Michael Chammas

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 - Matching Strategy with Growth Stages Learn how to adjust your content strategy to align with your startup's growth phase, guided by Pierre Herubel's cheat sheet: 🚀 𝗘𝗮𝗿𝗹𝘆 𝗦𝘁𝗮𝗴𝗲: Focus on short-lifecycle content. Experiment rapidly and gather quick feedback. This is your minimum viable content strategy. 📈 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗮𝗴𝗲: Develop comprehensive content programs. These should support customer acquisition, business growth, and brand building throughout the buying journey. Your content strategy should evolve accordingly as your startup progresses. Tailoring it to your current phase maximizes ROI.

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📈 Increased Sales Conversion Rate by 45% through Landing Page Optimization 📈 Optimizing our landing pages led to a 45% increase in sales conversion rates. Here’s the breakdown: 1️⃣ Clear Call-to-Action (CTA) We simplified our CTAs and placed them strategically above the fold to boost user engagement and drive immediate action. 2️⃣ Speed Optimization We improved loading times by 30%, reducing bounce rates and leading to more completed purchases. 3️⃣ Trust Signals We added customer reviews, testimonials, and trust badges to build credibility and influence purchase decisions. 🔍 Takeaway: An optimized landing page is essential for maximizing conversions and boosting revenue. #LandingPageOptimization #D2CIndia #UserExperience #ConversionRate #SalesBoost #DigitalMarketing #MetaAds #FbAds #EcommerceAds #EcommerceAgency #PerformanceMarketing

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Approach of converting Facebook solar leads into actual sales: - Emphasize compelling video ads over static images, as they've shown superior performance. 🎥 - Craft video ads that pre-qualify the audience, setting clear expectations before they even submit their information. 📹 - Prioritize prompt follow-up, contacting leads within 5 minutes of their inquiry. ⏱️ - Pre-qualify leads further during initial contact to ensure alignment with their needs and budget. 💼 - Provide a ballpark price range for solar installation during the initial conversation, ensuring transparency and setting realistic expectations. 💰 - Leverage this information to guide the sales process effectively, facilitating a smoother transition from lead to sale. 🚀 Want to see a proper system and how we are doing the same with our clients? Let’s talk 🤝

Here's an integration we're working on: 1️⃣Shopify Product Catelog 2️⃣Meta Product Shop 3️⃣Meta Paid Ads Here's the issue ⛔️: Meta is syncing the entire catelog (health supplements) instead of just 1 product, which violates their own TOS. Solution ✅️: We work with their tech support & development teams to find a work around, so you don't have to. Have an e-commerce bizz? Let's chat marketing strategies 👇 https://lnkd.in/gJ9QvnFu #marketingdevelopment #FractionalCMO #webdevelopment #paidads #ecommercebusiness #MarketingDrivesSales

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Here are some of the benchmarks you should aim for if you’re a DTC brand: - Conversion Rate: 2-5% - Bounce Rate: 45-55%     - Cart Abandonment Rate: 68-75%     - Average Order Value (AOV): $50-$200     - Customer Lifetime Value (CLV): 3-5x Average Order Value         These are just some of the more prominent ones. Would you like more? I have a doc with benchmarks/KPIs for e-commerce brands that we use as our north star when evaluating results. If so, comment “ benchmarks “ and I’ll send it to you for free.

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3 easy CRO wins to increase conversion on your product pages:

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Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at [email protected].

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This Funnel Will Make You $100K in 2024... The ATC Conversion Funnel ↓ This is for you if you sell a high-ticket service. 💾 Save this post if your service is worth over $1k+ Here’s how the funnel looks like: Conversion Content → CTA → Opt-in Page → Video Page → Book a call. This funnel involves creating a lead magnet, specifically a video training. Purpose of the video → Give value + pitch to get on a call. The video funnel link must be in your bio. **Pro tip: If you're on LinkedIn don't share the link in the comments because Linkedin does not promote posts that take audience out of the platform** Let’s dive deep… 📌 Getting Eyeballs from Stories → The first step is to get eyeballs to your opt-in page. You do that through Organic Content Engine… by educating your audience & posting your offers. You can either send people to: - Your opt-in page directly. OR - Get them on your DMs → Send to opt-in page. **Pro tip: You can use Ai Automated DM Funnels to get this done with precession and speed.** 📌 Mini-Video Sales Letter → Your audience needs to give their name & email to access the video training aka VSL (video sales letter). **Pro tip: You can use free platforms like systeme or carrd to make one pager landing pages to host your training video** Short 10-15 mins VSL works great. Use this VSL structure: (Comment the word “FUNNEL” and I’ll DM you this exact template) - Your Bold Claim: Grab the attention of your prospect. - Pain Points: Set up their pain points and struggles. - Social Proof: Client results in the story format. - Credibility: Show why should they listen to you. - Value 1: One mind blowing value. - Value 2: One mind blowing value. - Value 3: One mind blowing value. - Offer + Bold Claim: Remind them the bold claim. - Social Proof: Stack up more results. - CTA: Ask them to book a call. 📌 Close on Calls → After watching the video sales letter, a portion of your audience will book a call with you. They will be highly targeted prospects. You just have to get on a call and close them. PS: Comment the word “FUNNEL” and i’ll dm you the structure. ________________________ Hola~ I'm Zorgan Vignesh 🧙🏾‍♂️ I help creators and coaches sell their high ticket offer by injecting AI Automated DM Funnels and turn your audience into clients using a simple 4 step process. Feel free to shoot me a DM and let's have a productive chat on how you can use the ATC System in your online biz 🥂 ________________________ #coaching #funnel #vsl #highticket

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Here’s how to make SEO your biggest revenue driver (advice based on generating +$20 million in revenue, not pipeline): ✅ Treat it as a demand capture channel Skip top of the funnel entirely, and jump straight into JTBD middle & bottom of the funnel. There’s gonna be plenty of room later to play the awareness game. The magic of SEO lies in the ability to reach buyers who are already searching for your product. That may be only 5% of your TAM buyers (in-market buyers), but that’s more than enough to grow you to (hundreds of) millions in ARR. Plus, the bar is so low - since most SEOs are chasing vanity metrics (traffic), these low-volume, high-intent long tail money keywords are such an untapped opportunity. ✅ Spend money on content, not backlinks Backlinks don’t generate revenue, content does. You can’t rank for all these keywords where buyers are already searching for your solution until you have a page of content for that query, so building backlinks won’t help. Let’s say there are 10,000 ways (KWs) prospects are searching for you already. This is your lowest hanging fruit you should saturate first. Once you cluster those 10,000 keywords, you’ll have e.g. 2,000 pages of content to create. The faster you publish this content, the faster you’ll capture all the existing demand. So, your goal should be increasing content publishing velocity, because publishing 10 pages a month means it’ll take you 200 months (almost 20 years!) to just saturate existing demand. Publish 200/month, and you’ll do that in under a year. ✅ Natively integrate product into content Google rewards content that provides the most value to the user. That should be your first step - to create the best page of content Google can show to the user. Skip this step and jump straight into promoting your product and you just won’t rank. Once you’ve provided value and solved the user's problem, the next step is to position your product as the natural next step: as a better / cheaper / faster alternative. It’s that simple! ✅ Report on performance weekly It’s hard to hide when you’re transparently reporting on progress every week. It’s gonna push you to do better. Once the campaign hits mid stage (usually 4-6 months in), go from just reporting on leading indicators to reporting on signups & revenue. Conversions should start increasing linearly with traffic. I know that with the old SEO playbook conversions never increase linearly with traffic, but with this playbook, they do. Because, remember, we’re targeting just high-intent, revenue generating opportunities - none of those fluffy TOFU keywords that drive a ton of traffic but little-to-no signups.

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Steal our 13-point CRO research plan for ecommerce brands.... 1. GA4 analysis - Funnel audit - Conversions by browser - Conversions by device - Conversions by screen size - High traffic High bounce pages - Low conversion landing pages - High traffic low speed pages - Conversions by traffic source - New vs Returning performance 2. UI/UX Audit - 385 points across Home, PLP, PDP, Cart, Checkout, Landing, Confirmation pages 3. Full site speed audit - Use GTMetrix to identify technical problems causing speed issues 4. Market Analysis - What is your markets mass desire? - What is your prospects state of awareness? - How sophisticated is your market? 5. Competitive Analysis - How do you compare to your competitors? - What makes them unique? - What offers are they running? - How are they perceived in the market? 6. On-site Surveys - Is there anything holding them back from purchasing? - What information do they need? - What is important to them? 7. Search Analysis - How frequently is search used? - What do they search for? - How well does search perform? 8. Customer surveys - To existing, non-existing customers - What are they looking for? - What are they hoping to achieve? - What information is important to them? - What's holding them back? 9. Review Mining - What are they saying is good? - What are they saying is bad? - What are the pain points & desired outcomes 10. Customer Service Insights - What are the frequently asked questions? - What are the most common return reasons? 11. Heatmaps & Session Recordings - What do buyers interact with? - Where do non-buyers get stuck? - Which elements contribute to conversion? - Which elements hold you back? 12. User Testing - Where do people get stuck on your site? - What do they find useful? 13. Economics Analysis - Do you know your unit economics? - Do you know your operating economics? Not all of this has to be done at once but more search leads to better insights which leads to better hypotheses better testing and better revenue. What did I miss? #cro #marketing #digitalmarketing #ecommerce #shopify #DTC

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Predictable Revenue Playbook* gives you ∼0.3%** (!) chance to win a deal. Here's the ugly math behind: *Predictable revenue playbook: 1. find in-market leads (intent signals/data) 2. get their contact info 3. spam with outbound & ads **Math behind ∼0.3%: ☑ Only 5% of B2B buyers are ready to buy (Ehrenberg-Bass) ☑ 80-90% of them already have a narrow consideration set (Bain & Co) ☑ 90% of them eventually buy from one of the brands from that list (Bain & Co) ☑ 40% of B2B buying ends in no-decision (Gartner) This complete ignorance of how B2B buying happens is why we're witnessing the great downfall of the predictable revenue playbook. If most buyers buy from a brand that influenced them, the solution is simple = make more long-term, brand building investments and enter your buyer's narrow consideration set. Influence them while they're in No Man's Land, before they get into the buying mode, because at that point, it's too late. Start with this simple playbook: 1. NARRATIVE To increase your share of voice and generate mass awareness in your TAM, you'll need a story to rally around. Hegel left us a formula: - thesis ('marketing is a long-term investment') - antithesis ('most martech is built for short-term motions') - synthesis ('our solution helps create and measure long-term marketing initiatives') Market the problem, not just your solution. 2. POSITIONING & MESSAGING Niching down is the best way to find early traction. Niche down until you can provide objectively 10x more value for [1 ICP] for [1-3 JTBD]. Find a segment that has been let down by Salesforces and Mailchimps of the world. Then, make sure your messaging isn't fluffy & vague, and achieves the following: - Say what it is, for whom, for what - Show your product - Focus on a few core use cases 3. FOUNDER BRAND (ORGANIC SOCIAL) You'll grow your reach & following by talking about the puzzle (industry), not your little puzzle piece (product). Center your content around: - Strong POV, narrative - Customer conversations - Fight against the villain - Trends / news commentary If you want a detailed guide, let me know in the comments and I'll send it to you. 4. PAID DISTRIBUTION Amplify your organic effort with paid. Look for arbitrage opportunities like: - LinkedIn Thought Leader Ads (take your organic winners and amplify them) - YouTube Ads (relatively cheap, great targeting options) - Google Ads for ICP-dense events (zero-click, narrative-heavy ads for minimal cost) 5. CO-CREATE CONTENT WITH ICP (ABM 101) Invite your ICP to an interview style podcast and co-create content with them 2x month. The goal is to build relationships, get customer insights & distribute your narrative. - Start with your best customers (get case studies too) - Then leads in your pipeline (improve win rates) - Finally, your dream account list (build relationships) This a great ABM + content play. ------- Brand is your last true competitive advantage. Time to invest more into it in 2025.

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𝐀𝐟𝐭𝐞𝐫 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐚𝐦𝐚𝐳𝐨𝐧 𝐀𝐝𝐬 - 𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐦𝐲 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 Grab This Now 👇 Dynamic bids can be a game changer. Let the algorithms work for you. Use custom audiences with real customer data to increase relevance. Seasonal budgeting is crucial. Forecast trends for smarter spending. Leverage Amazon Attribution for accurate marketing measurement. Use Sponsored Display for retargeting. Reach shoppers effectively. A/B test hybrid campaigns experimentation brings unique insights. Track cross channel impact to see how everything works together. Personalized ads are key. Dynamic creatives boost engagement. Don’t ignore negative keywords. They filter out irrelevant traffic. Geo targeting is powerful. Customize ads for local markets. Regularly analyze CTRs and adjust strategies. Competitor analysis is a must. Learn and adapt. Use search term reports to optimize campaigns. Schedule ads for peak hours to maximize impact. Optimize landing pages to improve conversion rates. Dive into product insights. Push high-converting SKUs. Add social proof to ads. Build trust with your audience. Video ads grab attention. Engage with captivating content. Explore new ad formats. Stand out and attract more attention. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐠𝐚𝐦𝐞 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐚𝐦𝐚𝐳𝐨𝐧 𝐀𝐝𝐬 ? --------------------------------- 𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐬𝐭𝐮𝐜𝐤 𝐚𝐭 $𝟏𝟎𝐊 𝐨𝐧 𝐚𝐦𝐚𝐳𝐨𝐧 𝐚𝐧𝐝 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐫𝐞𝐚𝐤 𝐭𝐡𝐞 𝐜𝐡𝐚𝐢𝐧 𝐨𝐟 $𝟏𝟎𝟎𝐊 𝐢𝐧 𝐣𝐮𝐬𝐭 𝟏𝟖𝟎 𝐝𝐚𝐲𝐬 𝐓𝐡𝐞𝐧 𝐎𝐮𝐫 𝐏𝐫𝐨𝐯𝐞𝐧 𝐒𝐏𝐈𝐍𝐄 𝐌𝐞𝐭𝐡𝐨𝐝 𝐰𝐢𝐥𝐥 𝐇𝐞𝐥𝐩 𝐲𝐨𝐮. Ads Initiatorz 𝐇𝐚𝐬 𝐁𝐞𝐞𝐧 𝐇𝐞𝐥𝐩𝐞𝐝 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝟓𝟎𝟎+ 𝐁𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐠𝐚𝐢𝐧𝐞𝐝 𝟒.𝟗 𝐒𝐭𝐚𝐫𝐬.

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Client Results: Just the 1st day of running Ads - Testing phase!! Already $600k deal in pipeline near to be closed already! ✅ Shocked? This is called high quality targeting 🚀 Spent only $50 in total. Hard Money Loans” : Meta Ads 3 Leads: 2 Inbound Enquiers 1 Appointment set What system are you guys using? Having difficults in getting high quality leads? With us you will get highly quality Inbound calls and set appointments directly in your calendar! Watch system for free on my profile Or DM now if you are seeking Results and System like this!

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3 reasons your DTC Brands are holding back your growth 👇 1. Focusing too much on ROAS and neglecting new customer acquisition. 2. Preferring only advantage + shopping campaigns, while overlooking audience testing. 3. Running complex retargeting setups. What other signs have you noticed?

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7 steps process we use to improve Scalelist with our users since January 2024 (week after week) 👇 Step 1- Connect with all our users and paying clients on LinkedIn Step 2- Send a monthly email campaign to share about the product evolution Step 3- Send a monthly email to collect feedback (features, suggestions, etc…) Step 4- Monthly check-ins with early adopters Step 5- Build relationship with new users by offering to schedule 20-30 min conversations Step 6- Using LinkedIn polls to collect feedback from non Scalelist Users. Step 7- Beta testing group: We’re gonna push this more for the new coming features. Those 7 steps help me to: -> Build real relationships with users -> Understand what we do well -> Get what we don’t do well enough -> Track what’s completely missing -> Prioritise next moves Scalelist is gonna be a product in constant evolution We can compare it as an infinite wall to build Each step to build that wall is a brick. I'm in love with the process of grabbing one brick after another, to perfect that wall - - PS: Give Scalelist a try (get 60 credits for free)

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12 CRO tips that'll skyrocket your conversions: 1. Always test your assumptions 2. Use social proof strategically 3. Simplify your checkout process 4. Offer guest checkout options 5. Implement exit-intent popups 6. Personalize the user experience 7. Use high-quality product images 8. Write compelling product descriptions 9. Optimize your mobile experience first 10. Create urgency with limited-time offers 11. Use heatmaps to understand user behavior 12. Focus on revenue per visitor, not just conversion rate What's your go-to CRO tip? Share below ⬇️ - - - - - Found this valuable? ♻️ Repost it to your network and follow Oliver Kenyon for more CRO insights. 📌 Want to level up your ecom game? I'll be sharing all my top CRO strategies in our newsletter. Don't miss out. Subscribe here: https://cnvrsn.co/YzhwS

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3 steps to increasing revenue for your DTC brand: Step 1: Drive traffic Step 2: Convert traffic Step 3: Retain customers But....there’s a catch. Don’t neglect step 3. If done well, step 3 pays the cycle all over again. For free.

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