Neha Kovach

TELUS’ GenAI customer support tool is revolutionizing how our customers interact with us, offering easier, quicker and more intuitive responses to their questions. I recently sat down with Maheen Bari at CanadianSME Small Business Magazine Podcast to discuss how #TELUS is harnessing the power of #GenAI and cloud technology to elevate customer experience and bridge digital divides. Tune in to discover how GenAI is making every day innovation possible at TELUS and helping us solve complex business problems in ways we never thought possible: https://lnkd.in/e4AxHF7T

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Generative AI is the friendliest technology we’ve had in a long time. We use technology in nearly every facet of our lives today, and AI is augmenting that, helping us work better, faster and more efficiently and productively. I recently had an inspiring conversation with Telecom Review Americas about how TELUS is using generative AI to enhance our operations and customer experience. It’s not just about keeping up, it’s about leading the charge in #AI innovation 🚀 How is AI reshaping your business?

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A big step in our innovation journey. This progress wouldn't have been possible without the dedication and hard work of our exceptional CTC team and our vendor partners. The collaboration, passion, commitment, and innovative thinking of this team are the driving forces behind this milestone.   Thanks to our teams’ efforts we are increasingly embracing the challenge of integrating AI into our solutions. Through building AI solutions and accelerators, we are not only transforming the solutions we build but also our internal processes to deliver customer value faster and more effectively. Together, we are creating a future where technology and human creativity combine to drive growth and excellence. Here's to continued innovation and achieving new heights!   A huge thank you to Cynthia Wong, Shawn Coombs, Michael Gerylo and Ricardo Baltazar. #InnovationCulture #AI #Teamwork #Excellence #FutureReady #Digital #Agile

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As governments at all levels across Canada have expanded their digital service offerings, the user experience has often not met the high expectations of residents. Constrained resources, complex organizations, limited human capacity, and massive IT transformation goals make digital updates a hurdle for agencies. Given these challenges, we'll be sharing key insights from PayIt's groundbreaking research conducted with hundreds of government agency leaders, and explore how innovations in payment experiences can not only streamline operations but also increase accessibility, security, and resident satisfaction. Join us for an insightful session on data-backed tactics for empowering residents and optimizing digital government offerings. Register today for the live webinar: https://okt.to/O06mr7 #DigitalGovernment #GovTech #Webinar

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Our Voice of the Consumer—Canadian insights is here! Explore how consumers' mindsets are evolving in 2024 and the imperatives for retailers to build consumer trust. #ConsumerInsights #ConsumerTrends

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In our newest Abacus Data poll, I take a step back from the pressing issues facing Canadians to explore their sense of national pride. The results reveal that 66% of Canadians are proud to be Canadian. However, there is a significant generational divide: only half of those under 30 share this pride. #cdnpoli #canadaday

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ICYMI - IAB Tech Lab has developed comprehensive guidance to help navigate the complexity of ID solutions as we move closer towards cookie independence. Thanks Patti Summerfield and Media in Canada, for covering this important release from IAB Tech Lab - to access the guidance, see comments. #idsolutions #PETs #digitalads #advertising #data

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Great to have some old friends, Todd P. of TD Bank and John Militello of Longblink to join me and Sean Halter for this episode of The Digital Fix. We had excellent discussion about the potential of #AI and #digital across the whole customer journey, from awareness, sales to customer support. Listen to this episode: https://lnkd.in/e3fTrE_C #customerjourney #marketing #advertising

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For the "go woke, go broke" crowd that permeates through many brands across North America and beyond... ...I'm happy to say that you're wrong. A whopping *75%* of consumers globally say that "diversity and inclusion – or a lack thereof – influence their purchase decisions." This comes from Kantar’s 2024 Brand Inclusion Index - a survey of more than 23,000 people in 18 countries. Valeria Piaggio, Global Head of Diversity, Equity and Inclusion at Kantar, expands on this: "It’s a myth that inclusion marketing is about marketing to minorities. Inclusion marketing is expansive marketing. One of the fundamental ways to grow your brand is to predispose more people to it. Yet when brands exclude consumers – whether that’s because people don’t feel welcomed when shopping in store or their advertising doesn’t reflect diverse communities – it’s an easy miss. Millennials and Gen Z prioritise diversity and inclusion even more than other groups, and as these populations grow in size and buying power these issues will carry more weight. Brands will be rewarded if they stand by their values – especially in the face of vocal communities which stoke the culture wars by pitting minority groups against one another.” So in the wake of so many brands cutting back on their #DEI staff and spend, treating inclusion like a checkbox that can be layered in whenever convenient, or just deprioritizing #DEI to pre-2020-like conditions, this is your wake-up call. It's time to get back on track. Your customers want it. Many are even demanding it. What are you waiting for? #JEDI #EDI #DEI #DEIA #InclusiveMarketing #InclusiveCommunications #InclusiveBranding #InclusiveAdvertising #InclusiveResearch #InclusionMatters #InclusiveWorkplace #InclusiveCulture

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Now that APG Canada’s fabulous book Eat Your Beets is out in the world… a few of us authors (wow what a surreal word to add into my post!) shall be getting together with Think TV to share more from our essays. Join us on November 14 at 1PM EST for a webinar packed full of strategy goodness (vitamins from all those beets!): 😎 I’ll be talking audience strategy: a simple framework to make sense of all the marketing research out there 🔥The always-amazing Sammy Rifai shall get you fired up with: How to Build Fame & Flow: Why the Relationship between Brand and Performance Shouldn’t be Toxic 👊 The very smart Jack Dayan shall be sharing How to Make an Impact with a Full Punch 📺 And Catherine MacLeod shall speak on Decoding Canadian Media Consumption Myths! What a line-up.

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In today's competitive retail landscape, #privatelabel brands are gaining significant traction among Canadian consumers. My latest article explores the reasons behind this shift, emphasizing how innovation and value are driving the growth of store brands. Discover the key trends and opportunities in the private label sector and how retailers can leverage this momentum to capture more market share. Consulting by Kantar #KRIQ #Kantar David Marcotte Rohini Birla

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Unleash Your Brand's Story Connect, engage, and build trust with your audience through the power of storytelling. Discover how to craft compelling narratives to elevate your brand's presence. 📚✨

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Conversation with Deb Pimentel & Amber Mac on how IBM is client zero on AI adoption & where #IBMCanada can help to address business challenges for organizations to start adopting generative AI. #ThinkToronto

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Ever wondered how entrepreneurs in consumer products and retail transform challenges into meaningful growth? Dive into EY insights and discover our 3 proven practices for successful entrepreneurship in Canada. 🛍️https://ow.ly/b4Rg30sBLAw #EYCanada #LeadersInRetail

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Last August, Kleenex blew this place. The popular tissue brand disappeared from Canadian shelves. Yet Canadians like me will keep asking for a “Kleenex” while grabbing for Scotties, Royale, or whatever other tissue is around. Think about that. The brand that’s been synonymous with facial tissue in Canada since the 1920s... gone. It joins other fascinating examples of brands that became the category name: • Taking “un Kodak” (a photo, in French) • Xeroxing a document • Googling something • Getting on the Escalator (originally a brand name) • Sipping from your Thermos • Doing up your Zipper (originally a B.F. Goodrich trademark) For product makers, it‘s a sobering reminder: Even category dominance – to that absolute pinnacle where your brand name becomes the generic term – doesn't guarantee continued prosperity. Markets change. Consumer preferences evolve. Distribution challenges arise. The biggest irony? Your brand could live on in language long after your product has been squeezed out of the market. Link to full story in comments. 👇 What did I miss? What other generic terms started as brand names? #ProductStrategy #Marketing #BrandEvolution #Innovation

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In the latest episode of Young Money with Tracey Bissett, our National Retail and Consumer Leader, Elisa Swern, discusses the findings of PwC's Canadian Holiday Outlook Survey and key insights for retail and consumer good organizations. Click to listen to the episode.

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Higher debt-servicing costs reduce financial flexibility for households in Canada. The current DSCR of mortgage and non mortgage borrowings of households are quite higher 5.45 and 3.83 respectively.

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What an exciting discussion! It's inspiring to see how our Gen AI tool is not just simplifying tasks but transforming the way our associates work together. By accelerating tedious processes, we're freeing up valuable time for creative and strategic thinking, fostering a culture of collaboration and innovation. Hats off to everyone involved in making this vision a reality. With AI-powered tools, we're not only boosting productivity but also empowering our team to build critical tech skills, driving Walmart's future of work. #Walmart #Productivity #Collaboration #FutureOfWork #GenAI

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Take 5 small steps on this Transformation Thursday to boost your wellness! Micro steps daily will lead to macro changes in your life and your well-being. #wellness #transformation #wellbeing

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