Mike Carney

We are looking for 2-3 more great social media Content Producers in Canada. Highlights: -> $90,000 (CAD dollars) -> Up to $35,000 in performance-based bonuses available! -> 5-weeks vacation (from day 1) -> Tons of autonomy -> Work from Home (100% virtual) -> Full-time (Mon-Fri) This is great for ex-journalists or account executives who have worked at a marketing agency. We are looking for people who are great at: - Building rapport quickly and getting people to open up - Confidently be able to run a call in a structured way - Love fast-paced environments - Being organized Day-to-day responsibilities: - You will interview (digitally) busy B2B CEOs - You'll manage a client book of 10 clients - You'll turn that interview into snackable social media content (videos, text, images) Your team will include 2 post-production people who will help with administrative tasks, graphic design, video editing, etc. Bonus points if you have the following experience: - worked at an agency before - social media copywriting experience - have participated in Meme and GIF battles - have demand gen or marketing experience with LI - understand the INs and OUTs of social networking and social selling If you have all the above experience, I'll (probably) hire you on the spot. As long as you are not boring or beige. You must have some personality to fit in with our oddball culture. Do not apply if: - if you do not live in Canada - if you can't work independently - if you can't manage a calendar - if you don't love social media - if you don't have any marketing experience - if you are not competitive with board games (yes, all our CPs love board games and will fight to the death to win) If this sounds like your dream career, then here is how you apply: 1—Leave an interesting comment on this post. 2—Email Matthew at [email protected] with a subject line that stands out to show us your creativity and short-form copywriting chops. 3—In the email, tell me why you are perfect for the job with a 60-second selfie video. The video does not need any fancy editing. If you can't make a 60-second video of yourself, you will not be right for this role. 4—In the email, include a link to your LI profile in that email. 5—In the email, could you link us to the LI comment you left on this post in that email? (Don't ask us how to do it. Be resourceful and Google it!) 6—Do not attach your resume. We don't read them. If you send it to us, we will ding you a point for not being able to follow instructions. PS—Applying this method is a small test of your attention to detail. If you can't do this, trust me, you won't be able to do this job.

145

60 Comments

Want to build a profitable, automated low-ticket funnel? Here's a quick roadmap to make it work! 💸 🔥 When selling low-ticket offers (think $47–$97),  volume is key. Here’s how you can set up a low-ticket funnel that generates sales and nurtures buyers towards your high-ticket offers. Step-by-Step: 1️⃣  Offer Setup: Start with a valuable, pre-recorded course priced at $47. This keeps the barrier to entry low and attracts a broader audience.  2️⃣ The Funnel: Step 1: Use an order form as the entry point. Once they purchase, lead them to… Step 2: Upsell for a higher-value offer, like a group coaching session or a more comprehensive course priced at $97–$200. Step 3: For those who purchase the upsell, introduce them to your premium 1:1 coaching or advanced program.  3️⃣ Traffic Strategy: Aim for at least 6,000 impressions weekly. If you spend about $650 on ads to drive traffic, you might see around 20–30 sales from your $47 course in a week. 📊  Let’s Do the Math: Selling 20 courses at $47 = $940 Upselling even 3 customers to a $99/month membership = $297 Total: That's a solid $1,237 in a week! With this funnel, not only do you have the potential to earn consistently, but you also create a pathway to upsell your premium offers without overwhelming yourself. i've seen this exact funnel work so many times , i've built over 6+ low ticket funnels this month and all of them are really crushing it in their market Give this funnel structure a shot, and watch your revenue grow! 🚀 I Heard this from Tony Robbins in which he said , "if you want to achieve success, all you need to do is find a way to model those who have already succeeded" so just follow what's working guys ! keep crushing it guys !  💪

2

🚀 Building an Ecom Academy for Editors 🚀 After placing editors in the e-commerce space, I’ve seen a huge need for editors specifically trained in DTC. This isn’t just about cutting clips – it’s about creating ads that convert. Some skills I believe every ecom editor needs: - 𝗥𝗲𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗨𝗚𝗖: Maximize one piece of footage for multiple ad variations. - 𝗡𝗮𝗶𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗼𝗼𝗸: Spotting those thumb-stopping moments that make people pause and watch. - 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻-𝗗𝗿𝗶𝘃𝗲𝗻 𝗩𝗶𝘀𝘂𝗮𝗹𝘀: Design elements that hold attention all the way to the CTA. - 𝗥𝗲𝗮𝗱𝗶𝗻𝗴 𝗔𝗱 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: Knowing what to look for in Ads Manager to pivot fast. - 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗶𝗻𝗴 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄: Using tools like Foreplay, ElevenLabs, and more to cut down production time. Know any top ecom ad experts who’d be perfect to help teach these modules?

6

2 Comments

Purple Emails Redesigned. Here's why... Our team saw Purple's promotional email and wanted it to be as visually soothing as their mattresses are comfortable. (While staying conversion focused) Check out the breakdown below: #emaildesign #Emailmarketing #Purple

24

5 Comments

2024 has been one "pinch me" moment to another. I remember the long days I would spend reading articles at my desk, looking at all these incredible marketers being quoted and thinking, "Wow, imagine being that knowledgeable that others want to hear your thoughts." Fast forward to today, and here I am quoted in Search Engine Land's "Top 10 2025 PPC Predictions and Trends" article by the wonderful Anu Adegbola. It's surreal and, honestly, a little wild! "Do people actually want to hear my thoughts?" Is something that keeps on repeating in my mind (because my brain hates me 🤣) .... But, if you do, please check the article with incredible insights by my peers! https://lnkd.in/gajDG-gT

8

To underscore the significance of speed to lead in B2B outreach, let's take a look at some compelling statistics: *) 80% Decrease Odds of Qualifying Leads: According to Vendasta, the odds of qualifying a lead decrease by 80% if the lead is not contacted within the first five minutes. *) 10X Less Likely to Have Leads Respond: Research shows that leads are 10 times less likely to respond if they don't hear back from a sales representative within the first five minutes of expressing interest. *) 73% of Leads Never Get Followed Up With: Shockingly, InsideSales reports that a staggering 73% of leads never receive any form of follow-up from sales teams. *) 30% of Prospects Go to Competitor if Not Contacted: Website Builder found that 30% of prospects will go to a competitor if they are not contacted promptly by a sales representative. Here are some strategies to Improve Speed to Lead Given the compelling statistics, it's clear that improving speed to lead should be a top priority for B2B sales organizations. Here are some strategies to achieve this: *) Utilizing Automation Tools: Implementing automation tools such as chatbots and email autoresponders can help acknowledge leads instantly and initiate the sales process. *) Implementing Immediate Response Systems: Establishing protocols for immediate response to inbound inquiries ensures that no lead is left waiting for a follow-up. *) Prioritizing Lead Engagement: Training sales teams to prioritize lead engagement and providing them with the necessary resources to respond promptly can make a significant difference. #AImarketing #AIforB2B #AIautomation #AIChatBot #AIworkflow

1

If your agency's pulling in $1M to $5M in revenue, don’t settle for a basic exit. Most agencies in that range sell for 3-4X EBITDA, but there’s a better strategy. Think acquisitions. When you bring another agency into the fold, you’re not just adding revenue—you’re multiplying your value. Play it right, and that 3-4X can turn into 6, 7, or even 9X. The key? Position yourself as a serious buyer. Make it known that you’re in the market—update your LinkedIn, add a page to your website that clearly states what you’re looking for, and let the world know you're ready to acquire. It’s not just about growing; it’s about growing smart. Want to take your agency to the next level? Check out agenciesx.com and join the waitlist. #businessgrowrth #acquisitions #Ukentrepreneur 

8

3 Comments

What if you could cut your e-commerce marketing costs by 70% without sacrificing quality? Hiring a full-time e-commerce team in the US with core roles like designers, brand managers, PPC managers, web developers, and other roles as shown in the image below with at least 3+ years of experience could cost over $100k/year per role on average. But there’s a smarter way that is more cost-effective. Last week, my team crunched the numbers: Our e-commerce talent pool in Nigeria, with the same level of experience, working full-time in the US time zone, would only cost a fraction of that, about $30k/year per role, on average. That’s a massive 68.48% savings. Tech giants like Meta, Google, and Apple are already tapping into top talent from Nigeria. They’re scaling while cutting costs remarkably. I applied this exact strategy through Talent Hackers in my first business D1 Brands, we kept our team lean while our competitors suffered from bloat. Now, I’m using it again to drive my second venture. Don’t overlook offshore talent. You can scale without overspending—it’s about spotting the right talent for the right price. The most successful businesses today stayed frugal with limited resources.

20

1 Comment

Only three things are certain in b2b tech marketing... 1. Death 2. Taxes 3. Cold DMs that promise guaranteed leads, conversions, or revenue are probably snake oil. No one knows what to do until they figure out what to do. Marketing is like science. I met with a marketing leader today who has grown a business from 2-50 Million. He's been leading marketing, sales, and rev ops teams for two decades and he said this: ”The basic, old school approach of finding what works, failing, experimenting, and learning...then doubling down on that is what working is still the best way to do any kind of marketing. You can't outgrow the fundamentals of solid marketing. You have to experiment and learn." Inbound Outbound Events Demand Gen Video Media Podcasts Social Organic Paid It doesn't matter! You still have to learn to earn. This is the human way. Avoid promises that aren't human. .... #humanitysells #b2btech #b2bmarketing #b2bbranding #humancentered

1

How I’d hire a great performance marketer in 21 days. Before Q4 hits. With Q4 coming fast, you need a top marketer who can deliver results. If you're running a D2C brand or marketing agency, this is the plan that works. Step #1: Offer Before looking for talent, make sure your offer is attractive. Here’s what performance marketers are looking for: → Performance Incentives Show them how they’ll be rewarded for their results. A good bonus system, paid monthly or quarterly, is key. → Solid Creative and Copy Teams Great media buyers know they need strong creatives and copy to succeed. If you have that, mention it early in your conversations. → Opportunities to Grow Top marketers want more than just a job. Let them know how they can grow within your business. Step #2: Attraction Most top media buyers aren’t looking for a new job. So, how do you get their attention? → Ask for Team Referrals Your A-players probably know other great candidates. Ask them for recommendations. → Use Your Network Reach out to 10 trusted contacts and ask if they know anyone. Personal recommendations go a long way. → Headhunt It takes time, but it’s worth it. Make a list of 100-200 potential candidates and send them a message. Even those not looking for a job might be interested if the offer is right. Step #3: Qualification Once you have interested candidates, you need to make sure you’re picking the right one. → Interview Thoroughly Run at least two interviews with different interviewers to avoid bias. Make sure they fit your team and have the skills you need. → Give a Practical Test This is critical. A live audit will quickly show if they know their stuff and can deliver. → Check References Don’t skip this. Ask their previous managers specific questions to get a clear idea of their performance. This is the process I’d use to hire a top-performing marketer before Q4. Let me know what else you'd add to this list in the comments. — P.S. If you need to hire a great marketer fast, DM me “Q4,” and let’s talk!

28

3 Comments

👉Again we're coming with California results----- Let me give you the Calculation of $1335👇👇 🔶The Cost Per Accusation is less than $95🤑 🔶At $12 CPL, I know it's still high we will definitely try to reduce it by single digit dollar 😉 🔶22% Self-booked appointment ratio for this client and a 55% total appointment ratio for this client.😂 🔶Got 14 deals already😉 🔶Fun Fact Closed 9 out of 14 deals from Self-booked appointments. 🙄Don't you think I we have a solid self booked system🥲

9

Many DTC brands fail at email marketing before ever sending their first email. Here’s why 👇 Most brands fail because they don’t understand this simple fact: The offer displayed on your popup isn’t just for building your email list. It's for filtering out unqualified prospects. How? Certain offers attract freeloaders, while others attract people with buying intent. Think about it – if your popup offer is a discount for joining your email list, only prospects with buying intent will find value in that offer. That means you’ll fill your email list with subscribers willing to purchase your products under the right circumstances. On the other hand, if your popup offer involves a raffle or a free lead magnet, you’re attracting freebie seekers who don’t necessarily want to purchase. This will have a ripple effect across all your email marketing metrics. Particularly click rates and sales conversion rates. You’re dooming your chances of success before your welcome flow even lands in their inbox. Don’t fall for the dopamine trap of mindlessly accumulating subscribers to your email list in exchange for free stuff. Particularly with BF/CM just around the corner, you want your list packed with people with buying intent. Send me a connection request if you’d like help with your popups. I’ll look at your current popups and show you how to at least 2x their conversion.

10

4 Comments

Here’s the Tool We Use to Scale Brands from 7 to 8 Figures 🚀 Want to know our secret to scaling Shopify brands profitably? It’s not just throwing money at ads. It’s having a clear system to track your Contribution Margin, CAC, MER, and media spend daily—so you know exactly how every dollar is driving growth. We built our Growth Map to do just that. This tool has helped us scale eCommerce brands from 7-figures to 8-figures by focusing on profitability, not just revenue. Here’s what’s inside: 1️⃣ Daily Media Spend Tracker – Know exactly where your ad dollars are going and how they’re impacting profitability. 2️⃣ Margin Calculator - Break down all of your product variable costs to establish your breakeven CPA. 3️⃣ Gross Profit Calculator - To ensure your first-time customer acquisition is PROFITABLE 4️⃣ Financial Clarity – Track your Contribution Margin month over month, so you can scale with confidence. If you’re tired of guessing and ready to scale smarter, this is the tool for you. Want our Growth Map? Drop a comment or DM me “Growth” to get your free copy today! Let’s scale your brand the right way.

51

46 Comments

Shopify is not the entry level for e-commerce anymore. Meta, YouTube, and TikTok shops are now where creators begin. Shopify still works for the majority of e-commerce, just not for the creator economy. Shopify is still a best-in-class solution for DTC brands that are looking to grow and become omnichannel. While the Shop app attempts to create a platform for curating and engaging existing users, it lacks influencer functionality. This is where existing social networks shine - direct distribution. We are in the creator economy. The WFH commerce. Seamless live shopping experiences. Will a social network buy Shopify, or will Shopify buy TikTok? What's the next strategic move if you're Shopify?

33

14 Comments

Shop Now, Pay Later: New Payment Option on TikTok Shop! Hey there TikTok Shop sellers! We've got exciting news to share that will help you skyrocket your sales! TikTok just introduced a brand new credit card installment payment option for your TikTok Shop! This means your amazing customers can now enjoy the flexibility of paying for their orders over $50 in installments, with no interest or extra fees. It's a win-win! Here's what you need to know: - Faster Checkouts, More Sales: This convenient payment option lets shoppers breeze through checkout and snag your products with ease. - No Impact on You: You'll still receive full payment upfront for every sale, regardless of the installment plan chosen. Plus, late payments from customers won't affect your earnings. - Flexible Payment Options: We're committed to creating a smooth shopping experience for everyone. This new feature caters to both you and your customers! Ready to join the program? Spread the word! Let your customers know about this exciting new way to shop on your TikTok Shop. – Follow us for more content like this! 🛎️ https://lnkd.in/g8z63xd3 #tiktokshop #tiktokshopaffiliate #tiktokshoptips #affiliatemarketing #brands #ecommerce #socialcommerce #digitalmarketing 

9

5 Comments

$𝟕.𝟎𝟔 𝐛𝐢𝐥𝐥𝐢𝐨𝐧— that’s the staggering revenue generated on Shopify in 2023, supported by over 𝟐 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 active merchants and 𝟔𝟕𝟓 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 buyers. 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 is a complete commerce platform that empowers anyone to start, manage, and grow a business. It provides everything you need to build an online store, manage sales, market to customers, and accept payments both digitally and in physical locations. 𝟓 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐭𝐨 𝐔𝐬𝐞 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺: Shopify not only centralizes entire commerce businesses but also offers access to the widest set of commerce integrations built on a shared technical framework. 𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗚𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝗬𝗼𝘂: No matter your technical maturity, growth, size, complexity, or location, Shopify ensures you have access to the technology and features necessary to build and scale your business. Shopify’s plans and products evolve with you. 𝗧𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗚𝗹𝗼𝗯𝗮𝗹: With businesses in more than 175 countries, Shopify empowers entrepreneurs around the world to build, connect, and scale their businesses. It provides the platform, building blocks, and tools needed to sell locally and internationally. 𝗟𝗲𝘁 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗦𝗵𝗶𝗻𝗲: Shopify puts your brand in the spotlight, working seamlessly in the background to support your unique Ecommerce website. It allows you to tell your brand’s story and showcase your products using customizable themes, video integration, and other features that create standout buyer experiences. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Shopify is constantly innovating, providing merchants with cutting-edge tools and technology to stay ahead of the curve. This commitment to innovation ensures your business can adapt and thrive in an ever-changing market. Whether you're a budding entrepreneur or an established brand, Shopify offers the versatility, scalability, and global reach to transform your business ambitions into reality. Join the millions of successful merchants who trust Shopify to power their commerce journey, and take your brand to new heights in the global marketplace. With Shopify, the possibilities are limitless. Do you need help setting up your Shopify store or you need more insight on how to make use of this powerful platform? 𝘾𝙤𝙣𝙩𝙖𝙘𝙩 𝙢𝙚 𝙣𝙤𝙬!!! #Shopify #Business #Ecommerce #Klaviyo #Shopping

12

3 Comments