrals are one of the oldest and most trusted ways to grow your practice. Leverage positive experiences to turn your patients into practice ambassadors.

➜ Ask for referrals automatically
Word of mouth referrals have always been the most cost-effective way to grow your practice, but “asking” can be extremely awkward and uncomfortable for your staff. We automate asking so you don’t have to.

➜ Tap into your existing patient’s social networks
Even if your patients are willing to refer their friends, they may not know which friends require care. With Connect the Doc, referrals are made via social media so you get exposure to their friends and family.

➜ Convert more referrals
Boost your new patient volume by converting more referral opportunities. Connect the Doc referral links are attached to an online appointment booking system that helps you get more new patients.

➜ Track & reward referrals
Connect the Doc referral links are automatically tracked so you can discover which patients at your practice are making the most referrals and reward them for their loyalty and support.

Connect the Doc will help your practice establish a professional online presence, dominate search results, get more reviews and grow your practice by attracting more patients. Show less

➤Websites designed to bring you new patients
Our visually stunning, mobile responsive websites are equipped with the most effective call to actions and industry specific content so that you convert more new patients

➜Websites starting from $0
Most practices are at different stages in their growth. Whether you are a single provider or a multi-location operation, Connect the Doc offers custom website designs, pre-designed templates, and pre-built websites that will work with your… Show more

➤Websites designed to bring you new patients
Our visually stunning, mobile responsive websites are equipped with the most effective call to actions and industry specific content so that you convert more new patients

➜Websites starting from $0
Most practices are at different stages in their growth. Whether you are a single provider or a multi-location operation, Connect the Doc offers custom website designs, pre-designed templates, and pre-built websites that will work with your budget.

➜Responsive designs for mobile browsers
We know that today’s patient is often searching for a new dentist on their mobile device. Our websites are all mobile optimized so that you don’t miss out on the modern, tech savvy patient.

➜Dedicated website manager
Every Connect the Doc website comes with a dedicated website manager who knows the industry, and can make changes for you in a timely manner. One point of contact for all of your website wants and needs.

➜Seamlessly integrate with Connect the Doc software to boost conversions
Your website subscription includes access to Connect the Doc’s suite of software. We can seamlessly integrate your review widgets, appointment booking widgets, and payment-plan calculators to your new website to increase engagement and conversions.

➜Automatically engage & nurture high quality patients
Encourage patients to download treatment-specific content to showcase your expertise on the subject. Automatically add patients to an educational journey of emails when they complete a form on your website.

Connect the Doc will help your practice establish a professional online presence, dominate search results, get more reviews and grow your practice by attracting more patients. Show less